It highlights the incredible growth of tablets and apps, the rise of Android, the new uses that smartphones are being put to (only 32% of time is spent on phone calls) and the relative effectiveness of mobile and internet advertising compared to traditional media (internet matches television and mobile exceeds it).
I've embedded it below - it is a must see.
I agree smart phones will be a game changer and it will happen quickly.
ReplyDeleteAlready happening :)
ReplyDeleteIt just takes time for some to actually realise that the world has already changed around them.