The /blog states that the aim of the redevelopment is to provide:
- an appealing new branding and identity for the www.vic.gov.au website
 - a new and usable look and feel
 - a more modern and relevant site to visitors
 - an easier way to find information (improved search and a clear starting point and navigation options)
 - more dynamic content
 
Alongside the blog it is also possible to rate vic.gov.au at the Victoria Online Customer Satisfaction survey.
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