The /blog states that the aim of the redevelopment is to provide:
- an appealing new branding and identity for the www.vic.gov.au website
- a new and usable look and feel
- a more modern and relevant site to visitors
- an easier way to find information (improved search and a clear starting point and navigation options)
- more dynamic content
Alongside the blog it is also possible to rate vic.gov.au at the Victoria Online Customer Satisfaction survey.