Tuesday, October 13, 2015

The Roy/Blue Chilli policy hack is a great concept poorly executed

Next weekend Wyatt Roy, the Assistant Minister for Innovation and Blue Chilli, a Sydney-based start-up incubator , host a Policy Hack designed to 'disrupt the public service' by using start-up approaches to rapidly design and iterate new policy for the Australian nation.

I understand the excitement of Roy and part of the new government at the concept of holding a policy hack, of overturning the status quo in Canberra and making a real difference in governance.

It's a noble concept, and one that would attract those with a start-up mindset - including myself - the notion that a nation is more like a start-up than not, and that rapid and iterative policy development can lead to better outcomes for our society
Indeed I am a big support of the policy hack approach, where every assumption is tested and every system is reviewed for efficiency, workability and their outcomes and consequences. It actually isn't that far removed from existing policy development processes, albeit performed far quicker and with a more diverse range of talents involved in the mix.

However in this instance I am concerned about the specific approach being taken by Roy and Blue Chilli.

My views are reflected by a recent article by Stilgherrian, Wyatt Roy's Policy hack is already becoming a joke, and by the views of people I have spoken to more widely about this specific policy hack attempt.

Don't get me wrong, policy hacks work. International experience has demonstrated that concentrated bursts of attention involving diverse expertise on specific policy issues and initiatives delivers iterative improvements.

As a technique reflective of a start-up's validation and approach to market, there's plenty for policy makers to learn from.

However when approaches are unfocused, when they aim to 'disrupt the public service' creating an us versus them scenario, when they are not rooted in existing experience, knowledge and tested practice, they become unable to achieve the goals they set out to meet.

In this case the policy hack is framed as 'everything is on the table', as well it might be, but the hack fails to focus on a specific policy area for review and reform. The responses in the OurSay platform are therefore extremely diverse, with the only theme representing the specific audience attracted to respond - the startup community across Australia.

As a policy hack specifically on innovation policy the approach had enormous merit, but by widening the hack to any and every policy it provides a very shallow and narrow platform for any kind of real reform.

The risks in this poorly executed 'everything hack' is that the notion of policy hacks will end up rejected by those in power in Canberra. Just as the 2020 Summit hosted by Kevin Rudd disappeared with barely a trace and led to few valuable outcomes due to a lack of focus, poor inclusiveness and poor execution, Roy's Policy Hack repeats most of the same errors, albeit with a different (and often ignored) community, and in a smaller and less showy format.

If the breadth of policy topics canvassed at the Policy Hack is too broad, and the capacity to bring in existing expertise, testing and knowledge too narrow, this Policy Hack will deliver little in the way of outcomes - with perhaps one or two minor tweaks to existing policies that will be touted as a major success, only to disappear into Canberra beaurocracy and never be executed.

The real risk is not in this experiment but in the tone it sets for future initiatives in this space. It seems nothing has been learnt from the 2020 Forum, from the Public Sphere events, from the multitude of specific policy hacks undertaken overseas (ranging from the Police Wiki in New Zealand to the reframing of the Icelandic constitution), from the many experiments that have already failed or succeeded.

My concern is that a poor outcome will not stimulate more experimentation (even raking over old coals), but actually see the concept devalued and dropped, when all the evidence actually suggests that properly targeted and well-executed policy hacks, like well managed and structured start-ups, actually are far more likely to succeed than a random idea bringing together a bunch of strangers.

I am not able to be at the Policy Hack due to other commitments, and I don't feel stimulated by the format to submit serious policy reform ideas (of which I have many, having worked both within and outside of government - witnessing how they operate both from an insider and citizen perspective).

I hope that the guys at Blue Chilli can pull together something valuable, with outcomes that encourage further policy hacks and a more inclusive approach that reflects the broader community- however I don't expect it.

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Friday, October 02, 2015

What's the vision for the Australian Government?

It's expected these days for both corporations and government agencies to have vision and mission statements which encapsulate the change they wish to create through their existence and how they intend to create it.

Notable statements include  Microsoft's new mission, "to empower every person and every organization on the planet to achieve more" and Amazon's vision "to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

Some corporations ascribe to a longer vision, such as Apple, where Tim Cook outlined the following vision and mission for the company when speaking with investors,

"We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well."

Government agencies can be equally concise and visionary in their statements. For example the Australian Department of Education's vision statement is "opportunity through learning" and the Digital Transition Office's website is structured around it's vision and mission "Work on stuff that matters. Simpler, clearer, faster, more humane public services."

Others are more self-focused albeit still visionary in nature, such as the Australian Department of Social Services "We aspire to be Australia’s pre-eminent social policy agency. Our mission is to improve the lifetime wellbeing of people and families in Australia." or the Australian Department of Finance and Deregulation's "Finance supports the government’s ongoing priorities through the Budget process and fosters leading practice through the public sector resource management, governance and accountability frameworks. Finance plays a lead role in advising the government on many of its strategic priorities, including advancing public sector reform through the Smaller Government Agenda and providing advice to the government on optimal arrangements for the management and ownership of public assets. We do this through our professional and considered approach to providing advice, developing policy, delivering services and engaging with our clients and stakeholders."

However the Australian Government as a whole doesn't really have a vision or a mission.

True there's the Australian Constitution, however this is all about the functions of the Commonwealth government and provides no statements on why the government exists or what it is there to achieve for citizens.

There's also codes of conduct for public servants, which outline how they are expected to behave and interact, both within the workplace and the community.

There's elected political parties, who bring ideologically-driven points of view and policies on how the Australian government is to carry out its functions, sometimes with a future vision of how they wish Australia to look.

None of these, however, clearly defines a vision and a mission as to why we have a government for Australia or what the government is there to achieve for Australian society and citizens.

Perhaps creating and striving towards such a vision might help with culture change in the public service and in reshaping public, political and media views of government - defining why it exists not simply what it does.

Such a vision could help align the public service around some of the big goals of today - remaining relevant and effective in how they meet the needs of citizens and support Australia's continued success.

It's only my idea, but perhaps a vision might shift the needle in the way public servants think about why and how they serve governments and the public, encouraging them towards a more citizen-centric inclusive focus, changing attitudes towards openness, civility and risk taking (all of which are in short supply in some agencies).

A simple vision statement would suffice - something like "The Australian government exists to ensure Australians can live in freedom, safety and security, able to meet their needs and attain their dreams in a equitable and fair society that leaves no-one behind".

I'll open the topic for discussion - does the Australian Government need a single vision and mission to define its purpose?

And if so, what should it say?

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Saturday, September 26, 2015

The Australian government has put digital government and open data in the centre

With the change in Prime Minister to Malcolm Turnbull there was always likely to be a shift in the prominence of digital and IT within government.

The new administrative arrangements released earlier this week demonstrated this clearly, with the Digital Transition Office moving from the Communications portfolio to the Department of Prime Minister and Cabinet and the Gov 2.0 and open data functions moving from Finance also into the DPC.

This means little to the Australian public, who simply expect government to do its job well, but means a great deal within government itself. It is a very strong signal to Secretaries and their teams that digital transformation and open data are serious priorities for the current government and need appropriate attention, resourcing and support.

What's also interesting is how these changes and others going on both publicly and behind closed doors in Canberra are about shifting the structures and cultures in Canberra towards a more collaborative, consultative and engaging one.

While signature government policies on asylum seekers, climate change and other key areas haven't changed under Turnbull, or at least not yet (a matter of significant commentary on social media at the moment), I would argue that the structural changes that have been started are far more significant in terms of shifting how the Australian government functions in the long term.

Historically while policies have changed regularly, and often quickly, as governments are elected or react to circumstance and public views, the public service had been slower to adapt to 21st Century realities, held back by its legislative design and shape, its obligations and the cultures it has evolved over the decades.

To reboot how government operates, enable more innovative and relevant policy approaches and allow in widespread adoption of modern business practice it was always going to take more than changes in policy settings - an elected government had to be willing to reach deep into the gullet of the public sector and change its operations in a fundamental way.

Few governments have been prepared to do this in more than a cosmetic way, due to the challenges in changing such a large and complex beast which was actually performing well by global standards. However the system has been fraying at the edges for some time, with capability losses and rigid legacy approaches making it harder and harder for elected governments to implement their policy and  create real positive change for Australians.

I have witnessed situations where agencies were incapable of implementing certain government policies, necessitating either shifts of responsibility or the creation of new agencies, as well as situations where Ministers and public servants found their capability to be productive was restricted, rather than enabled, by legacy IT systems and regulation which has grown like weeds over decades.

If the Turnbull government is serious about its intention to systemically change how government functions in Canberra, reshaping the role of the public sector in policy design, service delivery and rapid accountability, then one of its most significant legacies may be to future-proof the Australian government for the next century.

The structural change underway is not about rewinding government's clockwork, but about replacing cogs with computer chips and agile digital programs.

It's not just about connecting public servants to the wider community, but about letting the community lead and drive policy agendas, with the public sector as a expert facilitation support.

If this works it changes everything about how government works in Australia, though perceptual changes will take longer to be obvious to citizens.

These changes will take time. There will be fumbles and missteps and significant resistance both from internal and external players who enjoy the benefits of the failing status quo. Some resistance will be overt, but most will be covert, and often couched in supportive words but with no supportive activity. Some will be deliberate and calculated, but much will be instinctive or based on old world paradigms by people who simply haven't grasped the realities of our changing world - particularly outside the Canberra bubble.

However if these changes do not occur, rebound with a subsequent government or are given lip service only due to being 'too hard', Australia will face a more frightening scenario. A scenario in which our governance structures fail to support Australians to be competitive in our changing world. Where we become a sunset economy of resources and agriculture and our most talented scientists and computer specialists leave for greater opportunities offshore, leaving Australians to buy our own successes at retail prices.

Events will tell us how serious Turnbull's government will be - and how successful. However if the current government doesn't succeed in this systemic change, the big question will be, who could?

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Tuesday, September 15, 2015

Now it gets interesting - Australia has its first digitally literate Prime Minister

Rudd & Gillard could work the Twitters.

Abbott understood the need to engage digitally, if not the tech, the value or the full impact (and mistakenly thought one of his Ministers had invented the Internet).

Even Howard got onboard the digital express with a few YouTube videos.

However Australia has never before in its history had a digitally literate Prime Minister of the likes of Malcolm Turnbull.

This could mean nothing, or it could mean enormous change if the Australian Government is told to lift its game on digital engagement and treat technology as an integral part of designing and implementing government business rather than as a service to be called on when needed.

Turnbull has already laid down a positioning statement in this area, stating in his inaugural media announcement as PM that "We need an open government, an open government that recognises that there is an enormous sum of wisdom both within our colleagues in this building and, of course, further afield."

We'll see quite quickly which is true by Turnbull's approach to several of the key planks of openness and digital transformation.

Key steps would include endorsing and progressing Australia's membership of the Open Government Partnership, something agreed to by the Gillard government but was placed on the perpetual back burner by Abbott as he focused on closing, rather than opening up, government.

I'd also expect to see a rethink of the government's position on the Office of the Information Commissioner - an agency the Abbott government failed to legislate to remove but has been killing by degrees by cutting funding and refusing to replace Commissioners.

Another sign of change would be an elevation of the role of the Digital Transformation Office, making more of its approaches mandatory and providing more teeth to the agency when dealing with big and slow moving Departments more interested in the status quo. 

This could include shifting  the DTO back to the Prime Minister's department, but with a direct reporting line to Turnbull that minimizes the obfuscation prevalent within that department at senior levels. 

Other areas that could use attention include the open data space, which is run on a shoestring by Finance and could greatly magnify its impact with additional resourcing and mandates, and, of course, the NBN - Turnbull's former responsibility as Communications Minister. 

A shift back to a FTTH approach, delivered more cost-effectively than the previous Labor model, would provide Australia with the infrastructure it needs for the 21st century and cement Turnbull as a visionary with Australia's long-term future at heart.

There's also many things that could be done at a micro-level within agencies to shift the reliance on corporate IT suppliers, 1990s systems and large, virtually undeliverable technology projects - many of which could be led by a revitalised AGIMO in association with the DTO.

Of course Turnbull may have other fish to fry, he has quite a lot to do to get the Liberals back to an electoral-ready position within 12 months, and if not re-elected much of the program above could find itself on the scrap heap of a new government that wants to do things differently.

However I am hopeful that we'll see some true digital leadership from Turnbull whilst he is Prime Minister and potentially some real shifts in how government is delivered in Australia, to the benefit of all Australians now and in the future.





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Tuesday, September 08, 2015

Innovation requires innovators, not silver bullet processes & superstar visionaries

I'm seeing something that disturbs me happening in the innovation space across government. Something that suggests that 'innovation' is becoming more of a buzzword than a real change in organisational culture.

On one front, as agencies 'buy into' the innovation mantra, they are developing processes for fostering innovation - systems designed to fast-track innovative ideas from the bottom and middle of their hierarchies to allow top-level scrutiny, prioritisation and allocation of resources.

While these processes mean well, and do help some innovations scale the senior attention ladder more rapidly, they also put a structure and framework around what is and isn't innovation, which can become unhealthy over time.

People who are good at figuring out systems, and the 'realities' limiting senior thinking will gain priority over those with less experience with managing hierarchies - potentially perpetuating the dislocation of some groups of innovators within government, those whose ideas are 'too radical', 'too politically impractical' or 'too difficult or expensive' based on the experience of senior public sector leaders.

Of course innovations that fit the mental models held by long-term leadership, that are 'incremental', 'politically uncontroversial' and 'win-win' (aka no powerful group will have their nose put out of joint) will be given pride of place and will be supported - perpetuating, rather than disrupting how these agencies operate.

Certainly these incremental innovations are valuable and can provide real value in service, cost and outcome terms - however they may also lock agencies into legacy modes of behaviour and thought.

Making a horse-drawn carriage better, faster and more cost-effectively is worth doing, and may reflect the career experience of senior officials - but will fail to deliver the right experience for citizens who want cars.

Innovation that is truly transformational often costs jobs and requires radical rethinking of approach, structure and culture. It's uncomfortable, unpleasant to many, and requires firm direction to embed.

This type of innovation is unlikely to be supported in agency innovation processes - senior officials rarely support initiatives that will see them lose their power base or job.

Processes also have a tendency to ossify. Government is comprised of processes on processes on processes - it's processes all the way down. Many of these processes don't deliver the outcomes the community wants, or are difficult for public servants to even complete, particularly in efficient and effective ways. How does proceduralising innovation help fix this situation and 'break the loop'?

The answer, of course, is that it doesn't. It simply normalises innovation into current public sector workplace models and encourages innovation that has immediate application to existing processes.

The approach essentially turns innovation into a process for improving the effectiveness of other government processes, often without questioning whether these processes need to exist at all.

Over time it is  likely that innovation processes in government will also ossify - that each year they will deliver less return than the year before as innovations that 'fit the right mould' decline, and innovations that are outside the mould increase.

This happens in a rapidly changing landscape - where our knowledge doubles twice in  a year and organisations are perpetually playing catch-up. We simply don't have the experience to develop processes that can adapt quickly enough to reflect environmental change - or the expertise to develop a process that allows us to adapt our processes as quickly as required.

On the other hand, government innovation is starting to become the province of 'visionaries' and 'champions' - people who are singled out as having the 'it' factor that helps pave the way for the plebeian public servants doing the actual innovating.

There's some familiar names in this group - as you'd expect. A number I know personally and have enormous respect for, based on their energy and ability to articulate their views.

Without disparaging this group, which at times I've also been included in, innovation isn't about 'lighthouse' personalities who stand out amidst the crowd, speak at conferences and are interviewed across the media.

Innovation is about the quiet person in the corner who figures out how to cut a step in a government process that saves 50,000 businesses each $500 per year, the geeky IT guy who prefers computers to people, who develops a backend system that improves their agency's security against foreign hackers three-fold or the introverted policy officer who analyses the data and devises a policy that balances political concerns while facilitating a new billion-dollar export industry for Australia.

Innovation is about everyone in government who has ever questioned why things are done in a particular way, and gone about improving them - officially or unofficially, via the designated innovation approach or not, irregardless of whether they ever get an award or speak to a crowd.

Everyone in government can innovate, and everyone should be given the permission, freedom, support and encouragement to do so, whenever they ask 'why?'

For me the real public service innovation champions and visionaries are the public servants we never hear from or see. The ones that work deep in the structures of agencies and innovate not because it's mandated or supported, but because they care about how government operates and impacts citizens, and can see how to improve it.

Succeed or fail these people wish to make their organisations better places to work and more effective deliverers of value to the community and take actions to achieve these goals.

Yes we need the visionaries and champions, to stand up and inspire, give permission or facilitate innovators.

Yes we need some processes and systems to collate, assess and prioritise resourcing for innovations so that they happen and are effective.

But what we need to celebrate are the innovators themselves - the people who think of a better way, and act to see it realised.

They are the true heros of innovation, not the folks on the stage or the systems that allow senior managers to feel comfortable in their own skins.

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Monday, September 07, 2015

What defines you on social media?

While travelling to and from the GovHack international awards red carpet event (which was great BTW), I've been reading 'So you've been publicly shamed', the latest book by Jon Ronson (the author of The men who stare at goats), and was reflecting on some of the experiences he talks about.

A common theme throughout the book is how easy it can be for a single comment or photo to define a person on social media and become their personal brand - whether they wish it to or not.

In many instances the defining tweet or image is created in a moment of passion, humour or poor judgement - a moment of weakness or lack of clarity where a poorly worded joke or action becomes misinterpreted and spreads widely across the Internet.

Avoiding online media is no defense against the potential for an individual to be incorrectly defined. Ronson gives an example of an individual whose moment of infamy has affected, to varying extents, over 60 people who share the same name.

Even for individuals who choose not to have their own social accounts, it can only require someone to quote their comment (accurately or not) or sharing an image or video of their actions online to create a storm of concern.

So if an absence from social media is ineffective and all of us who are online are prone to moments where our judgement and anticipation is not perfect, what is the appropriate way to minimise the risk of mislabeling or public shaming?

One of the approaches explored by Ronson involved ensuring that an individual is honestly represented online, not by a single misinterpreted comment, but by the sum of their actions, views and experience.

When there's only a few search results for an individual's name they can easily be defined in Google, and hence online, as being a single thing - be it accurate or not. Even worse, if someone is effectively invisible online they may find themselves defined by someone else who shares their name.

When an individual has a history on the Internet, with an honest record of their thoughts and actions and are continuing to update this through posts, tweets, articles and images, they are far less likely to find themselves defined (or misdefined) by a single perceived mistake.

While a sarcastic comment or badly timed photo may still reach further than normal engagement would, it is far harder for strangers to define an individual as just one thing online.

In my view this principle applies as strongly for organisations as it does for individuals. 

We've seen many social media disasters over the years spurred by a poorly timed or worded comment. Where the organisation or individual 'shuts down' ('removing the oxygen' in PR speak) or changes their behaviour ('damage control') it grant the mistake greater credibility and can lead to far greater attention and negative.

Acknowledging the mistake, taking appropriate remedial steps immediately (such as an apology or correction), and then moving forward with normal engagement levels is often the most effective approach to address a single instance of error or community concern.

Also critical is having a rich and deep history of engagement, a 'resume' demonstrating how that organisation has engaged effectively over a significant period of time. This makes it very difficult for detractors to position an organisation as one (negative) thing, or for individuals stumbling on the error to accidentally assume that it represents the true values and approach of the organisation.

On that basis I believe that the best thing that both individuals and organisations can do to mitigate the risk of misunderstandings and public shaming online is to clearly define themselves, and keep defining themselves through ongoing effective online engagement.

Being absent, silent or putting up the barricades when an error is made creates space for others to define you, in ways that are likely inaccurate and almost always do not represent your own values and actions.

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Saturday, September 05, 2015

GovHack 2015 International and National winners

Below is a list of all of the GovHack 2015 International and National winners...

The GovHack 2015 International categories had competitors across Australia and New Zealand: 

The International Best Disaster Mitigation Hack,
The International Digital Humanities Hack
International Bounty for Best WWI Hacks

The GovHack 2015 Australian National Major Categories were open to all Australian participants:

The Best Digital Transformation Hack
The Best Open Government Data Hack
The Best Science Hack
The Best Policy Insights Hack 
The Best Data Journalism Hack
The Best Entrepreneurial Hack

The GovHack 2015 Australian National Team Awards were open to all Australian participants: 

The Best Youth Team (18 years and under) The winning hack is:
Best Higher Education Team
Best Public Servant Team
Best Professional Team

The Australian National Bounty prizes were open to all Australian participants:

The most useful Product or Service for the Public Bounty
ABC regional bounty
The Statistics data bounty
The Charity data bounty
The Taxation data bounty
The Scientific data bounty
The National Map bounty
The Structure of government bounty 
The Air conditioner and energy bounty
The Geoscience Australia data bounty
The Intellectual Property data bounty
The Health and welfare bounty
The Open Source bounty
The Indigenous issues bounty

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Liveblog from GovHack 2015 International Awards event

Tonight I am liveblogging from the GovHack 2015 International Awards, a red carpet event for roughly 250 GovHack national and international finalists, dignitaries, journalists, entrepreneurs and organisers where over $300,000 in prizes will be awarded by government and industry.

The event is the culmination of GovHack 2015, which this year smashed it's own records in terms of number of participants (about 2,000), number of completed projects (300), number of sites (30) and number of participating government agencies (well over 20).

In face just the Melbourne GovHack venue attracted more hackers and completed more projects than did all of GovHack only three years ago.

As the fifth GovHack, this was also the first to go international, with events held in New Zealand as well as Australia.

Some of the awesome hacks included,

  • An Internet of Things device that estimates train passenger counts in real-time
  • A smart energy meter app allowing communities, neighbours, and friends to compete to save energy
  • An interactive application that pays tribute to the Indigenous community who served during World War I and World War II.
  • An application that draws on over 12 million examiner citations and 8 million patent applications

The full list of complete GovHack 2015 projects can be viewed in the GovHack Hackerspace, with previous years' projects visible from the GovHack website.

Watch the Periscope recording of the awards.

Live Blog GovHack 2015 Liveblog
 

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Tuesday, September 01, 2015

Treat digital as a adjective, not a noun

Alun Probert (formerly of NSW government) has written a good piece on how sometime digital decisions are simply good business.

I think he's spot on about this, and about the danger of treating digital as a silver bullet.

Government is in the business of achieving great outcomes for society. Any government who fails to keep this central to their thinking is likely to find itself at the receiving end of significant pressure, ranging from social media complaints all the way up to violent revolution (depending on how far they've strayed).

Digital has a major role in achieving these great outcomes, however it isn't the only approach, nor always the best.

In my view digital should be considered a adjective, not a noun.

The goal is never to 'go digital' - that's just as ridiculous as suggesting that the goal is to 'go telephone' or 'go print'.

Digital, as an area, encompasses a range of tools and techniques that can help an organisation to achieve its goals more effectively or efficiently, but it should not replace those goals - government must be driven by social and citizen needs.

So where does this leave the notion of places like the 'Digital Transformation Office' - it certainly doesn't invalidate them. The goal is improving governance, improving citizen services, reducing costs, increasing compliance, improving outcomes. This is achieved through transforming what already exists, with a key toolkit being digital.

Provided the people leading and working in places like the Digital Transformation Office are clear on what their end goal is (which I believe they are), this can produce great outcomes for citizens, the country, politicians and government agencies themselves.

It's only when 'digital' becomes a noun - the goal, rather than part of the process - that the value is distorted and often lost.

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Thursday, August 27, 2015

The DTO is hiring - and not in the traditional complex and clumsy public service way

Australia's Digital Transition Office (DTO) has finally lifted the covers on the personnel it's seeking to hire to fulfil its ambitious transformation agenda.

However, unlike traditional APS hiring, the DTO's positions vacant use modern corporate job titles and each job description clearly and in detail explains what applicants will be expected to do in the role.

There's no mention of APS level and no need for applicants to write a selection criteria essay based on standard public service capabilities and values.

In fact the DTO job descriptions look like a good example of how good modern companies recruit.

Hopefully as a result of this approach the DTO will attract a range of highly skilled people from across the private sector, people who normally would not apply to a government job due to the difficulty in doing so.

So if you're interested in working in an area where there's the potential to make enormous change and where you can understand from the job description what the role will involve - check out the DTO's positions vacant at www.dto.gov.au

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Wednesday, August 26, 2015

It's not only government agencies who can survey their clients

There's an interest case emerging where an Australian Defense Force veteran has surveyed a large number of clients of the Department of Veterans' Affairs and identified a very different view of the department to that claimed in its own survey.

Before idespread internet and social media use, surveying a large number of agency clients or citizens on their views of an agency's performance was an expensive, difficult and time consuming undertaking.

I recall conducting surveys in the early 1990s before the World Wide Web, on behalf of large fast moving goods manufacturers, to establish customer views of their products. It was a slow, expensive and complex process that required significant casual manpower making thousands of phone calls to get a reasonable sample size of responses.

First it required contact details for each client - something that generally only the agency itself held centrally, and this wasn't shared for privacy reasons.

Beyond this, the process of designing and putting a survey into the field was an expensive undertaking, requiring specialised researcher and either a mass mailout (with a paper survey and reply paid envelope) or the employment of large numbers of casual phone researchers to physically call all the potential respondents to seek their feedback.

Finally, the analysis of surveys was a complex matter, with data needing to be accurately input into relatively primitive analysis tools. I recall using SPSS in one of its earliest incarnations. It was powerful but very finicky and operators had to essentially write raw, command line, database calls in order to segment research data in useful ways.

Today this process has entirely changed, making it far easier and cheaper to survey large number of people and rapidly analyze and report on their views.

As a result it isn't only large organisations who can now effectively qualify and survey significant numbers of people - individuals who mistrust organizational survey results can do so too, potentially challenging the results that organisations claim by identifying issues that organisations would prefer to keep on the lowdown.

We saw this kind of citizen action with the Vodafail survey and report back in 2012, where an individual who was upset with evasive corporate claims and a lack of service improvement, marshaled 50,000 reports of issues with the Vodafone national mobile phone network through his social media connections and providing a damning analysis of the situation to government authorities.

The actions saw Vodafone widely scrutinised by the public and authorities and the company was forced to change its behaviour (and leadership) to address the concerns, losing almost half a million customers while this took place.

Tellingly the company has survived, even thrived, as a result of changing its engagement approaches, but was referring publicly to its efforts to lay the issue to bed as recently as a few months ago, vowing at the end of March 2015 to 'reverse Vodafail' and become Australia's best mobile provider.

Back then I doubt many government agencies were worried that a similar event could occur to them - that an individual or unaligned group could, or would, conduct research on an agency's clients and publicly release an independent view that contradicted the agency's own research on its service standards and how the agency was perceived by those it served.

I did flag the potential issue in this blog back in June 2013, highlighting that we now live in an age where an individual can 'pierc the veil of silence' and expose an agency to criticism and scrutiny in ways it had never faced before.

Now this has happened for real, with an individual conducting a survey about the Department of Veterans' (DVA) conduct that provides a very uncomfortable view of military veterans' experiences with the department - a view that contradicts the extremely high satisfaction rates that the department itself claims in its research.

The individual, Angus Sim. a veteran of Iraq and East Timor, had had a rough personal experience with the DVA. So when the department released a glowing and entirely positive report on how clients felt when dealing with the DVA, and refused to release any negative comments at all about the department,  he felt that the DVA's own research was not providing a true view of how veterans really felt, and was potentially misleading both the public and the elected government.

So using the Web 2.0 tools at his disposal, Angus set up a survey for veterans using SurveyMonkey, and a Facebook group where vets could connect. He also created a Change.org petition to marshall support and filmed a short video for YouTube to communicate the issue he was attempting to address.

Angus hen marshaled support through his networks online, getting the survey featured on several websites, such as ADSO, and in a number of social media groups frequented by Aussie veterans.

He even reached out to the politician seen as most supportive of veteran affairs, and had Jacquie Lambie tweet a link.

As a result Angus has attracted over 900 responses to his survey thus far, and has already conducted preliminary analysis that suggests that there are many veterans who do not feel as positive about the DVA as the department's own research suggests.

The survey analysis is now starting to filter into the media - which means it is likely to attract even more participation from veterans.

Representative or not, this survey will impact on the trust placed in the DVA to report accurate sentiment to its political masters and the public. It could damage the ability of the DVA to carry out its job and dent or even end the careers of public servants, as the Vodafail report did for Vodafone management.

The DVA research that found 90% satisfaction levels and for which the DVA only published positive comments from respondents, cost over $170,000 to conduct.

Other than his time, Angus would not have spent a cent on his citizen-led research, using free online tools to build his network, collect responses and analyst the results.

Keep in mind that Angus did not take these steps because he wishes to damage or destroy the DVA. He took them because his experience cr did not match the DVA's published perspective on the experience of veterans. He wants the DVA to see and acknowledge its failings, to advocate to government for the resources to do right by Australian veterans and to deliver better outcomes for their clients.

More often than not when citizens come out in opposition to agencies they are simply seeking a fair go, not to ridicule or damage the reputations of agencies, governments and senior officials.

Agencies need to take this as constructive criticism, not as an attack on their existence. Ignoring, downplaying or rejecting criticism will only result in an escalation and actual damage to agencies, where as working constructively with individuals and groups fostering public accountability can result in improved outcome and satisfaction.

This is no longer a theoretical situation for government agencies, that an individual or small group could run 'counter research' where they perceive government research to be implausible or absent.

Every agency and council needs to be mindful that, at any time, their constituents, clients and stakeholders could organise and present a dissenting view which doesn't reflect the view the organisations itself wishes to project.

Public agencies are on notice - citizens are organised, watchful and they want to help, whether the agencies want their help or not.

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Saturday, August 22, 2015

Dinosaurs are rarely good fashion designers

Euan Semple has a great post over on LinkedIn about the challenges in giving the people responsible for maintaining the status quo in organisations and institutions the responsibility for generating and embedding radical change in the same institutions and organisations.

I see this too. The people best qualified to maintain stability in institutions are rarely the best people to institute and embed meaningless change - and likewise the people best at instituting change are often not the ones needed to run the reformed organisation after change is embedded.

That's why we see change CEOs established in corporations in various forms - and even there they often fail due to the many unintended and unpredictable consequences of a major change.

I am increasingly of the view that replication is the key to true change - a lesson that a billion years of evolution has taught us. The 'only one of its kind' approach allows no fallback if a particular evolutionary change process results, unintentionally, in a deadend, non-viable solution.

This is the reverse of how most organizations think, but as we see time and time again the markets with more competition are more successful, those that concentrate down to a few players tend to need more external regulation to continue to serve their customers adequately.

For government in particular this is a challenge - it is the ultimate in geographic monopoly, and places barriers on free movement that restrict the ability for citizens to shop around (the highest barriers at national levels).

While our societies may never support the notion of totally free choice in government (which is possible for all but the most geographically restricted services), we can move government to the backroom, an infrastructure platform rather than a service provider.

Then government services can be offered and bundled competitively with private sector services by a variety of providers, creating that competition for outcomes that a single government will never be as good at achieving.

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Monday, August 17, 2015

Digital Transition Office to make creating APIs mandatory for federal agencies

Last week the Digital Transition Office (DTO) released a draft of its API Design Guide for public review.

An API, or Application Programming Interface, is an approach that defines consistent methods of inputting and outputting data into a software system based on internet protocols. APIs are regularly used by Web 2.0 services as a standard way to connect to each other, share information and support seamless integrated functions (such as connecting your mailing list service with your survey tool).

The government already has a few APIs, generally around the edge of its services and functions - such as for the National Library's Trove service and the Pharmaceuticals Benefit Scheme.

However what is suggested in the DTO's post is that the DTO is looking to make it mandatory for government agencies to create APIs for all new services, and to consume their own APIs when delivering those services.

To people who know little about IT this might be a 'so what' moment. However if you think about the impact of this shift on how governments design services, who delivers them and how they are integrated with other services across agencies, this is a very big deal indeed.

AGIMO (Australian Government Information Management Office), as the former body established to guide federal technology use, always suffered from not having the ability to mandate certain techniques and approaches. It could cajole, suggest, recommend and advise agencies on good technology paths, and its position within Finance gave it a few teeth, however AGIMO never had the capability to mandate or enforce technology standards without the goodwill of every other major department's CIO.

So for the DTO to have a mandate in this area means it can design and enforce the practice, providing more standardisation across agencies and opening the door to knowledge and expertise sharing within government and certainty on how to engage agencies from outside.

One of the potential outcomes of making APIs mandatory is that 3rd parties outside of government will be able to deliver any new government service, mash together services from different agencies into new service approaches, or even combine government and private services into a single unified offering.

Anyone with a website and a little expertise could become a front-end for people seeking to access government services or information.

Equally, government agencies (whether local, state or federal) could connect federal services to their own, likewise potentially in a seamless way.

Theoretically there could be a single system across government for changing your address, or you could register a company, your ABN, for GST and for a state license for your business in the same transaction.

The DTO's draft design also says that agencies will have to consume their own APIs ('eat their own dogfood') when delivering their services.

This means agencies will have to build robust and effective APIs to support their service requirements, rather than build them as an afterthought (a very good thing) and it support the development of usable interfaces that aren't limited by a particular IT back-end approach.

Of course all of this relies on how well the mandate is executed - which leaves Paul Shetler's team with some challenges.

First they have to build recognition within government, as a mandate, agency CIOs can no longer go their own way, they need to work together with the DTO to establish appropriate standards that suit agency deliverables and services.

Secondly they will have to address any skills gaps. Few agencies have experience developing APIs - particularly where there's complex services that require them, or there's need for secure APIs.

Finally they'll have to keep all the cats herded. Ministers have a tendency to ask for things at short notice - such as new services or changes to existing ones. When agencies face these requests they often are limited in time, money and the skills to achieve them. Developing APIs will hardly be on the top of their priority list, they will be hardpressed just to get a service in place in time to meet the Minister's announcement deadline.

However despite all these challenges, the cause is a great one and could do more to transform how government IT operates than many more public steps.

If the DTO can pull this off, have agencies fall in line and have APIs start rolling off government IT 'production lines', it will have single-handedly justified its own existence and transformed how government works, even if it doesn't achieve anything else in the next few years.


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Friday, August 14, 2015

Government digital service designers need to start thinking with their stomachs

Traditionally governments have taken cues from banks and social networks for innovative ways to design online services to make them easier to use.

However it may be time for public servants to think about online service design with their stomachs.

I don't know how many public sector digital design professionals have visited McDonalds lately, but the new 'Create your taste' service provides an interesting approach to digital design.

Using relatively new touchscreens deployed in a number of stores, the interface used for building hamburgers employ a number of innovative navigational and selection approaches to create a usable and enjoyable experience.

I've taken several colleagues in and bought them a meal just to watch how they learn the interface and interact with the menu while designing their perfect meal.

None have needed any support to get started, with the menu providing a simple and intuitive way to progressively select ingredients.

All have found the experience a pleasant one - to the extent where one colleague recently went into a McDonalds seeking a 'create your taste' experience, but left when it didn't have a touchscreen.

Sure the McDonalds experience is just about designing a meal (although designing salad could be considered 'rocket' science), but the lessons around ease of use and delivering both a usable and enjoyable experience are consistent across all kinds of service delivery.

Yes many government services may be complex, but that doesn't justify delivering a complex user experience. It simply means that more work is required to break down the process into easy steps, drop any unnecessary questions and make it clear upfront what people need in order to complete the process in one go.

If government can make online services appealing and remove the need for people to switch channels to complete a process, there's the potential for vast cost savings in face-to-face and phone transactions, plus the potential to reduce error rates.

Of course, the McDonalds example isn't the only one government service designers should be considering.

Dominos has taken a very interesting approach to real-time pizza tracking, from being made, through cooking and delivery to the customer's door. The example, highlighted by The Mandarin, is already being taken on board by the federal Department of Human Services, which hopes to make more Centrelink services just as simple to access and just as clear to their clients.

So if you're designing digital services for government, you may wish to take a long lunch or two to check out some of the digital service design being pioneered across different food establishments.

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Tuesday, August 11, 2015

Is it your job to create or reduce friction?

One of the big distinctions I've noted between working in the public and private sector is in the level of friction when attempting to get things done.

I define friction as the amount of red tape, process, procedure and protocols that slows down the achievement of a defined goal.

The more red tape, the more friction, and generally the longer it takes to get things done.

Some roles in organisations are defined around friction - such as a procurement team, lawyers and accountants. All exist to create or reduce the level of friction in achieving a specific goal.

Other roles can influence the level of friction around a given decision or topic - from senior management through to communication and IT teams.

Now friction isn't necessarily bad. By slowing down decisions, friction can mean more viewpoints are considered and fatal errors do not occur. In fact many of the checks and balances in government are there to prevent decisions being taken too quickly or unilaterally.

However reducing friction also has benefits. The faster an outcome can be achieved, the more likely it will be relevant. Fast decisions also mean fast learning decisions - 'failing fast' - and iterative improvement towards a desired state.

Balancing the level of friction required for good decisions and outcomes is the real challenge. How much or little friction is good?

This obviously depends on the outcome desired, the level of scrutiny required around a decision and who is affected as a result.

However, generally, the aim should be to have as little friction as possible within the overall constraints of the goal.

So what about your role in the public sector, is it to create or reduce friction - and do you create or reduce friction for others?

If your focus is on increasing friction, consider whether this actually advantages your organisation and its goals. Sometimes people simply create friction out of fear, rather than in the best interests of an organisation's goals.

If your focus is on reducing friction, consider whether some friction needs to be preserved for good decision-making. Also think about how your colleagues may feel as it gets faster and easier to achieve certain outcomes - many will welcome this, but a few will be concerned about a loss of control, fear greater failure or scrutiny.

When you work with others think about whether you are creating or reducing friction - and whether you're taking the appropriate stance for a situation.

Friction isn't necessarily bad, but the least friction possible is almost always good.

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Friday, August 07, 2015

Why not include ordinary citizens on the MP remuneration review panel?

Australia's Prime Minister, Tony Abbott, has now announced the review panel for MP remuneration expenses, and in my view it's close to becoming another missed opportunity to improve government engagement, accountability and transparency with the community.

The panel will consist of five 'eminent' individuals. Two will be former politicians (one Labor and one Liberal), one a business person and two will be former senior public servants (David Tune, former Secretary of the Department of Finance, and John Conde, Head of the Remuneration Tribunal).

In other words, the usual suspects - members of the major political parties (who are most under the shadow of the expenses issues), a friendly CEO or senior business advisor (who knows what side his - and it will be a him - bread is buttered on) and two public sector insiders who have worked closely with current and former politicians.

On the five person panel, there's apparently no room for ordinary citizens, the involvement of a citizen's panel or anyone unconnected to politicians who is actually concerned or enraged by the way MPs are using their entitlements or is concerned about the falling legitimacy and credibility of our political system.

Of course such participants would likely be more 'unruly'. They'd not be members of the cozy Canberra club which decides what is good for citizens (often based on mistaken, shallow or lobbyist influenced impressions of public sentiment). They'd not understand the rules of the game, the way in which things MUST be done in order to satisfy the egos and perceptions of those on the top of the political pile.

Participants from outside the Canberra insider club may not even share the group think of what is appropriate for politicians to spend, and could even disagree with the 'eminent' appointees on what is appropriate expenditure by politicians.

Of course the Prime Minister's hand-picked 'eminent' panel will be thorough and comprehensive in its review. It will consult citizens - allowing people to provide their views. And then it will weigh those views and provide its recommendations, based on their own filters, future career ambitions, relationships and experiences of being within the 'club'.

The upside of this insider approach is that the review will be less harsh on politicians, that the 'eminent' insiders understand the needs of politics and provide limited restrictions on politician entitlements, allowing politicians more freedom to rely on the public purse rather than personal or party finances.

The risk for politicians is that the public don't feel the review recommendations go far enough, that traditional media and social media continue to pursue senior politicians for their expenditure, that citizens don't feel they have been appropriately included in the process. The outcome of this would be further erosion of trust in both Australia's political system and in our public sector.

This risk could be partially or wholly mitigated through including ordinary citizens as part of the eminent panel, or creating a citizen's panel to oversee and support or reject the eminent panel's review.

Citizens could be selected through nomination or random selection from the electoral role - our court jury model is one approach that could be used. This group should, of course, be paid for their time and not expected to donate it for free - Iceland's Constitutional process, where they paid citizens their travel expenses and the salary of an MP for the days they worked is a good model to emulate to reflect the value of citizen involvement and the cost of their lost time.

In this approach, citizens would decide whether the review went far enough, not political insiders who may stand to gain from lighter recommendations.

There's a risk for politicians in taking this approach. They may end up with tighter restrictions on entitlements. It could be uncomfortable for parties struggling to raise the funds they need to operate, or costly for politicians' own finances.

However it would be far more likely to meet public expectations, to help rebuild credibility in political parties and allow politicians more certainty that something they spend won't haunt them in years to come. It could even provide a huge boost to the Coalition's re-election chances by demonstrating how the current government was genuine about listening to citizens and governing for all Australians.

There's still time for the Prime Minister to shape the form of the remuneration review, to take a bold step to respect citizens and embed greater accountability and transparency in the review process.

It's not a missed opportunity yet, but if it becomes one, the consequences could further damage Australia's democratic credibility and institutions.


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Wednesday, August 05, 2015

Governments are still very backwards in most of their online engagement - and it's not due to a shortage of tools

I've been reading about a new entrant in the government online consultation market - Balancing Act, a simulation tool for involving the public in government budget consultations.

It joins a range of other tools for this type of 'trade-off' consulting online - including Budget Allocator from Bang The Table and, my favourite, Budget Simulator from Delib (which I used to run in Australia).

These are only a few of the advanced online consultation tools available for government - of which there are many kinds, from surveys and geospatial mapping through to forums and blogs.

Many vendors have years of experience, having run thousands of consultations with hundreds of clients internationally (particularly Delib and Bang The Table).

However most governments are still very backwards and inconsistent in their online engagement - with many consultations still just having an email 'black box' for submissions, or employing expensive market research firms to do work that can be done by specialist public sector online consulting companies for a fraction of the cost.

I've seen agencies charged tens of thousands for basic SurveyMonkey surveys, or mistakenly use forums to capture a few dozen comments for quantitative consultations that would receive far more and higher quality responses and outcomes using specialist budget or survey tools.

I've had agencies so 'no thanks, we'll build rather than buy' when presented with tools that have been used by hundreds of agencies over many years, and have had millions invested in their development and refinement to make them work well - and seen the outcomes where they invested tens or hundreds of thousands (far more than the cost of buying in the capability) and ended up with a consultation system that didn't do what they needed it to do.

Even today most local councils and governments, when they engage online, buy or build a capability just for a specific consultation, then 'throw it away' afterwards - only to reinvest the next time they need to consult.

And that's in an environment where agencies know that they'll be consulting stakeholders or the community tens of times throughout a year.

So why do government agencies not take a pragmatic and sensible approach to consultation, invest in sound capability and use it repeatedly across all appropriate engagements, providing a consistent and managed experience at a very low amortised cost?

After years of running consultations and leading Delib Australia, I've come to the following conclusion.

I believe that fundamentally agencies and councils don't think of consultation as a critical step in policy and service design.

Instead consultation is usually either a 'sop' to their Minister, or to affected groups in the community, to provide necessary cover for whatever decisions they choose to make.

In my experience, while policy specialists and senior public servants are always interested in reviewing the synopsis of what consultation respondents say, they often suffer from the 'expert issue', where they already know the right solution, and simply don't believe that the public would have anything useful to add.

This bias is often reinforced during consultations. Due to the ways in which agencies consult it's common for many responses to be brief and poorly considered, or reflect ideas an agency has already investigated and rejected, or tried.

When experts, interest groups, companies and lobbyists respond to consultations, their responses are given a little more attention - partly because they are written formally in language that public servants respond to, and partially because they may be groups that can derail a government's goals.

However even these responses are often largely disregarded as the bias or slant of a particular group seeking advantage. Or they may be =taken as gospel - a mandated approach that already has the support of the group purported to be represented (even where this may not be evidentially the case).

Of course there are exceptions to the cases above and I've been fortunate enough to work with a number of agencies, councils and individuals who truly value and respect community input and understand how it can effectively inform and improve policy and service outcomes.

However until governments think more like start-ups, recognising the immense value that consultations have in uncovering policy issues and new ideas as a critical part of a design process, I expect we'll continue to see the poor use of online consultation tools even though many of the tools available today are superbly well-developed and tested.

Agencies and councils don't need to wait for or design better tools - they need to improve their thinking, or consultation will continue to be a weakness and a risk for them and their political masters.


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Tuesday, August 04, 2015

The Australian Government's entitlements issue is an opportunity for a Gov 2.0 solution

Practically everyone in Australia has followed the entitlements issue triggered by media reports of House of Representatives Speaker, and Liberal politician, Bronwyn Bishop's helicopter trip from Melbourne to Geelong over the last three weeks.

While at times other politicians were reluctant to criticise Bishop's expenses, on the basis that most politicians spend quite a bit of money in meeting the requirements of their positions, the public and media was almost universally negative towards the rolling revelations of expenses that seemed either not in the public interest, or more expansive than necessary in her role.

Now that Bishop has resigned her position as Speaker, with a decade of her expenditures being reviewed by the Department of Finance, and the Prime Minister has announced a new review of parliamentary expenditures and entitlements, including those of senior public servants, it's a good time to look at how digital technology could help Parliament and politicians to regain and build public trust as well as explain how and why politicians spend money in carrying out their duties.

There's a real opportunity to make it easier for politicians to submit expenses, improve the speed at which they're made public, and provide a mechanism for explaining the value of their legitimate expenditures, while making it much harder for inappropriate use of entitlements.

It's hard to believe, in today's world of electronic banking, myTaxmyGov and online accounting platforms like Xero, that parliamentarians still have to, by and large, manually collect their receipts and invoices and physically complete paper forms to claim and verify their legitimate expenditures.

The technology to digitally photograph and submit expenses directly into an online system is widely available, as is the capability to digitally verify that all expenditures are accurate and appropriate.

It is also easy to then make these expenditures visible to whoever needs to see them, and to conduct various forms of analysis and reporting (both automated and manual) to identify and query exceptions (such as extremely high cost taxi fares) and, of course, to repay any out-of-pocket work expenses that a politician may have incurred.

While off-the-shelf tools are not really designed for the type of visibility expected of politicians, it wouldn't be too hard to develop a digital system for capturing, querying, reporting and paying these expenses, with the ability for the public and the media to view, in near-real time, all expenses incurred by parliamentarians in their day-to-day roles.

It wouldn't be much harder to allow expenses to be analysed and compared, as the media is already doing in articles like this, to understand the relative spending by MPs and, over time, by Ministers in the same or similar portfolios. This would provide for better comparisons and consideration over time.

What would be truly visionary would be to build in mechanisms for the public to flag certain expenditures and request an explanation, allowing politicians (and their teams) to explain what they are doing and why - improving the democratic compact between politicians and their constituents. This could be based on a minimum threshold of 'please explain' requests and require all requesters to be registered in the system to minimise the risk of nuisance enquiries.

On top of this, the system could provide information on entire itineraries and politicians and their teams could include information on the outcomes of their expenditures. For example an overseas study trip that resulted in a report to parliament and a change in legislation could have these outcomes and outputs linked to the expenditure, helping to verify how valuable it was.

Some might see the above type of approach invasive, taking the view that, once elected, a politician should simply be trusted to do the right thing.

While I can sympathise with this perspective, the reality is that it hasn't been shown to be effective in the real world. Some elected politicians have been shown to misuse or misunderstand their entitlements, and the damage this does to the integrity of the parliament is extreme.

Trust in politicians is low - not just because of questions over their expenditures, but also because of broken promises, failed programs and continual infighting.

Redeeming the reputation of parliament can't be achieved simply by expecting the public to let bygones be bygones and start trusting politicians again, it must be won through positive examples and actions - as Malcolm Turnbull demonstrated in his tram and train trip from Melbourne to Geelong.

Creating a digital parliamentary expenditures system with full near-real time transparency would be a strong visible sign that politicians are committed to serving Australia, not to their own enrichment.

It would also help dispel misunderstandings about how and why politicians spend money and improve the understanding of how expensive it can be to be a politician - particularly one with a large electorate or significant travel requirements.

Of course there's still the need to review the entitlements system itself - or at least adopt the recommendations from the last review of entitlements, however with some shrewd application of Gov 2.0 thinking and digital tools, Australians could be confident in how their politicians behave, not simply confident in the rules that they are expected to follow.

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Wednesday, July 29, 2015

The evolving role of social medial within government and the community

I had a great chat on Monday with one of the best online comms people in federal government, which touched on how the role of social media has evolved within agencies and how this matched the overall evolution and maturing of social use by the community in general.

I've thought through this and roughly mapped out the phases I've seen for social over the years - note this is a rough draft and others will have very different views of the progression.

Birth - 'I'm here look at me'
At its birth most people and organisations weren't quite sure what social media was for, with many starting out using social to talk about themselves and what they were doing.

Organisations often began engaging with 'look I'm here' messages - staking their claim to coolness through merely having a presence on a social channel, many without a firm strategy detailing why they were on social or how they'd use these platforms to engage with citizens, customers, stakeholders and staff.

This phase was typified by posts detailing that people were getting up, going to bed, having lunch or, from organisations, that their CEO was at such-and-such a place with such-and-such a celebrity.

Childhood - 'I'm learning about...'
As social grew in reach and users in sophistication, people began talking about topics of common interest, sharing news and information in topically based groups. The arrival of hashtags on Twitter to differentiate conversations is an example of one of the key stages on this journey as social media became less about being present and more about sharing meaningful data with relevant people and organisations.

Critical in this stage was the evolution beyond self-interest into sharing, with the reputation of social media users starting to reflect their willingness to share information rather than how they shared their own lives and activities.

Teenager - 'What's up?'
As social took hold in the mainstream, we saw a great deal of confusion - with new and advanced users beginning to collide in terms of the maturity of their use.

One particular trend was for tighter peer groups to form, with more experienced users 'circling the wagons' around their information sharing conversations as new people streamed in screaming 'look at me'.

This phase saw the creation of many expert groups who either excluded or husbanded in new users into their cliche in managed ways.

We also saw the type of information shared on shift to become more personal, with disasters fostering the use of social media for social outcomes - saving lives, directing resources, helping people cope with adverse circumstances as empathy took hold.

Organisations began using social media not just for impersonal information broadcasts but for personalised customer service and for engaging and supporting people in crisis scenarios.

More resources began being directed to social, with organisations encouraged to develop their own voices and live their values, rather than simply share information.

Young adulthood - 'Experimentation'
We're now entering the young adulthood of social media, with a majority of the population both using social and many doing so in innovative and useful ways.

The tools have been around long enough that people are beginning to explore what is possible in more systemic and mature ways.

Organisations now using social in diverse ways - still for information sharing, customer service and crisis management - but also for detecting the 'pulse' of the community, for engaging in the development of products and policies, and for building relationships with non-humans, from NASA spacecraft to coffee machines, in a social aspect to the internet of things.

We're seeing stories told via social channels and new forms of art evolving to encapsulate the global conversation that's now occurring between over a billion people day and night.


What do we have to look forward to?

Hopefully we'll see a long mature adulthood for social media, where individuals and organisations integrate social media fully within their lives, using social channels as we already use telephones as a natural part of the communication fabric of our lives, relationships and interactions.

For organisations and individuals still new to social media, it's worth trying to move quickly through your 'birth' and 'childhood', into the phases where social has the most impact and value.

While you may not be prepared, as yet, to experiment with innovative ways of using social, at least integrate it into your customer service and community engagement frameworks, even moreso than your outbound communications.

Try to develop a single voice for your social presence as an organisation - not an impersonal institution, emotionless and uncaring, nor necessary a 'human' voice representing a single person perspective, but a 'humanised' voice that represents your vision and goals with the passion and energy your staff bring to meeting them.

Social is now the main channel by which many people communicate with each other and with organisations, how they find out and share information and where they give and receive support. As an organisation you need to be prepared to be engaged and engaging, to be valuable in order to receive value from social channels. To grow up quickly and make mature use of social media.

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Tuesday, July 28, 2015

The uneasy relationship between Freedom of Information and open data

 Freedom of Information (FOI) has always been a tricky area for governments, a delicate balance between accountability and exposure, with successive parliaments around the world tweaking their national and state FOI laws in attempts to prevent disclosures damaging to various governments of the day, while also meeting public and media demands for transparency.

We've seen the federal government in Australia retreat from some of the Freedom of Information (FOI) framework established under former governments, including the effective abolition of the Australian Information Commissioner by budget cuts, when legislation to end the office failed to pass the Senate.

With the three appointed Commissioners in the Office now having followed most of the rest of their staff into new rules, we have a temporary Australian Information Commissioner, for three months, as the government sorts out how to finally end the Office and transfer the function to a more formal, costly and time consuming review process.

This is far from the only tweak in recent times, with Australian FOI legislation also modified in 2013 under a former government to exclude parliamentary service agencies from FOI. This was termed fixing a loophole, that unfortunately allowed the public to request information such as a former speaker's expenses in detail.

Similarly in the UK it appears there's a retreat on FOI occurring, with the UK government calling an enquiry into FOI to look at whether they have the balance right.

What's interesting is that the UK is using its open data presence as part of the justification for the enquiry.

Open data and FOI are not always the same thing. Open data focuses on quantifiable datasets, generally numberical, that represents a current or past state for a given government service, or from data collected by government on a nation's social, economic or environment state.

While open data can expose issues in government, it is often used to identify opportunities and gaps that can be explored and improved on - leading to better services and outcomes.

FOI, on the other hand, is often far less about data and far more about correspondence, decisions and who made them. While open data may expose bad decisions, FOI exposes who made those bad decisions and, sometimes, the basis on which they were made.

That's why data is generally easier for government to release openly than documents. Exposing a bad decision can become a basis for better decision-making, while exposing a bad decision-maker can breach the public sector's responsibility to protect the government of the day, and their own senior staff.

I've previously spoken about the risk of governments using open data as a 'cover' for tightening FOI requirements, and in the UK case above, my concern appears to be being realised.

I've not yet seen this explicitly in Australia, however with the poor scrutiny of government in the media and our weak civic sector, it's likely to occur at some stage.

Don't get me wrong, I think it's fantastic to see the level of open data increasingly being released at federal, state and local levels across Australia. The snowball is rolling and we're beginning to see some of the value that open data enables - both within governments themselves and in association with the communities they serve.

However effective open data release should not become the primary way in which governments engage with Freedom of Information, nor a rationale for broadening exclusions to FOI.

As for FOI, we really need to rethink it at a fundamental level, politically, at public sector levels and in the community.

Currently (and from my experience within government), often those outside government are seen as 'the enemy', seeking to point the finger at people within government and 'bring them down'.

The reality is that government exists as part of society and must remain functionally effective and valuable. FOI can support this process, helping to identify issues and misconduct in order to improve trust in government and it's effectiveness in meeting community needs.

However this can only occur if those within government - and those without - treat FOI in this manner, as an accountability and transparency tool, not as a threat to their integrity.


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