I also took some notes on Alison's talk, as follows:
Community Management
Tools/tech are not community. Community is about the people and their relationships and may, or may not, be formed using all different kinds of tools.
Three roles of community managers
- Leader - guide, initiator
- Participant - listener, curator
- Advocate
Risks of communities
- Legal - terms of use, copyright, etc
- Departmental - reputation, internal rules
- User risks - behavioural, personal attacks, bullying, suicide, self-harm
Risk mitigation
- Timescale for non-permissible content being live (if post-moderation)
- Community guidelines - separate to terms of use (impersonation, sock puppets - multiple accounts, etc)
- Content assessment chart (what is permissible, not permissible)
- Escalation policy
- Internal community guidelines
Other notes
- Community management is not a 9-5th role (what are you going to do with the other 140hrs per week, public holidays, staff holidays, etc)
- Pre-moderation not recommended as it stifles discussion, but it may sometimes be useful in sensitive discussions.
- Never delete content - just hide from public view (keep reasons, why removed, who did it)
- Facebook can be a pain due to its lack of capability to hide comments rather than delete them
- Don't pre-guess your community by deciding on the topics that should be discussed - such as in a forum. This can fragment the community into groups too small to be sustainable. Instead first build the community, then open up specific topics based on need.
- Ensure you set context for the community, otherwise you might find the community takes its own direction without your influence.
Also at the lunch, Professor Rachel Gibson of the University of Manchester presented an overview of Project CODE (Comparing Online Democracy and Elections), a UK-funded project looking at the impact of social media use by politicians and citizens on the outcomes of elections, focusing on the US, UK, France and Australia.
Other blog posts about the lunch
- Tom Worthington of the ANU blogged about the Gov 2.0 lunch in his Net Traveler blog, Government 2.0 at Parliament House.
- Rachel also blogged about the lunch at the Project CODE blog, Gov 2.0 in Australia.
- The role of the community manager in social media
Just a reminder that the Gov 2.0 Taskforce's Online Engagement Guidelines address community management, including the role of the community manager, techniques for community management and also role competencies. The creation of this guide was funded by the federal government and published under a creative commons license - they are there to be used (and improved!). Download them from http://gov2.net.au/projects/project-8/
ReplyDeleteA very good post on community. A good community is must in every role. I appreciate you for taking some time to mention something about community. Thanks.
ReplyDelete