Friday, December 24, 2010

US releases national survey of social media use in State Governments

The National Association of State Chief Information Officers (NASCIO) in the US has released an excellent report, NASCIO: Friends, Followers, and Feeds (PDF), which looks at social media adoption by US states, identifying best practice and sharing knowledge on how tools are being deployed.

To quote the report,
The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with social media tool use.

This is a fantastic resource for other governments as well and provides some key insights into who, how and why social media is being used by US state governments.

It is a must read for senior managers - particularly CIOs and Secretaries.

I strongly recommend distributing this report within your agency because, as the report says about Web 2.0 and social media,
CIOs may not have been immediately convinced of the business value of these tools as they entered the workplace, but the fact is that this is how effective governments are communicating now, and this is not just a fad.

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