Avoiding the 'social media graduate' approach

I've commented before that it isn't a sound strategy for organisations to entrust their social media strategy to graduates, simply because they are young and "must understand social media".

I've also commented on the need to expand social media engagement beyond the communication team to entire organisations, within designated policies. This is because communication professionals see the world through a particular set of filters that can restrict an organisation's capability to gain many of the broader benefits from social media tools.

The following video does a great job of summing up my views in a single two minute long discussion, courtesy of Socialnomics author Eric Qualman (via the Digitalbuzz blog)



And to throw in another video from Socialnomics...worth a look.