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A Govcamp is an unconference specifically for government people, discussing government-related topics (usually, but not always related to community engagement, IT, the internet and Gov 2.0 topics).
They've become a regular feature of the landscape in the UK, US, Canada and even New Zealand, however there's been less interest in Australia for running one - despite our successes in holding similar unconferences such as BarCamps and PubCamps.
Now, however, Australia is going to get its very first GovCamp, being organised by Pia Waugh and held at NICTA's offices in Canberra with support by AGIMO.
The (free) event is being held on 10 September from 10am - 4pm, and only has 100 spots for attendees (many of which have already been snapped up).
If you are interested and want to learn more, or want to RSVP right now, go to the GovCampAU homepage.
Wednesday, August 17, 2011
Don't forget to register for Australia's first Govcamp | Tweet |
Tuesday, August 16, 2011
Do we really need a common look and feel for government websites? | Tweet |
While I am a big fan of Luke's and agree with his view that transferring government websites to Facebook, granting partial control over them to a foreign-jurisdiction company, is not a good idea, I find it harder to agree with Luke's point on centralising government websites and employing a common look and feel.
I've never been a fan of the 'one site fits all' approach of the UK Government's attempted Directgov website - or a supporter of the view that all government sites should have a common look and feel.
Why?
Because websites need to be designed to meet their specific set of goals within the constraints of the needs and preferences of their key audiences.
Where the goals and audiences are different, the websites need to be designed and operate differently.
Even when the goals and audience of two separate websites are similar, there can be good reasons to solve the 'problem' of usability and quick access to key information in different ways.
Web design is an art as well as a science. There's often multiple ways to achieve a good outcome, not one single approach that is best. This means that a government that did lock itself into a single 'right' website look and feel may find itself in a blind alley over time, requiring a huge shift in design to jump onto a more future-proof track.
When I commented on Twitter about my views I was told that a common look and feel made citizens more comfortable that a website was 'official'. This is quite a useful technique in the real world, where standard uniforms are used in a number of government professions to convey officialness and trust (such as police forces).
However online governments cannot trademark a given 'uniform' design for their websites, leaving it open for others to employ a similar or identical layout in order to mislead people into believing they are official websites.
The best safeguards of 'officialness' are those we already use - a common crest (where legal action can be taken to protect it from fraudulent duplication) and the use of a common domain '.gov' which is unavailable to anyone other than government agencies.
These two safeguards ensure that anyone visiting a government website can be assured that it is owned and maintained by the government in a way that a common look and feel cannot.
I always try to keep in mind that government websites are not common places for citizens to visit. Citizens only go to government sites for specific purposes - to find information on a given topic, to access a service or to report an occurrence.
Meanwhile government web staff visit government websites all the time, particularly their own.
I've generally found that while government web teams can point out all the flaws in their sites, visitors (who may go to the site once a year) don't notice them and often have a much more positive view towards government sites than do the internal experts.
I've yet to see evidence that citizens want a single website for government, at any level. What they do want is to find the information or service they are seeking quickly and easily. Google has become the front door into many websites - including government sites - because it meets this need.
Why should government invest a cent into replicating what search engines already do well? We could better invest our money into ensuring that when people get to our sites that the content is current, relevant, written in plain English and fully accessible.
Touching a little further on the concept of a single central government site, often the structure of government works against this approach anyway.
Agencies are funded separately, managed under different laws and often have restrictions on how and when they can share information.
They have widely different needs to engage the public and generally need to control their own web presences in order to maximise their flexibility when the environment changes.
Moving to a single content management system and single website poses a number of challenges for operational management structures, flexibility and funding.
Do all agencies forgo some funding for websites to fund a central agency web unit?
How does an urgent ministerial need (which requires the equivalent of a website today) get fulfilled in a timely manner? How does the central team prioritise development work, and who has access to content - and at what level.
There's just so many questions as yet unconsidered - even in the UK's Directgov model.
While I hate the proliferation of web sites across government, where every policy or program area, government directive and new initiative often 'requires' a new and discreet website, I think we'd be better placed putting a common framework around when and how government websites are built, and developing a central public list of these sites, than attempting to fit all these diverse properties into a single content management solution, central site and common look and feel.
By all means recommend a standard approach (always put the About link at far right, include a Contact, Privacy, Terms and Copyright page, organise content in relation to the audience, not the Department's structure), but don't compel a standard look and feel or central site.
I predict that many agencies would work around a centralised model, simply to meet the government's explicit policy requirements.
Monday, August 15, 2011
Why is no-one running 'Government 2.0 202' courses? | Tweet |
There seems to be a consistent supply of people new to Government 2.0 filtering through the various events I track around Australia.
Whether commercial conferences, 'Masterclasses', government-supported events or university courses - many (though not all) now providing decent '101' or introductory information and case studies on social media use for government and even on open Public Sector Information.
However for people who already employ Government 2.0 techniques, have been involved in designing and implementing social media initiatives and channels, there's really no 'step-up' courses available in Australia to provide the greater depth and expertise these people are looking for.
Essentially, Australia is well supplied with '101' introductory courses to Government 2.0, but there's no '202' or '303' courses - intermediate and advanced training to help people build on their experience.
These more advanced courses would help improve government's effectiveness in social media by moving us to more complex and strategic use of digital channels to meet citizen needs.
There's certainly people around with the experience to run such courses, both from a strategic and implementation perspective. Many are presenting actively at the various '101' events.
I'd welcome any ideas on how to move us forward, keep the introductory courses for those still new to the area, but provided advanced training for those who now need it (at an appropriate cost).
Sunday, August 14, 2011
Apologies for the hiatus in blogging - life trumps blogging | Tweet |
I'd like to apologise to those reading my blog for effectively taking two weeks off from blogging (although I've been tweeting actively).
Essentially life got in the way, with some tight work deadlines, a death in the family, wedding preparations and a range of other factors.
I am now rebuilding my blogging habit and will keep to my 3-5 posts per week target for the next few months - then take a break during my honeymoon.
Monday, August 01, 2011
QPS Media releases report on their use of social media for disaster management | Tweet |
The Queensland Police Service Media group has released a report on their use of social media in managing disaster situations.
It's a good read, though only scratches the surface of what they achieved or what is possible.
As the document was released only as PDF, I've converted it to HTML 5.0 via Scribd for more widespread access as embedded below.
It will be very interesting to see which government agencies continue to resist the use of social media in future disaster situations. It will provide insights into their cultures and is likely to reflect on them publicly.
It may even be fair to say that it would be courageous of senior public servants in any government across Australia to forbid the use of social media for disaster management in the future.
The original PDF, Queensland Police Service: Disaster management and social media - a case study, is available here.
QPS Social Media Case Study
Thursday, July 28, 2011
What's the oldest active government Twitter account in Australia? | Tweet |
I've done a review of the registration dates for Twitter accounts from agencies at all levels of government in Australia and identified what I believe to be the oldest account.
Established in November 2007, the oldest government Twitter account in Australia is from Narromine, a small local council in Central West NSW.
You'll find them still tweeting regularly at @Narromine
The second oldest was @rfsmajorfires, providing automated updates about major fire risks in NSW since December 2007 and the third was @questacon in May 2008, providing educational and exhibition news.
The full timeline is available as a tab in my Australian governments Twitter accounts spreadsheet.
Chart of the timeline for government agency Twitter registrations by month and a cumulative registration rate is below.
It excludes three suspended accounts (for which I cannot determine registration date).
Wednesday, July 27, 2011
Outcomes from ACT Virtual Community Cabinet | Tweet |
I've run the conversation from the ACT Virtual Community Cabinet, held yesterday, through some statistical systems to look at how the event went.
Based on the CoverItLive session I recorded, there were 92 participants using the #ACTvcc hashtag between the beginning and the end of the Virtual Community Cabinet. I excluded conversations outside the period of the Cabinet as not being 'on the official record'.
During the Virtual Community Cabinet there were a total of 299 tweets, an average of 3 tweets per participant and approximately 5 tweets per minute.
The top 13 tweeters accounted for 50% of tweets, and the top 63 for 90% of tweets during the event.
I divided the tweets into the categories below based on the type of content. This is not precise, but gives an approximation of the types of conversations that occurred.
- Question to Cabinet (Such as 'Can the ACT government please fix my road?')
- Directional tweet (Such as 'The event starts now' or retweets without extra content)
- Spurious comment (Such as 'Can we have more penguins?')
- Action request/statement (Such as 'We need more buses')
- Thank you (Such as 'You're doing a great job!')
- Statement (Such as 'Look at what NSW is doing on Health')
- Ministerial answer (Minister answering question 'We are expanding services')
Another 51 tweets (17%) were directional - many alerting people to the start, middle and end of the event, or retweeting Ministerial answers.
Another 28 tweets (9%) were action requests which directly asked or told the government to take a specific step or decision. 33 (11%) of tweets were statements, providing information or a view without any direct question or action request.
There were 18 tweets (6%) expressing thanks for the event or actions of the government.
Finally there were only 19 tweets (6%) that were spurious (sorry to the dolphins, the peacocks and James Scullin).
Was the event a success?
Was the Virtual Community Cabinet a success? I would say yes, for a first attempt.
Looking over the Twitter stream (as I was unable to access Twitter through most of the event), overall my view is that the event was quite chaotic, with no clear format set for questions or for responses.
It was often very difficult to identify who Ministers were responding to and there were some big questions left unanswered. However I reckon the Ministers did quite well to answer 53 questions in the time they had.
A number of people indicated they'd like to see broader social media engagement. While the Cabinet Ministers stated they were on Facebook, the members of the public participating were asking them to use blogs - to post regularly and allow comments.
I think this difference in viewpoints may reflect a difference in social media sophistication between some politicians and some members of the public.
I stand by my previous statement that there were better tools the ACT Cabinet could have employed for this form of community engagement.
However, overall I think the event went OK, most participants left reasonably happy and several asked for further events (though using a broader set of social media tools).
I hope that the ACT government continues developing its social media and Government 2.0 sophistication, tapping into the experiences of other states (such as Victoria and Queensland) and within the Australian government.
View the record
View the ACT Virtual Community Cabinet Google spreadsheet here or the embedded version below.
As it would be easy to modify specific tweets or statistics, I've left it read-only for now.
To understand the colour coding and highlights, view the Legend (link from the bottom bar of the embedded spreadsheet).
