Monday, July 13, 2009

Operating web and IT in an abundance mindset

Chris Anderson, the owner of Wired, recently wrote a very thought-provoking article about the need for organisations to consider how to operate within an abundance mindset rather than a scarcity-based one in his article, Tech Is Too Cheap to Meter: It's Time to Manage for Abundance, Not Scarcity.

Chris uses one example of how Wired used to restrict the email and file space provided to every staff member, with the IT team prompting staff regularly to delete files so as not to fill up the server.

One day he asked his ICT team how much file storage space Wired had for staff and was told that they had 500Gb - half the size of the 1 Terabyte hard-drive in the home computer he had recently bought for his kids. As he said,

My children had twice as much storage as my entire staff.
I have had a similar experience in various organisations I've worked at. Despite falling storage and computing costs, organisations often place heavy restrictions on staff computing power - for what reason I'm not sure.

Cost probably isn't a good reason for this scarcity mindset. If, for example, a 5,000 person organisation only allowed each staff member 200Mb in file and email space, that would mean the organisation had limited itself to 1,000Gb (1 Terabyte) of storage for staff.

Looking quickly at hard-drive prices, a 2 Terabyte commercial quality hard-drive costs about AU$500.

In other words, now you can buy twice as much staff file storage as the example organisation above for only $500 - and the price is going down.

Now consider the staff side of the equation. Files keep getting larger, as do emails. If you assume that each staff member spends 10 minutes each month reorganising their file space to prevent them from going over the organisation's limit, that's a cost of 50,000 minutes or 833 hours each month.

Assuming that each hour of staff time is worth around $50 - including wages, equipment and overheads - that lost time costs the organisation $41,650 in productivity, or $499,800 each year.

To put this in perspective, if the organisation removed the limit on file space and compensated by spending $500 (2 Terabytes) on extra storage it would save $41,650 in staff productivity costs - each month.

That's an ROI of 833% - each month.

Naturally there would be some other costs - servers, redundancy, electricity and the need for effective search technology. However the outcome would remain the same, the organisation is better off investing in more storage than in enforcing a 'scarcity' mindset.

File storage space is only one example.

I've also seen organisations struggling on low bandwidth, slowing down applications and internet services - therefore hindering productivity. With the ability for ISPs to provide adaptable bandwidth there's not really much excuse for this type of approach.

Equally organisations often provide their staff with outdated equipment and applications, which also reduces productivity. In many cases staff now have cheaper and more powerful systems and software at home.

While sometimes software is 'held back' to older versions due to security concerns (or lack of staff to check and approve security), the reality is that most modern software is more secure than older versions of applications.

Restricting software and hardware for security purposes can result in the opposite effect - reducing the organisation's security. If staff are forced to send work home to finish it, or go home to view websites and use online applications, this can raise the risks to the organisation.

Again this type of approach reeks of scarcity and cost-focused thinking, rather than an abundance and productivity-focused approach. It probably costs less for an organisation to employ contract staff to security-assess vital applications than it costs the organisation in lost productivity. Even though upgrading the applications may be expensive the net productivity and security gains for the entire organisation can be significant.

Another example is around the use of web services, which are extremely low cost and easy to test and trial. Organisations need to allow staff to experiment with these tools in appropriate ways, rather than requiring them to always follow tender-based processes to procure expensive custom-built alternatives, or have them coded in house (also at significant opportunity cost).

Finally organisational websites are often managed on a scarcity approach, with limited bandwidth and storage space, or with information cut-down from what is provided in print publications.

Again this applies a scarcity mindset. Domains are cheap, storage is cheap, bandwidth is cheap and an appropriately organised website can have great depth of content at relatively low delivery cost (certainly much lower cost than phone, mail or face-to-face).

So, in conclusion, at least in web and IT matters organisations need to consider an abundance mindset rather than a scarcity one.

They have to consider whether their policies and procedures aid or harm staff productivity and whether the cost of managing and policing some restrictive policies (such as file storage) is worth the productivity hit.

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Community managers' survey

Kommein is currently holding a Community Manager's survey to build a picture of the role across different organisations around the world.

To quote their request,

Are you a community manager? If so, we’re interested in learning about your experience. We’ve put together a survey for community managers that will tell us a little something about community managers salaries, who they report to, job challenges and more. And yes, we’ll post the results here.

Please note, we’re not asking for names and don’t need to know who you are. Feel free to speak openly and candidly about the issues facing you as a community manager.

Please access the community manager survey here. We’d be doubly appreciative if you could pass this around to other community managers in your network.
In case your organisation wants to better understand this type of role, the results of this survey will be published online.

And if your role could be described as a Community Manager, please complete the survey.

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Saturday, July 11, 2009

Citizen 2.0 - how would a government department address this marketing nightmare?

Over the last week US media has been buzzing with the story of Canadian musician Dave Carroll, whose US$3,500 Taylor guitar was broken on a flight on United Airlines.

Carroll reported that people on the plane had watched with horror as United baggage handlers had roughly handled and thrown his and other guitars while putting them onto the plane.

However, despite nine months of discussion with United, following all the instructions they gave him, the airline finally disavowed any responsibility and refused to pay the US$1,200 required to repair the guitar.

Carroll told the United airlines representative who finally said 'No' that he would write and produce three songs about his experience and publish them to Youtube.

On Monday 6 July the first of these songs was released, soaring to over 1.6 million views in under a week. The story has received coverage on CNN, across major daily papers and across regional and local TV and radio in the US and Canada.

Within a day of the song going live United was on the phone to Carroll, promising to 'make right' the situation. Carroll has directed United to give the money to a charity of their choice and will release the next two songs in the series aimed at United.

How would a government department react if a similar event occurred to them?
Citizens today have many avenues for raising public awareness of perceived mistakes or incompetence, bypassing the traditional government complaints and resolution processes.

All it takes is a single citizen to take their complaint in an engaging manner to an online channel such as YouTube and an issue can become very public very quickly.

Do government departments have a plan for handling these types of events?


Here's the video clip for those who have not yet seen it.

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Friday, July 10, 2009

Does Australia need Safer Social Networking Principles?

Around the world governments are struggling to understand and address some of the age-old issues that have been accelerated by the intranet.

One attracting particularly high attention is the protection of young people from illegal and inappropriate material, cyberstalking, cyberbullying and, sometimes, themselves.

Various governments are attempting different approaches to address these issues, with the European Union using a balance of approaches including new law enforcement initiatives, legislative change, parent and carer education, young people education and industry self-regulation in consultation with government.

I have been reviewing the Safer Social Networking Principles for the EU (PDF), released in February this year, which clearly defines the unacceptable range of practices,

As with many products and services, the misuse of these technologies can present an element of potential risk to children and young people. SNS [CT: Social Network Service] providers must assess if and how these potential risks apply to their own services. Potential online risks to children and young people fall into four categories:
  • ‘Illegal content’, such as images of child abuse and unlawful hate speech
  • ‘Age-inappropriate content’, such as pornography or sexual content, violence, or other content with adult themes which may be inappropriate for young people.
  • ‘Contact’, which relates to inappropriate contact from adults with a sexual interest in children or by young people who solicit other young people.
  • ‘Conduct’, which relates to how young people behave online. This includes bullying or victimisation (behaviours such as spreading rumours, excluding peers from one’s social group, and withdrawing friendship or acceptance) and potentially risky behaviours (which may include for example, divulging personal information, posting sexually provocative photographs, lying about real age or arranging to meet face-to-face with people only ever previously met online).
With the interactivity that web 2.0 technologies enable, it is also important to remember that in addition to being victims young people can also initiate or participate in anti-social or criminal activities.
The principles make acceptable and unacceptable conduct very clear and have become a benchmark for parents, educators and governments to judge companies against.

A number of Social Network Service providers have signed these principles and taken steps to make their services compliant and supportive of the principles.

I wonder whether Australia should look at a similar approach.

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Government 2.0 personality types

Steve Radick has published an insightful post regarding different Government 2.0 personality types.

Can you recognise yourself in one (or more) of these type?

The amended post is at What’s Your Government 2.0 Personality Type? and a copy with other comments is visible at Govloop.

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Thursday, July 09, 2009

Social media now more popular than personal email - Neilsen

In their Global Faces and Networked Places report (PDF), Neilsen has found that social networks and blogs (Member Communities) are now the 4th most popular online category - ahead of personal email.




In December 2008 Neilsen found that 59% of online Australians used social networks and blogs, compared to 80% in Brazil, 69% in the UK and 67% in the US and France and only 51% in Germany.

In the UK people spent 17.4% of their online time at social networks and blogs, whereas Australians only spent 10.9%, or one in ten minutes. Based on previous reports that online Australians spend 16 hours a week online, this would mean online Australians spend at least an hour and a half each week on social networks.

Over the year from December 2007 to December 2008, total internet use grew by 18%, whereas Facebook use grew by 556%, with its greatest growth coming from 35-49 year olds.

Emphasising that high social media use is not restricted to the young, a quarter of Facebook users globally are aged over 50 and a third are aged between 35 and 49.

Neilsen said that the Social Media Communities area is growing at more than twice the rate of the other top 4 categories.

In an unrelated report, covered by Mashable, Forrester estimated that within the United States, US$716 million will be spent on the social marketing medium in 2009, growing to $3.1 billion in 2014. At that point social media will overtake email and mobile advertising, but will remain just 10% of the spend on search advertising (US$31.6B).


Traditional advertising approaches remain challenged when applied to social media.

The Neilsen report discussed above found that in December 2008, 38% of Australians online considered advertising on social networking sites to be an intrusion compared to 29% the year before. Forrester's report indicated that 'False' remains the word most identified with advertising.

Few organisations today would consider doing without email. How many would consider doing without social media communities?

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Wednesday, July 08, 2009

The benefits of crowdsourcing - US$1,000,000 prize from Netflix

I highlighted the online Netflix prize quite some time ago as an example of how an organisation could work with its community to drive innovation.

Netflix has a longstanding prize of US$1,000,000 on offer for the group who could improve their online movie/TV recommendations engine by at least 10%. The goal is to substantially improve the accuracy of predictions about how much someone is going to love a movie based on their movie preferences.

Over 40,900 teams from around the world (49,000 people) have been involved over the last few years, striving for the recognition and the prize money.

Now a group of four of the leading teams from the U.S., Canada, Austria and Israel have formed a successful collaborative team (BellKor's Pragmatic Chaos) which has achieved a 10.05% improvement in movie rankings, making them the potential winners of the prize.

Firstly this achievement demonstrates the power of collaboration. Each of the four teams could only get so far on their own. By working together (across the world) they have successfully achieved what none of the teams could have achieved alone.

Secondly it demonstrates the power of crowd sourcing. Few organisations could have afforded to employ an extra 49,000 people for several years in the hope of achieving a 10% improvement in operations. However by opening up their information and inviting the public to compete to solve this data manipulation problem, Netflix has managed to improve its product and attract massive positive press at the same time for a relatively small investment.

If 49,000 people are willing to work on a 10% improvement to a movie ratings engine, think of the potential if we provided an incentive for people to develop innovative applications or solutions for public data and policy issues.

This is being tapped into in the US, with their Apps for America competition and smaller but similar events at state levels.

The approach is also being adopted in the UK.

Will it be much longer before we see it used in Australia?

Perhaps the Government 2 Taskforce will lead the way.

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