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While not normally a fan of Christmas, I was feeling festive today, so have translated several traditional Christmas songs into their Gov 2.0 equivalents.
If you have a Gov 2.0 song in your heart, fell free to share it in the comments below!
Jingle bells
Dashing through the net
In a collaborative open sleigh
O'er the barriers we go
Laughing all the way
Agencies on social media sing
Sharing data bright
What fun it is to engage and sing
A Gov20 song tonight
Oh, Gov20, Gov20
Gov2 all the way
Oh, what fun it is to ride
In a collaborative open sleigh
Gov20, Gov20
Gov2 all the way
Oh, what fun it is to ride
In a collaborative open sleigh, HEY
I'm dreaming of a Gov20 Christmas
I'm dreaming of a Gov20 Christmas
As agencies share so citizens know
Where the data catalogs glisten,
and agencies listen
To hear citizens discussing as they grow
I'm dreaming of a Gov20 Christmas
With every blog post executives write
May your governments be open and bright
Sharing all your Christmases as a right
Gov20, Gov20, Gov20 rock
Gov20, Gov20, Gov20 rock
Gov20 swing and Gov20 ring
Listening and sharing up a data tonne
Now the Gov20 revolution has begun
Gov20, Gov20, Gov20 rock
Gov20 chime in Gov20 time
Innovating in Gov20 Town Square
In the free and open air.
What a bright time, it's the right time
To share the night away
Gov20 time is a swell time
To go collaborating in a open way
Giddy-up Gov20 horse, pick up your feet
Gov2 around the clock
Mash and a-mingle in the jingling data
That's the Gov20,
That's the way to go,
That's the Gov 2.0 rock
Sunday, December 25, 2011
I'm dreaming of a Gov2 Christmas | Tweet |
Friday, December 23, 2011
Is inappropriate social media use really an issue for government? | Tweet |
Fortunately, a couple of articles I saw yesterday have given me a place to start to look at the realised level of risk of inappropriate social media use by trained and well-governed public servants.
The Australian reported Public servants' pay docked over Facebook comments and SmartCompany followed up with Bureaucrats disciplined over work-related comments on Facebook made on home computers.
Both articles referred to information from the Commonwealth Department of Human Services (DHS). Over the 2010-2011 year four DHS employees had been investigated and found to have made inappropriate use of social media (well, one case referred to private email use, but let's let that one go).
I was intrigued by these articles as, to my knowledge, they represent the first time that inappropriate social media use by public servants at a Commonwealth level has been reported in the media.
To quote the Smart Company article,
The Department of Human Services says there were four code of conduct cases involving the inappropriate use of social media in 2010-11 - three related to work-related comments posted on Facebook from the individuals’ private computers.
The other case was about material sent from the employee’s private email account.
“The incidents all involved work-related misconduct that contravened their Australian Public Service obligations,” the department said.
According to The Australian, one worker had had their job classification cut, the second was given a 5% pay cut over 12 months, and the third was reprimanded.I am very glad to see that this inappropriate conduct was managed effectively using existing business policies in government - noting that the DHS has made great steps forward in the social media space, establishing a social media policy and working to ensure staff are aware of it and how it aligns with the APS Code of Conduct.
The fourth employee no longer works for the department.
I am not quite sure what the staff concerned did, this wasn't explained, however as there's been no major media blow-outs from the actual incidents, I'm going to assume that the transgressions were relatively minor - bullying, inappropriate language about work colleagues or similar breach activities, rather than leaks of Cabinet-In-Confidence documents, naked photos of colleagues released online or similar major public indiscretions.
Given we now have a public incident at Commonwealth level, I decided to use it to do some evidence-based analysis on the actual risk of inappropriate use of social media to agencies.
Let's start from the top.
It has been reported that DHS had four employees go through a formal code of conduct investigation based on their personal social media activities in 2010-2010 (and again we're letting go that one of these four was actually related to email use - not social media).
Now I happened to have been able to find out from IT News that the DHS conducted 197 formal code of conduct investigations in 2010-11. These four social media-related investigations accounted for 2% of these investigations by the DHS in that year.
Broadening this out, DHS has about 37,000 employees, so the four employees who were investigated equals 0.0108% of their staff. Note that's not 1% of staff, that's one-hundredth of one percent.
In Australia around 59% of people use social media personally in some form (62% of internet users, with internet users being 95% of the population). Let's be conservative and estimate that only 40% of DHS staff use social media personally - well below the average for all Australians.
On this basis there are about 14,800 DHS staff members using social media personally. Of these, four were reported to be using it inappropriately and investigated. That's 0.027% of the staff at DHS using social media personally. Again, that's not 2.7%, it's 27 thousandths of one percent.
So 27 thousandths of one percent of DHS staff estimated to be using social media personally during 2010-11 were investigated for code of conduct breaches.
That's not many, but let's go deeper...
Nielsen has reported that Australians are the most prolific users of social media out of all the countries they measure. We spend, on average, 7 hours and 17 minutes using social media each month.
Let's assume, again, that DHS staff are below average for Australians, that those DHS staff using social media are only spending 5 hours using it each month. On this basis, with an estimated 14,800 DHS staff using social media, their personal use for 2010-2011 would be 888,000 hours (37,000 days or just over 101 year of continuous use).
In those 888,000 hours there were four reported code of conduct investigations - that's 0.00045% of the time spent online through the entire 2010-11 year, assuming they each were an hour in duration.
If you assume DHS staff are average Australians, the percentages shrink dramatically further.
To sum up, the information from the DHS suggests that the risk of social media misuse by public servants is extremely low.
There were no indications of significant impact due to the four incidents, therefore I assume that the consequences were minor.
So on the basis of an extremely low risk and minor consequences, the risk of social media to a government Department (such as DHS) is negligible - and easily mitigated through appropriate management procedures (a policy, guidance and education).
So for any agencies still hanging back from social media, consider the evidence, the mitigations you can put in place, the potential benefits of engagement AND the risks of not using social media (reduced capability to monitor key stakeholders/audience views, inability to engage citizens in the places they are gathering, no ability to counter incorrect information or perceptions and so on).
You might find that your current strategy of non-engagement is far more risky.
Wednesday, December 21, 2011
50 million reasons to engage in Gov 2.0 co-creation and collaboration | Tweet |
Rose Holley is one of my heroes.
As a Digital Librarian at the National Library of Australia she has led one of the most effective, long-lived and under-rated Government 2.0 initiatives in Australia for the last four years.
As one of those responsible for the digitalization of Australia's newspaper archives (so far over 50 million articles), the online system she helped create has now seen 50 million lines of newspapers corrected by the public. That's over one million lines per month and a crowd sourcing effort proportionate for Australia (over the timeframe) as Wikipedia is for the world.
This project has run on a shoestring, with little promotion and no advertising. It works because it empowers people to contribute to the public good while also satisfying their personal needs. It trusts people to do the right thing, via a supportive context and light governance.
Sure these are just corrections of digitalized newspapers - where the automated digitalization process has failed to accurately read and transcribe letters and words. However it is also a collective record of Australian history, of families, of culture and of our development as a nation.
Given that the National Library's efforts have seen over 10,000 people per day updating newspaper records, with the most prolific person having corrected over one million lines - only two percent of the total - and negligible incidents of malicious sabotage - this is crowd sourcing at its best, right here in Australia.
The process used could be replicated for other archives of Australian public records - the National Archives, Parliament and every agency with a stock of paper files that have been approved for public release, but are too expensive for governments to transcribe.
Perhaps we need a central set of tools that agencies can use, perhaps a central site where agencies can load their scanned public documents. Either way, this is an opportunity begging to be exploited, a chance to do good for the country at little cost to government.
I hope it will not be ignored.
Tuesday, December 20, 2011
A time to reflect and review | Tweet |
A change in seasons, change in circumstances and change in structures is always a good time to reflect on situations and review the current state.
I've been doing a lot of reflecting and reviewing following my honeymoon and, looking around at some of the other long-time Government 2.0 supporters in Australia, it appear others have as well.
There's been some excellent signs that social media use is starting to be recognized as a mainstream phenomenon in Australia - from the APSC's normalisation of social media in the Code of Conduct, the establishment of more Gov 2.0/Social Media in Government groups in states, the initiatives at all levels of government (when Census and the police use social media you know things are changing!), the growth of Govspace and data sites, growing skill levels in a number of agencies and the expanding bubble of government social media events from conference organizers (guys, time to refine your forums).
At the same time there's still some resistance, poor understanding and mixed leadership on the use of digital channels to improve government performance. Apart from a few long-term skeptics this is now mostly due to competing priorities, resourcing and low familiarity with how social media can be used within government guidelines with appropriate risk mitigation strategies in place. Though I must admit that I have not seen an agency choosing to not use social media develop a mitigation strategy around the risks they are taking by not engaging online.
Many agencies still block their staff from monitoring forums and blogs, Facebook pages and YouTube channels where their key stakeholders are actively engaging. This cuts them off from an essential source of policy and service delivery intelligence - although the incresing prevalence of personal devices means people can remain connected and effective. Ironically the rise of smartphones, tablets and micro-laptops has also called into question those who still claim that workplace access to social media should be technically blocked to reduce time-wasting. Sorry guys, the world has moved on. If you believe your staff would waste time on social media use management techniques, not technical blocks, to manage these potential performance issues.
While there has been increasing willingness to use digital channels for consultations, collaboration and co-creation, the expertise base across Australia is still lacking. There's little in the way of effective formal education for would-be 'Social Media Advisors' or best practice techniques for online engagement. We've seen individual best practice examples, but limited codification of the underlying techniques and processes, the practitioners' toolkit if you will, necessary to systemise success.
While there's still much to be learnt, debated, trialed and implemented as business as usual in the government social media space, there's also now more hands available within public services with the interest, passion and skills to push things along. Government 2.0 has edged closer and closer to business as usual and is likely to get there at some point in the next year.
That has made me deeply consider my own involvement in the space.
Note I don't have any intention of stepping back from advocating and supporting Government 2.0 approaches. In my view these approaches are the basis for how a 21st century government needs to operate to be effective, woven deeply into most core activities for all agencies.
However for a long time i have felt that the value I've added to the space has been much greater through my 'non-curricular' activities than through my actual jobs in the public service. I feel I add more public value through sharing knowledge, providing mentoring and advice, training others and supporting people across government to understand and consider Government 2.0 techniques, help them design, debate and implement appropriate frameworks in their agencies and provide advice and support in implementing and normalizing activities, than in my day job.
On that basis I have realised that I am at the stage where I can add more lasting public value working from outside government agencies than from within one at a time.
As a result I have decided that in 2012 I will be leaving the Australian Public Service - but not leaving public service. I will be exploring options to add more and greater value from 'over the wall' back in the commercial sector, where I have spent over three-quarters of my career.
I have met many good people in the public service, as well as a few of the other kind, and I'd like to thank all of you for what you have taught me during the five years I have spent 'inside'.
I hope that I have also managed to share some of my own experience and knowledge with you.
I haven't actually resigned from the APS yet, there's some loose ends to tie up in the new year. Also I intend to keep writing this blog - I believe there is still a need for something like it in Australia - and will remain active in the Gov 2.0 community, hopefully more consistently active than I have been able to be.
So this isn't goodbye, it is simply a new kind of hello.
Thursday, December 15, 2011
Reporting news is no path to sustainable journalism, controlling the message is no path to successful governance | Tweet |
Below is a copy of a comment I have posted to the ABC The Drum in response to an Alan Kohler article, Big media inquiry, little industry change.
I thought I'd repeat it here as it covers some of the changing landscape that government communicators are facing. I recommend reading Kohler's article (or at least his initial premise) first.
Note that the implications, of a society that can report news as it happens, where it happens, significantly alter government's ability to control news distribution. Essentially governments can no longer rely on controlling the creation or distribution of news, about themselves, about their programs and initiatives, about public events or about disasters. We need to evolve new models for influence and curation, to become the 'central point of truth' if not the single point.
Anyway, my comment is below (with a few tweaks for poor iPad keyboarding):
Alan, I value your views (and not because you are paid to give them), however in this area you've based your argument on a false first premise - that news reporting has intrinsic value.
The basics of news reporting, collecting facts, arranging them into a story and distributing this story publicly, existed long before any form of professional and paid news 'caste'. The process, like story telling, is a skill that many people have.
With the means of news collection and public distribution now so close to costing zero as to make no difference - a phone with a camera, a keyboard and an Internet connection, news is essentially free. More than 2 billion people (add another billion when including mobile devices) have the tools to collect and report news, as it happens, wherever it happens - with global distribution.
As people now spend a majority of their lives within a metre of their connective devices, there is no longer the need to pay journalists to ride or drive around cities and countries to collect news, transport it back to a central location to transcribe and then distribute it through chains of distributors.
The value paid professional journalists can add to news is in expert analysis. This requires three additional skills to news reporting that are rarer and more expensive to procure - curation, expertise (in analysis and distilation of themes) and communication skills.
These skills have, and will continue to have value.
Unfortunately they are skills that most paid journalists, who are often trained in communication, PR or journalistic skills, lack. They do not have the indepth subject knowledge or ability to quickly determine facts from factoids - though they often have the communication skills (they sure write pretty!)
For journalist to survive as a guild, rather than as an activity, unlike reading and writing (scribes) or adding up (computers - which was a human job title until the 1950s), it must change the basis of the people it attracts and promotes through the profession.
Journalists must either sink into the depths of entertainment (those who write pretty, but offer no insights into world events) or rise into the world of expertise (with an ability to offer solid insights and analysis of events, using their expertise and curation skills).
Simply reporting news by chasing eye-witnesses, copying social media comments and photos or representing corporate and government media releases, is no path to sustainable earnings in journalism.
Wednesday, December 14, 2011
Social Media in Government - Day 2 | Tweet |
I am, however, catching Tweets as they occur.
Below is my liveblog for the rest of the day...
Tuesday, December 13, 2011
Reflection on Tenille Bentley's presentation from Day 1 of Social Media in Government | Tweet |
She says that the amount spent by state government on online engagement vastly under-rates the proportion of people's media time spent online (around 41%).
Tenille is illustrating the falling reach of newspapers and as their circulations decline, how their ad rates are going up, asking why?
Se says that social media presents an opportunity for government to re-engage with the community and target specific audiences, as a large proportion of the community is adopting social media, whether government likes it or not.
Tenille says that social media management is a skillset in its own right and believes a social media presence requires 100% focus to manage effectively.
She says she understands how overwhelming social media can be, particularly with the range of channels, and recommends keeping an eye on the top four channels - Twitter, LinkedIn, Facebook and YouTube.
Tenille says that each channel reaches a separate audience and is used in a different way.
- Twitter - BBQ conversation, Very Powerful (about 1.2M Australian users - keep an eye on Tweetups)
- LinkedIn - Business Conversation, Speed Networking (2.2M Australian users - business focus)
- Facebook - Smart Casual Conversation, 80/20 rule, Business Page (10.5+ Australian users)
- YouTube - Information, Entertainment
She says that organisations should define their social media goal, strategy and 'angle' - including assessing their risks, putting them into scope with what social media represents (not overstating risks that aren't really risks applicable to social media).
Tenille recommends that oganisations listen first and be responsive to audience needs, that social media is used consistently and effectively - quality, not quantity.
She says it takes about 80 hours to develop a full social media strategy, pre-planning and approvals take around 75 hours.
Tenille reckons it requires 26% of people's working week to manage social media.
Tenille says that she focuses on education first, to ensure organisations understand whether social media suits them.
I'm now off to the office for the day - will blog more of the event tomorrow.
Reflection on Mia's Facebook presentation from Day 1 of Social Media in Government | Tweet |
First up this morning is Mia Garlick, now at Facebook and previously with experience in Commonwealth Government and with Google.
She's talking about using Facebook in government.
Mia has started by talking about how Facebook is a social graph for for connections between people & between people & organisations.
She says that researchers recently tested the six-degrees of separation
Mia says there are 800 million users globally of Facebook - counting users as those who check into Facebook at least once per month. Over 10 million Australians are in that group and over 50% of these users (globally and in Australia) access Facebook daily.
Mia says that Facebook has several valuable uses for government including for identity, engagement and advertising.
Identity refers to representing agencies online. Mia says the best approach is to create a page. She says that the page mechanism includes an option for government organisations via the Corporate and Organisation option.
Mia says it is important to understand the difference between a profile and a page - profiles are for persons, pages are for organisations. Profiles are multidimensional, when people friend each others' profiles they see each other's information.
Pages are unidimensional, when people fan a page the page owners don't get to see the fan's details.
Mia says it is important to curate pages. She says that Page administrators cannot turn off comments as Facebook is about engaging in social behaviours, not avoiding them. However people can create blacklists of words and profanity filters to manage comments and develop a policy and terms of use for the page. Mia says that administrators can also mark comments as spam or abusive.
She also says it is important to get senior executives across what is acceptable commenting. She says she has had senior government officials contact her asking for pages to be taken down as someone commented that "the government was stupid". She essentially said - let it go, people say this kind of stuff from time to time, does it really hurt you or reflect on them?
Due to the nature of Facebook, people don't often see your page - they see snippets of content in their newsfeed. Mia says it is important to ensure these snippets are interesting and engaging to make a Facebook page effective.
Mia says that the number three thing talked about in Australia on Facebook for 2011 was "Census" and number six was Victorian floods" (in their "memeology" list) - showing that government cannot ignore the channel as people are using it to discuss topics and issues that government is deeply invovled with.
She's now talking about South Australia's Strategic Plan and how they used Facebook to support engagement and feedback.
She says that while in government we are used to writing a large report and releasing it in a consultation with a list of questions, many people don't engage well or respond in this approach as it is overwhelming and they have limited time. The South Australian government broke the Strategic Plan into bitesize chunks they wanted feedback on and released them individually for people to respond to. Mia says this was very effective for South Australia, with over 1,300 comments received for one particular chunk and over 500,000 citizens reached via Facebook, with 10,000 participating.
Mia says that the South Australian government recognised that they engaged a new group through Facebook that they could not reach through traditional engagement mechanisms.
She's also given an example of Facebook advertising in Canada and how it can target specific demographics or geographic locations quite effectively.
Finally, Mia is highlighting the Facebook 'Coming together' page on peace which provides a view of how people are connecting and engaging across wars.
Mia also says that around 80% of Facebook users are using privacy setting in Facebook, which helps to create a separate between work and personal identities.
How should public servants report online volunteer work? | Tweet |
Last week the Department of Human Services changed its policy regarding staff who participated in volunteer activities - unpaid work undertaken on their own time.
The Department decided that, in order to protect against potential conflicts of interest, public servants had to report their volunteer activities to their Manager and seek approval to do it. Approval would last a year, after which time the employee would have to go back to their manager and ask again.
The story was covered lightly in a few news sources, including the Sydney Morning Herald in the article, Public servants told to seek approval to volunteer.
Putting aside the discussion over whether a public sector employer should exercise this level of oversight and control over the personal lives of their staff (a conversation for a different forum to my blog), I am concerned about how well this policy might work in the face of online volunteerism.
I haven't read the policy myself, however I wonder about the treatment of online volunteer activities, such as moderating an online forum or Facebook page for a volunteer group, building a website to support people in an emergency, curating Twitter conversations, managing an online chatline, curating pages in a wiki, correcting text in digitalized newspapers, adding records to genealogical databases, tagging photos for a museum, checking wavelengths to detect exoplanets, or establishing donation tools and encouraging friends to donate their own time and money.
These activities might be ongoing, or taken at extremely short notice - such as during an emergency. Often there may not be time to brief managers and seek approval. People would face the choice of either not volunteering (a net loss to the community) or volunteering their time and services and defying the policy.
I can personally think of five different volunteer activities I have undertaken online - just since returning from my honeymoon last month. Over a full year I might be involved in 30 or more separate online volunteer activities.
Real-world activities, such as manning a soup kitchen, painting a community centre or caring for old people may be easy to observe, quantify and classify as unpaid volunteer activity, however I am very unsure about how any agency policy might effectively cover the growing range of unpaid online volunteer activities in which people are now able to engage.
Monday, December 12, 2011
Collective protests highlight a 21st Century crisis for traditional government | Tweet |
What do the the Arab Spring, Anonymous, the Occupy movement, Iranian election protests, Anti-Putin protests, the #VileKyle push and the #Qantasluxury incident all have in common?
Each of them was a demonstration of collective action by groups of people without a clear hierarchy of leadership against traditional hierarchical organisations.
In each case the traditional organisations threatened found it difficult to respond in an effective and proportionate manner, with responses often slow and creating greater hostility to the organisations involved.
The traditional organisations around today draw from the US railway corporations of the 18th and 19th century, which were some of the first commercial organisations to develop a 'modern' management model involving strict hierarchical structures and the division of resources into specific responsibilities to be managed (siloing if you prefer).
These organisations, which any manager today would clearly recognize, were designed to coordinate the information, resources and effort required to deliver enormous infrastructure projects - continent spanning railway networks.
Given the modes of communication and management available at the time, with most information moving at the speed of a horse and most previous organisations limited in size to a few locations, family-based ties and people who could turn their hands to any of a more limited set of skill, the railway corporations were an innovative and effective tool for delivering the outcomes desired. They coordinated the efforts of tens of thousands of workers, hundreds of experts, and led to some of the first large companies that a modern observer would recognize.
Two hundred years on, most organisations still use very similar methods of organising resources - hierarchical constructs with coordinators at the top, managers in the middle, worker bees at the bottom and an assortment of specialists and experts who slot in their skills as required, with appropriate compensation.
Governments were particularly enthusiastic adopters of hierarchical models due to their massive scale and increasing responsibilities. They rapidly organised their machinery to take advantage of divisions of responsibility and labour.
As more and more non-family organisations began arranging themselves into the hierarchical model, governments and corporations began to discover it was easier and more efficient for them, with their strict structures, to engage similar organisations. Corporations created trade 'treaties' or merged their resources into even larger management constructs, governments created legislation that could more effectively regulate trade through dealing with significant corporations and redeveloped its own internal procurement processes to favour hierarchical suppliers.
These steps, together with the fact that hierarchies were a more efficient organisation model for the time, led to our modern society, where the hierarchical model of resource management is dominant, well-understood and still considered the most efficient and effective way of arranging resources. After all, most other models would no longer suit our state and national legal systems or our international trade relationships and ownership structures.
This approach to hierarchy has become a self-fulfilling and propagating approach. The legal and economic environment of today, or at least up to very recently, put strictures on non-hierarchical organisations, limiting their size and complexity. This, in turn, ensured that the main hierarchies, governments and large companies, could compete and cooperate in a congenial environment.
These hierarchies had clear leadership structures - a President, Prime Minister or General Secretary, a Chief Executive Officer, Managing Director or Chairman - and they interacted with each other through clearly defined 'channels' of communication. Level to level, officer to officer. This made it easy for deals to be made between them. CEOs met Prime Ministers, Presidents met General Secretaries and the minions met their counterparts to do deals all the way down.
However with the rise of the Internet the environment has changed. Suddenly information can be distributed rapidly, frictionlessly and with great accuracy. Organisations can coordinate resources and manpower without enormous corporate hierarchies and infrastructure. Small teams can create global products, overturning the business models of large corporations and entire global industries.
Strict hierarchies are no longer clearly the best form of organizational structure, no longer clearly the most efficient or effective approach to marshaling resources or coordinating human activity.
This is posing an enormous global challenge for what are now traditional organisations. When customers are no longer limited to geographic competitors, when small and nimble organisations can adopt novel non-hierarchical structures to better marshal resources from any timezone, the dinosaurs begin to stumble.
However commercial 'entities' (traditional hierarchical structures) are not the only ones affected. Governments are also under enormous stress, with their strict hierarchies struggling to develop the systems and approaches needed to rapidly, proportionately and effectively engage, service or contend with non-hierarchical groups challenging their policies, structures and legitimacy.
With traditional lobbyists and companies it was easy for governments to engage. There were clear hierarchies for both state and non-state players and effective protocols could be put in place for meetings at level, systems for complaints, reviews and agreements. However when faced with a collective movement, fueled by a common feeling of rage, disempowerment, hope or other emotion and coordinated and concentrated effectively through online tools into outpourings of dissatisfaction, authoritarian, communist and democratic governments alike have failed to effectively engage or respond in a proportionate or effective way.
Whether a mayor seeks to meet the local leader of the Occupy their town movement (or just calls them a leaderless rabble) or a Prime Minister seeks to meet the national leader of their civil uprising (or just calls it an unsupported riot led by drug dealers and foreign terrorists), the pattern is the same.
The hierarchical government fails to effectively engage as they cannot identify a structure they recognize, another hierarchy. They apply tolerance, then security constraint and then force and they then lose or face diminished legitimacy.
In some cases the loss of legitimacy causes their fall and the fall of their government structure. In other cases the organisation continues liming along, but begins to slowly fade, waiting for the next encounter and the next, until it finally fails as a state or manages to adapt itself to cope with the changed conditions.
The question that remains open, in our hierarchy dominated world, is what will this adaptation look like. Governments remain an important tool for coordinating national and international relationships, resources and activities. They reinforce each other, no populated area of the globe can survive in today's hierarchical world with no government, although many different flavours are 'allowed' to exist.
How will government hierarchies adapt to collective activity - cations by leaderless, hierarchy free, adaptive groups with superb intelligence sharing and resource-coordination capabilities? Will they force movements to nominate n'leaders or 'representatives' who speak for their movements and can make binding deals? Or will governments find methods to adapt themselves to engage and, where necessary, fight and win, against 'faceless' foes and frenemies?
The jury is still out on this verdict and the evidence is still being presented. However thus far governments in most parts of the world have failed to develop effective, nonviolent approaches to contend with amorphous, leaderless collective movements.
While the internet exists in its current form, an international system for frictionless information sharing, coordination and amplification, governments will have to continue to work hard to adapt themselves, or change the rules, to contend with continuing leaderless protests and movements.
It will be a fascinating - and bloody - war between traditional hierarchies and amorphous, adaptive 'organisations'. However the policies and approaches used to engage, and the method of resolution of this war, will shape the next stages for human societies for many years to come.
Thursday, December 08, 2011
Building a learning culture | Tweet |
Coming from a background of working in, and operating, small and medium businesses, the ability to continually learn is a tremendous advantage - even a necessity. You simply don't know what you might have to turn your hand to next. So the more you know about every area of the business and the more general knowledge and experience you have you more ready you are to deal with challenges effectively and rapidly when they occur.
I've noticed that many people I come into contact in the public sector with seem to take a different view of learning, the "on demand' model, where they'll only seek out information at the point of making a decision.
I think this is partially a product of a large organisational culture, where individuals can afford to specialise in a particular narrow discipline. It is also influenced by strong hierarchical structures and siloing, and by the way the public service rewards effective work.
Ultimately though, I believe it is more a product of how individuals have been shaped by their own personal educational journey and experiences. Cultures attract those attuned to those cultures - they can influence how people operate over time, but it takes a long time for a culture to change a person's learning style and behaviour.
So why bring up learning styles at all?
Because something that worries me, and has worried me for quite some time, is how hard it can be to get many people to learn about the new approaches available to help them achieve their goals - do their jobs - more effectively.
I've run a number of training courses with public servants and those who attend are willing and able to learn - they're smart people - however the people who show up because they have a paper on the topic to finish in a couple of days, or don't attend these courses and rely on an 'expert' to tell them what they should do, seem to be missing major opportunities to develop their own capabilities and be ready to address new challenges with a pre-prepared set of tools.
I worry about the number of people who don't anticipate what they might need to know before they take on a particular task (particularly when related to social media) or those who are 'learning on the job' when they don't have to be (I have nothing against learning on the job generally, it's a time-honoured tradition of the upwardly work mobile).
Maybe the best way I can put it is - you don't go and get a relevant degree AFTER coming in for the job interview, so why set yourself up to do the research and obtain the knowledge of a topic after it has become part of your job if you don't have to?
If you can predict that an area is going to be important in your profession in three months, six months, a year or even five years, start learning now.
If you start when you are expected to start delivering runs on the board, you may have left it too late.
In relation to the internet, social media and Gov 2.0 I reckon there's a lot of tricks being missed by public servants who haven't begun their learning journey, but face significant changes in how their jobs will need to be delivered. I'd like to see broader upskilling now to prepare for current and future needs.
And those who claim there's not enough training available (and I am one of them) are partially right - there isn't.
However if you have a personal learning culture you don't wait for the powers-that-be to prepare the courses for you, you go out and seek an education from peers, books and the world's biggest university - the internet.
Are my impressions fair?
Wednesday, December 07, 2011
Are you allowing others to steal your agency's oxygen online? | Tweet |
Sometimes the goal is to have the largest possible share, starving other commentators and viewpoints. Other times the goal is to to minimise the share of oxygen a viewpoint or issue gets, shutting down or sidelining it.
There's two things you need to capture oxygen, or deny it to others - good 'lungs', access to the channels needed to 'breathe' it in or out, and a willingness to use your air wisely - to speak out where necessary, contributing to public discourse actively.
These characteristics function as effectively online as they do in offline media - admittedly in a messier and less constrained way. While the internet does provide infinite amounts of airtime for those who wish to present a viewpoint, whether, how soon and effectively an organisation presents its own viewpoint can have a great deal of influence in shaping the subsequent tone of the conversation.
This is well understood by lobby groups, companies and not-for-profits - who actively establish and build their online 'lungs' and are prepared to speak and help their constituents speak up on issues of importance to their agendas.
Politicians too have been reasonably active at establishing their own lungs and voice online - now essential tools for any political career.
However many government agencies still appear unwilling to take the first step, to claim their own lungs online, establishing channels and accounts that they can use to monitor and, where necessary and relevant, engage the communities that they seek to influence - or that influence them.
Agencies who are unwilling to claim their oxygen online will increasingly find themselves suffocated by other organisations and individuals who do. Where agencies can't influence debates, present the case on behalf of governments or end up at the receiving end of perceptions distributed and amplified online, they stop being effective agents of government and managers of change.
If your agency is still resisting building its online lungs and voice, remind your senior managers that their role is to support the government implement its policies on the behalf of the public, not to stand on the sidelines and be acted upon - suffocated - through lack of access to oxygen.
Tuesday, December 06, 2011
Why open data and public collaboration is important for 21st Century democracy | Tweet |
The paper is titled "Evolving democracy for the 21st Century" and is available from her blog.
Through a combination of improved transparency and accountability, the public release of data in reusable formats and the willingness to openly collaborate with individuals, not-for-profits and companies in using that data and thinking from outside public services to develop new policy insights, governments today have the most significant opportunity in over a hundred years to reframe their relationships with their constituents and draw on the wisdom of the crowd to improve policy outcomes and services.
I hope the opportunity is not squandered.
Wednesday, November 30, 2011
Only professional scientists can do science, only professional journalists can do journalism, only professional policy makers can create good policy - not anymore | Tweet |
I attended the Australian Science Communicator's new media forum last night, participating on the panel as a Gov 2.0 Advocate, along with a distinguished group of science communicators and academics.
One view expressed on the panel was that while scientists should communicate basic science to the public, the uninformed masses should not be involved in reviewing or doing science.
This reflects views heard in other professions over the last ten years - that bloggers should not do journalism or critique journalists and that the public should be kept at arms length in government policy development as they don't know enough to provide a valid contribution (explaining why some resist the use of consultations and policy co-design is rarely used across Australian governments).
This viewpoint by intelligent and highly skilled professionals is not, in my view, surprising. Anyone who has dedicated years of their life, slogging through universities degrees, post-graduate studies and climbing the job ladder knows they have earnt the right to do what they do. Anyone who hasn't put in those hard yards is often viewed with suspicion, even disdain.
This is partly a recognition that there's 'secret knowledge' and expertise required to undertake some of this work, however it can also be partially ego-driven - experts often define themselves by their expertise as it feeds their sense of value.
The changes in the last ten years have permitted many who don't have formal learning or specific career experience to learn about and contribute in fields such as science, journalism and policy creation. This can threaten some experts (who are often quite public about the divide between professional and citizen activities)
However for many others it presents opportunities to broaden their reach, tap into wider collective expertise and to build knowledge and understanding. This in turn can lead to greater influence and better outcomes - even greater funding or profits or positive social change. Greater understanding can also reduce the fear of 'otherness' and concerns and suspicions around elitism - which have dogged certain groups, such as scientists, in recent years.
Even more than this, people who are not acknowledged as experts often can provide a different view of challenges and different approaches to solving problems that sometimes experts, who can become locked into a particular professional worldview, or lack relevant broader experience, cannot see. This can lead to breakthroughs or new realizations.
Regardless of whether individuals support or oppose this trend of 'encroachment' of 'amateurs' into formerly elite fields, the trend is real - isn't it better to harness it rather than resist it?
After all history has demonstrated the fate of organisations and individuals who resisted social trends. They generally are not with us anymore, or exist in much diminished and niche forms.
Tuesday, November 29, 2011
Stop talking about engagement and get on with it | Tweet |
Yesterday I spend a little time getting involved in the ACT Government Twitter Cabinet. The focus was on Canberra beyond 2013. Lots of ideas and views exchanged. Through sheer serendipity one of my views on life struck a note with our Chief Minister, Katy Gallagher. So the next Twitter Cabinet will involve school kids.
The idea has also been picked up and supported by a few other MLA's.
Make sense strategically = building capability by the way. Which, in my view, is precisely what organisations should being doing internally.
So why am I sharing this with you?
What this practical and timely real world example illustrates that we really can just 'get on with engagement' - as opposed to talking about it. Effectively that is what the technology does. Let people get on with engaging.
And there is no reason why that same approach can't apply just as much within organisations. Regardless of size.
Monday, November 28, 2011
ACT government Virtual Community Cabinet on again today at 12.30pm - follow the liveblog | Tweet |
This is the third VCC held by the ACT government and has the theme "The Canberra you want to live in past 2013".
I'm collecting the public discussion via the liveblog below (and by RSS) - which means you can also watch the discussion here. or watch and participate on Twitter, using the hashtag #actvcc.
Note you will require a Twitter account to participate and your comments are published publicly.
Friday, November 25, 2011
This week's social media score - Public: 3 Organisations: 0 | Tweet |
This has been an insightful week for organisations using, or considering using, social media with three successive events demonstrating how far power has shifted to the public and illustrating how Australians companies are struggling to engage effectively online.
First up was Qantas with its poorly timed "Qantas luxury" promotion. Qantas launched the Twitter competition by inviting the public to tweet their idea of travel luxury using the hashtag #qantasluxury.
However Qantas appears to not have recognized that the tens of thousands of negative comments levied against the organisation since their shutdown represented a deep seated frustration and disillusionment with the company. Even though Qantas had hired four additional staff focused on monitoring social media the week before.
Within minutes of Qantas's tweet announcing the competition the public hijacked the hashtag and turned it against the company, using it to vent their concerns and frustrations at the airline.
This was picked up by traditional media and covered widely, turning a small ($1,500 in prizes) competition into what was called a national PR disaster for Qantas.
Next was Nissan, whose online competition, managed through their Facebook page, went pear-shaped when the winner of the competition turned out to be good friends with one of Nissan's staff running their social media presence.
While the competition was totally above board, with the winner selected objectively by finding the most car graphics on websites, unfortunately the winner's friendship with the Nissan staff member made it appear otherwise.
Nissan themselves were very upfront about it - indicating that while they congratulated the winner they'd have preferred if he hadn't won, but he'd done so fair and square without breaching any competition terms.
In this situation Nissan's approach did a lot to mute the concern, however it demonstrated the issue of friendship networks. If you're a staff member operating social media channels for an organisation it is highly likely you have many friends online. So what do you tell when a new company competition launches? You let your friends know online so they can spread the word and increase the competition's reach. Entirely above board, however risking a backfire if your friends can gain advantage by being first into a competition.
Third, and most significant, has been the social media backlash against the Kyle and Jackie O show following the comments of Kyle Sandilands regarding the deputy editor of news.com.au after her article about the reaction to Kyle and Jackie's TV special (which rated extremely poorly).
The backlash, much of it under the hashtag #vilekyle, has led to around a dozen companies deciding to withdraw their advertising from 2DayFM and sponsorship from the Kyle and Jackie O show - even the Federal government has now withdrawn all advertising from any show hosted by Kyle Sandilands.
Over 15,000 people have signed an online petition calling for advertisers to drop support for Sandilands and a number of people (myself included) have called for Southern Cross Austereo to let Sandilands go. Whether they will or not remains to be seen, however the loss of significant sponsors and advertisers will place significant pressure on the company to reconsider Sandiland's contract and on air presence.
All three examples above this week demonstrate different risks in social media.
Qantas failed to monitor and accurately assess the public view, selecting the wrong social media approach to attempt to rebuild its brand. Nissan made an easy misstep, selecting a competition mechanism that raised the risk of someone close to a staff member winning a prize, however by handling the situation in a proactive and robust way minimized the damage and emerged largely unscathed despite initial public concerns.
The Sandilands incident (which remains ongoing) demonstrates how public outrage can translate into the need for rapid organisational action, both through advertiser withdrawal and the attempts by Sandilands and Austereo to apologies for his behaviour (albeit fairly weak apologies that have not satisfied many online). In this case even though Sandiland's comments were made on radio, not on social media, the backlash occurred online and neither Kyle nor Jackie O, nor their employer Southern Cross Austereo, were prepared to engage with the public online response, whereas many of the sponsors and advertisers did, helping to minimize damage to their own brands.
None of these events impacted the government or public service - and in fact there's never been a significant social media disaster due to online engagement by public servants or agencies in Australia (I don't include media attacks on public servants such as by News Ltd on Greg Jericho) - however they all have lessons for government agencies to learn.
It is important to recognize that being absent or unresponsive online and in social media is no protection against public outrage (as the Sandilands incident shows), and failing to monitor online sentiment is a recipe for PR disaster (as Qantas demonstrated). However if organisations act with good faith, communicate and engage actively (as Nissan and several advertisers from the Sandilands issue did), they can minimize the impact of social media gaffes and build strong online relationships with their customers.
Thursday, November 24, 2011
In traditional organisations, innovation often appears to happens at the wrong end of a gun | Tweet |
When I think back over the most well known innovation successes over the last few years, and I am not specifically referring to the public sector, an aspect that springs out at me is how often these innovations occurred during a major crisis or due to a funding crunch.
In other words, these innovations frequently happened when organisations were placed at the wrong end of a gun.
It appears to me that often these innovations only occurred, or were allowed to see the light of day, because the pressure put on organisations by environmental or internal changes altered the perceived risk of innovating to be less than the perceived risk of not innovating - "the ship is sinking anyway, so we might as well try something different.
This raises several major concerns for me. Firstly that some organisations are incredibly resistant to innovation and can place themselves, or their management, into unviable situations by not beginning to innovate soon enough.
Secondly if the leadership of an organisation can see this conservative at work but wish to see innovation occur they may draw the conclusion that they need to place the organisation in significant distress - cutting budgets or hoping for (stimulating?) an external crisis that threatens its future viability.
This places enormous stress on individuals, with all kinds of negative consequences.
Isn't it better for organisations to proactively institutionalize innovation and change processes? Become capable and willing to change before a crisis occurs? To make innovation a key strategy for organisational adaptation rather than a last resort when system failures are already well underway?
This would involve changing the view of innovation to be an activity that is rewarded as a behaviour and activity, rather than being one that is punished, except at the organisation's "death's door".
A few organisations have successfully integrated innovation into their DNA as a core driver of their success. I hope more do so in the future and, at a larger scale, more societies as well.
Wednesday, November 23, 2011
Pfft - who needs to understand social media to be a social media advisor | Tweet |
Over the last year I've observed a couple of good and bad trends in governments around Australia.
The first - the good trend - is towards the recognition that social media is a valid and significant channel for government communication and engagement. This has led to the creation of a new type of role, the 'social media advisor', separate to online communications functions (which primarily concern themselves with traditional website production and content management).
The creation of these social media roles recognises there is a difference in the skillsets needed to manage one or more static and internally owned websites, compared with curating and co-ordinating a range of fast-changing external and internal engagement channels.
However alongside this needed job specialisation is another disturbing trend which causes me significant concern.
A number of those being employed in these new social media advisor roles don't have the mix of skills required to hit the ground running. I've heard of people with little or no experience with professional use of social media being employed as social media advisors simply on the basis of their personal use of these channel and therefore presumed competence.
I don't blame the people who take on these jobs and then work hard to learn the skills they need, it is a great opportunity working in a leading edge field. However the approach raises issues for me as to whether those hiring social media advisors are as yet clear on the skills needed to perform the role - or are clear on what their organisations need to fulfil these roles most effectively.
While agencies are generally sincerely committed to the integration of social media into their engagement mix, there are few employment consultants who can help them quantify their needs, identify suitable candidates and assist them in hiring the most effective people for these jobs.
My concern is that agencies, despite the best of intentions, may end up taking more significant risks, may lose internal momentum or even face social media stumbles - as has been the case in the private sector when social media roles first began to appear.
So how do we as public servants help address potential skills gaps and the resulting risks?
I would recommend that agencies talk to each other, share their goals and discuss the skillsets they need for these roles, they should bring in appropriate interviewers to help screen applicants and begin developing a career path for social media practitioners - with roles for rookies and experienced people.
They should also directly and indirectly lobby employment agencies to upskill to understand their social media needs and build their ability to identify appropriately skilled people for social media roles.
Most of all, they should get their new social media staff across all the great work done in other agencies and in the private sector, across all the governance and advice now available and encourage them to network with their peers across government (including attending the various community events such as Gov 2.0 lunches and BarCamps).
Hopefully what I am seeing is simply part of the growth pains for social media as agencies integrate it into their DNA.
Tuesday, November 22, 2011
Don't forget to register for the Gov 2.0 lunch in Canberra on Friday | Tweet |
The event will feature a presentation from Dominic Campbell, a leading UK digital government specialist and social innovator with a background in government policy, communications and technology-led change.
Learn more and register here.
Should Australia's political parties have open government and Gov 2.0 policies? (NZ Labour does) | Tweet |
The policy focuses on transparency of political offices as the core principle, but also commits the party to producing a comprehensive "Open Government Charter‟, based on a set of principles developed by NZ Labour MPs in consultation with members of the public.
- Online engagement by public servants should be enabled and encouraged. Robust professional engagement with the public benefits government agencies, public servants’ own professional development, and the New Zealand public.
- Public servants should be able to use social media in their professional role, and the government should provide protection and guidance/advice around how to do so effectively.
- Explore ways to expand the use that government makes of the Internet in engaging the public to feed into policy discussion and government direction.
- Develop a trial of online voting in local government and general elections.
- Publish the Hansard in a standard, open, parsable, format, so that it can easily be re-used and republished by anybody for any purpose
Monday, November 21, 2011
Brisbane City Council launches open data datastore | Tweet |
While not the first council in Australia to do this (with Mosman City Council leading the pack), Brisbane is the first large metropolitan council in Australia to do so to my knowledge, joining a range of cities across North America and Europe.
Brisbane has launched the datastore with the Hack:Brisbane competition and is hosting an upcoming Hackfest next Saturday to stimulate usage of their information.
Hopefully other major cities across Australia will look at what Brisbane is doing and consider its value in their own jurisdictions.
Monday, October 24, 2011
Cannot defame with a hyperlink - Canadian Supreme Court ruling | Tweet |
In the spirit of actually being in Canada, I learnt last Thursday that in a groundbreaking case the Canadian Supreme Court has supported two lower courts in ruling unanimously that hyperlinking to defamatory information is not the same as defaming someone, unless the information is replicated in the link or on the hyperlinker's site or page.
Learn more about the ruling (in a case originally brought in a British Columbia court by a Vancouver business person and political volunteer against a local website) in this BBC article, Canada Supreme Court: hyperlinks cannot libel. Yes there is a certain irony about reporting in Vancouver on a Vancouver case by referring to a British website - however I read the original story in a local (paper) newspaper.
This ruling may have flow-on influence to Australian courts, who do take some note of rulings in other Westminster jurisdictions, particularly in Common Law areas where precedents are important in clarifying grey areas in law.
The Canadian ruling, where the Court considered hyperlinks as "content neutral" (as hyperlinkers have no control over the content they link to), may even extend further to cases where links point to prohibited, but not necessarily illegal content, such as some Refused Classification (RC) content under Australia's classification for content deemed offensive but not necessarily illegal under Australian law.
Currently it is an offense to link to RC-rated content, or even to know what is rated RC - which poses a challenge for all individuals and organisations who may not realize that content they are linking to is prohibited in Australia. There has been at least one case where an Australian government agency has inadvertently linked to RC content (in a published user submission to a consultation) - which was certainly not the agency's fault.
Also as the destination content of links can change rapidly, or even appear different to users from different IP addresses, there is an ongoing risk under current Australian regulation that individuals or organisations might in good faith link to valuable relevant content which is later changed. I have seen this happen myself in a book on kids' websites with links where after publication several kids' sites were sold to adult content organisations who changed the content significantly. This could affect both defamation and RC related situations.
While I am drawing a bit of a long bow from a Canadian Supreme Court ruling to other manifestations of hyperlink-related law in Australia, it is an area that requires ongoing careful consideration and adaptation to reflect what is sound and practicable, not simply what may be popular or reflect an ideal state without recourse to technical facts.
Saturday, October 22, 2011
Traditional media insiders are the least qualified to comment on the future of traditional media | Tweet |
With the release of News Ltd's Future of journalism 'discussion' I've submitted a 'Your view' to the site which may, or may not, be published at some point in the future.
On the basis that traditional media is no longer the gatekeeper for participation in public debate I have posted my submission below.
I see a lot of the debate over traditional media relevancy and business models being very 'fiddling on the edges' stuff, attempting to use technical or legal barriers (such as copyright) to preserve an industrial era view of media which media consumers, now also media producers, are rejecting in droves.
Today any individual or organisation can create and maintain its own media platform capable of reaching 95% of Australians, and over 2 billion people worldwide.
The Internet, by merely existing, allows entrepreneurs and agile organisations to question all previous assumptions about the collection, collation, filtering, distribution and monetization of content. As a global playing field, the importance of geographic boundaries has been further diminished.
Being agile, efficient and effective is no longer sufficient. Organisations must be prepared to destroy and reconstruct themselves under entirely different models to remain competitive and relevant.
The jury is still very much out as to whether traditional newspapers, radio and television media organisations will be able to do this before they see a substantial amount of their profitability dry up.
My submission:
It is no surprise that people who work in traditional media, who have a financial and emotional stake in its future, are supportive of their organisation’s future (provided they are agile, efficient and effective).
I can see expert blacksmiths believing the same with the arrival of mass-produced cars and metalwork.
However what those beholden to traditional media cannot see is the viewpoint from the outside world.
Yes access to information is a requirement for liberal democracies. Yes quality news is a tool used to stabilize societies and promote understanding.
However there is no law of nature that states that profitability must be at the root of quality news coverage and reporting. Nor is there a causal link between professional journalism and professional news reporting – journalists, as humans, are as prone to reflecting their own biases as others and, even when trained to be objective, are at the mercy of sub-editors (where they still exist), editors and the overall political ambitions of for-profit media concerns.
Now I am not saying that government-run media (with no profit objective) is the answer. These systems bring their own control and bias issues, they still need cash and still have oversight from humans who may be influenced by political views.
Nor am I saying that for-profit, or even not-for-profit independent media outlets do not have a future. They do.
However the vast expansion in expressive capability that has been realized through the Internet has offered a second model to news gathering and reporting that will seriously challenge the biases of distribution systems with tacked on news collection and reporting facilities.
There is no reason to assume that industrial news services will continue to be the leading players in the media market – certainly the impact of the web on other industrial era centralised industries has been profound. When the means of production and distribution are diversified, some necessary changes and adaptation is required.
However those who have financial and emotional connection to the old models, while the most prolific commenters on new models, are not the gatekeepers to these new media forms, nor are they objective and impartial observers, able to assess the changes without bias.
I would challenge News Ltd and all other industrial-era news industry players to look outside themselves and their orbits (bloggers who are, in effect, news people) to the broader changes occurring in society.
We need to consider new models – perhaps the disaggregation of news collection and distribution, creating an open market for people to write news, have it submitted to, paid for and distributed by strong distribution channels, or for citizens (who are now all journalists, so we can drop the ‘citizen journalist’ tag) to be paid based on views, likes and reputation when submitting their work to an open news distribution platform.
News is no longer the news, access to distribution is the news and there is a pressing need to experiment with new approaches to opening up news distribution rather than locking it down into professional guild-like channels.
Wednesday, October 19, 2011
Social media is now normal - so why do government agencies persist in treating it as an edge case? | Tweet |
As this article in Fast Company illustrates, social media is now normal, an integrated set of tools for ongoing human interaction.
We've known for several years that Australians are enormous users of social media, with Nielsen research indicating that the average Australian Internet user (and 95% of us are users based on Sensis figures) spends upwards of 7 hours per month actively using one of a range of online social networks - and this doesn't include the full range of online participation possible via forums, blogs and comments.
We've also known for several years that the community's number one preferred channel for engaging with government is via the Internet. AGIMO's research in this area has seen a steady (and predictable) upwards trend in the desire for greater online contact over the last 4-5 years.
So why do government agencies, by and large, still treat social media engagement as a fringe case, with access to these channels often restricted to a few people in the communications area and senior executives often still wary or debating how to monitor or support online contact (while enthusiastically supporting their phone-based contact centres)?
It has been interesting to watch agencies attempt to shoehorn social media and online engagement into the traditional models they are used to - one-to-one communication, with the timing and extent carefully controlled by the agency itself (and look how positively the community has regarded this form of engagement with government over the last ten years). Clearly control is an issue, as is budget and the exact context and content of messages.
However the world has moved on and agencies have to recognize and adapt, not merely tweak the corners or treat social media engagement as an edge case, for use by small groups under tightly controlled 'laboratory' conditions.
It is evident overseas how other western governments are beginning to accept these channels as core - with, perhaps surprisingly, the US armed forces serving as a good object example of how every soldier, sailor, pilot and support crew member is now regarded as a public engagement officer.
By taking the step to recognize this, then putting appropriate policies in place, the US armed forces have done an excellent job of managing the landscape changes, steps that Australian governments have, for the most part, been very slow to accept.
Today every government agency, at every level of government, needs to start by accepting that their staff, for the most part, are active online participants in their personal lives. They need to acknowledge that online channels are increasingly the source of public views and policy ideas from the community and must be accessible for staff to mine for intelligence, use to identify interesting and influential people and viewpoints and to engage actively in "robust policy conversations" (to quote APSC guidance on the topic).
Agencies need to recognize that social media and online channels are integral to their public reputation and the reputation of the Ministers and governments they serve. A view, complaint or compliment placed in a social network is equally valid to one made directly to an agency via their 'controlled' communications channels - and may be significantly more influential (or damaging) due to its public reach.
Certainly there are risks in online engagement - as there are in all communications to and with the outside world. However failure to engage online also bears risks, often much greater, of being seen to be irrelevant and ineffective, reducing the credibility of agencies and the Ministers they are required to serve. Failure to engage actively online can damage recruitment, procurement, policy development and program or service delivery outcomes in measurable and unmeasurable ways.
So agencies are really reaching a crunch point for their reputation and relevancy. Do they choose to continue to treat social media as an 'edge' activity, carefully quarantined from their everyday business, and risk becoming edge organisations?
Or do they choose to state a commitment to the use of social media and other online channels as a core aspect of their interactions with the outside world, and with their staff, then move to implement these commitments (taking the precautions necessary to make the change a pragmatic and well managed process rather than a headlong rush to catchup and survive).
This decision (integrate or quarantine) should be on the agenda at the highest levels of all government agencies in Australia today as it will soon begin to shape career prospects and even the long-term effectiveness of public organisations.
The changing face of media, communications, politics and agency engagement | Tweet |
I've just read the latest speech by Annabel Crabbe on the changing face of the media and politics and thought it worth highlighting as, to my knowledge, it is the first serious piece by an Australian professional journalist in recognizing the changing face of journalism, politics and communication (including by government agencies).
Her views embody much of what I have believed over the last fifteen years and spoken personally about at conferences and in my blog over the last five years - the traditional view of journalism and politics is being washed away, being replaced with a far more equitable, if less controllable, environment.
Give Annabel's article a read at The Drum, An audience, an audience, my kingdom for an audience.
Monday, October 17, 2011
Friday, October 14, 2011
Treating bloggers right | Tweet |
I was reading an excellent example of this the other week, from The Bloggess, where a PR agency not only approached with an inappropriately targeted form letter, which indicated the agency hadn't even read her blog, but responded to her (relatively) polite reply with an annoyed response.
The situation really escalated, however, when a VP in the PR agency, in an internal email, called her a "F**king bitch" (without the asterisks). This email was accidentally (by the VP) also CCed to The Bloggess.
The Bloggess took a deep breath, and responded politely, however then received a torrent of abuse from the PR agency.
At this point she published the entire exchange on her blog - in a post that has already received 1,240 comments, has been shared on Facebook 8,397 times and via Twitter 5,328 times.
Her comments have also been shared widely and her post read by many of her 164,000 Twitter followers.
The Bloggess's post is a good read - particularly for government agencies and their PR representatives - on how to behave appropriately when engaging bloggers, and the potential fallout when they don't.
I'm also keeping a link handy to 'Here's a picture of Wil Wheaton collating papers' for those PR and advertising agencies who send me form emails asking me to post about their product or brand promotions on my blog (and yes there's been a few in the last six months - all Australian agencies).
Thursday, October 13, 2011
Allowing your customers to codesign your services | Tweet |
However what is often forgotten is that it's not about handing over the design process, it is about sharing it as a codesign process - combining the brain power of a few internal or contracted specialist designers who don't necessarily use your products or services with the brain power of thousands of non-specialists who use or interact with your products and services, often on a regular basis.
A good example of this process was recently discussed in Inc., where Fiat crowd sourced the design of its 2009 concept car, the Fiat Mio.
The main part of this process was conducted in Spanish (as Fiat is Brazilian based), and while I watched it occur at the time, there was only a limited subset of the conversation in English.
However Fiat ended up involving people from 160 countries - taking on board over 10,000 suggestions. The website about the making of the car provides more information on how Fiat went about integrating these suggestions.
The concept car won widespread critical acclaim.
This isn't the only approach possible, and the article in Inc, Letting Your Customers Design Your Products, describes five different types of crowd sourcing:
- Crowdfunding: Sites such as Kickstarter that allow an individual or enterprise to receive funding.
- Distributed knowledge: The aggregation of data and information from a variety of sources.
- Cloud labor: Leveraging a virtual labor pool.
- Collective creativity: Tapping "creative" communities for user-generated art, media or content.
- Open innovation: The use of outside resources to generate new ideas and company processes.
Wednesday, October 05, 2011
RightClick presentation | Tweet |
We're all internet organisations now | Tweet |
The distinction, real world versus online (businesses or organisations - take your pick), was made using fairly clear lines. Whether the organisation had physical shopfronts or offices you could walk into. Whether they made and products that sat on a shelf, or were comprised of zeros and ones. Whether their workers sat in the same buildings, or were spread across the world, kept connected via the internet.
People in 'real world' organisations considered themselves as serious workers, producing real things for real people and could look down on 'virtual organisations' as producing little of substance or longevity, being fad chasers who would not survive.
Equally those working in online organisations considered themselves as more agile, adaptable, collaborative and smarter than those in 'traditional organisations' and saw themselves as the inheriting the world from the dinosaurs.
As someone who has worked on both sides of the fence I've seen many subconscious prejudices play out, leading to poor investment decisions, marketing strategies ignoring major channels and structural decisions that did not take into account the full range of cost-effective options.
However over the last few years I have noticed a major shift in attitudes amongst both groups. A new respect of why there are differences in how organisations operate based on the products they happen to make.
At the same time digital technologies have become essential for all organisations, the internet a vital backbone for connecting their brains with their hands and legs, for informing decisions and communicating with customers.
In essence, in a variety of ways, all organisations are now internet organisations - supported and empowered by the world's data networks.
Where organisations still produce physical products and services, these are designed, produced, marketed, distributed and sold with heavy reliance on digital solutions.
Where the currency of organisations is information, this is also collected, analysed and distributed electronically.
What this means for government is that Departments are also now internet organisations. We have internalised the use of email, online research and consultation and the use of digital technologies to organise and instruct our staff and produce and distribute our products and services.
This has happened to such an extent that few government agencies could continue to perform efficiently if you removed their internet connections and email links from the world. A weakness? Perhaps, but also a strength.
So if you ever have anyone telling you that online organisations don't produce anything of value, aren't 'real', won't scale and will die out, tell them to think about how their organisation would cope if it lost its virtual presence and digital links.
It's about time we began embracing and leveraging this for organisational advantage.
We need to kill any of the remaining 'us vs them' thinking and ensure that all our top management embrace, understand and can most effectively use digital technologies to maximise our productivity and efficiency.
We're all internet organisations now.
