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One of the largest challenges for all forms of online use by government is how, as a late addition to the communications, engagement and policy stable of tools, web initiatives often get added to the end of processes rather than the beginning.
A good example is in content development of all kinds. Often officers across agencies use desktop publishing packages to create communications materials, briefs, papers and reports, finalise them via publications teams and printers, then send the final 'web-ready' PDF to the online team, to be loaded online - usually within a few hours.
This poses challenges and risks throughout.
The documents may be initially created without effective use of word processor standard styles (with format issues such as the use of spaces or tabs instead of tables or paragraph marks, and poor use of nested lists), the print design process loads them up with print-quality (sometimes inaccessible) images, adds charts and tables without appropriately text alternatives and incorporates formatting that requires substantial time to replicate online or simply doesn't suit screen viewing.
The final PDF may have 'printer's edits' (last minute changes at the printer) which are not replicated in the original final word processor document. This requires the online team to convert the PDF, rather than the faster and easier final word processor document, into the web version. Often the background information for charts or descriptive text for images is unavailable. Images may also not be available as separate files to the document to make them easier to embed online.
Finally, due to approval timeframes or last minute edits to reflect changing events, the online team may receive the final document too close to the go live deadline to do justice to the web publishing. This often results in the PDF version being uploaded with an apology stating that the agency will convert the document to an accessible HTML web page as soon as possible. Depending on priorities this may take months, disadvantaging people who cannot access the printed or online PDF versions.
As sometimes all the budgeted funds for the document are spent on the physical print process, online teams may be left without sufficient budget to do the document justice, time or dollars to convert the document into a fully web-enabled deliverable, which could be higher quality and far more usable and useful than a printable PDF.
A combination of some of all of these issues adds to the cost and stress of government documents. They can put pressure on agency timelines and result in lower community satisfaction and understanding of communicated material. They may also create greater legal risks due to accessibility considerations.
These potential costs could be avoided by embedding an online-first philosophy, policies and mandate throughout an agency. This would recognise at the beginning of document creation processes that content will need to be delivered online and, indeed, this might be the only, or most important, distribution channel.
This approach would, after initial training and support costs, save significant expense and human effort, freeing up agency staff for higher value activities while delivering more effective, and timely, public outcomes.
The shift could begin with appropriate training, support and mandates for public servants creating material which will need to go online. Including websites and intranets this reflects the majority of documentation now created by government agencies.
Online teams would be engaged at the start of document creation processes, advising other staff on how specific materials can be best designed for online representation, whether as 'traditional' documents or as web services, apps, interactive modules, data feeds or in some other format.
Every document would then be created using appropriate formatting in word processing tools or the appropriate alternative, with an express goal of being able to be quickly and easily placed online in an effective manner.
The created documents may be structured and laid out quite differently depending on the eventual form they will take online - representing the range of variation we already see between a video script, report and brochure.
The document creation process would include the steps necessary to deliver a quality accessible product, identifying the text behind every chart and appropriate explanations for every image and diagram.
As documents were created, graphic templates would also be created by graphic designers, both online and print templates which can be executed through online style sheets. Using this approach documents would appear in a web browser as native webpages but, when printed, be automatically reformatted for A4 paper.
This means agencies can deliver online and print versions from a single version of the content, a 'single point of truth' that removes the need to manage multiple versions, such as HTML, RTF and PDF copies. A print-quality template would also be developed at this stage as a shell for any printed copies needed.
The document would be directed loaded into the web template with the metadata and alt tags required and viewed and edited online, or printed in the print template and hand edited, to finalise the document.
Once approved the 'document' can be simultaneously released online and in print format, appropriately formatted for the different mediums, maximising its impact. There would be no time lag for an accessible version.
Sounds too easy? Well yes, there are a number of changes that agencies need to make to implement an online-first philosophy.
The most significant and influential change in agency policies. They would need to be redeveloped for the modern age, a business process improvement step to integrate web as a core platform rather than an afterthought.
While significant, changing these processes is technically quite simple, it just involves adjusting a few words on (ahem) 'paper'. The most difficult change is related to people - changing culture and retraining staff responsible for producing documents (public or internal) to reflect the new capabilities and skills required of a public servant.
I believe it is inevitable that agencies will gradually move in the direction of online-first publishing, for cost and efficiency reasons if not due to legislative and high-level policies (such as the recent FOI changes). However the speed and difficulty of this transition can be influenced by staff.
Senior staff can set policy in their areas and embody the behaviours they support, while middle management can build their own understanding and support and encourage their teams. Those teams responsible for agency document outputs can seek out new skills through training and lobby their management to make their jobs easier, allowing them to be more productive and satisfied with their jobs.
Online teams have a large central role to play, by demonstrating and modelling the behaviour themselves, identifying processes where documents are only published as web pages and piloting improved processes which lead to efficiencies (helping themselves as well as the teams responsible for the content).
Online teams may also to lobby for improved training, so that officials across an agency understand how to use the word processors and other document creation tools they use daily more effectively - this knowledge by itself improves efficiency.
Having a given level of skills with document creation tools, or developing it once in the job, could become a requirement of recruitment processes and performance reporting. It has often surprised me how otherwise highly intelligent and capable people may simply never have had the opportunity to learn how to most effectively use the tools of their 'trade' - document and presentation creation programs - at school, university or in the workforce.
An online-first philosophy isn't native to government agencies, and it will take conscious and directed effort to make it the default approach.
However in today's world, with online increasingly the first and sometimes the only distribution platform for government information, the rising cost of print, falling budgets and the legislative requirements to deliver government content online - shouldn't we be putting in active efforts to change our philosophy and make it so?
Wednesday, August 24, 2011
Online-first: Building in web at the front-end, rather than the back-end of government processes | Tweet |
Monday, August 22, 2011
Eight governments, led by US, form an international Open Government Partnership - should Australia be involved? | Tweet |
I've just learnt about the Open Government Partnership (OGP) a global effort to "make governments better" through encouraging and supporting more transparent, effective and accountable governments.
Launched under the oversight of a multi-stakeholder International Steering Committee including representatives of eight governments and nine civil society representatives, and initially co-chaired by Brazil and the USA, the OGP has broad ambitions to promote open government around the globe.
The OGP has already launched a networking mechanism to "help participating governments identify and connect with one another (peer to peer) and other relevant expertise and service providers (NGO and private sector) as they develop their OGP commitments and action plans. This mechanism is a partnership of Global Integrity and the World Bank Institute."
The OGP will formally launch in New York City on September 20 this year when the governments on the steering committee will embrace an Open Government Declaration, announce their country action plans to promote OGP principles, and welcome the commitment of additional countries to join the Partnership.
I wonder if Australia will take this opportunity to become involved.
Australia is already listed as being eligible (DOC), due to our activities in the open government area and meeting the other eligibility criteria (DOC).
The process for actually joining (DOC) is reasonably simple, although there are some actions the Australian Government would need to take to participate in the formal launch in September 2011 and to meet the March 2012 Open Government Action Plan
So which governments and organisations are already involved?
The US government, together with the governments of Brazil, Indonesia, Mexico, Norway, Philippines, South Africa and the United Kingdom, and leading civil society representatives, Africa Center for Open Governance (Kenya), Instituto de Estudos Socioeconômicos (Brazil), Instituto Mexicano para la Competitividad (Mexico), International Budget Partnership (Intl), MKSS (India), National Security Archives (US), Revenue Watch Institute (Intl), Transparency and Accountability Initiative (Intl), Twaweza (Tanzania).
Launched under the oversight of a multi-stakeholder International Steering Committee including representatives of eight governments and nine civil society representatives, and initially co-chaired by Brazil and the USA, the OGP has broad ambitions to promote open government around the globe.
The OGP has already launched a networking mechanism to "help participating governments identify and connect with one another (peer to peer) and other relevant expertise and service providers (NGO and private sector) as they develop their OGP commitments and action plans. This mechanism is a partnership of Global Integrity and the World Bank Institute."
The OGP will formally launch in New York City on September 20 this year when the governments on the steering committee will embrace an Open Government Declaration, announce their country action plans to promote OGP principles, and welcome the commitment of additional countries to join the Partnership.
I wonder if Australia will take this opportunity to become involved.
Australia is already listed as being eligible (DOC), due to our activities in the open government area and meeting the other eligibility criteria (DOC).
The process for actually joining (DOC) is reasonably simple, although there are some actions the Australian Government would need to take to participate in the formal launch in September 2011 and to meet the March 2012 Open Government Action Plan
So which governments and organisations are already involved?
The US government, together with the governments of Brazil, Indonesia, Mexico, Norway, Philippines, South Africa and the United Kingdom, and leading civil society representatives, Africa Center for Open Governance (Kenya), Instituto de Estudos Socioeconômicos (Brazil), Instituto Mexicano para la Competitividad (Mexico), International Budget Partnership (Intl), MKSS (India), National Security Archives (US), Revenue Watch Institute (Intl), Transparency and Accountability Initiative (Intl), Twaweza (Tanzania).
An interesting group, and one that Australia has much to learn from and share with.
Sunday, August 21, 2011
Next ACT Virtual Community Cabinet coming up 30 August at 7pm | Tweet |
The Chief Minister of the ACT has announced via Twitter that the next Virtual Community Cabinet (on Twitter) will be held on 30 August at 7pm AEST.
As last time it will include all four ACT Cabinet Ministers, @KatyGMLA, @ABarrMLA, @SimonCorbell and @JoyBurchMLA.
It will use the same hashtag, #actvcc.
Participants do not require a Twitter account to watch, but will to participate.
The Chief Minister also commented that further Virtual Community Cabinets would be single topic focused.
I'm waiting for a copy of the transcript of the last Virtual Community Cabinet to be published (As Tom Worthington comments a record is required by law) to analyse any tweets missed in my analysis of the first event and compare the claims of 700+ Tweets with the 299 I recorded via CoverItLive.
I aim to repeat my analysis for this community cabinet.
Friday, August 19, 2011
If you're in Perth, don't miss the RightClick 2011 Conference | Tweet |
I will be making my first trip to Perth to speak at the RightClick 2011 Conference on 30 September.
If you're in town, or can make it there, I recommend that you consider attending.
The event is organised by the Institute of Public Administration WA (@ipaawa) and the event hashtag is #rightClick
More details below:
Attend RightClick 2011 and find out how you and your organisation can effectively use social media and new technologies in the workplace both safely and securely. Hear case studies from the public and private sector and the challenges and opportunities technology has provided.
Discussions will include:
Who should attend?
Any professional interested in developing and using technology more effectively in the workplace.
Tell your colleagues:
We encourage you to tell interested colleagues about the conference.
Date
Non Member
If you're in town, or can make it there, I recommend that you consider attending.
The event is organised by the Institute of Public Administration WA (@ipaawa) and the event hashtag is #rightClick
More details below:
Transform the Way You Communicate - RigthtClick 2011 Conference
Over 10 million people in Australia have a Facebook account and up to 2 million use Twitter and LinkedIn. So how can you control what people say about you and what are the security implications for your organisation?
Simple answer, you can't control what people say but you can develop policies which address internal and external communication and security risks.
Attend RightClick 2011 and find out how you and your organisation can effectively use social media and new technologies in the workplace both safely and securely. Hear case studies from the public and private sector and the challenges and opportunities technology has provided.
Discussions will include:
- Why should government adopt digital media?
- Benefits of social networking services.
- Implications for policy makers and those employing young people in the workplace.
- Expanding young people’s digital citizenship.
- Communicating and engaging internal & external stakeholders.
- Security and privacy issues.
- The role of a Government 2.0 Advocate.
Who should attend?
Any professional interested in developing and using technology more effectively in the workplace.
Tell your colleagues:
We encourage you to tell interested colleagues about the conference.
Date
Friday 30th September 2011
9:00am - 4:30pm
Hyatt Regency Perth
9:00am - 4:30pm
Hyatt Regency Perth
Cost
Member
$399.00
Corporate Member
$515.00
Non Member
$630.00
Thursday, August 18, 2011
Can microblogging save or destroy governments? | Tweet |
In Australia many people still treat microblogging tools such as Twitter with scepticism and scorn, or even dismiss it outright as a tool for 'discussing breakfast'.
While the more negative views are beginning to shift, due to the active role Twitter played in the Brisbane floods, Australians still largely consider microblogs as a tool for emergency and breaking news, rather than as a tool for democracy, government engagement and accountability.
In China, in dramatic contrast to Australia, government officials have been waking to the potential of microblogging services for reconnecting with the public - and to the shock of being held accountable at a speed that outraces the fastest censor.
China's first microblogging services were introduced in 2009 and have grown in popularity extremely quickly. Today there are reportedly more than 195 million users of the leading microblogging services, almost ten times the population of Australia and approximately 15 percent of the Chinese population.
Interestingly about the same proportion, 15 percent, of Australians use Twitter, our most popular microblog service.
A Global Times study in March-April this year found that "71 percent of Chinese Web users attribute their growing interest in politics to microblogging". Of the respondents, 59.3 percent said "they had become more inclined to express their political views on microblogs" and 23.1 percent chose politics as their favourite topic of discussion via microblog (with 36.6 percent citing social news and 19.6 percent daily-life topics, such as fashion and heath).
The respondents were highly in favour of politicians using microblogs, with 72.1 percent backing the idea. However two thirds (65.6 percent) complained that most government microblogs were merely publicity stunts.
Microblogs have also become a major source of news in China, with the Communication University of China in Beijing reporting in their Internet Real-time Public Opinion Index Annual Report 2010 that within 20 months of being allowed into China, microblogs had become the third-favorite online source of information, after news portals and online forums.
The report highlighted land acquisition and official corruption scandals as being hot on microblogging sites - both highly sensitive and politicised topics that rarely are discussed in mainstream Chinese news channels.
A separate report in 2010 was reported to state that more than 20 percent of the 50 most-discussed public events in China through 2010 were first reported on by microbloggers.
Government in China has increasingly recognising the potential uses and risks of microblogging.
It has become increasing difficult for the Chinese government to control sensitive discussions online due to the speed and reach of microblogs. Equally the size of the main microblogging networks makes it dangerous for the Chinese government to simply close down them down.
Therefore government officials are increasingly actively engaging via microblogs in order to influence conversations. In fact, "How to open a microblog" has become a training course for high-level Beijing government officials.
Accordingly, in March 2011 Sina, one of the leading microblogging services, reported that there were over 3,000 official government microblog accounts on their service, spread between agencies and high-level officials.
In July it was reported that 4,920 government departments and 3,949 government officials had opened microblog accounts at weibo.com. The same report indicated that the ten government microblogs in China had a total of 5.08 million followers in the first half of 2011.
It has also been reported that more than 1,200 microblogs have been opened by police authorities throughout China, resulting in a number of high-profile successful convictions.
For example, police in Xiamen, reported that they were able to solve the murder of a three-year-old girl in six days by releasing details of the murder via their microblog, together with a reward offer for further information. The message was forwarded more than 10,000 times and, according to a report by China Daily, led to the collection of more than 100 pieces of information used to solve the case.
The highest ranking individual official microblogging in China is Zhang Chunxian, the party chief of Xinjiang province. He took over in Xinjiang in April 2010, about nine months after ethnic riots led authorities to shut down mobile and internet services across the province.
Zhang has more than 148,000 followers for his microblog and has told the China Daily that microblogging can "be used to promote the government's efforts in Xinjiang's development."
Given there are over 450 million internet users and 900 million mobile phone users (those on smartphones can microblog), there is enormous potential for the sustained growth of microblogging in China.
With microblogging able to circumvent many censorship barriers, China's government is being forced to choose between closing down entire services, potentially facing extreme public backlash, or embracing increased openness and engagement with the public, dealing actively with charges of corruption, inappropriate conduct by officials and allowing citizens to share news before government communications channels can present official viewpoints.
If microblogging has the potential to have this impact in China, it is a channel that cannot be ignored or given lip service by governments in Australia or other nations.
Perhaps the two statements below best sums up the potential of microblogging for the Chinese government - and other governments around the world.
From the People's Daily of 2 August 2011:
China’s microbloggers unafraid to rattle the censor’s cage 15/8/2011 - Business World Online
Politics in the age of the microblog 2/8/2011 - Chinese Media Project
China tackles the messy world of microblogs 1/8/2011 - Chinese Media Project
Microblogs a Threat to China's National Security: Official Report 14/7/2011 - The Epoch Times
China's government offcials open up to microblogs 14/7/2011 - Want China Times
How microblogging power shakes reality in China 2/7/2011 - China Daily
Xinhua Insight: Communist Party microblogs to reach out to public 24/6/2011 - English.news.cn
Must Officials Microblog? 6/5/2011 - Beijing Review
University names top ten official microblogs 25/4/2011 - Want China Times
Microblogging to improve governance 6/4/2011 - Global Times
Microblogs in China government's fight to win public approval 9/3/2011 - Reuters
Government Gets Big Into Microblogging 14/1/2011 - China Realtime Report
Police microblog helps catch murderers in East China 1/12/2010 - China Daily
While the more negative views are beginning to shift, due to the active role Twitter played in the Brisbane floods, Australians still largely consider microblogs as a tool for emergency and breaking news, rather than as a tool for democracy, government engagement and accountability.
In China, in dramatic contrast to Australia, government officials have been waking to the potential of microblogging services for reconnecting with the public - and to the shock of being held accountable at a speed that outraces the fastest censor.
China's first microblogging services were introduced in 2009 and have grown in popularity extremely quickly. Today there are reportedly more than 195 million users of the leading microblogging services, almost ten times the population of Australia and approximately 15 percent of the Chinese population.
Interestingly about the same proportion, 15 percent, of Australians use Twitter, our most popular microblog service.
A Global Times study in March-April this year found that "71 percent of Chinese Web users attribute their growing interest in politics to microblogging". Of the respondents, 59.3 percent said "they had become more inclined to express their political views on microblogs" and 23.1 percent chose politics as their favourite topic of discussion via microblog (with 36.6 percent citing social news and 19.6 percent daily-life topics, such as fashion and heath).
The respondents were highly in favour of politicians using microblogs, with 72.1 percent backing the idea. However two thirds (65.6 percent) complained that most government microblogs were merely publicity stunts.
Microblogs have also become a major source of news in China, with the Communication University of China in Beijing reporting in their Internet Real-time Public Opinion Index Annual Report 2010 that within 20 months of being allowed into China, microblogs had become the third-favorite online source of information, after news portals and online forums.
The report highlighted land acquisition and official corruption scandals as being hot on microblogging sites - both highly sensitive and politicised topics that rarely are discussed in mainstream Chinese news channels.
A separate report in 2010 was reported to state that more than 20 percent of the 50 most-discussed public events in China through 2010 were first reported on by microbloggers.
Government in China has increasingly recognising the potential uses and risks of microblogging.
It has become increasing difficult for the Chinese government to control sensitive discussions online due to the speed and reach of microblogs. Equally the size of the main microblogging networks makes it dangerous for the Chinese government to simply close down them down.
Therefore government officials are increasingly actively engaging via microblogs in order to influence conversations. In fact, "How to open a microblog" has become a training course for high-level Beijing government officials.
Accordingly, in March 2011 Sina, one of the leading microblogging services, reported that there were over 3,000 official government microblog accounts on their service, spread between agencies and high-level officials.
In July it was reported that 4,920 government departments and 3,949 government officials had opened microblog accounts at weibo.com. The same report indicated that the ten government microblogs in China had a total of 5.08 million followers in the first half of 2011.
It has also been reported that more than 1,200 microblogs have been opened by police authorities throughout China, resulting in a number of high-profile successful convictions.
For example, police in Xiamen, reported that they were able to solve the murder of a three-year-old girl in six days by releasing details of the murder via their microblog, together with a reward offer for further information. The message was forwarded more than 10,000 times and, according to a report by China Daily, led to the collection of more than 100 pieces of information used to solve the case.
The highest ranking individual official microblogging in China is Zhang Chunxian, the party chief of Xinjiang province. He took over in Xinjiang in April 2010, about nine months after ethnic riots led authorities to shut down mobile and internet services across the province.
Zhang has more than 148,000 followers for his microblog and has told the China Daily that microblogging can "be used to promote the government's efforts in Xinjiang's development."
Given there are over 450 million internet users and 900 million mobile phone users (those on smartphones can microblog), there is enormous potential for the sustained growth of microblogging in China.
With microblogging able to circumvent many censorship barriers, China's government is being forced to choose between closing down entire services, potentially facing extreme public backlash, or embracing increased openness and engagement with the public, dealing actively with charges of corruption, inappropriate conduct by officials and allowing citizens to share news before government communications channels can present official viewpoints.
If microblogging has the potential to have this impact in China, it is a channel that cannot be ignored or given lip service by governments in Australia or other nations.
Perhaps the two statements below best sums up the potential of microblogging for the Chinese government - and other governments around the world.
From the People's Daily of 2 August 2011:
Mastering the use of the internet shows a leader’s quality and ability. We hope that more and more leaders show their capacity for speech on the internet and on microblogs, and find popularity. We hope even more that more and more leaders address the conditions of the people in the real world, through real actions.From the China Daily of 2 July 2011:
If governments can correctly and properly guide public opinions, use microblogging as a good platform to learn about public opinions and the wisdom of the people, and find and solve problems as soon as possible, forming a widely-participated, orderly and interactive microblogging public opinion environment is completely possible. Microblogging will also become a "release valve" of social emotions and the "lubricant" of government-public relations.References
China’s microbloggers unafraid to rattle the censor’s cage 15/8/2011 - Business World Online
Politics in the age of the microblog 2/8/2011 - Chinese Media Project
China tackles the messy world of microblogs 1/8/2011 - Chinese Media Project
Microblogs a Threat to China's National Security: Official Report 14/7/2011 - The Epoch Times
China's government offcials open up to microblogs 14/7/2011 - Want China Times
How microblogging power shakes reality in China 2/7/2011 - China Daily
Xinhua Insight: Communist Party microblogs to reach out to public 24/6/2011 - English.news.cn
Must Officials Microblog? 6/5/2011 - Beijing Review
University names top ten official microblogs 25/4/2011 - Want China Times
Microblogging to improve governance 6/4/2011 - Global Times
Microblogs in China government's fight to win public approval 9/3/2011 - Reuters
Government Gets Big Into Microblogging 14/1/2011 - China Realtime Report
Police microblog helps catch murderers in East China 1/12/2010 - China Daily
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