Wednesday, May 20, 2009

What does 'transparent' mean for government?

eGovernment, or government 2.0, is often discussed as a means to create greater transparency in government.

However has there been a clear definition of what transparency really means for government in Australia?

At the furthest extreme transparency would be like living in a glass house with glass furniture - everyone could see in and view everything that was taking place at all times.

This approach clearly isn't practical for governments. Some processes are hidden to prevent foreign nations taking advantage of local changes - such as defense force movements. Others are hidden to protect the privacy of citizens, public servants or politicians and reduce the risk of pressure being placed on individuals by unscrupulous parties - witness protection, fostering and adoption processes spring to mind.

Moving along the scale of transparency, at some point the level becomes too low to sustain democratic processes. When a government hides its budgets there is no accountability to the public, if voting is secret it is easily rigged.

Transparency is also influenced by time and access. For example, the Register of Members Interests for the Australian Federal Government has been publicly available for years. However to see it required physically traveling to Canberra and going to the office where it was available.

Not until recently, when OpenAustralia (a non-government not-for-profit organisation) scanned a copy of the paper-based Register and placed it online was it easy to access without travel.

Timeliness may still be an issue - I'm not sure of the processes whereby OpenAustralia is informed of updates to the Register so they can rescan it to keep the online version current.

Accessibility may also still be an issue - scanned documents are not as accessible as digitally encoded online information. They are harder to transmit or reuse.

Taking the above into account in order to move to a more precise definition, I would define transparency in government as:

Making government data, processes, decisions and activities available in the most timely and accessible formats available at the time - except where making it available would cause direct harm to the nation or its citizens.

This definition is still flawed - 'direct harm' is subject to interpretation.

The definition doesn't consider the cost/benefit - someone must pay to make available data that may only be accessed a few times per year.

Others will see other flaws in my definition - and I would welcome a better one.

However, taking my definition above into account, I see a shift in how government needs to look at its data, processes and decisions.

Firstly, governments need to stop asking IF data should be publicly available and instead take the approach that everything should be available EXCEPT IF it would cause direct damage.

Secondly, governments need to ensure that every system they put in place allows data and processes to be readily exposed in a timely and accessible manner. In my mind this means web-enablement. Legacy systems and processes also need to be bootstrapped into the modern age.

The question I finish on is what will transparency mean for governments?

By nature governments are risk-adverse and prefer to analyse and consider all of the consequences of action before they act. This is a good thing when considering the impact legislation can have on peoples' lives, a mistake in a law can drive thousands into poverty, allow criminals to prosper, or create other severe side-effects.

However in the case of transparency the consequences remain unclear.

Certainly transparency can be seen as a threat - suddenly politicians and government agencies can be held publicly accountable for more of their decisions and actions. Inconsistencies, poor decisions and mistakes can be blown-up into conspiracy theories and lead to unwarranted scalpings. Everyone makes mistakes and all systems need to have built-in tolerances to allow mistakes to be made.

Transparency can also be extremely costly to implement and the benefits are not always clear. Who in the public gains from knowing about some of the low level processes at work in government? Will they provide a net benefit for democracy after taking into account the time and resources required to make the process visible? Will the public even care?

I don't have easy answers to these questions. I don't think any government or individual does.

Here are some other thoughts on the topic of transparency in government:

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Tuesday, May 19, 2009

Improving access to government through better use of the web

The W3C has published an excellent paper named Improving Access to Government through Better Use of the Web. I commend it to anyone developing egovernment policy.

As stated in the foreword,

This document is an attempt to describe, but not yet solve, the variety of issues and challenges faced by governments in their efforts to apply 21st century capabilities to eGovernment initiatives. It provides examples of existing, applicable open Web standards. Where government needs in the development of eGovernment services are not currently met by existing standards, those gaps are noted.

I found the paper extremely insightful and deserving of several reads. It accurately depicts the issues governments face when engaging online, provides insights into why governments should engage citizens online and details strategies for enabling effective government engagement.

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Monday, May 18, 2009

Do you plan your online strategy in the same way you plan your media strategy?

Typically government and commercial media teams spend time identifying publications and journalists that have the most appropriate audiences for an organisation's products and services.

They commit energy to building constructive relationships with those that have influence over the members of the public they are trying to engage, tailoring stories to suit their individual needs.

Why do media teams spend time building relationships with parts of the media? Because it works.

Good working relationships improve outcomes for all of the parties involved - the organisation, the media team, the journalist, media outlet and the ultimate audience.

So if this approach works for offline media, does it work online?

My answer is an unequivocal YES.

If organisations cultivate relationships with key bloggers and forums, tailor information for websites that attract appropriate audiences and commit to ongoing research to identify where they should concentrate their efforts, they will achieve better communications and engagement outcomes.


Conversely, few organisations would follow their current online strategy in offline media. This would involve the organisation producing their own departmental or company newspaper or radio station for the public, then refusing to engage with any other news media.

Unfortunately this is the thinking and approach many government and commercial organisations follow with their websites.

They invest large resources into developing a single 'owned' destination where they expect their customers to come for information and discussion.

They invest little into reaching out to other websites, forums, blogs and social networks - even where these 'media outlets' already attract the audience that the department or company wishes to reach.

This approach is unsustainable and impractical in the long run and will fail to meet organisational goals.

Monitoring audiences, build relationships and engaging with appropriate outlets works for online media at least as well as it does for offline.

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Friday, May 15, 2009

Creating appropriate guidelines for Twitter engagement

Mosman council has published information and guidelines for how their organisation will engage citizens via Twitter.

It's very clear and well-constructed, providing a model for how other government agencies can represent a Twitter channel publicly, building on my post on Getting started with Twitter in Australian government.

By the way, if you were wondering how many Australians used Twitter, there are indications that the figure is over 1 million based on extrapolation from this analysis by Lucas Ng, How Many Australian Twitter Users Are There? And What Clients Do They Use?.

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Us Now released free online - film about government, citizens and mass collaboration online

Earlier this week Us Now film Ltd announced that Us Now, its documentary on how the Internet is changing how citizens engage with and what they expect of government, was available online for free viewing, download and distribution.

What is the film about? In the words of its creators in the UK,

In a world in which information is like air, what happens to power?

New technologies and a closely related culture of collaboration present radical new models of social organisation. This project brings together leading practitioners and thinkers in this field and asks them to determine the opportunity for government.
The movie has already taken the public sector in the UK and the US by storm as it provides a close look at what is occurring online, busting many of the myths and uncovering some simple, but profound, truths.

I recommend this movie to public servants engaged in, or developing policy including, the online sector.

It is also vital viewing for politicians seeking to understand the shifts occurring in the community and how they will affect future campaigns, political processes, policy development, citizen engagement and service delivery.

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