Who controls what online?

In the run-up to the Web 2.0 Summit in San Francisco, the organisers have developed an animated infographic showing the points of control within the digital economy.


It provides an interesting perspective on which major companies provide which services and collect various types of data.

Take a look over at the Web 2.0 Summit map (the movements view is very cool - click on the service icons above the menu). 

Thanks @dasharp for bringing it to my attention.