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You may still have time to consider attending the Media, Entertainment & Arts Alliance and the Walkley Foundation's Public Affairs Conference in Canberra from 5-6 September this year.
The conference has a significant Government 2.0 and open government flavour, looking at the new toolkit of digital communication and engagement options available to public relations professionals and the effects of the FOI reforms on public relations.
There is also what looks to be a very interesting case study on the Clean Energy Future digital campaign including its social media and web engagement.
I'll be presenting a keynote (on Government 2.0) at the event and participating in one of the panels.
Other speakers specifically in the Gov 2.0/Open Government area will include Professor John McMillan, Australian Information Commissioner; Hank Jongon from DHS; Sandi Logan from Immigration; Tom Burton from ACMA; Kylie Johnson, University of Canberra journalism academic Julie Posetti; and Greg Jericho, known for his blog Grogsgamut.
if you can't attend, keep an eye on Twitter - there should be plenty of interesting titbits from the day.
Thursday, August 25, 2011
Gov 2.0 at the 2011 Public Affairs Conference | Tweet |
Wednesday, August 24, 2011
Online-first: Building in web at the front-end, rather than the back-end of government processes | Tweet |
One of the largest challenges for all forms of online use by government is how, as a late addition to the communications, engagement and policy stable of tools, web initiatives often get added to the end of processes rather than the beginning.
A good example is in content development of all kinds. Often officers across agencies use desktop publishing packages to create communications materials, briefs, papers and reports, finalise them via publications teams and printers, then send the final 'web-ready' PDF to the online team, to be loaded online - usually within a few hours.
This poses challenges and risks throughout.
The documents may be initially created without effective use of word processor standard styles (with format issues such as the use of spaces or tabs instead of tables or paragraph marks, and poor use of nested lists), the print design process loads them up with print-quality (sometimes inaccessible) images, adds charts and tables without appropriately text alternatives and incorporates formatting that requires substantial time to replicate online or simply doesn't suit screen viewing.
The final PDF may have 'printer's edits' (last minute changes at the printer) which are not replicated in the original final word processor document. This requires the online team to convert the PDF, rather than the faster and easier final word processor document, into the web version. Often the background information for charts or descriptive text for images is unavailable. Images may also not be available as separate files to the document to make them easier to embed online.
Finally, due to approval timeframes or last minute edits to reflect changing events, the online team may receive the final document too close to the go live deadline to do justice to the web publishing. This often results in the PDF version being uploaded with an apology stating that the agency will convert the document to an accessible HTML web page as soon as possible. Depending on priorities this may take months, disadvantaging people who cannot access the printed or online PDF versions.
As sometimes all the budgeted funds for the document are spent on the physical print process, online teams may be left without sufficient budget to do the document justice, time or dollars to convert the document into a fully web-enabled deliverable, which could be higher quality and far more usable and useful than a printable PDF.
A combination of some of all of these issues adds to the cost and stress of government documents. They can put pressure on agency timelines and result in lower community satisfaction and understanding of communicated material. They may also create greater legal risks due to accessibility considerations.
These potential costs could be avoided by embedding an online-first philosophy, policies and mandate throughout an agency. This would recognise at the beginning of document creation processes that content will need to be delivered online and, indeed, this might be the only, or most important, distribution channel.
This approach would, after initial training and support costs, save significant expense and human effort, freeing up agency staff for higher value activities while delivering more effective, and timely, public outcomes.
The shift could begin with appropriate training, support and mandates for public servants creating material which will need to go online. Including websites and intranets this reflects the majority of documentation now created by government agencies.
Online teams would be engaged at the start of document creation processes, advising other staff on how specific materials can be best designed for online representation, whether as 'traditional' documents or as web services, apps, interactive modules, data feeds or in some other format.
Every document would then be created using appropriate formatting in word processing tools or the appropriate alternative, with an express goal of being able to be quickly and easily placed online in an effective manner.
The created documents may be structured and laid out quite differently depending on the eventual form they will take online - representing the range of variation we already see between a video script, report and brochure.
The document creation process would include the steps necessary to deliver a quality accessible product, identifying the text behind every chart and appropriate explanations for every image and diagram.
As documents were created, graphic templates would also be created by graphic designers, both online and print templates which can be executed through online style sheets. Using this approach documents would appear in a web browser as native webpages but, when printed, be automatically reformatted for A4 paper.
This means agencies can deliver online and print versions from a single version of the content, a 'single point of truth' that removes the need to manage multiple versions, such as HTML, RTF and PDF copies. A print-quality template would also be developed at this stage as a shell for any printed copies needed.
The document would be directed loaded into the web template with the metadata and alt tags required and viewed and edited online, or printed in the print template and hand edited, to finalise the document.
Once approved the 'document' can be simultaneously released online and in print format, appropriately formatted for the different mediums, maximising its impact. There would be no time lag for an accessible version.
Sounds too easy? Well yes, there are a number of changes that agencies need to make to implement an online-first philosophy.
The most significant and influential change in agency policies. They would need to be redeveloped for the modern age, a business process improvement step to integrate web as a core platform rather than an afterthought.
While significant, changing these processes is technically quite simple, it just involves adjusting a few words on (ahem) 'paper'. The most difficult change is related to people - changing culture and retraining staff responsible for producing documents (public or internal) to reflect the new capabilities and skills required of a public servant.
I believe it is inevitable that agencies will gradually move in the direction of online-first publishing, for cost and efficiency reasons if not due to legislative and high-level policies (such as the recent FOI changes). However the speed and difficulty of this transition can be influenced by staff.
Senior staff can set policy in their areas and embody the behaviours they support, while middle management can build their own understanding and support and encourage their teams. Those teams responsible for agency document outputs can seek out new skills through training and lobby their management to make their jobs easier, allowing them to be more productive and satisfied with their jobs.
Online teams have a large central role to play, by demonstrating and modelling the behaviour themselves, identifying processes where documents are only published as web pages and piloting improved processes which lead to efficiencies (helping themselves as well as the teams responsible for the content).
Online teams may also to lobby for improved training, so that officials across an agency understand how to use the word processors and other document creation tools they use daily more effectively - this knowledge by itself improves efficiency.
Having a given level of skills with document creation tools, or developing it once in the job, could become a requirement of recruitment processes and performance reporting. It has often surprised me how otherwise highly intelligent and capable people may simply never have had the opportunity to learn how to most effectively use the tools of their 'trade' - document and presentation creation programs - at school, university or in the workforce.
An online-first philosophy isn't native to government agencies, and it will take conscious and directed effort to make it the default approach.
However in today's world, with online increasingly the first and sometimes the only distribution platform for government information, the rising cost of print, falling budgets and the legislative requirements to deliver government content online - shouldn't we be putting in active efforts to change our philosophy and make it so?
Monday, August 22, 2011
Eight governments, led by US, form an international Open Government Partnership - should Australia be involved? | Tweet |
Launched under the oversight of a multi-stakeholder International Steering Committee including representatives of eight governments and nine civil society representatives, and initially co-chaired by Brazil and the USA, the OGP has broad ambitions to promote open government around the globe.
The OGP has already launched a networking mechanism to "help participating governments identify and connect with one another (peer to peer) and other relevant expertise and service providers (NGO and private sector) as they develop their OGP commitments and action plans. This mechanism is a partnership of Global Integrity and the World Bank Institute."
The OGP will formally launch in New York City on September 20 this year when the governments on the steering committee will embrace an Open Government Declaration, announce their country action plans to promote OGP principles, and welcome the commitment of additional countries to join the Partnership.
I wonder if Australia will take this opportunity to become involved.
Australia is already listed as being eligible (DOC), due to our activities in the open government area and meeting the other eligibility criteria (DOC).
The process for actually joining (DOC) is reasonably simple, although there are some actions the Australian Government would need to take to participate in the formal launch in September 2011 and to meet the March 2012 Open Government Action Plan
So which governments and organisations are already involved?
The US government, together with the governments of Brazil, Indonesia, Mexico, Norway, Philippines, South Africa and the United Kingdom, and leading civil society representatives, Africa Center for Open Governance (Kenya), Instituto de Estudos Socioeconômicos (Brazil), Instituto Mexicano para la Competitividad (Mexico), International Budget Partnership (Intl), MKSS (India), National Security Archives (US), Revenue Watch Institute (Intl), Transparency and Accountability Initiative (Intl), Twaweza (Tanzania).
An interesting group, and one that Australia has much to learn from and share with.
Sunday, August 21, 2011
Next ACT Virtual Community Cabinet coming up 30 August at 7pm | Tweet |
The Chief Minister of the ACT has announced via Twitter that the next Virtual Community Cabinet (on Twitter) will be held on 30 August at 7pm AEST.
As last time it will include all four ACT Cabinet Ministers, @KatyGMLA, @ABarrMLA, @SimonCorbell and @JoyBurchMLA.
It will use the same hashtag, #actvcc.
Participants do not require a Twitter account to watch, but will to participate.
The Chief Minister also commented that further Virtual Community Cabinets would be single topic focused.
I'm waiting for a copy of the transcript of the last Virtual Community Cabinet to be published (As Tom Worthington comments a record is required by law) to analyse any tweets missed in my analysis of the first event and compare the claims of 700+ Tweets with the 299 I recorded via CoverItLive.
I aim to repeat my analysis for this community cabinet.
Friday, August 19, 2011
If you're in Perth, don't miss the RightClick 2011 Conference | Tweet |
If you're in town, or can make it there, I recommend that you consider attending.
The event is organised by the Institute of Public Administration WA (@ipaawa) and the event hashtag is #rightClick
More details below:
Transform the Way You Communicate - RigthtClick 2011 Conference
Attend RightClick 2011 and find out how you and your organisation can effectively use social media and new technologies in the workplace both safely and securely. Hear case studies from the public and private sector and the challenges and opportunities technology has provided.
Discussions will include:
- Why should government adopt digital media?
- Benefits of social networking services.
- Implications for policy makers and those employing young people in the workplace.
- Expanding young people’s digital citizenship.
- Communicating and engaging internal & external stakeholders.
- Security and privacy issues.
- The role of a Government 2.0 Advocate.
Who should attend?
Any professional interested in developing and using technology more effectively in the workplace.
Tell your colleagues:
We encourage you to tell interested colleagues about the conference.
Date
9:00am - 4:30pm
Hyatt Regency Perth
Cost
Non Member
