Should government agencies or Ministers supply content to newspapers if it will end up paywalled?

Thirty years ago if you wanted to read the news, you bought a newspaper. A paper newspaper, with real money.

As a result all of a government's announcements - media releases, Ministerial statements, advertising and other content had a price tag by default.

You didn't get to see them if you didn't pay the paper's price (except if you browsed in-store - a practice news agents discouraged).

Over the last twenty years however, news has become freely available online. Go to any print publisher's masthead, online-only news service or agency website and you can read the releases, statements and even see the ads without paying a cent.

Clearly this has been good for governments, who can reach a wider audience with their content due to the lack of a 'paywall' barrier to consumption.

However with the major newspapers now considering paywalls, should government agencies be prepared to go back to the days of allowing commercial providers to charge money for the content they provide to newspaper proprietors for free?

This is a thorny question. On the surface it looks easy - it was OK before, it should be OK now. However we have a new generation of citizens who grew up with free news, who are less inclined to pay for news and therefore government is likely to struggle to reach them.

At the same time we have a phlethora of news sites, some will be paywalled but others won't. Agencies can now distribute releases, statements and even advertisements via their own websites, email lists, and social media channels.

So does government need to rely on traditional media to carry straight news? It is still appropriate for agencies to allow newsprint publishers to 'clip the ticket' for the content they release for free?

Should there be a requirement that Ministerial and agency content isn't hidden behind the paywall and remains part of the free content provided by news services? A traffic generator, but not a profit centre?

I don't have a ready answer to this.

I would expect the news publishers would be quite happy commercialising government content, as they have done in the past, as it gives them cheap content to boost their profits (which can, of course, be taxed).

I also expect that older public servants and politicians wouldn't even question the right of publishers to make money from government content, as it was done before.

However for younger people the situation may not be so black-and-white.

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What should agencies do when social media channels close down?

Last week I received the following email:

Dear Hashable Users,

We regret to inform you that the Hashable mobile apps and Hashable.com will be shutting down on July 25th. The service will be unavailable after this date.

While we are still very passionate about making better connections and meeting new people, the time has come for us to focus our energy elsewhere.  

Some of you have stored valuable information in Hashable, and we want to give you the opportunity to save that data for your own records.  If you’d like to receive a file with your complete history, please log onto Hashable.com, navigate to the "Profile" tab, then to the “Your History” section on that page. You can download the file by clicking “Export full history to .csv” and accepting the dialog that pops up.

We are incredibly grateful for all the people we have met through Hashable.   Thank you for all your support, and we hope to connect with you again in the future. 

All the best,

The Hashable Team

It made me think about the situation that faces organisations when the social media tools they use close down.

How does the organisation tell people interacting with them via the service? Where will they move the community to? Can they extract and reuse any data they or their community have entered into the service? Who else will be able to access and reuse this data?

With the thousands of social media tools that now exist it is inevitable that a proportion of them will close down. In fact I've been surprised at how few have done so - largely because of the low cost of keeping them running.

Where agencies are using these services, what is their recourse? It's hard to hold a company to a service level, or sue, if you're paying next to nothing for access and the service is domiciled in another country with no local presence.


The key is to prepare and risk-manage before beginning to use these types of services.

Define why and how you'll use a social media service, what data you will be providing into the service and what data you wish to collect (and in what timeframes and formats).

Ensure you've carefully scrutinised the privacy policy and terms of use, both for your sake and for your audience - you may have an obligation to point out differences between your privacy policy and the policy of the service.

Check that the service allows you to extract your data if necessary and, if required, also confirm whether you can delete your account and purge all data.

Devise written exit plans for likely future scenarios. These should, at minimum, include:

• The social media service closing down in an orderly fashion,
• the social media service closing down suddenly and unexpectedly (for a short time or permanently),
• the social media service being bought and integrated into the offering of another company, or
• your program ending and needing to be closed down, even when the social media services you are using are still going strong.

These plans provide a framework to help you, your management and your successors to manage any shut-down in a measured way. They also form part of your governance and risk-mitigation strategy.

It's also important to put in place a regular back-up and review strategy. Back-up data from your account by downloading it every month (or if the service doesn't support this, reconsider if you're happy using it).

Also periodically review whether your stated purpose for using the service still reflects how you, and your audience are using it, and whether you need to adjust your approach or your data management policies. This review should include checking whether the service's privacy policy or terms of use have changed - avoiding the risk of the 'slippery slope' where you create your agency's account under a strict privacy policy, but find that your rights have eroded over time.

Together with the above, keep an eye on emerging services that might build on the tools you already use. I don't recommend switching horses regularly, however if a social media service important to you and your stakeholders is closing, knowing where you can move the community to maintain the conversation is important to have at hand.

As is often quoted, failing to plan means you're planning to fail.

This is as true for social media as for any other channel or project. So prepare yourself for the future by planning and keep a watchful eye on the services you use and how and why you're using them.

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Guest post: Public engagement: more customer service than comms

Today I'm featuring a guest post from Pia Waugh, former IT Advisor to Senator Lundy, convenor of the recent Canberra GovCamp and GovHack and one of the luminaries of the Australian Gov 2.0 scene.

As she plans to continue to update this post, for the latest version visit her blog at http://pipka.org/public-engagement-more-customer-service-than-comms/

Public engagement: more customer service than comms

I’ve been involved in online communities for many years. I’ve seen and been in projects that span every possible traditional barrier to collaboration (location, culture, language, politics, religion, gender, etc, etc). This experience combined with my time in government has given me some useful insights about the key elements that make for a constructive online community.

What I came to learn was the art and craft of community development and management. This skill is common in the technology world, particularly in large successful open source projects where projects either evolve to have good social infrastructure or they fail. There are of course a few exceptions to the rule where bad behaviour is part of the culture of a project, but by and large, a project that is socially inclusive and that empowers individuals to contribute meaningfully will do better than one that is not.

It turns out these skills are not as widespread as I expected. This is problematic as we are now seeing a horde of “social media experts” who often give shallow and unsustainable advice to government and companies alike, advice that is not rooted in the principles of community engagement.

The fact is that social media tools are part of a broader story. A story that sees “traditional” communications turned upside down. The skills to best navigate this space and have a meaningful outcome are not based in the outdated premise that a media office is the single source of communications due to the media being the primary mechanism to get information out to the general public. There will continue to be, I believe, a part for the media to play (we could all use professional analysis and unbiased news coverage, please). However, as governments in particular, we will have a far more meaningful and mutually beneficial relationship with citizens where we genuinely and directly engage with them on matters of policy, service delivery, democratic participation and ways that government can facilitate public and private innovation.

You might be lucky and have some media people who have adapted well to the new world order, but any social media strategy limited to the media office will have limitations in delivery that starts to chafe after a while.

It is when you get your customer service and policy people engaged online that you will start to see genuine engagement, genuine community building and the possibility to leverage crowdsourcing. It is when you start to get people skilled in community engagement involved to work alongside your media people and in collaboration with the broader organisation that you will be able to best identify sustainable and constructive ways your organisation can apply social media, or indeed, whatever comes next.

Below are some vital skills I would recommend you identify, hire or upskill in your organisation. Outsourcing can be useful but ideally, to do this stuff well, you need the skills within your organisation. Your own people who know the domain space and can engage with imprimatur on behalf of your organisation.

I’ll continue to build this post up as I have time, and would love your feedback

Herding Cats

In my time in online communities I came to understand the subtleties in what we in the geek world refer to as “herding cats”. That is, working with a large number of individuals who have each their own itch to scratch, skills, interests and indeed, vices. Individuals who have a lot to contribute and are motivated for myriad reasons to get involved.

I learnt how to get the best out of people by creating a compelling narrative, having a meaningful goal, uniting people over what we have in common rather than squabbling over what is different.

Herding cats is about genuinely wanting people to get involved, recognising you can’t “control” the conversation or outcomes, but you can encourage a constructive dialogue. Herding cats ends up being about leadership, building respect, being an active part of a live conversation, setting and encouraging a constructive tone, managing community expectations and being a constant presence that people can turn to and rely upon. Cat herding is about building community.

Finally, herding cats is about managing trolls in a constructive way. Sometimes trolls are just passionate people who have been burnt and feel frustrated. They can sometimes become your greatest contributors because they often care about the topic. If you always engage with trolls in a helpful and constructive way, you won’t miss the opportunities to connect with those who genuinely have something meaningful to contribute.

Community and Topic Research

You need to know the communities of interest. The thought leaders, where they are having their discussions, what one-to-many points (technical, social, events) can you tap into to encourage participation and to get your finger on the pulse of what the community really thinks. Community research is about knowing a little about the history and context of the communities involved, about the right (and wrong) language, about if and how they have engaged before and getting the information you need to build a community of interest.

Topic research means your community engagement person needs to know enough about the domain area to be able to engage intelligently with communities of interest. Your organisation is effectively represented by these people so you need them to be smart, informed, genuine, socially and emotionally intelligent, “customer service” oriented and able to say when they don’t know, but be able to follow it up.

Collaboration & Co-design

This skillset is about intuitively trying to include others in a process. Trying to connect the dots on communities, perspectives, skills and interests to draw people from industry, academia and any other relevant groups into the co-design of your project. By getting knowledgable, clever and connected people in the tent, you achieve both a better plan and a community of (possible influential) people who will hopefully want to see your initiative succeed. Co-design isn’t just about creating something and asking people’s opinion, but engaging them in the process of developing the idea in the first place.

A little thanks goes a long way. By publicly recognising the efforts of contributors you also encourage them to continue to contribute but whatever you are engaging on needs to be meaningful, and have tangible outcomes people can see and get behind.

Real outcomes of your online engagement are key in managing public expectations.

Monitoring, Analysis & Feedback Mechanisms

It is vital that you have internally the skills to monitor what is happening online, analyse both the content generated and the context around the content created (the community, individuals, location, related news, basically all the metadata that helps you understand what the data means).

By constantly monitoring and analysing, you should be able to identify iterative improvements to your online engagement strategy, your project, policy or “product”. Most people focus on one of these three (usually the latest toy with pretty but meaningless graphs spruiked by some slick salesperson), but it is by turning the data into knowledge and finally into actions or iterative improvements that you will be able to respond in a timely and appropriate manner to new opportunities and challenges.

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In government in Tassie? Come along to the IPAA Forum on Transforming public engagement through social media

I'm headed to Tassie in early August and whilst there will be presenting at an IPAA forum on the topic of Transforming public engagement through social media.

If you're in a Tassie state agency or local government and interested in Gov 2.0, social media or community engagement, I'd like to invite you to consider coming along.

Details are available at the IPAA Tasmania website: http://www.tas.ipaa.org.au/events

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If citizens can help explore galaxies, unfold proteins, track birds and transcribe texts, why can't they help analyse government data?

One area of Gov 2.0 I really think hasn't been thoroughly considered or adopted by many governments, including in Australia, is the process of having citizens help in the creation, exploration and analysis of data.

Is it due to a lack of time, money, imagination or courage?

I don't know, but I would dearly love to see more government agencies consider how they could engage citizens in crowdsourcing initiatives that could help society.

Let me give a few examples of what I mean.

Galaxy Zoo is a collaborative effort from a range of universities and astronomers to classify galaxies in our universe. The site launched in 2007 with a paltry one million galaxies visualised.

The site worked by allowing people to register to classify galaxies (as either spiral or elliptical), with multiple classifications used to verify that each classification was correct.

The team behind the site thought it might take two years to classify all million galaxies, however within 24 hours of launch, the site was receiving 70,000 classifications an hour.

In total more than 50 million classifications were received by the project during its first year, from almost 150,000 people.

This effort was so successful that the team took a selection of 250,000 galaxies and asked people to analyse them for more detailed information, calling this Galaxy Zoo 2. Over 14 months users helped the team make over 60,000,000 classifications.

This work has led into a number of lines of research and supported scientists in understanding more about how our universe works.


Planet Hunter takes a more focused approach, looking for planets around other stars. A collaboration between the group behind Galaxy Zoo and Yale University, it works on a similar basis whereby users register to look for signs of planets based on data from radio telescopes.

Users mark likely targets and, over time, when sufficient users have marked a star as a likely target, the professional astronomers analyse that star in depth.

The site is an experiment, and there's no indication of how many planets have been found using the process, however as the human eye is particularly good at detecting patterns or aberrations, while computers can struggle, it has a good shot at success. The classifications by humans may also help in improving the computer algorithms and therefore make computers better at detecting patterns in data which may indicate planets, or could be used for detecting patterns in all kinds of other data as well.

eBird is an initiative from the Cornell Lab of Ornithology and National Audubon Society launched in 2002. What it does is aggregate bird sightings by location from professionals and amateurs to better match the range, migration patterns and changing distribution of bird species.

The system is the largest database of its kind in the world and in March 2012 alone participants reported more than 3.1 million bird observations across North America - data that is valuable to educators, land managers, ornithologists, and conservation biologists amongst other groups.

The data can be viewed on maps by species or as bar and line charts to explore when in the year particular birds are in a particular region. The site also supports gamification elements, listing the top 100 eBirders and tracking each user's personal record of sightings.


Fold.it is a site where users can solve scientific math problems through playing games. The site is most famous for the speed at which gamers solved an AIDS protein puzzle that had stumped traditional scientific approaches. Gamers solved the puzzle in less than three weeks while scientists had been struggling with it for thirty years.

Supported by both universities and corporate interests, the site is exploring many biological puzzles related to protein folding that offer hope for solving many of the worse diseases and conditions afflicting humans and our domesticated animals and plants.

Again the site includes a ranked ladder of the most successful players and offers ways to socialise and share information.

Whale.fm is a great site for whale lovers as it's a place where people can listen to whale songs from Killer and Pilot whales in order to match their patterns. Supported by Scientific America, the site contains thousands of samples of whale songs.

Users can listen to snatches of song and listen for patterns, providing data that help marine researchers answer questions such as how large is the call repertoire of pilot whales and do the long and short finned pilot whales have different call repertoires (or ‘dialects’)?

Teamsurv also has a watery focus, involving mariners to help create better charts of coastal waters, by logging depth and position data whilst they are at sea, and uploading the data to the web for processing and display.

The information collected by the site helps improve nautical maps and thereby reduces risks at sea, helping sailors and reducing rescue costs.

While still in early stages and very european focused, this crowdsourcing site has great promise. I'd like to see a similar concept extended onto land, using cars with GPS as the collection point of atmospheric and traffic data that can be used to map microclimates and plan traffic measures.

BlueServo, on the other hand, focuses on collecting land-based data on the movements of illegal immigrants across the Mexican-US border. Using a range of web cameras, users are asked to watch for movement and report people crossing the border to the Texas Border Sheriff.

Called the Virtual Border Watch, the approach currently involves twelve cameras and sensors at high risk locations, though the site doesn't actually list how successful the project has been (though why would it).


reCAPTCHA is the crowdsourcing tool that people don't notice they're participating in. In fact you've probably participated in it yourself.

The system, now owned by Google, uses snippets of digitalised books and documents as 'CAPTCHA codes' - those images of letters and numbers used to help stop spambots, programs designed to break into systems to send spam messages.

Whenever you verify you are human by retyping the letters in a reCAPTCHA image you are contributing to the preservation of millions of vintage books through digitalisation, with a 99.5% accuracy rate. In fact, the accuracy of reCAPTCHA matches that of human "key and verify" transcription techniques in which two professional human transcribers independently type the data and discrepancies are corrected.



Trove is last crowdsourcing project I'll mention, but definitely not the least, the project by the National Library of Australia to digitalise old newspapers, using people to correct errors in digital scanning. I've discussed Trove before and it continues to go from strength to strength, judging from the Hall of Fame of content correctors.

Tens of millions of lines in newspapers have been corrected, improving the accuracy of Australia's historic record (the Trove site even lists my blog in its archive.


If you're interested in finding more examples of crowdsourcing, a good first stop is the Wikipedia page listing crowdsourcing projects.

Can't governments, with all that data sitting in archives, find uses for crowdsourcing too?

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Great new site - The Digital Engagement Guide

Over in the UK, Helpful Technology has released 'The Digital Engagement Guide', which aims to become one of the best sources of useful examples, tools and practical advice about how UK public sector organisations can engage online.

The site touts itself as "Part bookmark collection, part reference manual, part Q&A site, it’s a place to get inspiration, shortcuts and answers."

Whether you're after online engagement techniques, strategies, examples or want the answer to questions, The Digital Engagement Guide has it.

Most of the content is as useful for Australian, US, Canadian and other governments as it is for the UK - heck it's useful to anyone seeking to engage people online.

The site also features an awesome collection of examples of online engagement and Government 2.0 initiatives from around the world.

How awesome? See the image to the right, which is a screen capture of the examples page listing every example in the site right now. Yes, it is extremely long, so long that I'm having to write extra words simply to make this blog post long enough to match the image!

Don't get daunted by this however, you can select subsets of the examples, strategies and techniques by keyword, location and topic.

And if you can't find your own online initiative in the site, you can submit it using the Contribution page.

Dang - that image was still longer than my words... so many examples!

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Automating online activities without IT intervention - using web tools to make jobs easier

There's often lots of small - and not so small - activities that communications teams want to carry out online that would make their jobs easier, but aren't really tasks to give to IT teams.

For example, you may wish to update your agency's Facebook and Twitter profile pictures when your logo changes, automatically post your blog posts to LinkedIn and Facebook, be sent an email whenever someone tweets at you or receive an alert whenever your Minister is mentioned in a breaking news story.

This is where it is useful to get familiar with services like IFTTT and Yahoo Pipes.

IFTTT, or "IF This Then That" is a simple logic engine that allow you to string together a trigger  and an action to create a 'recipe' using the format IF [trigger] then [action].

For example, below is a recipe used to automatically tweet new posts on this blog:

A recipe in IFTTT

This sounds very simple, but it can be a very powerful labour saving tool. Each trigger and action can be from different online services, or even physical devices.

A recipe in IFTTT (click to enlarge)

Recipes can be more complex, with various parameters and settings you can configure (for example the recipe above has been configured to append #gov2au to the tweets).

For example, at right is the full page for a recipe that archives your Tweets to a text file in your Dropbox.

Besides connecting the trigger (a new tweet from you) with the action (posting your tweet in Dropbox),  you can choose whether to include retweets and @replies.

You can set the file name where your tweets will be stored and the file path in Dropbox, plus you can set the content that is saved and how it will be formated.

In this case the recipe is set to keep the text of the tweet (the 'Text' in a blue box), followed on a new line by the date it was tweeted ('CreatedAt') and then, on another new line, a permanent link to the tweet ('LinkToTweet'), followed by a line break to separate it from following tweets.

You can add additional 'ingredients' such as Tweet name and User Name - essentially whatever information that Twitter shares for each tweet.

Rather than having to invent and test your own recipes, IFTTT allows people to share their recipes with others, meaning you can often find a useful recipe, rather than having to create one from scratch.

In fact I didn't create either of the recipes I've illustrated, they were already listed.

There's currently over 36,000 recipes to choose from, for the 47 services supported - from calendars, to RSS feeds, to email, to social networks, to blogs and video services, from SMS to physical devices.

All the online services that can be 'triggers' for IFTTT

It is even possible to string together recipes in sequence.

For example, if I wanted to update my profile image in Facebook, Twitter, Blogger and LinkedIn, I can set up a series of recipes such as,

• If [My Facebook profile picture updates] Then [Update my Twitter profile picture to match]
• If [My Twitter profile picture updates] Then [Update my Blogger profile picture to match]
• If [My Blogger profile picture updates] Then [Update my LinkedIn profile picture to match]
• If [My LinkedIn profile picture updates] Then [Update my Facebook profile picture to match]

Using these four recipes, whenever I update one profile picture, they will all update.

Also it's easy to turn recipes on and off - meaning that you can stop them working when necessary (such as if you want to use different profile pictures).

However there's limits to an IF THEN system, which is where a tool like Yahoo Pipes gets interesting.

Yahoo Pipes is a service used to take inputs, such as an RSS or data feed, webpage, spreadsheet or data from a database, manipulate, filter and combine them with other data and then provide an output with no programming knowledge.

This sounds a bit vague, so here's a basic example - say you wanted to aggregate all news related to Victoria released by Australian Government agencies in media releases.

To do this in Yahoo Pipes you'd fetch RSS feeds from the agencies you were interested in, 'sploosh' them together as a single file, filter out any releases that don't mention 'Victoria', then output what is left as an RSS feed.

Building a Yahoo Pipe (click to enlarge)

But that's getting ahead of ourselves a little... To the right is an image depicting how I did this with Yahoo Pipes.

Here's how it works...

First you'll need to go to pipes.yahoo.com and log in with a Yahoo account.

First I created a set of tools to fetch RSS from Australian Government agencies. These are the top five blue boxes. To create each I simply dragged the Fetch feed from the 'sources' section of the left-hand menu onto the main part of the screen and then pasted in each RSS feed URL into the text fields provided (drawing from the RSS list in Australia.gov.au).

Next, to combine these feeds, I used one of the 'operator' function from the left menu named Union. What this does is it allows you to combine separate functions into a single output file. To combine the Fetch feed RSS feeds all I needed to do was click on the bottom circle under each (their output circle) and drag the blue line to a top circle on the Union box (the input circle).

Then I created a Filter, also an 'operator' function and defined the three conditions I wanted to include in my final output - news items with 'Victoria', 'Victorian' or 'Melbourne'. All others get filtered out.  I linked the Filter's input circle to the Union's output circle, then linked the output from the Filter to the Pipe Output.

Then I tested the system worked by clicking on the blue header for each box and viewing their output in the Debugger window at bottom.

When satisfied it worked (and I did have to remove the filter condition 'Vic' as it picked up parts of words such as "service"), I saved my pipe using the top right save button, giving it the name 'Victoria RSS', then ran the pipe and published it at http://pipes.yahoo.com/pipes/pipe.info?_id=0392f5ec8f7450abbf650056c22f1e5d.

You can also see the output RSS feed at: http://pipes.yahoo.com/pipes/pipe.run?_id=0392f5ec8f7450abbf650056c22f1e5d&_render=rss

Note that pipes don't have to be published, you can keep them private. You can also publish their outputs as RSS feeds or as a web service (using JSON) for input into a different system. You can even get the results as a web badge for your site, by email, phone or as PHP for websites.

An IFTTT recipe built from the Yahoo Pipe above
(click to enlarge)

Alternatively you can even combine them with IFTTT - for example creating a recipe that sends you an email every time an Australian Government agency mentions Victoria in an media release.

In fact I created this recipe (in about 30 seconds) to demonstrate how easy it was. You can see it to the right, or go and access it at IFTTT at the recipe link: http://ifttt.com/recipes/43242

So that's how easy it now is to automate actions, or activities, online - with no IT skills, in a short time.

There's lots of simple, and complex, tasks that can be automated easily and quickly with a little creativity and imagination.

You can also go back and modify or turn your recipes and pipes on and off when needed, you can share them with others in your team or across agencies quickly and easily.

Have you a task you'd like to automate? 

• Finding mentions of your Department on Twitter or Facebok
• Tracking mentions of your program in the media releases of other agencies
• Archiving all your Tweets and Facebook statuses
• Receiving an SMS alert when the weather forecast is for rain (so you take your umbrella)
• Posting your Facebook updates, Blog posts and media releases automatically on Twitter spread throughout the day (using Buffer)

The sky's the limit!

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ACT Government planning to release a data portal and real-time bus information in reusable formats

Brought to my attention by @maxious, the ACT government has said in response to their Estimates process that they are building a data portal which they aim to have ready in July 2012.

Discussed in ACT's Hansard, Andrew Cappie-Wood, Head of Service and Director-General for ACT, said that, "There is a lot of interest in gaining access to data sets so that the community can use them more effectively.", giving the example of AllHomes' use of ACTPLA data.

Cappie-Wood went on to state that the ACT government intended to progressively make data sets available, keeping privacy issues front-of-mind, but pursuing a proactive approach so that the community could make their own apps through reusing the data and also use the data in other ways useful to the community.

Later in the Estimates session Paul Peters, Executive Director, Roads and Public Transport Division, said that there was also the intention to make real-time information on the location of ACTION buses available through data.gov.au such that various players in the market can develop and on-sell their own apps.

Read the transcript in ACT Government Hansard (PDF)

• Data portal - refer to page 866
• Real-time bus information - refer to page 919

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Would you mandate that your staff must have a social media presence?

Would you mandate that all your staff must use social media, at least to give it a try?

That's what one company in the US, Domo (a business intelligence startup), has done.

The CEO, Josh James, has mandated that all 130 of Domo's staff complete 20 social media and online tasks over eight weeks, from creating three Google+ circles to creating a playlist on a online music service.

Called "the #domosocial experiment", as staff complete tasks they receive badges and there's rewards for individual staff who have met the full target, plus a bonus day off if the entire company achieves the goals.

If uncomfortable with the concept, they can create 'disposable' accounts - simply so that they understand how various online services work - rather than using their existing personal accounts or creating an ongoing online presence.

As reported in TechCrunch, the experiment is already delivering results,

James says he can see a difference in the way the team operates. He recalls tweeting out some company news, then seeing it retweeted by more than 50 percent of the workforce. Another time, he says he tweeted about a feature that he was really impressed by see in another product. James didn’t mention it again, but two weeks later an engineer proudly demonstrated a way to add that functionality to Domo’s product. And it’s not just about watching the boss’ Twitter account and keeping him happy. James also says that when he walks through the company’s cubicles, he’s more likely to see (or hear) consumer apps like Pandora or Rdio in action.

“It’s given us a common language,” he adds.

The company's progress is being published online at www.domo.com/what-we-do/social-status

Should other organisations take this step - mandating their staff to at least trial the use of various social media and online tools?

I think there's merit in the concept.

Staff don't need to be taught how to use television, radio or newspapers because they universally grew up exposed to them.

However the generations that grew up with social media are only at the cusp of hitting the workforce, so there's a lot of people in your organisation who are extremely familiar with traditional media but potentially lack experience in online.

While it may not be practicable to mandate that all staff must use social media, teams that deal with public and stakeholder engagement, communication, customer service and business intelligence should all be well equipped to use online channels to meet the goals of the organisation.

Using a reward based process, as Domo has done, provides a better canvass than a penalty based approach and, I think, is well worth considering.

I have begun to hear of communications teams in the private sector who will not hire staff who are not conversant with the major social media channels, and courses for senior managers - both within and outside the public service - which require as 'home work' that they establish Twitter or other accounts.

If we want to foster a 21st Century workforce then we do need to take steps to create it, not just sit back and wait.

A strategy encouraging people to use online tools, which costs little to implement, might be a good start.

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Where's Australia's robust discussions on democracy, openness and transparency?

Australia is an interesting country.

We're one of the world's oldest democracies, with a strong tradition of free and independent (of government) media.

We have universal public health care and a strong separation between politics and religion and between politics and the enforcement of our laws.

We have an apolitical civil service with an extremely low corruption rate. As a nation we punch above our weight in Sports and Science globally.

However we appear to lack a robust public discussion on our own democracy, on government openness, transparency and the role of Gov 2.0 in this mix.

We have plenty of right-wing and left-wing thinktanks (with some intriguing backers) prepared to give their perspectives on various policy issues to influence government decisions, but rarely opine on the democratic institutions Australia has developed.

We have many media commentators willing to report bad or controversial news (or spin news in that way) about government decisions and activities, but rarely questioning the systems and traditions on which they are based.

We do have the OpenAustralia Foundation, building and maintaining several pro-openness tools - with little or no financial support from Australian Governments or philanthropists.

There's the New Democracy Foundation which, with some big name supports from politics and academic worlds, is looking at new ways of governing for a new millenium.

And there's the Institute of Public Affairs, which has an agenda to promote political and market freedom - though it is hard to assess its impact on public views.

Some scattered individuals also run small communities and services that look at whether and how governments should transform themselves to cope with changing environments and public needs.

However there's not really a broader discussion, as occurs through a network of organisations in the US (spearheaded by the Sunlight Foundation), or the more concentrated efforts in the UK through groups such as the Hansard Society.

Australia is not even a member of the Open Government Partnership (per the image below).

Nations that are members of the Open Government Partnership

So why is this the case? Is our government already so transparent and effective that we don't need more active discussions about our system of democracy, our openness and our processes?

Is it we're not interested in 'navel-gazing' about our own systems, or that we trust politicians, public servants, academics and the media to work out the best system for us and keep it working?

Is it simply that Australians don't actually care, so long as the government stays out of most of their lives - reflecting recent research from the Lowy Institute, as reported by the Institute of Public Affairs, that found that 23 percent of Australians aged 18 to 29 said: "For someone like me, it doesn't matter what kind of government we have." and that "Thirty-eight per cent said: "In some circumstances a non-democratic government can be preferable."

I really don't have an answer, and this worries and concerns me.

As they say in the US, "eternal vigilance is the price of liberty".

Where is Australia's vigilance regarding our democracy?

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What may a 2.0 organisation look like?

As the world changes, so must our institutions - particularly government, including government agencies.

Without getting into how hard or easy it is for government agencies to change (recognising there's a diversity of views), any change should, necessarily be for the better.

So how should they change? In which ways should they reinvent themselves to suite a changing nation?

The wrong changes could lead to massive costs and organisational failures, so identifying the right type of changes (as near as possible) is a necessary first step once an organisation has reached a point where it recognises and accepts it need to make changes.

Fortunately there's lots of people thinking about this around the world, and in the US, over the last six months, a group of 900 people, spearheaded by Jonathan Opp and Chris Grams and as a joint collaborative effort by the MIX, Saba, and the Enterprise 2.0 Conference, have conducted a Management 2.0 hackathon (inspired by software hackathons) to consider how management and organisations will need to adapt to survive and thrive in the 21st century.

Entitled The Management 2.0 Hackathon: Using the inspiration of the web to hack management, the process resulted in the blog post (linked) and the marvellous report embedded below.

The report is available for download under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

I strongly recommend that you take a look at the report and consider circulating it to your senior leadership team. It may provoke new thinking and support your organisation's efforts to identify and implement the right changes to ensure your organisation remains relevant, influential and effective into the future.

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Paywalls for media providers mean government agencies need blogs and social media more

With the news this week that Fairfax is following News Ltd in introducing paywalls to their major metro online news mastheads, organisations need to think deeper about their social media strategy.

With a paywall strategy two things happen.

Firstly a large number of people stop using the paywalled websites. For example it's been reported in Wired's article, How The New York Times Paywall Is Working, that the New York Times, which has successfully increased online revenue using a paywall, has seen their visitors fall by more than 60% - and note that some (if not most) of their remaining visitors are not paying, therefore can only see a few articles each month.

That's with a two-tiered model, with some free content still available. If a single-tier model is used, such as by the London Times, visits can drop 90% or more.

Secondly, the reach of paywalled articles falls dramatically. Content behind paywalls cannot be easily shared via social media or email with people who do not pay for the content, reducing the 'readership' even more than the 'circulation'.

So regardless of whether paywalls work for the proprietor, raising their online revenue, they can gut readership and circulation - the reach that is important to media and PR professionals.


So let's consider the numbers based on the Sydney Morning Herald, for example.

As of their report for January - March 2012, as covered in Mumbrella, Fairfax reports that the Sydney Morning Herald receives 2,889,000 unique visitors per month and that they visit 158,656,000 pages - or an average of 55 pages per unique visitor.

Let's say that the Sydney Morning Herald introduces its paywall, on a two-tier model that allows people 20 free articles per month. Let's also assume that they are as successful as the New York Times and only shed 60% of their audience (note they're likely to shed more initially and 'win' some of it back over time, but we'll keep this simple).

Immediately we see a fall in unique visitors to 1,155,600. However page views drop far further than you'd expect as not all their remaining visitors will pay. So assuming that 50% of their remaining visitors pay and maintain a 55 page average, while the others only view 20 pages per month (the unpaid maximum), page views drop to 43,287,200 per month.

That's about a quarter of the pageviews before the paywall was introduced.

(Of course, if the fall in unique users is much greater, as may particularly be the case in the short term and was the case for the New York Times, these numbers could be much worse.)


Now assume this is happening, as planned, across Fairfax's Sydney Morning Herald, The Age and the Canberra Times, as well as across The Australian and News Ltd's other state-based mastheads.

Essentially all of Australia's major online metro news publications.

And what happens?

Suddenly all those media releases crafted and distributed to mainstream media are reaching a small fraction of the audience they reached in the pre-paywall days.

Your media release, which you could reliably claim to a Minister's office was reaching a large number of Australians, is no longer as effective by a long, long, long way.

Equally your advertising in 'mainstream' online news outlets reaches a lot less people. Hopefully this will reduce the cost as well - although historically as traditional media audiences have shrunk, advertising costs have grown.

So what should government agencies do to preserve their reach in a media landscape where the majority of Australians have abandoned traditional media in favour of free, but more niche, news sites?

Extend their social media presence and their own media channels (such as blogs) of course.


While paywalls may help traditional media players better monetise their online mastheads, they will not help organisations that need reach.

As a government agency, if you have information you MUST get out to Australians, the introduction of paywalls means you will need alternatives to traditional media channels for distribution.

So it's worth ensuring now that you have the skills, experience, procedures and governance in place to switch to a social media focused information distribution strategy to ensure that you preserve your reach while traditional media battens down their hatches to preserve their revenues.

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Ten tips for social media engagement by government (from the UK Cabinet Office)

The UK Cabinet Office recently released Social Media Guidance for civil servants.

The guidance goes far beyond the level and sophistication of material I've seen from many other jurisdictions, offering support and useful advice, not just rules and warnings.

It also provides advice to CTOs and CIOs on how to oversome some of the technical barriers to accessing and using the internet and social media that still plague many agencies, stating that,

Social media is likely to become as ubiquitous as email with many more, if not all, staff eventually needing to use it in some form as part of their work.

The guidance provides an excellent model for governments in Australia. In fact it could almost be reused wholesale as most of the information holds true here as well.

As Francis Maude, Minister for Cabinet Office, states in his introduction to the guidance,

When civil servants, policy makers and service delivery units alike, open themselves to dialogue with the public they can glean a much better understanding of the real needs and concerns of citizens. They can keep up-to-date with the latest thinking as well as being a listening post and avenue for real time reassurance and information.

In particular, the ten tips for social media engagement are sound advice I'd recommend agencies in Australia follow to the letter.

These are:

1. Have a clear idea of your objectives in using social media (behaviour change/service
   delivery/consultation/communication)
2. Learn the rules of each social media space before engaging
3. Abide by the Civil Service Code and ask for advice if you are not sure
4. Remember an official account belongs to the Department not the individual
5. Communicate where your citizens are
6. Build relationships with your stakeholders on and offline – social media is just one of many
   communication channels
7. Try not to channel shift citizens backwards (move from email to telephone for example)
8. Do not open a channel of communication you cannot maintain
9. Understand when a conversation should be taken offline
10. Do not engage with users who are aggressive/abusive

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Is the internet a force for good or evil in the eyes of government? And what does that mean for democracy?

We've often seen contrary positions taken by western democratic governments on the value of the internet - whether it can be used for good, or is a pit of evil.

The US government, for instance, has promoted freedom of speech on the internet internationally, supporting the use of Tor and other tools to allow bloggers and other online commentators to post and access information censored online in their countries.

However at the same time the CIA has launched a crackdown on US-domiciled websites that *may* illegally host copyright material, without the presumption of innocence. The US government has repeatedly broadened the legal scope of online snooping by government agencies and has even been revealed to be behind a major viral attack that affected tens of thousands of computers around the world, targeting a nation with which the US was not formally at war.

Australia has seen similar doublethink - with politicians supportive of the growth of the internet, and the Australian Government's largest infrastructure project thus far for the 21st century being the National Broadband Network.

At the same time the Minister responsible for the NBN has advocated for internet censorship (contrary to the US government position) and the Attorney-General's Department has held secret talks regarding having all ISPs keep the internet histories of all web users for two years. This action is supposedly to support law enforcement efforts, however opens doors to future privacy abuses, the end of the presumption of innocence and effective 24-7 digital surveillance of the activities of all Australians online.

Last week while presenting at FaHCSIA's information week, one of the public servants in the room asked me about this seeming contradiction, asking "how can governments work to militate against the use of social media for evil without resorting to paranoia and risk aversion?" 

This is a hard question to answer for me - or indeed for anyone - at this time. Australia, and the world, is still in a transitional period of rapid change. Every week there's new online services, new viruses and new threats that circumvent existing laws and processes to facilitate different ways to communicate, engage, share and co-create.

The internet, like the telephone, is a neutral tool made more effective by low barriers to use and widespread adoption. The tool itself is neither good nor evil, however it can be put to both such uses (and many gray shades inbetween) by individuals, organisations and nations.

I am certain that we cannot stop the internet - it already drives too much of society's interactions to abandon without severe economic impact and civil unrest. Nations that have attempted to 'turn off' the internet have not been successful and, largely, are no longer led by the same political parties - or even the same political systems.

It looks contradictory for a government to build and advocate for the internet, while other parts of government advocate for restrictions on its use, however these are the inherent contradictions in any large organisation - individuals hold a wide range of views and approach the topic from very different perspectives, influencing the behaviour of different parts of government in radically different ways.

Governments will, therefore, continue to simultaneously advocate for the use of the internet for 'good' purposes, and decry its use for 'evil'. As most adults realise, governments are diverse organisations capable of being both 'good' and 'evil', frequently at the same time.

So while we live in a society striving to cope with rapid change, while our institutions act under laws and procedures designed for a paper-based world and while our politicians and senior leaders struggle to understand and adapt to new technologies, nations will continue to be dysfunctional in the face of the internet.

To manage this dysfunction without destroying our democratic traditions, politicians and public servants need to keep uppermost in their mind that their role is to serve the state and the community. The spirit of democracy needs to be nurture and preserved regardless of the mediums used for communication, engagement or activity.

The internet is only a tool. The issues and illegal activity they seek to control or prevent are acts by individuals, rarely by communities, and the spirit of laws, not merely the words of laws need to be upheld.

Citizens interacting online are still citizens and deserve the same rights and freedoms as they are allowed in physical space.

Australians would not agree to laws which made them all suspects, to be followed by personal spies through their daily lives. They would not agree to all their phone calls being recorded and mail being read and copied, just "in case" some of them may, at some point, commit a crime.

They would not agree to massive fines, or gaol time, for individuals sharing their personal books, DVDs, videos or artwork with their friends.

They would not agree to individuals being banned for life from driving on public roads after three speeding fines.

For us to remain a liberal democracy, Australia's politicians and public servants must preserve these values and translate them appropriately for new technologies and channels.

Provided governments follow a social values-based approach we will preserve our way of life. It is only if we allow ourselves to subvert freedoms due to fear of the evil that a few individuals may commit online that we will all end up caged and subject to future regimes that don't reflect our desired social values.

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GovCamp Canberra – one week away!

GovCamp Canberra looks like it will be a fantastic event (I'll confirm afterwards as I'm attending).

If you've not registered to attend, it's probably too late to be there in person - though if you're on the waiting list you may get a spot at short notice if anyone pulls out.

However GovCamp will be livestreamed (if your organisation lets you stream video), liveblogged (if your organisation doesn't block blogs) and tweeted (if you're allowed access to Twitter). Keep an eye on the GovCamp Canberra site for details.

It's also not the only event on during APS Innovation Week 2012. Look at the full list of events at the APS Innovation blog.

I've included the GovCamp media release below, which provides more information.


GOVCAMP 2012 MEDIA RELEASE MAY 21 2012

GovCamp Canberra is coming up on the 5th June and event organisers anticipate a lively day of discussions, leadership, case studies and workshops, with attendees invited to share their ideas and find new opportunities to collaborate and innovate in the public service.

The sold out free event provides a platform for public servants to share and identify ideas on how government can better achieve its goals, promote transparency and support initiatives which encourage greater particpation by citizens with government.

Spokesperson Pia Waugh said “times have changed, public servants now understand the importance of change and innovative ideas in delivering a public service, particularly to meet fiscal pressures. It is critical for public servants to continually adapt to changing Australian citizen’s needs and this event is a great way to share how people have been doing just that”.

“Having GovCamp as part of 2012 Innovation week has really cemented the idea that we need free flowing conversations like this on a regular occasion. The fact we can do it as a free event, with the support of some wonderful sponsors, means it’s a good choice for government agencies to have their staff attend”.

This years GovCamp will cover a number of areas around innovation within the APS and the implementation and progress of Gov 2.0 projects. Speakers will also look at how government can better deliver services into the future.

“We are fortunate that this year we have some very senior level staff coming along to talk about innovation, technology and change at a strategy level and how they think government needs to evolve. We are hoping this type of direct interaction between a range of different leveled staff from within the public service will generate some very frank discussion”, Waugh said.

GovCamp speakers include the Australian Information Commissioner, John Macmillan AO, an Academic Forum with leading research on Public Sector Innovation chaired by Sandford Borins, a case studies panel showcasing leading examples of innovation in practice, a Senior Leaders Panel and the closing speech by Andrea Di Maio, a public sector innovation and Gov 2.0 expert from Gartner.

The lunch time address is a specially recorded speech from Mike Bracken from the Government Digital Service, UK Government Cabinet Office.

You can view the event information, including the schedule and speakers at www.govcampau.org. The event will be live streamed so check the website for video details closer to the date or register on the waitlist to be advised about the live stream details.

Organisers: #Gov2au, Rewired State, eGovernment Technology Cluster
Gold Sponsors: Adobe, MailChimp, Palantir
Silver Sponsors: Cisco, Google, Ninefold, eGovernment Technology Cluster, CSIRO, AGIMO
In-kind Sponsors: Link Digital, Newcast, Salesforce, University of Canberra

Contact Pia Waugh on 0400 966 453 for any other media enquiries.

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Modelling open data - new visualisation from recently released BOM data

The Bureau of Meteorology has released new data for reuse under Creative Commons licensing, ahead of the upcoming GovHack in Canberra next week, and Mark Hatcher has used it to model 153 years of Sydney weather in a short video (image to right).

The higher the temperatures, the warmer the colours.

This is a good example of how data can be reused by the public to provide different insights or perspectives into topics - providing evidence to inform different viewpoints.

These public mashups could then potentially be re-adopted (crowdsourced) and shared by governments, where they offer new insights, to better communicate with and engage the community or staff.

Of course there are technical smarts involved in this type of modelling, however tools such as ManyEyes, Visual.ly, Infogr.am and Piktochart make it easy for individuals with no technical training to create interesting views from raw data.

These tools can even be used by government agencies to model their own data - useful both for public engagement and internal engagement with staff or management. Though note it is important to only create infographics from publicly available data as the processing may be done in the cloud!

Mark's complete (41 second) video of his visualisation is below. If viewing it at work I suggest turning down the sound so as to not distract colleagues.





UPDATE:
I've received a clarification as to what data was new - and it's actually new functionality.  You can now download 'all years of data' in a single file, for daily rainfall, temp and solar exposure - hat tip to Jim Birch.

This improvement makes it much easier to produce mashups like Mark's above.

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National Library catalogue goes mobile and also launches mobile strategy

The National Library of Australia has taken a major step forward in the adoption of mobile internet in announcing the launch of its mobile strategy and mobile apps for both iOS and Android providing access to their complete catalogue.

In particular the Library's mobile strategy (released under a Creative Commons license) is the most visionary and far-reaching I have seen in Australia, setting out to,

• improve access to the Library's collection and services for audiences, wherever they are, whether on-site or anywhere else in the world,
• equip staff to champion and drive the development of mobile services to improve access and productivity,
• adopt an evidence-based approach to service development and delivery,
• modernise the Library brand to reflect relevance, accessibility and innovation,
• create opportunities for learning, and
• facilitate connections, conversation and overall engagement with national collection material.

Through a series of tactics including,

• establishing and expanding the infrastructure and back-end systems required to support mobile initiatives, products and services,
• adopting standards and best practices for interoperable mobile content and cross-platform data management,
• seeking out and engaging new technologies to achieve marketing and communications goals, and,
• building, consolidating and sharing expertise.

Learn more about the Library's new mobile resources at www.nla.gov.au/mobile-resources

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Chrome beats Internet Explore in browser stakes

There was surprising news from StatCounter earlier this month when Chrome topped Internet Explorer as the most popular web browser for the week of 14-20 May.

Sourced from CNET: Chrome now world's top browser, but beware the math

While this is only one of the services reporting browser use, represents only one week and is a global figure - so may not represent the situation in specific countries (such as Australia) - it is indicative of the changes underway in the web browsing habits of people around the world.

All major international reports on web browser usage have reported that Internet Explorer has been on a downward slide for several years, with Chrome or Safari picking up most of the market share shift and Firefox and Opera being limited beneficiaries.

While this reflects the growth of mobile browsing (Apple iOS uses Safari, Android devices use Chrome), it also represents a significant change in desktop and laptop computer use.

While corporate and government organisations remain major uses of Internet Explorer due to its lead in corporate management features (though Firefox and Chrome have moved to match these), households are choosing their main web browser based on speed, usability and usefulness.

Reliable Australian web browsing figures are harder to find - it would be very useful if organisations such as Google or Facebook (the top sites visited by Australians) released their figures.

However I can say that, from Microsoft's figures, Internet Explorer 6 use in Australia has fallen to 1.2% of the browsing public. This is a GOOD THING as IE6 is an 11 year old vendor-unsupported, insecure and standards non-compliant web browser, unsupported by many major websites and which adds, in my experience, 20-30% on the costs of any web development project.

I should note that Microsoft is trying to end the use of Internet Explorer 6 and has even begun taken steps to automatically upgrade people to more modern versions (beginning with Australia and Brazil).

You can learn more about Microsoft's campaign to end IE6 at their website, The IE6 Countdown.

Sorry if you are one of the remaining organisations using IE6, however my FOI request on web browsing and social media use across government has revealed that largely agencies have made or are making the move to upgrade.

From the now 65 responses I've been able to analyse, only 7 (11%) indicated they still used IE6 on desktop computers. While this is quite a bit higher than the national rate (1.2%), it is much smaller than I had anticipated. Of course if this includes large agencies the percentage of APS staff using IE6 may be significantly higher.

I've provided a breakdown below of the browsers that government agencies indicated they used.

Notes and caveats

• this represents 65 agencies, large and small, of 166 approached - so is representative but not population data
• many agencies used more than one web browser, so the figures don't add up to 65. 
• I've excluded browsers that no agency indicated they used (and I asked about all major browsers back to the time of Internet Explorer 6's release). 
• I forgot to ask about the use of Blackberry's browser on mobile phones - essentially every agency using Blackberries use this browser.

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Standardising content across government (or why does every agency have a different privacy policy?)

Every government website serves a different purpose and a different audience, however there are also standard content every site must have and legislation and standardised policies they must follow.

This includes content such as a privacy policy, legal disclaimer,  terms of use, accessibility statement, copyright, social media channels, contact page, information publication (FOI) pages and so on. It also includes the navigational structure and internal ordering of pages and the web addresses to access this content (such as for 'about us' pages).

So is there a case to standardise the templates and/or content of these pages and where to find them in websites across government?

I think so.

From an audience perspective, there is a strong case to do so. Citizens often use multiple government websites and it makes their experience more streamlined and efficient if they can find what they need in a consistent place (such as www.agency.gov.au/privacy), written in a consistent format and, where possible, using identical or near identical language.

It would also save money and time. Rather than having to write and seek legal approval for the full page content (such as for privacy information), only agency-specific parts would need writing or approval. Websites could be established more rapidly using the standard content pages and lawyers could focus on higher value tasks.

To put a number on the current cost of individually creating standard, if you assume it cost, in time and effort, around $500 to develop a privacy policy and that there are around 941 government websites (according to Government's online info offensive a flop), it would have cost up to $470,500 for individual privacy policies for all sites. Multiple this by the number of potentially standardisable pages and the millions begin adding up.

Standardisation could even minimise legal risks. It removes a potential point of failure from agencies who are not resourced or have the expertise to create appropriate policies and expose themselves to greater risks - such as over poorly written legal disclaimers which leave them open to being sued by citizens.

In some cases it may be possible to use the same standard text, with a few optional inclusions or agency-specific variations - such as for privacy policies, disclaimers, accessibility statements, terms of use, and similar standard pages.

In other cases it won't be possible to use the same content (such as for 'about us' pages), however the location and structure of the page can be similar - still providing public benefits.

Let's take privacy policies specifically for a moment.There's incredible diversity of privacy policies across Australian Government websites, although they are all subject to the same legislation (the Privacy Act 1988) and largely cover the same topics (with some variation in detail).

While this is good for lawyers, who get to write or review these policies, it may not be as good for citizens - who need to contend with different policies when they seek to register for updates or services.

Many government privacy policies are reviewed rarely, due to time and resource constraints, which may place agencies at risk where the use of new tools (such as Youtube, Slideshare and Scribd) to embed or manipulate content within agency sites can expose users unknowingly to the privacy conditions of third party sites (see how we handled these in myregion's privacy policy with an extendable third party section).

So, how would government go about standardisation? Although effectively a single entity, the government functions as a group of agencies who set their own policies and manage their own risks.

With the existence and role of AGIMO, and the WebGuide, there is a central forum for providing model content to reflect the minimum standard agencies must meet. There are mandatory guidelines for agencies, such as for privacy, however limited guidance on how to meet it. A standard privacy policy could be included and promoted as a base for other agencies to work from, or even provided as an inclusion for sites who wanted to have a policy which was centrally maintained and auto-updated.

Alternatively web managers across government could work together, through a service such as GovDex, to create and maintain standard pages using a wiki-based approach. This would allow for a consistently improving standard and garner grassroots buy-in, plus leverage the skills of the most experienced web masters.

There's undoubtably other ways to move towards standardised pages, even simply within an agency, which itself can be a struggle for those with many websites and decentralised web management.


Regardless of the method selected, the case should receive consideration. Does government really need hundreds of versions of what is standard content, or only a few?


Examples of government privacy policies (spot the similarities and differences):

• http://health.gov.au/internet/main/publishing.nsf/Content/privacy_security.htm
• http://www.immi.gov.au/functional/privacy.htm
• http://www.ag.gov.au/Pages/Disclaimers/Privacystatement.aspx
• http://www.dpmc.gov.au/privacy.cfm
• http://daff.gov.au/about/privacy
• http://www.deewr.gov.au/Pages/Privacy.aspx
• http://www.centrelink.gov.au/internet/internet.nsf/legal/privacy.htm?OpenDocument&nav=footer

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Final chance to participate in the Online Community / Social Media Management survey for Australia and New Zealand

This is the final week to participate in the Online Community / Social Media Management survey for Australia and New Zealand, which closes on 19 May.

If you're an online community or social media manager or advisor, please complete the survey using the button at right.

To provide some quick background...

The survey aims to help local organisations and individuals better understand the skills required to work in these professions, help uncover role challenges, training and support needs and the actual work and salaries that online community management and social media management professionals can expect.

The results of the survey will be presented at Swarm later this year and then released online as a free report.

The survey is being co-sponsored by Quiip and Delib Australia and was inspired by The Community Roundtable's 2012 State of Community Management report, which drew from a largely US audience and asked a limited set of questions.



For more information visit Quiip's site at http://quiip.com.au/online-community-management-2012-survey.

To complete the survey go to www.citizenspace.com/app/delib-au/cmsurvey or click on the button above.

Note: I'm involved in the design and management and will be involved in the analysis and reporting for this survey. The goal is to provide information that organisations can use to design community management and social media management roles and to help identify the training and support individuals working in these professions require to be most effective.

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