Friday, September 21, 2012

How do you know that's really a government social media account?

On the internet, as they say, no-one knows if you're a dog - or a government agency.

This can become a problem when Facebook pages, Twitter accounts, even websites, are set up that look like government accounts, but aren't.

We've seen this issue in the private sector, such as with fake Shell accounts that took in the media and the public.

It has also happened in the public sector, most often in the US and the UK.

It happens here in Australia too. Do we really know whether, for example, @ACTGov is a government Twitter account, or a fake account? (in fact I'm not really sure, but don't think it is)

This can obviously create problems for citizens and for governments. What if citizens get taken in by a fake account and make a poor financial or health decision?

What responsibility does the government has to ensure that citizens don't get defrauded in this way?

The US government has now taken steps to address this in a proactive way (ie - before there's a media scandal).

As reported by the eGovernment Resource Centre, the US government is developing a new tool that verifies the authenticity of government social media sites.

The tool will require agencies to use a special system that only allows people with authentic government email accounts to register their official government social media accounts.

There will then be a public validation facility on leading US government sites where users can check whether a particular account in listed or not.

This turns the burden of proof around. If an agency fails to register its accounts, they will have lower authenticity because they won't be in the central database. This provides an incentive for agencies to register.

Users can check whether accounts are listed and feel secure that if one is then it is government operated.

Simple but smart. It protects citizens and also keeps track of government social media accounts, allowing a central directory to be crowdsourced.

I wonder if our government will consider similar steps to protect Australians and promote engagement with agencies?

It isn't a hard system to build, and it isn't expensive to operate.

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Thursday, September 20, 2012

Is Parliament House the peoples' house? Beth Noveck: Demand a more open-source government

Is Parliament House the peoples' house or the government's house?

This is one of the fundamental considerations within the open government movement. Does government exist to serve the public? Who participates in developing policy, creating laws and deciding what is best for citizens and communities?

Beth Noveck, in her TED Global presentation, Demand a more open-source government, poses a number of challenges to citizens and governments around the world to open up governance processes, involving citizens at every stage.

Brought to my attention by Andrew Krzmarzick of Govloop, Beth Noveck Delivers Terrific TED Talk on Open Government, Noveck's talk is the best I've seen on the topic this year.

There's also a great blog post about the presentation at the TED site, Demand a more open-source government: Beth Noveck at TEDGlobal 2012

I strongly recommend that you watch Noveck's talk and share it widely with your colleagues.

 

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Wednesday, September 19, 2012

Presentation from OPC IT's Web Xchange event

On Tuesday morning I gave a brief talk about building a social media infrastructure at OPC IT's Web Xchange event.

I've included my presentation slides below as a reference for those who have asked for a copy.

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63 reasons your agency should have a social media presence

It is 46 years since the internet was first developed (ARPA network), 21 years since the development of the first web browser (aptly named WorldWideWeb) and fifteen years since the launch of the first recognisable social network (SixDegrees.com).

Today half our population actively uses Facebook, and over 60 per cent of Australians use some form of social media.

However some in government are still debating whether social media is a valid channel for them to use, or whether it is simply a 'fad'.

I gave a presentation yesterday at an OPC Web Xchange event on why agencies should use social media an how they could build their social media infrastructure.

As part of my preparation for the event, in about twenty minutes over the weekend, I brainstormed 63 reasons why government agencies should have a social media presence.

Some may not apply to your agency. I may have missed others that do.

However in case you're struggling to justify using social media in your agency, here's my 63 reasons to start you off in thinking about which reasons are most important in your situation.

Note that they are listed alphabetically, not by importance.

  1. advertise to your audience 
  2. amplify your other communications 
  3. attract good staff 
  4. be approachable and reachable
  5. break down silos 
  6. build awareness of conversations already underway 
  7. build awareness of services 
  8. build community resilience 
  9. build ongoing audience 
  10. build personal connections 
  11. build relevance 
  12. build staff experience ahead of more advanced technologies 
  13. build website traffic 
  14. challenge the community to help solve problems 
  15. collaborate with colleagues across agencies and jurisdictions 
  16. collaborate with colleagues in your agency 
  17. consult your audience 
  18. convene supporters 
  19. correct misinformation 
  20. deliver emergency information 
  21. employ agile policy development methodologies 
  22. empower the community with information 
  23. engage stakeholders 
  24. explain to people what you do
  25. find best practice overseas
  26. find good staff
  27. find good vendors 
  28. get a heads-up on what will be in traditional media the next day
  29. identify community influencers 
  30. identify fraud 
  31. identify opinion leaders 
  32. identify unlawful behaviour 
  33. improve accountability 
  34. increase transparency 
  35. listen to your audience 
  36. locate experts 
  37. locate stakeholders 
  38. maintain engagement between campaigns 
  39. market research 
  40. organise events 
  41. promote events 
  42. provide consistent answers to questions 
  43. provide customer service 
  44. provide information in forms other than text 
  45. remain effective in a 24/7 media cycle 
  46. run competitions 
  47. save money 
  48. save time 
  49. seek fast feedback on policy ideas 
  50. share data 
  51. share expertise 
  52. share information with colleagues across agencies and jurisdictions 
  53. share information with colleagues in your agency 
  54. share knowledge nationally and globally
  55. share media announcements 
  56. source emergency information 
  57. streamline processes 
  58. support your Minister 
  59. target geographically dispersed groups
  60. reach an audience who won't talk to you face-to-face or by phone
  61. reinvent government processes 
  62. tracking audience sentiment 
  63. train staff in engagement
And here's a word cloud of the reasons to show the themes that stand out.


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Tuesday, September 18, 2012

Mapping open data site generations

Over the last three years we've seen an increasing level of sophistication and capabilities in successive generations of open data sites.

To aid governments in their open data journey, I've mapped five generations for the progressive development of open data sites, detailed in the document below.

Please feel free to reuse the information within the bounds of the embedded Creative Commons license.

My next task is to release a view of open data sites around the world mapped against these generations to provide a view as to who is leading and who is lagging in the open data stakes.

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