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Business.gov.au has introduced a social media section to its website.
While this type of approach has become quite widespread overseas, providing a central hub to access all of an agency's social media engagement tools, business.gov.au is one of the first Australian government websites to provide this type of hub.
At the same time business.gov.au has released its first iPhone application. Aimed primarily at business people, the app allows someone to look up ABNs and a variety of information about business from the website.
I've personally found the application a very convenient tool for looking up ABNs while on the go, being much faster and easier than using a website to do it.
Monday, September 13, 2010
Business.gov.au launches social media section and iPhone app | Tweet |
What does it cost to build and run a government website? | Tweet |
The Guardian reported in July that the UK government has released details on the costs of developing, staffing and hosting their major government websites.
The data includes web traffic, accessibility and user opinions on the websites.
This type of data is very useful when modeling the costs of developing and operating government sites, allowing agencies to more accurately forecast costs and staffing needs. It allows agencies to compare their web operations with other agencies, providing a view on who is most - and least - efficient.
The approach also allows hard-working, poorly resourced and funded web teams to more effectively argue for a greater share of the agency pie.
I would love to have such data available here in Austraia - down to being able to derive a total cost per visit (which for UK sites ranges from 1 pence up to 9.78 pounds - see the Google spreadsheet below). It would significantly assist web teams and agencies in their planning and activities.
The UK website data can be downloaded here.
Or see the data visualised (using IBM ManyEyes) and a Google spreadsheed of the costs below.
Tips for hiring a public sector social media manager | Tweet |
We are now starting to see government departments advertising social media roles - although the titles vary, including 'New Media Adviser', 'Community Manager' and even 'Online Media Coordinator'.
In Australia it is difficult to recruit people with substantial experience for these roles. I am seeing many filled by media specialists or website managers, who are qualified in their professions, but can be new to the social media space.
This shortage of experienced people also reflect competition from the private sector. Corporate social media roles are now advertised at entry levels around $50,000, mid-range around $90 and at senior levels at $130,000 or more. Government agencies are not always able to offer similar levels of compensation, although attempt to compensate through conditions and superannuation contributions.
Some agencies are taking the route of having graduates lead social media initiatives in the belief that their youth gives them greater familiarity with the medium.
While graduates do come with enthusiasm, innovation and fresh ideas, they haven't always had time to build experience in the public sector, to understand the governance processes or political considerations or build networks of influence. They need support from mentors and sponsors to overcome these challenges.
Graduates may also not be the most experienced users of social media - the types of social media used by a graduate can be quite different from those used by a professional communicator with five or more years experience, simply due to the different professional needs they have in their lives.
Introducing social media into an organisation is a complex and delicate endeavour. When was the last time organisations added a major new communications channel? What type of cultural, procedural and technical changes were required? How major was the change program - and how well resourced?
Traditionally government employs specialist teams for policy development, program management and service delivery - yet in the social media space a single person or small team is often required to have all these skills in ample measure.
This means agencies need to think seriously about the experience and expertise they need in the people they employ to lead their social media initiatives. The experience and expertise required to navigate the cultural and change considerations, work within the governance and processes and appreciate the public communications and political sensitivities around social media adoption.
To aid in this challenge the post 12 Steps To Hiring A Social Media Manager from SocialMediaToday provides many useful tips and considerations that organisations need to take on board when making a social media manager hire.
Friday, September 10, 2010
Online video ads more effective than TV ads | Tweet |
This week a colleague made me aware of a study conducted by Nielsen in April which found that online video ads were significantly more effective than TV ads amongst US viewers.
Reported at ClickZ (but for some reason not widely reported by traditional media), the article states that,
The research company conducted over 14,000 surveys evaluating 238 brands, 412 products, and 951 ad executions, and collected data on general recall, brand recall, message recall, and likeability. The results suggest that for each metric, consumers reacted better to ads delivered via online video than they did through traditional TV.
Nielsen says the increased impact could be attributed to the nature of the viewing experiences offered between the two platforms, with online video viewers often more "engaged and attentive" to the content they are consuming.
This wasn't a small impact either - online ads were on average more than 30% more effective per the chart below.
To learn more about how people are watching video, I recommend reading Nielsen's report, How People Watch: A Global Nielsen Consumer Report.
Tuesday, September 07, 2010
An open government renaissance in Australia? | Tweet |
With the election over, Prime Minister Gillard has promised to throw open the curtains and let in the sunlight, a more open government than ever before.
With a government consisting of 72 Labor MPs, a Green MP and three Independents, media commentators are saying that more negotiation and consultation will be required than ever before.
This may prove to be Australia's open government renaissance - with corresponding growth in Gov 2.0.
What do people think?
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