Great new site - The Digital Engagement Guide

Over in the UK, Helpful Technology has released 'The Digital Engagement Guide', which aims to become one of the best sources of useful examples, tools and practical advice about how UK public sector organisations can engage online.

The site touts itself as "Part bookmark collection, part reference manual, part Q&A site, it’s a place to get inspiration, shortcuts and answers."

Whether you're after online engagement techniques, strategies, examples or want the answer to questions, The Digital Engagement Guide has it.

Most of the content is as useful for Australian, US, Canadian and other governments as it is for the UK - heck it's useful to anyone seeking to engage people online.

The site also features an awesome collection of examples of online engagement and Government 2.0 initiatives from around the world.

How awesome? See the image to the right, which is a screen capture of the examples page listing every example in the site right now. Yes, it is extremely long, so long that I'm having to write extra words simply to make this blog post long enough to match the image!

Don't get daunted by this however, you can select subsets of the examples, strategies and techniques by keyword, location and topic.

And if you can't find your own online initiative in the site, you can submit it using the Contribution page.

Dang - that image was still longer than my words... so many examples!

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Automating online activities without IT intervention - using web tools to make jobs easier

There's often lots of small - and not so small - activities that communications teams want to carry out online that would make their jobs easier, but aren't really tasks to give to IT teams.

For example, you may wish to update your agency's Facebook and Twitter profile pictures when your logo changes, automatically post your blog posts to LinkedIn and Facebook, be sent an email whenever someone tweets at you or receive an alert whenever your Minister is mentioned in a breaking news story.

This is where it is useful to get familiar with services like IFTTT and Yahoo Pipes.

IFTTT, or "IF This Then That" is a simple logic engine that allow you to string together a trigger  and an action to create a 'recipe' using the format IF [trigger] then [action].

For example, below is a recipe used to automatically tweet new posts on this blog:

A recipe in IFTTT

This sounds very simple, but it can be a very powerful labour saving tool. Each trigger and action can be from different online services, or even physical devices.

A recipe in IFTTT (click to enlarge)

Recipes can be more complex, with various parameters and settings you can configure (for example the recipe above has been configured to append #gov2au to the tweets).

For example, at right is the full page for a recipe that archives your Tweets to a text file in your Dropbox.

Besides connecting the trigger (a new tweet from you) with the action (posting your tweet in Dropbox),  you can choose whether to include retweets and @replies.

You can set the file name where your tweets will be stored and the file path in Dropbox, plus you can set the content that is saved and how it will be formated.

In this case the recipe is set to keep the text of the tweet (the 'Text' in a blue box), followed on a new line by the date it was tweeted ('CreatedAt') and then, on another new line, a permanent link to the tweet ('LinkToTweet'), followed by a line break to separate it from following tweets.

You can add additional 'ingredients' such as Tweet name and User Name - essentially whatever information that Twitter shares for each tweet.

Rather than having to invent and test your own recipes, IFTTT allows people to share their recipes with others, meaning you can often find a useful recipe, rather than having to create one from scratch.

In fact I didn't create either of the recipes I've illustrated, they were already listed.

There's currently over 36,000 recipes to choose from, for the 47 services supported - from calendars, to RSS feeds, to email, to social networks, to blogs and video services, from SMS to physical devices.

All the online services that can be 'triggers' for IFTTT

It is even possible to string together recipes in sequence.

For example, if I wanted to update my profile image in Facebook, Twitter, Blogger and LinkedIn, I can set up a series of recipes such as,

• If [My Facebook profile picture updates] Then [Update my Twitter profile picture to match]
• If [My Twitter profile picture updates] Then [Update my Blogger profile picture to match]
• If [My Blogger profile picture updates] Then [Update my LinkedIn profile picture to match]
• If [My LinkedIn profile picture updates] Then [Update my Facebook profile picture to match]

Using these four recipes, whenever I update one profile picture, they will all update.

Also it's easy to turn recipes on and off - meaning that you can stop them working when necessary (such as if you want to use different profile pictures).

However there's limits to an IF THEN system, which is where a tool like Yahoo Pipes gets interesting.

Yahoo Pipes is a service used to take inputs, such as an RSS or data feed, webpage, spreadsheet or data from a database, manipulate, filter and combine them with other data and then provide an output with no programming knowledge.

This sounds a bit vague, so here's a basic example - say you wanted to aggregate all news related to Victoria released by Australian Government agencies in media releases.

To do this in Yahoo Pipes you'd fetch RSS feeds from the agencies you were interested in, 'sploosh' them together as a single file, filter out any releases that don't mention 'Victoria', then output what is left as an RSS feed.

Building a Yahoo Pipe (click to enlarge)

But that's getting ahead of ourselves a little... To the right is an image depicting how I did this with Yahoo Pipes.

Here's how it works...

First you'll need to go to pipes.yahoo.com and log in with a Yahoo account.

First I created a set of tools to fetch RSS from Australian Government agencies. These are the top five blue boxes. To create each I simply dragged the Fetch feed from the 'sources' section of the left-hand menu onto the main part of the screen and then pasted in each RSS feed URL into the text fields provided (drawing from the RSS list in Australia.gov.au).

Next, to combine these feeds, I used one of the 'operator' function from the left menu named Union. What this does is it allows you to combine separate functions into a single output file. To combine the Fetch feed RSS feeds all I needed to do was click on the bottom circle under each (their output circle) and drag the blue line to a top circle on the Union box (the input circle).

Then I created a Filter, also an 'operator' function and defined the three conditions I wanted to include in my final output - news items with 'Victoria', 'Victorian' or 'Melbourne'. All others get filtered out.  I linked the Filter's input circle to the Union's output circle, then linked the output from the Filter to the Pipe Output.

Then I tested the system worked by clicking on the blue header for each box and viewing their output in the Debugger window at bottom.

When satisfied it worked (and I did have to remove the filter condition 'Vic' as it picked up parts of words such as "service"), I saved my pipe using the top right save button, giving it the name 'Victoria RSS', then ran the pipe and published it at http://pipes.yahoo.com/pipes/pipe.info?_id=0392f5ec8f7450abbf650056c22f1e5d.

You can also see the output RSS feed at: http://pipes.yahoo.com/pipes/pipe.run?_id=0392f5ec8f7450abbf650056c22f1e5d&_render=rss

Note that pipes don't have to be published, you can keep them private. You can also publish their outputs as RSS feeds or as a web service (using JSON) for input into a different system. You can even get the results as a web badge for your site, by email, phone or as PHP for websites.

An IFTTT recipe built from the Yahoo Pipe above
(click to enlarge)

Alternatively you can even combine them with IFTTT - for example creating a recipe that sends you an email every time an Australian Government agency mentions Victoria in an media release.

In fact I created this recipe (in about 30 seconds) to demonstrate how easy it was. You can see it to the right, or go and access it at IFTTT at the recipe link: http://ifttt.com/recipes/43242

So that's how easy it now is to automate actions, or activities, online - with no IT skills, in a short time.

There's lots of simple, and complex, tasks that can be automated easily and quickly with a little creativity and imagination.

You can also go back and modify or turn your recipes and pipes on and off when needed, you can share them with others in your team or across agencies quickly and easily.

Have you a task you'd like to automate? 

• Finding mentions of your Department on Twitter or Facebok
• Tracking mentions of your program in the media releases of other agencies
• Archiving all your Tweets and Facebook statuses
• Receiving an SMS alert when the weather forecast is for rain (so you take your umbrella)
• Posting your Facebook updates, Blog posts and media releases automatically on Twitter spread throughout the day (using Buffer)

The sky's the limit!

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ACT Government planning to release a data portal and real-time bus information in reusable formats

Brought to my attention by @maxious, the ACT government has said in response to their Estimates process that they are building a data portal which they aim to have ready in July 2012.

Discussed in ACT's Hansard, Andrew Cappie-Wood, Head of Service and Director-General for ACT, said that, "There is a lot of interest in gaining access to data sets so that the community can use them more effectively.", giving the example of AllHomes' use of ACTPLA data.

Cappie-Wood went on to state that the ACT government intended to progressively make data sets available, keeping privacy issues front-of-mind, but pursuing a proactive approach so that the community could make their own apps through reusing the data and also use the data in other ways useful to the community.

Later in the Estimates session Paul Peters, Executive Director, Roads and Public Transport Division, said that there was also the intention to make real-time information on the location of ACTION buses available through data.gov.au such that various players in the market can develop and on-sell their own apps.

Read the transcript in ACT Government Hansard (PDF)

• Data portal - refer to page 866
• Real-time bus information - refer to page 919

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Would you mandate that your staff must have a social media presence?

Would you mandate that all your staff must use social media, at least to give it a try?

That's what one company in the US, Domo (a business intelligence startup), has done.

The CEO, Josh James, has mandated that all 130 of Domo's staff complete 20 social media and online tasks over eight weeks, from creating three Google+ circles to creating a playlist on a online music service.

Called "the #domosocial experiment", as staff complete tasks they receive badges and there's rewards for individual staff who have met the full target, plus a bonus day off if the entire company achieves the goals.

If uncomfortable with the concept, they can create 'disposable' accounts - simply so that they understand how various online services work - rather than using their existing personal accounts or creating an ongoing online presence.

As reported in TechCrunch, the experiment is already delivering results,

James says he can see a difference in the way the team operates. He recalls tweeting out some company news, then seeing it retweeted by more than 50 percent of the workforce. Another time, he says he tweeted about a feature that he was really impressed by see in another product. James didn’t mention it again, but two weeks later an engineer proudly demonstrated a way to add that functionality to Domo’s product. And it’s not just about watching the boss’ Twitter account and keeping him happy. James also says that when he walks through the company’s cubicles, he’s more likely to see (or hear) consumer apps like Pandora or Rdio in action.

“It’s given us a common language,” he adds.

The company's progress is being published online at www.domo.com/what-we-do/social-status

Should other organisations take this step - mandating their staff to at least trial the use of various social media and online tools?

I think there's merit in the concept.

Staff don't need to be taught how to use television, radio or newspapers because they universally grew up exposed to them.

However the generations that grew up with social media are only at the cusp of hitting the workforce, so there's a lot of people in your organisation who are extremely familiar with traditional media but potentially lack experience in online.

While it may not be practicable to mandate that all staff must use social media, teams that deal with public and stakeholder engagement, communication, customer service and business intelligence should all be well equipped to use online channels to meet the goals of the organisation.

Using a reward based process, as Domo has done, provides a better canvass than a penalty based approach and, I think, is well worth considering.

I have begun to hear of communications teams in the private sector who will not hire staff who are not conversant with the major social media channels, and courses for senior managers - both within and outside the public service - which require as 'home work' that they establish Twitter or other accounts.

If we want to foster a 21st Century workforce then we do need to take steps to create it, not just sit back and wait.

A strategy encouraging people to use online tools, which costs little to implement, might be a good start.

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Where's Australia's robust discussions on democracy, openness and transparency?

Australia is an interesting country.

We're one of the world's oldest democracies, with a strong tradition of free and independent (of government) media.

We have universal public health care and a strong separation between politics and religion and between politics and the enforcement of our laws.

We have an apolitical civil service with an extremely low corruption rate. As a nation we punch above our weight in Sports and Science globally.

However we appear to lack a robust public discussion on our own democracy, on government openness, transparency and the role of Gov 2.0 in this mix.

We have plenty of right-wing and left-wing thinktanks (with some intriguing backers) prepared to give their perspectives on various policy issues to influence government decisions, but rarely opine on the democratic institutions Australia has developed.

We have many media commentators willing to report bad or controversial news (or spin news in that way) about government decisions and activities, but rarely questioning the systems and traditions on which they are based.

We do have the OpenAustralia Foundation, building and maintaining several pro-openness tools - with little or no financial support from Australian Governments or philanthropists.

There's the New Democracy Foundation which, with some big name supports from politics and academic worlds, is looking at new ways of governing for a new millenium.

And there's the Institute of Public Affairs, which has an agenda to promote political and market freedom - though it is hard to assess its impact on public views.

Some scattered individuals also run small communities and services that look at whether and how governments should transform themselves to cope with changing environments and public needs.

However there's not really a broader discussion, as occurs through a network of organisations in the US (spearheaded by the Sunlight Foundation), or the more concentrated efforts in the UK through groups such as the Hansard Society.

Australia is not even a member of the Open Government Partnership (per the image below).

Nations that are members of the Open Government Partnership

So why is this the case? Is our government already so transparent and effective that we don't need more active discussions about our system of democracy, our openness and our processes?

Is it we're not interested in 'navel-gazing' about our own systems, or that we trust politicians, public servants, academics and the media to work out the best system for us and keep it working?

Is it simply that Australians don't actually care, so long as the government stays out of most of their lives - reflecting recent research from the Lowy Institute, as reported by the Institute of Public Affairs, that found that 23 percent of Australians aged 18 to 29 said: "For someone like me, it doesn't matter what kind of government we have." and that "Thirty-eight per cent said: "In some circumstances a non-democratic government can be preferable."

I really don't have an answer, and this worries and concerns me.

As they say in the US, "eternal vigilance is the price of liberty".

Where is Australia's vigilance regarding our democracy?

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