Wednesday, October 27, 2010

World e.Gov Forum review Part 2: Gov 2.0 case studies

This is the second part of my series of posts on the World e.Gov forum I attended in early October 2010 in Paris, France. The previous part is World e.Gov Forum review Part 1: Gov 2.0 flavours.

In this part I'd like to share six case studies of Gov 2.0 and eGovernment activity from around the world that I was briefed on as part of the World e.Gov Forum.

The briefing was held at Cisco's Paris office using their telepresence system to speak with each of the countries in turn.

Any errors in the information are due to my understanding of the programs.

India - lifting people out of poverty through connectivity
We first spoke with India, where the challenges for internet use centred around their low literacy rate (64.8%) and access to high speed (or any speed) internet connections.

The internet is seen as a key development tool in India, critical to help lift people out of poverty through access to knowledge, markets and services. In a country where transportation and communication is a challenge, mobile devices and internet connectivity are the primary infrastructure necessary for modernisation and civic enablement.

The country is experiencing a huge boom in mobile connectivity at present, with 15 million new mobile connections each month - a huge number in Australian terms, and while only a fraction of India's 1.2 billion people, it still suggests that most of the country will have mobile phones within 5 years.

In 2008 the government initiated a 10 billion rupee programme to roll out eKiosks in 100,000 locations, in the largest public-private partnership in Indian history.

The kiosks form the central component of Common Service Centres (CSCs) in rural districts, which allows online bill payments, booking tickets, applying for jobs, searching for market information, selling of local produce and broader internet access services. In particular the kiosks provide access to eGovernment services - allowing the Indian government to better service remote locations. CSCs are managed by village level entrepreneurs, and are designed to be a central point for villagers to access services and government schemes.

The project is being coordinated through a set of government partners, such as Sahaj, which has won the tender to roll out 24,780 kiosks in six India states, servicing 150,000 villages.

Currently over 84,000 locations are in place and are being used for telemedicine (allowing remote villages to access doctors), provide educational courses for children and adults, support the social inclusion of women, improve agricultural efficiency and a variety of other purposes. They also serve as banking centres.

The public-private partnership is giving local entrepreneurs four years of revenue support to help them get on their feet. As part of the rollout around 10,000 WiMax towers have been put in place to provide connectivity.


Canada - improving government efficiency through collaboration
As a economically and politically developed and stable country with huge geographic distances and a relatively small population (33 million people), Canada's challenge was how to improve the efficiency and effectiveness of the public service through enhancing collaboration.

Therefore for Canada we looked at a very different government initiative, GCPedia, the government's internal knowledge sharing wiki.

Originally established and released by the Canadian Government CIO as a pilot in August 2008 (and he didn't wait for political approval), the wiki was designed as a cross-government platform that could be used however Canadian public servants saw fit - within their codes of conduct.

By not restricting the ways GCPedia could be used, providing a blank slate as it were, other than the need to access it from a government IP address, this has unleashed enormous innovation, with public servants using it to meet their needs - from managing cross-government taskforces to organising car pooling.

There are over 200 active communities of practice and over 18,000 users (out of a potential 250,000). As the Canadian government representative said, once people get in they don't leave.

Over the last two years the representative said that people had become bolder and less scared of being seen. With this confidence had come greater usage of the service, fresh waves of innovation and broader benefits such as a greater willingness to engage with risk when considering public-facing engagement initiatives.

The service has provided great knowledge sharing benefits and started to become a corporate history for the Canadian public service - capturing information that otherwise left when public servants retired or otherwise left the service.

As in October 2010 the service has over 9,000 articles (pages) and 4.6 million page views.

The Canadian government is also working on their Gov 2.0 strategy, including guidance on social media use - using GCPedia of course - with a big launch planned for (northern hemisphere) spring 2011.


Bahrain - enabling eGovernment
Bahrain already has 120% mobile phone penetration, however computer-based internet connectivity is still low in many areas. A key challenge the country faced was providing government services more efficiently to the public by improving access to the internet and mobile-enabling services.

Bahrain partnered on a kiosk model in April 2010, with the goal of rolling out an initial 35 kiosks in public areas such as shopping centres. The intention is to roll out the kiosks over time in strategic locations across the kingdom. The free kiosks provide access to a range of eGovernment services as well as broader internet access.

At the same time the government has worked to roll out many egovernment services for both computer and mobile device access and now has over 150 integrated e-services available from 26 government agencies.

So far these e-services have collected over $44 million, involving 240,000 payments and 24 million pageviews.

One notable initiative has been the 'eBirth' service from the Ministry of Health which allows the birth of babies to be registered and their ID card ordered and paid for online as soon as the baby is born. This replaces a paper-based process which required significantly more effort from parents.


US - adoption of cross-government cloud computing
Next we spoke with the US regarding their new Apps.gov service, designed to be a framework to improve the adoption of cloud computing across government.

Launched only recently, Apps.gov has been designed to provide US Federal government agencies with turnkey solutions for many common business IT needs. Rather than having individual agencies identify potential solutions, conduct tender and due diligence processes, address IT security issues and host or manage solutions, they are all able to access a central 'bank' of services that have been reviewed, tested and certified by the government as a whole.

This provides enormous cost and productivity benefits. Services can be put in place very quickly, with little or no ICT costs (similar to AGIMO's provision of GovDex and GovSpace).

This is part of the US government's strategy to only build software where it meets a unique need and otherwise source it from the market.

Also part of the cloud philosophy, the FedRAMP program, aims to identify around 10 private providers of cloud computing services and certify them for US Federal government use. Agencies would then be able to pick and choose the cloud provider from within that group without needing to undertake significant additional due diligence to verify their acceptability.

The goal is again to reduce the duplication of effort by individual agencies conducting their own tender and review processes by providing a 'panel' of pre-certified services. It also is designed to reduce government IT costs while improving scalability and agility as cloud services are designed to be ramped up and down very quickly - so you have the capacity you need when you need it, but don't pay for it when you don't.

As another example of a cross-government cloud-like service, the US representative discussed their Challenge.gov service, which I've mentioned in an earlier post. As a platform for challenges and prizes the service is able to aggregate communities of interest around specific government problems and deliver innovative and cost-effective solutions.


Germany - a single phone number for all government services
Germany discussed a slightly different approach to digital government, the unification of government phone-based customer service into a single phone number (0115).

In Germany people prefer to visit government offices, then phone and then go online (the direct opposite of the Australian experience). To save money and improve efficiency Germany decided to offer a single phone number for all government information across local state and federal levels (as the representative said, people don't know which specific agency or government level provides particular services).

The service is a work in progress and it will be several years before it is fully in place. The biggest challenge has been working with the internal systems across government. Many agencies don't have knowledge management systems or professional service centres and often do not have a formal understanding or statistics on the most common enquiries made to them.

The service, by integrating government information, will also support a standard approach for collecting information from people and reduce the duplication of information collection. It also has benefits for online, providing a central knowledge database which can be used to enable a single online point of contact as well, in the future.

The approach was touted as a potential cross-European service over time, allowing people across the EU to call a single number for any government service. Several other European states are looking at the 'one number' approach and eventually it may be possible to integrate them into a single solution.


Scotland - national telehealth strategy
Scotland has a separate health system to England, managed through the Scottish government, and saw a key need to provide services to remote regions and support people in living in their homes rather than increase the burden on the health system, and reduce peoples' quality of life, by forcing them into hospitals for long-term and chronic conditions.

One of the challenges they faced wasn't a lack of interest, but the sheer number of telehealth pilots being run all over Scotland. There were hundreds of little local initiatives underway, funded in a variety of ways and, in many cases, not readily scalable.

Another issue - as yet unresolved - is the definition of telehealth. The term is being used to refer to a range of different types of health delivery and there are also a set of similar terms, such as eHealth, in use - often referring to the same type of services. Even the experts haven't been able to agree on a common definition as yet.

There is now a central group in place overseeing telehealth across Scotland.

They are focusing on four key areas to start with,

  • Telestroke - monitoring people in their homes to detect strokes before or as they occur and get them appropriate medical support.
  • Paediatrics - providing access to specialist services in remote and rural areas, and providing better monitoring of infants for home births and in clinics so that the stabilisation time for distressed infants is shortened, reducing infant mortality and permanent injury
  • Mental health support - moving towards online services to support people at risk of or experiencing mental health issues, particularly counselling services
  • Management of long term conditions such as Chronic Obstructive Pulmonary Disease through remote monitoring and online support
While the program is still in early stages, it aims to marshal the shared experience of local pilots and health experts to provide scalable telehealth solutions for Scotland.


NEXT TIME
In the next part of this review I'm going to look at the finalists for the e-Democracy Awards, though at this stage I don't expect to have this part ready until next week (though I have a few posts planned in the meantime).

So keep an eye out for World e.Gov Forum review Part 3: e-Democracy Award finalists.

Read full post...

Monday, October 25, 2010

World e.Gov Forum review Part 1: Gov 2.0 flavours

Due to jetlag, work and other activities (such as TEDxCanberra) it has taken me longer than I anticipated to get around to write my impressions and review of the World e.Gov Forum I attended from the 13-15 October in Paris.

I attended the event as one of Top 10 Who Are Changing the World of Internet and Politics for 2010, along with Senator Kate Lundy and eight others from around the world. As 'Top 10' we were also nominees for the International eDemocracy Award.

Several Australians, Allison Hornery and John Wells (of CivicTec), flew in from London to support us on the second day of the conference, listening to the nomination speeches for the eDemocracy Awards, attending the prize giving, in which Senator Lundy won the International eDemocracy Award, and subsequent dinner cruise.

I self-funded my attendance (with support from the organisers), taking leave to do so - which is generally how I attend international, and some domestic Gov 2.0 events - and found it was an excellent opportunity to gain insights into how Government 2.0 is progressing in non-English speaking nations.

In Australia we have a tendency to pay most attention to the US, UK, Canada and New Zealand as they are all majority English speaking and have political systems with similar roots - making them more accessible to us.

I've consciously supported this tendency in this blog because it is easier to learn what is occurring in English speaking jurisdictions and easier to communicate it to Australians. However English speakers are not the leaders in many areas of eDemocracy, eGovernment or Gov 2.0.

This was demonstrated during my trip, which also reinforced for me that there are different 'flavours' of Government 2.0 thriving in different parts of the world.


English speaking countries are focusing on Government 2.0 initiatives, increasing the openness and transparency of governments and increasing the level of community and public sector engagement. These efforts are largely led by government itself, supported to varying degrees by information philanthropy through not-for-profits (almost none in Australia and New Zealand, quite a few in the US and UK), individual citizens and the media or independent entities (primarily in the US and UK again).

In Europe eDemocracy appears to be the leading area, aiming to deliver social goods, increase the accountability of politicians and the transparency of governance processes, but without a significant emphasis on public sector engagement. Not-for-profits lead the eDemocracy charge, largely funded through government grants, followed by governments themselves at political levels.

South America has made progress on collaborative eDemocratic approaches, with a number of governments providing direct avenues for the public to influence government spending decisions (collaborative budgeting). Due to greater digital divides in these nations, governments are investing in innovative ways to provide digital access to citizens - mobile kiosks, internet centres and similar public access facilities supported by training and education.

The Middle-East is concentrating on eGovernment, digital enablement of government services. The area hosts a number of specialised eGovernment conferences each year and is using mobile services to address otherwise unconnected constituents, some of whom still follow traditional nomadic lives.

Africa has a huge focus on mobile technologies, as fixed broadband is too expensive to roll out into many remote areas and can be difficult to defend in wartorn zones. Digital enablement through information, such as providing weather, market prices and efficient farming practices to farmers, is very important. Emergency and disaster management are also big topics, with two of the world's best emergency/disaster management internet platforms emerging from the continent. eDemocracy is also a major driver, largely enabled through not-for-profit civil right groups using SMS and, increasingly, mobile internet to allow individuals to report electorate fraud.

Asia is a very mixed bag. India and other relatively under-developed countries are focused on eGovernment, with an emphasis on increasing connectivity and citizen enablement through literacy and computer skills programs. More advanced economies such as Malaysia, Singapore, China/Hong Kong and Japan, are providing more direct routes for citizen engagement but in forms that are culturally relevant to the nation, quite different in detail from Gov 2.0 initiatives in English speaking nations.

Each of these different flavours has its own strengths and challenges - and we can learn from all of them.


Tomorrow I'll publish World e.Gov Forum review Part 2: Gov 2.0 case studies - detailing six case studies from Europe, the Americas, Middle-East and Asia that we explored in a Cisco telepresence session at the conference.

Read full post...

Saturday, October 23, 2010

Liveblogging TEDxCanberra



What gets 280 attendees, 10 organisers and 14 presenters to the National Library of Australia at 8.30am on a Saturday morning on a beautiful spring day in Canberra?


The first TEDxCanberra, an independently organised TED event featuring sessions on knowledge, empowerment and change.

I'm liveblogging the event so keep an on this post and the links below.

Website: TEDxCanberra website
Twitter accounts: #TEDx and #TEDxCanberra
Flickr Account: TEDxCanberra

Twitterwall: Twitterfall

TEDx around the world: TEDx Events



The presenters from TEDxCanberra
The presenters at TEDxCanberra 2010

The organising committee:
The organising committee of TEDxCanberra

And the Twitter stats (timeshifted to US Pacific Coast time):

Read full post...

Friday, October 22, 2010

Bringing AIMIA to the ACT - plus AIMIA awards now open for entry

There's been a recent effort begun to bring AIMIA (the Australian Interactive Media Industry Association) to the ACT.

Coordinated by Reading Room, this is quite important to help improve education and standards in the interactive services being developed by government agencies and their agencies.

To find out more, and to get involved, visit AIMIA in Canberra.

Also the 17th AIMIA awards are now open for entries - including a Government and not-for-profit category.

If you want to improve the recognition of your Gov 2.0 and other online interactive initiatives this is one of the best recognised awards in Australia.

Read full post...

Tuesday, October 19, 2010

Adapting to change isn't easy

I thought I'd share this quote. It was sent to me by a colleague who read it on a social networking site:

Isn't email, intranet databases/webs and phones enough? Sounds like bureaucracy to me. Or is it another step toward the "nanny state" - sorry but I don't agree with large organisations/governments using social networking to communicate with their employees where does it stop? Next they will want camera's in the homes of employees! (sounds like a novel we all read once).

I don't condemn or scorn this view. It reflects the mindset of those who are familiar and comfortable with existing paradigms and don't see the need, or value, in change.

Right now, across the world, we are seeing an unprecedentedly large and rapid shift in how people communicate, organise, create and disseminate information.

From a media landscape dominated by a few large content producers with a mass market of consumers, we have shifted to one that is increasingly dominated by a mass market of content producer/sharers/consumers (the people formerly known as the audience).

We are still only in the early stages of this shift. New industries are forming, old ones are being destroyed - new jobs are being created and old ones are being replaced. Today only 25% of the world's population has access to the internet on a regular basis - what happens when this reaches 80%?

This shift scares some people, seems unnecessary to others and empowers and excites many more.

Every change process in every organisation needs to address those who are not convinced that the changes will necessarily be for the better.

The 'internet revolution' is no different. We need to educate, demonstrate, encourage, train and support those who do not see the benefits. Bring them along wherever possible - and move them out whenever it is not.

However given that even the doubters, such as the author of this quote, use social media to share their views about the lack of value in social media, the change is probably already irreversible. All that will vary is the timing.

Read full post...

Friday, October 15, 2010

Australian Senator Kate Lundy wins the International eDemocracy award for 2010

In Paris, on Thursday 14 October 2010, Senator Kate Lundy became the first Australian and 10th annual winner of the World e.Gov Forum and PoliticsOnline's International eDemocracy award - the equivalent of the Academy awards for eGovernment and Gov 2.0 practitioners.

In an award ceremony at France's Department of Foreign Affairs, in front of more than 250 conference delegates and officials, Senator Lundy was presented with the judge's selection International eDemocracy award by Phil Noble of PoliticsOnline.

The peoples' choice International eDemocracy award, based on over 3,000 votes, was won by Ralph Benko, writer of the Webster Dictionary, a textbook for using the web to transform the world.

Senator Lundy was selected from a global field of 12 nominees including the Top 10 changing the world of internet and politics for 2010, as determined through an online nomination and election process managed by PoliticsOnline, and several French entrants into France's eDemocracy award.

The nominees included another Australian who was selected as one of the Top 10, Craig Thomler (me), for the eGovAU blog.

The judging panel included an international group of eDemocracy luminaries.

Final award selections were based on short presentations and question and answer sessions with the 12 nominees at Issy-les-Moulineaux's Town Hall just south of Paris.

Senator Lundy was nominated for the award based on her work convening three Public Sphere events.

UPDATE 18/10/10: Senator Lundy's media release: Senator Lundy wins International Top 10 People Changing the World of Internet and Politics

Post from the forum organisers: The winners of the e-Democracy Awards 2010

Photos

Here's a link to a set of photos from the event taken by CivicTec: WEGF 2010.

Below are photos of the event taken by Senator Lundy and me


Senator Kate Lundy and Craig Thomler at the award ceremony, with Senator Lundy holding her
International eDemocracy Award. Photo courtesy of Kate Lundy.

The below photos are taken on my iPhone - better quality ones should be available soon on the World e.Gov Forum site.
Senator Lundy being presented with the 2010 International eDemocracy award by Phil Noble
of PoliticsOnline in the reception hall of France's Department of Foreign Affairs in Paris.










All of the winners of the 2010 eDemocracy awards in the reception hall of France's
Department of Foreign Affairs in Paris.



Senator Lundy presenting to the judging panel and assorted guests in the  
council chamber of Issy-les-Moulineaux's Town Hall

Read full post...

Thursday, October 14, 2010

World e.Gov Forum Day 1

I'm in Paris for the World e.Gov Forum due to my selection in PoliticsOnline's Top 10 Who Are Changing the World of Internet and Politics for 2010.

Liveblogging hasn't been possible so far, so keep an eye out for my tweets under the hashtag #wegf

See a program of the forum.

I am recording notes and will publishing them as soon as I can.

Read full post...

Tuesday, October 12, 2010

Mind the Gap - rebranding in the social media age

Last Monday (4 October) one of the US's most loved brands tried to introduce its new logo.

The company went about it in the traditional, time-honoured way.

Marketing staff had consulted internal stakeholders (who thought after twenty years the logo looked a little tired), considered the research and wrote a brief. Working with a creative agency they tested new concepts and finally publicly unveiled their new logo to the public in a soft launch via their website on 4 October.

This is about the time they realised that the world had changed.

The company had been very successful at marketing its brand online, using Facebook (721,000 fans), Twitter (35,000 fans) and other social media channels to engage customers and build their loyalty.

So naturally the company announced its brand online first to its fans - its most loyal and engaged customers.


Within hours of the announcement criticism began pouring in. Not from a few scattered individuals, but from a massive group of people.

Customers began rallying around the old logo, self-organising their own groups in protest to the new one. A website, Crap Logo Yourself was created to mock the brand (give it a try!)

The company did what any socially aware organisation would do. It listened to its most important stakeholders - its customers.

Within three days (on Thursday 7 October) the company's President blogged publicly about what they would do to address customer concerns.

"We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward.

Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase..."
The company looked at ways to engage its customers - seeking their views and designs to help bring their customers with them on a new brand journey.

However it was too late in the process for this. Customers had rallied around the old brand and were not in the mood to consider a new look.

A few hours ago (on Monday 11 October), the company announced it would keep its old brand, stating in a media release that:

Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand...

... our customers have always come first. We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.

And on Twitter:

We’ve heard you. We only want what’s best for Gap. No crowd sourcing, but the Blue Box is back. http://bit.ly/9xvtvJ

Yes, the company was the clothes brand, Gap.

An embarrassing backdown? No - it has been lauded as a social media success story for the company.

Executives put their egos in their pockets, listened to customer sentiment and gave customers what they wanted. They did this before the company suffered sales losses, downward profit corrections, shareholder anger and an expensive and time consuming process of rebuilding customer trust.


Of course if the company had embedded social media into its branding process - as it had its marketing - the story may have been different. By engaging customers in a dialogue about what the brand stood for, crowdsourcing branding concepts and taking customers on the journey throughout the creative processes it could have reimagined the brand successfully.

However regardless of this, the company has retained its customer loyalty, created enormous positive publicity about its existing brand and learn the valuable lesson that successful organisations are the custodians, not owners, of their brands. Their brands are owned by their customers.

And it has achieved this in a week, where before social media it would have taken months or even years for a company to recognise, accept and address mistakes (with corresponding greater damage).


How does this relate to the public sector?

We too have brands. We too have customers (also called clients and citizens). We too have processes for introducing new logos, services and products (and policies).

Our customers are as capable as those of Gap at using social media to organise and make their views known.

And we too can engage our customers online in ways which bring them with us - or in way which cut them out of decision loops, leaving them feeling betrayed and angry.


When attempting to design and then sell new policies, in areas including climate change, taxation, education and so on, are we really engaging our end  'customers' - citizens?

When we rebrand a Department, rethink a service or redesign a website, do we put our citizens at the middle of the design and decision making process?

Are we using cheap and fast engagement channels - such as social media - to engage, listen and bring our citizens with us?

Or are we falling back on traditional and time-honoured approaches, as Gap did?

Defending a 'traditional' approach as 'process-driven' and 'proven' may protect a few egos, but can fail to achieve public good, desired outcomes and even damage the reputation and credibility of agencies and governments.

No good public servant wants that.

Gap case study
Gap sources:
Coverage:
Community:

Read full post...

Friday, October 08, 2010

Mapping Australia's blogosphere - identifying key influencers for communicators

If you're seeking to communicate with Australians it is wise to step beyond traditional media channels and investigate how to engage through Australia's blossoming blogosphere.

The Australian blogosphere is the collective term for the entire ecosystem of Australian blogs - how they interconnect, how ideas (memes) spread and how links allow audiences to flow between them.

Dr Axel Bruns, an Associate Professor in the Creative Industries Faculty at the Queensland University of Technology, is currently researching the extent of Australia's blogosphere and the connections between individual blogs.

To achieve this he is using a range of computer-assisted tracking and mapping tools to build a visual map of our national blogosphere, mapping close to 3.4 million links and 8,300 blogs (which he acknowledges is highly incomplete).

He has been using data collected during the Federal election campaign, allowing him to particularly observe the flow of ideas across politically-orientated blogs - allowing him to test some interesting hypotheses.

Alongside this he's mapped distinct clusters of blogs based on their topics - light green for politics, red for parenting, yellow for food blogs, green for arts and crafts and light blue for design and style.

Taking the colours and looking at the connections and relative sizes of the different blogs it becomes possible to identify the most important connectors and influencers - the blogs that a communicator would wish to build strong relationships with.

I've included an image of this work below (marking where my blog 'lives').

To learn more about Dr Brun's work, check out his blog, Mapping Online Publics and particularly the posts, First Steps in Mapping the Australian Blogosphere and Mapping the Australian Blogosphere Some More.

Map of the Australian Blogosphere - view a larger version in this PDF

Read full post...

Australian Government sets default copyright to Creative Commons by Attribution

Yesterday was a historic day for Australian intellectual property rights.

Ann Steward, the Australian Government CIO, announced that the Australian Attorney-General's Department had released an amended Statement of Intellectual Property Principles for Australian Government Agencies.

The amended version endorsed one of the Gov 2.0 Taskforce's recommendations - that the default copyright position for public sector information be CC BY rather than the existing Crown Copyright, which has been in place for over a hundred years.

This change is likely to get little media attention or fanfare, however it denotes a seismic shift in Australian government. From now on almost all information that is released publicly by the government will be legally reusable, modifiable and mashup-able by citizens and corporations without the need to pay money or ask for legal permission.

This unlocks a potential enormous economic driver for Australia. In the UK the value of open data has been estimated at 6 billion pounds per year, although it might take some time to realise gains like this.

Also historic - though maybe less so - is that this major shift in government policy was announced on a blog.

So what is Creative Commons licensing?
It is a form of copyright that is more liberal and flexible than old-style copyright regimes, however still allows organisations and individuals to manage the reuse of their intellectual property.

Creative Commons is recognised in over thirty countries and has already become the default position for UK government data. The US, New Zealand and Canada have also made steps towards adopting Creative Commons as their default government copyright license and the OECD has recommended that public sector data be made public in a raw and reusable form, licensed under standard open content licenses and priced as close as possible to zero.

More information is at the Creative Commons Australia website.

And what does it mean for federal government agencies?
When releasing future public sector information into the public domain, federal government agencies must use a default position of a CC BY (Creative Commons By Attribution) license. They may only use a more restrictive license after a process of ‘due diligence and on a case-by-case basis’.

Read full post...

Thursday, October 07, 2010

The media140 #OzPolitics Tweetbook

I felt that it would be useful to compile the online discussions during media140 #OzPolitics into a single work, a permanent record that could be reread, referenced and reconsidered.

So over the long weekend, with assistance from PeopleBrowsr, the support of Julie Posetti and permission from FirstDogOnMoon and Mike Stuchbery to reuse some of their material, I compiled the following Tweetbook.

You are welcome to read, print, share and comment.

media140 #OzPolitics Tweetbook

By the way - as far as I know this is the first conference Tweetbook created in Australia. It is based on the very useful Open Government and Innovations Conference Tweetbook from their conference in Washington in July 2009.

I hope the media140 #OzPolitics Tweetbook will also serve as an inspirational model for future Australian conferences and events.

Read full post...

Wednesday, October 06, 2010

Stats on articles and posts for #Groggate

Some people know that I've been tracking the posts and articles published online discussing the outing of the author of the Grog's Gamut blog by The Australian.

EDIT - due to updates to the spreadsheet below the figures presented in this section of the post are only valid at the original time of publication. Please refer to the spreadsheet for the latest figures.

So far I have listed 112 posts and articles on the topic (including this one) - although a few only touch on it peripherally.

I have also been mapping these articles into a Google spreadsheet to look at some of the interesting statistics behind the debate.

For instance, News Limited is responsible for 12.5% of the articles on the topic, Crikey for 8.9%, the ABC for 5.4% and Fairfax for 3.6% (excluding any duplication across publications). In fact a total of 32.1% of the articles have been written by commercial news sources.

It also appears that very few authors were anonymous, despite certain claims in mainstream media articles about a prevailing culture of anonymous blogging online.

57.1% of authors were named outright in their articles and posts. Another 29.5% used partial names or pseudonyms, but provided various pieces of personal information. In most cases their names could be uncovered without much research or effort.

The remaining 13.4% were indeed anonymous - totally unnamed in their articles and posts.

However of this group 4 articles, or 3.6%, were in mainstream and online commercial media publications (such as The Australian and Crikey) where no author name was provided. These are sometimes termed 'editorials', but are anonymous all the same.

Here's a few examples:
Only the remaining 11 articles or 9.8%, were totally anonymous. This includes two articles from Mumbrella, which I only excluded from being a commercial publication as it is industry specific and doesn't charge subscribers as Crikey does (sorry Tim!)

On that basis,
  • Of the 36 commercial articles and posts, 4 were anonymous - 11% of the total
  • Of the 76 professional and personal articles and posts 11 were anonymous - 14.5% of the total.
That's a very small statistical difference in the scheme of things.

I recommend having a play with the data - any interesting insights please share via comments below.

The link to the public spreadsheet is here: https://spreadsheets.google.com/pub?key=0Ap1exl80wB8OdE96TkhYT2U2UDNCUV9KaXVRS1FoNnc&output=html

Use the tabs at top to navigate to the statistics and legend (explaining the terms I've used)

Or simply look at the figures below:

Read full post...

GovHack returns - as part of Amped

Last year Australia's Gov 2.0 Taskforce initiated the GovHack event, produced by Web Directions, to showcase what could be done with open government data.

This year I'm glad to see that GovHack is returning - as part of Amped, a free 10 hour hack day, in Sydney's PowerHouse Museum on Sat 16th of October.

Whether you're a web designer or developer, interaction designer, graphic designer, project manager, writer, or just someone who has has an interesting idea, Amped is an opportunity to strut your stuff and create something of value.

Amped is fully catered, will have expert mentors on hand. The grand prize for the best hack is a trip for the winning team to Tokyo's Web Directions East.

RSVP at the Amped website.

Read full post...

Heading to Paris - Top 10 Who Are Changing the World of Internet and Politics

As some might already know, I was selected as one of 'Top 10 Who Are Changing the World of Internet and Politics', in PoliticsOnline and the World eDemocracy Forum's 11th annual awards.

Senator Kate Lundy was also selected, and you can find her press release here.

It is rare to have two Australians receive such a prestigious international award - even more so as this award is barely known in Australia, but is globally held in high regard.

I was nominated and selected on the basis of this blog, eGovAU, not my work activities, however to my knowledge this is the first time an Australian public servant has received this award - and, for that matter, the first time an elected Australian representative has received it.

As a result I've decided to take next week off and attend the World eGov Forum in Paris as a guest.

It looks to be a fantastic event.

I'll try to liveblog, or at least tweet the event and share what I learn with as broad a base of Australian public servants as possible.

I'll also try to maintain my listing of Groggate articles.

So au revoir in advance!

(and to the burglars out there, yes I have a housesitter)

Read full post...

Tuesday, October 05, 2010

In the noise of #Groggate, don't forget those silenced

I've been tracking the discussion on the outing of Greg Jericho as author of the Grog's Gamut blog by The Australian journalist James Massola.

In the last seven days there have been over 100 posts, articles and interviews and nearly 2,000 tweets on the topic - discussing freedom of speech, anonymity, media power and public interest.

Few have mentioned one of the first claims made by The Australian;

"The prolific blogger shows a strong preference for the ALP, despite the Public Service code of conduct stating that "the APS is apolitical, performing its functions in an impartial and professional manner"."
Grog disputed this in Spartacus no more, his final post last Monday before falling silent.

Whether Grog's voice remains silent is up to him and his employer - his Department and behind that the Australian Public Service. It is not up to the media or bloggers.

Across the world many talented public servants operate blogs. There are firm roots in other western democracies such as Britain, Canada, the US and even New Zealand.


Groggate is a challenge not only to broad freedom of speech in Australia - potentially silencing anyone who believes their employers may have concerns over their words - but also challenges the public service to reconsider what Australian public servants may and may not do.

There are hundreds of thousands of intelligent and educated professionals who choose to work for Commonwealth, State and local governments across Australia. They serve the governments of the day diligently, as mature adults most are fully capable of separating their work performance from their personal views (and they all vote).

How many of these intelligent and potentially influential voices will now choose to remain silent rather than face the scrutiny - both public and internal - that Grog is facing?

If Grog continues writing, it will be at the permission of his employer, potentially under greater internal and external scrutiny.

If he stops writing - due to personal reasons or the level of controversy - a thousand other public servants may not develop the courage to start.


How much public sector experience and diversity has been lost to our public debates due to Grog's outing?

We'll never know.

Read full post...

Friday, October 01, 2010

How to avoid turning Gov 2.0 initiatives into 'creepy treehouses'

I thought I'd share a post brought to my attention by Geoff Mason via the Online Communicators Forum group in LinkedIn


Written by Jared Stein at Flexknowlogy, Defining "Creepy Treehouse" explores the pitfalls when an organisation creates an online social environment.

The article defines the term "Creepy Treehouse" in several ways, including as the following:

n. Any institutionally-created, operated, or controlled environment in which participants are lured in either by mimicking pre-existing open or naturally formed environments, or by force, through a system of punishments or rewards

Such institutional environments are often seen as more artificial in their construction and usage, and typically compete with pre-existing systems, environments, or applications. creepy treehouses also have an aspect of closed-ness, where activity within is hidden from the outside world, and may not be easily transferred from the environment by the participants.
In other words,  an artificial community may not be real enough to attract and maintain a community - it may have too many or arbitrary rules, expect and reward unrealistic behaviours or simply be designed to advertise (shout) at people rather than foster community engagement.

How can these types of issues be avoided - particularly given the governance required by the public sector?

One solution is to partner with robust existing online communities. This approach allows a government agency to participate without having to take on responsibilities such as developing the systems and the community, attracting and empowering participants or moderating and guiding behaviours. Certainly an agency needs to be careful about which existing communities it partners with, however there are many long-standing well managed communities that could be viable options.

A second approach is to partner on the creation of a community, funding an external organisation to develop a community that the agency can participate in. This also outsources much of the governance and control issues, reducing the agency's overheads in these areas. It is important to be very careful about the selection of the organisation that will create and manage the community as while many will claim they can achieve this, there are in reality very few organisations with the skills, experience, networks and capabilities to do so.

If, however, the agency has no choice but to create the community, it is important to be as transparency about governance and as even-handed, consistent and as hands-off as possible in its operation. While an agency can seed a community with content it needs to ensure that there are tools and incentives that encourage the community to generate the bulk of the content and interactions themselves. President Obama's MyBarackObama website is an excellent example of this, as the site allowed participants to form communities, create, share and distribute information and largely run their virtual lives within the community without seeing virtual police on every corner.

Perhaps that is the best analogy for an agency-run community - it needs to run like a western democracy without the elections. People are free to go about their business as they please, within the laws of their community. There are no bureaucrats and officials scrutinising their every move.

Surely a government agency can justify managing an online community in the same way our government manages our nation - treating the members as citizens, not serfs.

Read full post...

Wednesday, September 29, 2010

Listing Australia's government-run Facebook and YouTube pages - I need your help

Similar to my listing of twitter accounts from Australian Federal, State and local government agencies, I'm attempting to put together a listing of Australia's government-run Facebook pages and YouTube channels.

This is a big job and I'd appreciate your help.

If your agency operates one or more Facebook pages or YouTube channels, or you are aware of any that are operated by other agencies, please either add them as a comment below (feel free to be anonymous) or tweet or email me the details.

I am interested in any that are operated by a Australian Federal, State or local government agency or other publicly funded body.

Please pass on this post to your colleagues. Having a list of the social media channels used by government agencies helps other agencies build the case to use them for their own needs.

Read full post...

Tuesday, September 28, 2010

LobbyLens seeking funding - open government outside the public sector

I believe that one of the major shortcomings in Australia is the lack of financial support outside the public sector for open government initiatives.

The UK has the Hansard Society, the US has the Sunlight Foundation - but what does Australia have?

Granted there is the embryonic OpenAustralia Foundation, a registered charity devoted to open government. However overall it appears to me that Australia doesn't provide the level of financial support that we see for organisations with similar transparency goals in other mature democracies.

LobbyLens, one of the applications developed for the Gov 2.0 Taskforce's Mashup Australia Competition last year, is seeking $148,000 in funding to turn it into a full-blown, maintained service supporting open government in Australia.

In Club Troppo, the post Life for LobbyLens? says that Margaret Simons, freelance journalist, board member of Crikey and driving force behind the Swinburne University Public Interest Journalism Foundation has taken on revamping LobbyLens and making it publicly available through the Public Interest Journalism Foundation.

LobbyLens, which was built in less than 24 hours during Govhack in 2009, uses 12 separate publicly available databases to provide a picture of the connections between lobbyists, ministers, departments and successful tenderers. It offers a unique view on the lobbying of Australian government that is useful for both journalists and interested citizens.

The tool is also of interest to public servants who need to understand the connections between organisations for their decision-making processes.

Read full post...

Monday, September 27, 2010

When traditional media exposes public service bloggers

On Monday, 27 September 2010, Grog, of the Grog's Gamut blog, was outed by James Massola of The Australian as Greg Jericho, a federal public servant who happens to blog on matters of politics.

Massola, in his article Controversial political blogger unmasked as a federal public servant, has questioned Grog's right to challenge journalistic views, veiled under the question of whether, as a public servant, he was entitled to blog about politics.

Grog addressed this question through his own blog in a post, Spartacus no more, where he outlined the APSC's guidance, which states:

It is quite acceptable for APS employees to participate in political activities as part of normal community affairs.

APS employees may become members of or hold office in any political party.

APS employees, whether or not they are members of political parties, are expected to separate their personal views on policy issues from the performance of their official duties. This is an important part of professionalism and impartiality as an APS employee.

Where an APS employee is involved in publicly promoting party or other views on certain issues, and where their duties are directly concerned with advising on or directing the implementation or administration of government policy on those issues, there is potential for conflicts of interest.

Grog went on to say that he's never commented on anything other than publicly available material and did not comment on matters related to his specific duties.

I have never written anything which I have gleaned through work. All information I use comes from the media or press releases or public reports. This is pretty clear from anyone who regularly reads this blog – you never find “breaking” or “inside” news here – you find opinion and analysis.

The only thing that I find noteworthy about this 'expose' is that it demonstrates the fallacy of the argument that keeping your personal and professional identities separate online is an effective mechanism for resolving unwarranted perceptions of inappropriate online engagement.

While it is nice to believe that you can post online under a pseudonym and remain anonymous, this is rarely sustainable in the long-run. When someone is 'exposed' as using a pseudonym it becomes newsworthy simply due to the sensation.

I wish all the best to Grog - Greg Jericho.

And in the interests of the continued growth of Gov 2.0 in Australia, I hope he will have the clear support of his managers.

COVERAGE (EDITED):
Follow the discussion of this topic on Twitter using the hashtags #groggate and #grogsgate.

Statistics on the use of the Twitter hashtags is available at What the trend.
Articles and posts for 27 September:
ABC The Drum - Grog's great anonymity gamble
An Onymous Lefty - Grog-gate: Outing as bullying
Ariane's Little World - A person is not their job
B Sides - Privacy is not a gift for journalists to bestow or withdraw
Catherine Deveny - Groggate
Catallaxy Files - MSM arrogance
Core Economics - Transparency and blogging
Crikey / Pure Poison - The Grog’s Gamut outing: In whose interest? 
Crikey - The whys and wherefores of bureaucratic blogging
Dermott Banana - Outings 
eGovAU (here) - When traditional media exposes public service bloggers
Girl with a satchel - Monday Media Study: Grazia's Bingle Bungle & Groggate
Herald-Sun - Get away with you
Hoyden About Town - If you can’t defend yourself, you shouldn’t be allowed to speak
IAIN HALL's Sandpit - Grog’s Greg outed … so what? 
I'm not Tina Wheeze - LOVE, ANON
Larvatus Prodeo - Grog’s Gamut outed by The Australian
Mediakult - Not navel gazing at Media140 (mentions in the conclusion)
Misc and Other - Why I don’t use my real name on twitter
Mumbrella - Australian outs blogger Grog’s Gamut
Mumbrella - Why the Grog’s Gamut outing harms The Australian
Random Black Heart Glitter Moments - On #groggate
The Accidental Australian - Outing the anonymous blogger. Good for the gander?
The Angry Exile - MSM vs Blogosphere - UPDATED
The Australian - No anonymity to bloggers, tweeters
The Australian - Twittersphere hit by storm over whether political blogger had a right to anonymity
The Bannerman - No Opinions Without Reality…or, Who Is James Massola?
The Conscience Vote - Who has the right to speak?
The Failed Estate - Now that We Have Your Attention...
The Gutter Trash - The Australian launches attack on Independent Blogger Grog’s Gamut
The news with nipples - Who gets to be anonymous?
The Vicious Circle - The Grog’s Gamut Irony
The Vicious Circle - Jack the Insider on team #Gamut?
    A follow-up article from James Massola explaining his decision to 'out' Grog, released at midnight on 28 September:
    The Australian - Why I unmasked blogger Grog
      Articles and posts for 28 September:
      A Shiny New Coin - no, I am GrogsGamut
      ABC The Drum - Bullet by bullet, the bloggers win the war
      An Onymous Lefty - Jeremy's ear (not really on topic but mentions as an aside)
      Ash's to Ashes blog - Confessions of a Blogger
      Australia Incognita - Anonymity and the blogger
      Blogging Townsville - Mudoch's approach to his papers' critics - will Island View be next?
      Crikey - Simons: it wasn’t unethical to name Grog’s Gamut
      Crikey - The Oz’s Bolt loose … science of pop-news … (touches on)
      Crikey / Pollytics - Gibbons throwing poo
      Crikey / Pure Poison - Don’t you know who I’m not?
      Crikey / Pure Poison - Massola raises the stakes
      Goonanism - A Passing Note on Grog’s Gamut
      Grahame LJ - Anonymity and blogging
      Happy Antipodean - Tuesday, 28 September 2010 
      Larvatus Prodeo - #Grogsgate and the right to privacy
      Mumbrella - Blogger-outing journo: Grog’s Gamut was tweeting during work time
      Online Opinion - Blogs and anonymity - another News conspiracy?
      Ozylum – Asylum in Australia - New Media 
      Peter Martin - No-one should be forcibly reduced to a single identity
      The Australian - A storm on the internet (Why should web writers escape scrutiny and responsibility?)
      The Australian - Journalist threatened over Twitter outing
      The Australian - The Oz declares war on bloggers: Rosen
      The Australian - Blogosphere and Twitter no more than an echo chamber
      The Bannerman - How Do They Insult Us? Let Us Count The Ways
      The Canberra Times - The outing of a favourite blogger
      The Failed Estate - The Empire Strikes Back
      The Gutter Trash - The Australian: Accused of Just “Making Stuff Up” (Again)
      The National Times - Tweets get messy as mainstream media takes on the blogosphere
      The Riot Act - On Greg Jericho, groggate, and the public service.

      Articles and posts for 29 September:
      ABC The Drum - Why I'm quitting Twitter (Groggate given as influential)
      Billablog - Who will be the next Grog-gate?
      Dave from Albury's Weblog - Outing an amateur
      HarrangueMan - Speaking of partisan chum buckets...
      Insert Clever Title Here - Now we know who Grog is... what changed... #groggate
      Instances of Ass Clownery - James Massola is an Ass Clown
      Preston Towers - To Grog or Not to Grog
      The Australian - Speak Queasy (see section on 'The Battle of Jericho)
      The Dummer Press - We're under attack!
      The Register - Media group faces both ways on the issue

      Articles and posts for 30 September:
      ABC The Drum - Quality sets The Australian apart
      Black Dog - The Australian's War on Australia
      The Australian - Grog blogger keeps his job
      The Notion Factory - Anonymous


      Articles and posts for 1 October:
      Cafe Whispers - Fran speaking frankly (small mention)
      Crikey - And the Wankley goes to… The Oz’s war on everything (bloggers, this week)
      SBS World News Byte Me - #grogsgate raises enduring questions
      The Bannerman - Burn Baby, Burn!

      Articles and posts for 2 October:
      Daily Dose - Kate’s Corner ~ Being “Outted” in Australian Society
      Happy Antipodean - Saturday, 2 October 2010
      James Purser [INSERT WITTY CATCHPHRASE HERE] - Grog Thoughts
      The Australian - Test of Twitter-led revolution reveals a character limit

      Articles and posts for 3 October:
      Billablog - Grog-Gate 2  or We aren’t the ones who don’t get it, YOU are!
      B Sides - A couple more points about Grogsgate
      Crikey - The Content Makers - More on the Ethics of Outing Grog’s Gamut 
      Gary Sauer-Thompson's Weblog - Conversations - Twitter
      Kate Carruthers - My Amplify - the continued misunderstanding of the relationship between Twitter & activism is getting annoying #groggate
      Still life with cat - More on Grog's Gamut
      The Australian -  Salvos lobbed in the great blog war of '10
      The Bannerman - Questionable Irony
      The Bannerman - Going Through Hell, On A War Horse Called ‘Right’ 

      Articles and posts for 4 October:
      ABC The Drum - Anonymous sources no window to truth
      Aide-Memoire - Twitter, commonsense and journalism #groggate
      My Red Crayon - Grog Gate, may his legacy be a change for the better.
      Restless Capital - Last word on #Groggate
      sminney's posterous - "Media" 2-10-10 Deconstructed
      Sydwalker.info -  Naked Lies & Long Noses: from Watergate to #Groggate (a mention)
      The Australian - As the anonymous walls of Jericho fall, the great blog war of '10 begins

      Articles and posts for 5 October:
      A Shiny New Coin - To speak in the first person
      ABC The Drum - The Australian. Think. Again.
      Aide-Memoire - Public discourse and private citizens – how free is freedom of speech? #groggate
      Crikey - The Content Makers - Information Brokerage and Citizenship. More Reflections on Grogs Gamut
      eGovAU - In the noise of #Groggate, don't forget those silenced
      SkepticLawyer - Journalists are Luddites #groggate
      Sydney Morning Herald - Journalists' jealousy behind a blogger unmasked  The Canberra Times - Battle of Jericho
      The Punch - Hitting journos where it really hurts: a handy guide
      Upstart - Narcissus, Grog’s Gamut and a self-obsessed media

      Articles and posts for 6 October:
      eGovau - Stats on articles and posts for #Groggate (includes statistics on all articles mentioning Groggate listed in this post)

      Articles and posts for 7 October:
      Crikey - The Content Makers - Pseudonyms and Anonymity – a Previously Unpublished Case Study.
      Mediakult - Blogging under the radar (references Grog)

      Articles and posts for 8 October:
      Townsville Bulletin - Cowardly world of bloggers
      Blogging Townsville - The Townsville Bulletin celebrates our first birthday with style

      Articles and posts for 10 October:
      Peter Martin - The Australian does not follow a party line
      the political sword - Grog, do come back – we need you

      Articles and posts for 11 October:
      ret's posterous: Cowardly world of bloggers - jeez that's rich

      Articles and posts for 14 October:
      The Australian - Grog's blog back in business

      Articles and posts for 16 October:
      Woolly Days - Grog rations (NEW)

      Articles and posts for 17 October:
      RickyRobinson.id.au - The Australian and the new Battle of Jericho

      Related information and news:
      ABC - Mark Scott's speech: The Quest for Truth: Quality Journalism and a 21st Century ABC (where Grog's comments about the mainstream media were first seem as influential) 
      Grog's Gamut - Election 2010: Day 14 (or waste and mismanagement – the media) (the original article from Grog referenced by Mark Scott)

      Australian Press Council - Balancing privacy and press freedom
      Online Journalism Blog - Time to talk about legal
      Restless Capital - Brief historical reflections on anonymity and pseudonymity
      The Australian -  Twitter speaks and the ABC listens
      The Australian - Hobby writers keep pros on their toes
      The Advertiser - Censoring free speech in the secret state
      The Herald-Sun - Outrage as South Australia's Rann Government, Opposition unite to gag internet election debate
      The Sydney Morning Herald - Iranian blogger jailed for 19 years (Aside - Don't we use 'gaoled' anymore?)
      The Guardian -  No one gains from blowing the cover of this secret policeman
      J352: Intro to Online Journalism - Blogger outed by journalist on Twitter
      The Wall - BBC’s Marr blasts bloggers: socially inadequate, pimpled, single and seedy


      Other mediums:
      27 September - ABC Q&A - Politics, Betrayal and Sex (See closing remarks from Senator Conroy)
      1 October - The Australian Media Series Audio Webcast - Grogs-gate: A storm in a tweetcup
      2 October - 702 ABC Sydney - The Sunday Panel - To Twitter or Not to Twitter (see last few minutes)
      3 October - Cartoon - grogsgamut droogisheep #274


      A UK view from their 2008 Civil Serf debate:
      DavePress -  Public servants must blog, despite Civil Serf
        There's a Twibbon in support of Grog.

        There's also a Facebook page, If 100,000 people like this page I'll name my firstborn Grogs Gamut.

        There's this T-shirt (I work in the public service and I tweet) and this T-shirt (Murdoch outed me and all I got was this crummy hashtag #GrogGate T-Shirt) - created by Black Bobs

        And a poll I've set up asking - Do journalists have a right to remain anonymous?

        Read full post...

        Thursday, September 23, 2010

        Will social media only come into its own in government when budgets run out?

        The US Ambassador Jeffrey Bleich spoke this morning at Media140 #Ozpolitics on why President Obama used social media in such an innovative way during his election campaign.

        Bleich said that it wasn't because President Obama particularly believed that social media was taking over from traditional media and it wasn't because his campaign team felt it would differentiate them from other Democratic candidates.

        It was because they didn't have any choice.

        Back in 2006 while Obama had enormous appeal as a Senator he didn't have the basics to win an election. No money, endorsements, name recognition or consultants.

        He was running against Senator Hilary Clinton - who had been a household name for two decades, had a good funding machine, had locked up most of the big endorsements and had good consultants.

        The core group of 'true believers' supporting Obama may have been passionate, committed and hardworking but they were underdogs. And, Bleich says, while Americans (and Australians) love an underdog, they normally stay under.

        To compensate for the lack of supporters ready to contribute million-dollar donations, President Obama's team had to build campaign funds from grassroots supporters, at an average of $60 at a time.

        To replace a lack of endorsements from national political leaders, Obama's team had to seek endorsements at a local level, from individual town leaders across the United States.

        He had to get his name into widespread public use and he had to get advisors who could use special tools to catch up with Senator Clinton's advantages.

        We all know the outcome. President Obama raised over US$500 million via small donations, built huge brand recognition across the United States and created a network of over 6.4 million engaged voters, who organised and influenced locally.

        Ambassador Bleich says that social media shouldn't be thought of as creating a new way of communicating. It gives political leaders the capability to communicate with people in the same way they communicate in person.

        He says that social media will replace traditional media where it is superior. It won't replace TV or other channels that are good at particular things that social media is not.

        Bleich also said that shifting from campaign to governance has also posed an issue for social media use. The conversation is no longer with campaign supporters - a smaller and more supportive group. It is now with a nation, more people, more views and less support.

        This view was reflected by Senator Christine Milne of the Greens during her comments on the panel 'How are real time and social media platforms changing political communication'. She said that MPs have a job to do - reading, discussing, meeting and voting. The time they can spend engaging and building relationships via social media channels is limited.

        This raises an issue of authenticity. Milne says that even if MPs can spend time in social media building a 'celebrity' profile, if they cannot maintain the level of involvement and support it on an ongoing basis by delivering substance, it creates an issue.

        Bleich said that Obama's campaign was able to fly under the radar, had no choice to experiment with online engagement. Whereas, Latika Bourke, during the panel discussion, said that during the Australian election most politicians went into hiding as they were afraid of being 'that politician who stuffed up on Twitter'.

        So what does this mean for Australian politics and government?

        It suggests to me that Australia's current political and government system will continue largely unchanged - on the surface.

        While we don't face the same financial and engagement pressures as Obama's campaign there's no pressure forcing our politicians and public servants to engage online.

        We're less likely to experiment and innovate while the fear of public failure outweighs the gain that can be achieved.

        I realise this all sounds a little depressing for Gov 2.0 advocates - such as myself. However there are signs of hope.

        Malcolm Turnbull, who was also on the panel, believes that technology has been a great democratiser - a child can make a movie with a mobile device that used to require a million dollars of equipment.

        He says that despite some MPs feeling they face vitriol via social media channels, this isn't more than they previously faced via email, or even face-to-face.

        He says that his engagement via Twitter is based on having a little fun, being willing to engage in a less formal way - be a little provocative, throw in some whimsy.

        As we're already seeing with the growth of social media use by government there is increasing trust in allowing people to use the channel. As it becomes a normal approach to engagement the fear and scrutiny should diminish to the level appropriate to the medium and the messages.

        This is likely to happen more slowly in a climate of 'business as usual' - where budgets exist for traditional media use and agencies and politicians both feel that existing channels meet their communications and engagement needs.

        However change will happen. Social media will become a more important part of the mix where it is a superior medium. It just won't see the speed of adoption or innovation we saw during the last US Presidential campaign.

        To give the last words to Ambassador Bleich, he said that social media can help spread facts as quickly as fictions. Government and politicians can use it to manage the 24 hour news cycle, mitigating issues by correcting news.

        He says that social media, like all media since the printing press, is a two-edged sword - what's most important is that you have a handle on it.

        Read full post...

        Media140 #OzPolitics Liveblog

        Hi,

        I'm liveblogging Media140 #OzPolitics today. It can also be followed via the live stream in the Media140 site and on Twitter using the hashtags #Media140, #OzPolitics and #OzPol.

        My liveblog is below, or you can capture my RSS feed at: http://rss.coveritlive.com/rss.php?altcast_code=ff941a7c47



        And a view of the day from FirstDogOnMoon - sourced from his FirstBlog at Crikey:

                       


















        Thanks for reading!

        Read full post...

        Bookmark and Share