Social Media in Government - Day 2

I'm attending the full second day of the Social Media in Government conference, however will not be liveblogging until after morning tea as the first two presentations, on The Line (FaHCSIA) and the Don't Turn a Night Out into a Nightmare campaign (Health and Ageing), both represent areas which I've blogged about before.

I am, however, catching Tweets as they occur.

Below is my liveblog for the rest of the day...

Read full post...

View summary...

Reflection on Tenille Bentley's presentation from Day 1 of Social Media in Government

Tenille Bentley, founder of Socialite Media is now presenting on trends in engagement by people.

She says that the amount spent by state government on online engagement vastly under-rates the proportion of people's media time spent online (around 41%).

Tenille is illustrating the falling reach of newspapers and as their circulations decline, how their ad rates are going up, asking why?

Se says that social media presents an opportunity for government to re-engage with the community and target specific audiences, as a large proportion of the community is adopting social media, whether government likes it or not.

Tenille says that social media management is a skillset in its own right and believes a social media presence requires 100% focus to manage effectively.

She says she understands how overwhelming social media can be, particularly with the range of channels, and recommends keeping an eye on the top four channels - Twitter, LinkedIn, Facebook and YouTube.

Tenille says that each channel reaches a separate audience and is used in a different way.

• Twitter - BBQ conversation, Very Powerful (about 1.2M Australian users - keep an eye on Tweetups)
• LinkedIn - Business Conversation, Speed Networking (2.2M Australian users - business focus)
• Facebook - Smart Casual Conversation, 80/20 rule, Business Page (10.5+ Australian users)
• YouTube - Information, Entertainment

Tenille says it is important to look at how consumer behaviour has changed. For example, 20 years ago few people cared about organic eggs, now people want to know where their eggs come from and how chickens are treated. Consumers have changed - they want to see what goes on behind the scenes, why they should be associated with you, before becoming brand loyalty.

The circle of trust is critical - Talk -> See -> Like -> Trust -> Try -> Talk - Tenille says that just as we engage in small talk to size up people in a meeting before engaging and trusting, consumers (citizens) need to engage with organisations in conversations before they trust them.

She says the first thing organisations need to do is to be seen on social media channels, as people are already talking about you. If you are not seen you are doing damage to your brand and reputation.

Tenille says that next you must be engaging actively - don't simply link your accounts together and send information blindly (like linking media releases to Twitter, Twitter to Facebook, etc). Consumers look at your social media presence and assess whether it is in their language and then whether you are really engaging in conversation.

She says that a social media channel with no conversation is unhealthy, and consumers will see this and judge you accordingly.

Tenille says that once you have built trust through engagement, people will either try (your product or service) or talk about you (online and offline) - this is where ROI comes in, which can be very hard to effectively measure, but can be seen in the actions of the community.

Tenille says that people only go to organisational websites when they want to learn more about an organisation. For an organisation to proactively get information to the community it needs to create connections, engaging with consumers through channels such as social media and she says that if you position yourself as a thought leader in your industry people will start coming to you for advice.

Tenille says that the web has gone past the point of being optional for organisations. If you don't have a website, people won't trust your organisation is credible. The trend is towards social media going the same way - people look for whether organisations are engaging actively with their customers. Very soon an organisation without an active social media presence will not be seen as credible.

Temille says that people spend 7.8 hours per week on social media and fanning two of their favourite brands per week. Neilsen reports that 73% of online Australians prefer to engage with their favourite products, brands and services through social media. She says the 'smoko' has been replaced by the 'socialo'.

She says she often gets asked about the return on investment for social media - she asks them, what is the return on ignoring?

Tenille illustrates her point with a case study on Dominos - who had a negative video appear on YouTube and responded with a media release and traditional media engagement, however sales kept falling. Finally they convinced their CEO to create a video that went on YouTube - moral: don't rely on traditional media to address an issue discussed via social media. Respond in a like way.

Next Tenille is using QPS Media's use of social media during the Queensland floods as an example of how government can use social media, becoming a trusted information source, build engagement and address issues quickly - countering misinformation and also feeding traditional media. She says it also improves situational awareness.

Tenille has also showed examples of Barack Obama's campaign use of social media and how NSW Police has used social media for recruitment and community engagement. She says that focus groups from NSW Police have indicated that people trust information coming direct from the police more than they trust the media. She says that the NSW Police Superintendent has said that social media allows police to highlight the good work they do in the community.

She's now talking about the Best Job in the World campaign by QLD Tourism and how much attention it drove on a relative small budget ($1.2 milion) - receiving over 8.4 million unique visitors, 36,000 video applications, over $400 million in media value and estimated to have reached over 3 billion people.

Tenille is now running through how to use the top four.

She recommends that for Facebook that organisations design a professional landing page and post in a measured way. She says 44% of people unlike a Facebook page because it is updated too frequently. Tenille says they update the Socialite Media Facebook page twice per day, LinkedIn once per day, Twitter 5-15 times, plus conversation management.

For Twitter Tenille says it can be used for sending short messages to a bunch of people publicly, to a specific person publicly or to a specific person privately. As it is short you don't get to ramble.

She says Twitter can be used to monitor your brand and monitor and share industry/topic news, generate leads, promote events, drive traffic to a website.

Tenille says that LinkedIn has a solid corporate profile, with an average user age over 40, income of US$100,000 and professional background. LinkedIn receives 1.2 million comments and posts to groups each week and there's 2 billion people searches each year. Business pages now allow comments, providing greater utility.

She says that many recruitment agencies use LinkedIn as their first port of call for finding staff.

YouTube is good for education and campaign releases and Tenille says it can be integrated into other channels, as a medium where "a picture paints a thousand words". She says ensure that you upload clips, that you post both professional and 'candid' (less professional) videos - which humanise organisations. She recommends linking to clips that support your message.

Tenille says that organisations need to tell people about their social media channels and, not link them together but ensure there are clear paths between their channels.

She says that organisations should define their social media goal, strategy and 'angle' - including assessing their risks, putting them into scope with what social media represents (not overstating risks that aren't really risks applicable to social media).

Tenille recommends that oganisations listen first and be responsive to audience needs, that social media is used consistently and effectively - quality, not quantity.

She says it takes about 80 hours to develop a full social media strategy, pre-planning and approvals take around 75 hours.

Tenille reckons it requires 26% of people's working week to manage social media.

Tenille says that she focuses on education first, to ensure organisations understand whether social media suits them.

I'm now off to the office for the day - will blog more of the event tomorrow.

Read full post...

View summary...

Reflection on Mia's Facebook presentation from Day 1 of Social Media in Government

I'm only here for a few presentations today at Informa's Social Media in Government conference, so are blogging rather than liveblogging the presentations.

First up this morning is Mia Garlick, now at Facebook and previously with experience in Commonwealth Government and with Google.

She's talking about using Facebook in government.

Mia has started by talking about how Facebook is a social graph for for connections between people & between people & organisations.

She says that researchers recently tested the six-degrees of separation

Mia says there are 800 million users globally of Facebook - counting users as those who check into Facebook at least once per month. Over 10 million Australians are in that group and over 50% of these users (globally and in Australia) access Facebook daily.

Mia says that Facebook has several valuable uses for government including for identity, engagement and advertising.

Identity refers to representing agencies online. Mia says the best approach is to create a page. She says that the page mechanism includes an option for government organisations via the Corporate and Organisation option.

Mia says it is important to understand the difference between a profile and a page - profiles are for persons, pages are for organisations. Profiles are multidimensional, when people friend each others' profiles they see each other's information.

Pages are unidimensional, when people fan a page the page owners don't get to see the fan's details.

Mia says it is important to curate pages. She says that Page administrators cannot turn off comments as Facebook is about engaging in social behaviours, not avoiding them. However people can create blacklists of words and profanity filters to manage comments and develop a policy and terms of use for the page. Mia says that administrators can also mark comments as spam or abusive.

She also says it is important to get senior executives across what is acceptable commenting. She says she has had senior government officials contact her asking for pages to be taken down as someone commented that "the government was stupid". She essentially said - let it go, people say this kind of stuff from time to time, does it really hurt you or reflect on them?

Due to the nature of Facebook, people don't often see your page - they see snippets of content in their newsfeed. Mia says it is important to ensure these snippets are interesting and engaging to make a Facebook page effective.

Mia says that the number three thing talked about in Australia on Facebook for 2011 was "Census" and number six was Victorian floods" (in their "memeology" list) - showing that government cannot ignore the channel as people are using it to discuss topics and issues that government is deeply invovled with.

She's now talking about South Australia's Strategic Plan and how they used Facebook to support engagement and feedback.

She says that while in government we are used to writing a large report and releasing it in a consultation with a list of questions, many people don't engage well or respond in this approach as it is overwhelming and they have limited time. The South Australian government broke the Strategic Plan into bitesize chunks they wanted feedback on and released them individually for people to respond to. Mia says this was very effective for South Australia, with over 1,300 comments received for one particular chunk and over 500,000 citizens reached via Facebook, with 10,000 participating.

Mia says that the South Australian government recognised that they engaged a new group through Facebook that they could not reach through traditional engagement mechanisms.

She's also given an example of Facebook advertising in Canada and how it can target specific demographics or geographic locations quite effectively.

Finally, Mia is highlighting the Facebook 'Coming together' page on peace which provides a view of how people are connecting and engaging across wars.

Mia also says that around 80% of Facebook users are using privacy setting in Facebook, which helps to create a separate between work and personal identities.

Read full post...

View summary...

How should public servants report online volunteer work?

Last week the Department of Human Services changed its policy regarding staff who participated in volunteer activities - unpaid work undertaken on their own time.

The Department decided that, in order to protect against potential conflicts of interest, public servants had to report their volunteer activities to their Manager and seek approval to do it. Approval would last a year, after which time the employee would have to go back to their manager and ask again.

The story was covered lightly in a few news sources, including the Sydney Morning Herald in the article, Public servants told to seek approval to volunteer.

Putting aside the discussion over whether a public sector employer should exercise this level of oversight and control over the personal lives of their staff (a conversation for a different forum to my blog), I am concerned about how well this policy might work in the face of online volunteerism.

I haven't read the policy myself, however I wonder about the treatment of online volunteer activities, such as moderating an online forum or Facebook page for a volunteer group, building a website to support people in an emergency, curating Twitter conversations, managing an online chatline, curating pages in a wiki, correcting text in digitalized newspapers, adding records to genealogical databases, tagging photos for a museum, checking wavelengths to detect exoplanets, or establishing donation tools and encouraging friends to donate their own time and money.

These activities might be ongoing, or taken at extremely short notice - such as during an emergency. Often there may not be time to brief managers and seek approval. People would face the choice of either not volunteering (a net loss to the community) or volunteering their time and services and defying the policy.

I can personally think of five different volunteer activities I have undertaken online - just since returning from my honeymoon last month. Over a full year I might be involved in 30 or more separate online volunteer activities.

Real-world activities, such as manning a soup kitchen, painting a community centre or caring for old people may be easy to observe, quantify and classify as unpaid volunteer activity, however I am very unsure about how any agency policy might effectively cover the growing range of unpaid online volunteer activities in which people are now able to engage.

Read full post...

View summary...

Collective protests highlight a 21st Century crisis for traditional government

What do the the Arab Spring, Anonymous, the Occupy movement, Iranian election protests, Anti-Putin protests, the #VileKyle push and the #Qantasluxury incident all have in common?

Each of them was a demonstration of collective action by groups of people without a clear hierarchy of leadership against traditional hierarchical organisations.

In each case the traditional organisations threatened found it difficult to respond in an effective and proportionate manner, with responses often slow and creating greater hostility to the organisations involved.

The traditional organisations around today draw from the US railway corporations of the 18th and 19th century, which were some of the first commercial organisations to develop a 'modern' management model involving strict hierarchical structures and the division of resources into specific responsibilities to be managed (siloing if you prefer).

These organisations, which any manager today would clearly recognize, were designed to coordinate the information, resources and effort required to deliver enormous infrastructure projects - continent spanning railway networks.

Given the modes of communication and management available at the time, with most information moving at the speed of a horse and most previous organisations limited in size to a few locations, family-based ties and people who could turn their hands to any of a more limited set of skill, the railway corporations were an innovative and effective tool for delivering the outcomes desired. They coordinated the efforts of tens of thousands of workers, hundreds of experts, and led to some of the first large companies that a modern observer would recognize.

Two hundred years on, most organisations still use very similar methods of organising resources - hierarchical constructs with coordinators at the top, managers in the middle, worker bees at the bottom and an assortment of specialists and experts who slot in their skills as required, with appropriate compensation.

Governments were particularly enthusiastic adopters of hierarchical models due to their massive scale and increasing responsibilities. They rapidly organised their machinery to take advantage of divisions of responsibility and labour.

As more and more non-family organisations began arranging themselves into the hierarchical model, governments and corporations began to discover it was easier and more efficient for them, with their strict structures, to engage similar organisations. Corporations created trade 'treaties' or merged their resources into even larger management constructs, governments created legislation that could more effectively regulate trade through dealing with significant corporations and redeveloped its own internal procurement processes to favour hierarchical suppliers.

These steps, together with the fact that hierarchies were a more efficient organisation model for the time, led to our modern society, where the hierarchical model of resource management is dominant, well-understood and still considered the most efficient and effective way of arranging resources. After all, most other models would no longer suit our state and national legal systems or our international trade relationships and ownership structures.

This approach to hierarchy has become a self-fulfilling and propagating approach. The legal and economic environment of today, or at least up to very recently, put strictures on non-hierarchical organisations, limiting their size and complexity. This, in turn, ensured that the main hierarchies, governments and large companies, could compete and cooperate in a congenial environment.

These hierarchies had clear leadership structures - a President, Prime Minister or General Secretary, a Chief Executive Officer, Managing Director or Chairman - and they interacted with each other through clearly defined 'channels' of communication. Level to level, officer to officer. This made it easy for deals to be made between them. CEOs met Prime Ministers, Presidents met General Secretaries and the minions met their counterparts to do deals all the way down.

However with the rise of the Internet the environment has changed. Suddenly information can be distributed rapidly, frictionlessly and with great accuracy. Organisations can coordinate resources and manpower without enormous corporate hierarchies and infrastructure. Small teams can create global products, overturning the business models of large corporations and entire global industries.

Strict hierarchies are no longer clearly the best form of organizational structure, no longer clearly the most efficient or effective approach to marshaling resources or coordinating human activity.

This is posing an enormous global challenge for what are now traditional organisations. When customers are no longer limited to geographic competitors, when small and nimble organisations can adopt novel non-hierarchical structures to better marshal resources from any timezone, the dinosaurs begin to stumble.

However commercial 'entities' (traditional hierarchical structures) are not the only ones affected. Governments are also under enormous stress, with their strict hierarchies struggling to develop the systems and approaches needed to rapidly, proportionately and effectively engage, service or contend with non-hierarchical groups challenging their policies, structures and legitimacy.

With traditional lobbyists and companies it was easy for governments to engage. There were clear hierarchies for both state and non-state players and effective protocols could be put in place for meetings at level, systems for complaints, reviews and agreements. However when faced with a collective movement, fueled by a common feeling of rage, disempowerment, hope or other emotion and coordinated and concentrated effectively through online tools into outpourings of dissatisfaction, authoritarian, communist and democratic governments alike have failed to effectively engage or respond in a proportionate or effective way.

Whether a mayor seeks to meet the local leader of the Occupy their town movement (or just calls them a leaderless rabble) or a Prime Minister seeks to meet the national leader of their civil uprising (or just calls it an unsupported riot led by drug dealers and foreign terrorists), the pattern is the same.

The hierarchical government fails to effectively engage as they cannot identify a structure they recognize, another hierarchy. They apply tolerance, then security constraint and then force and they then lose or face diminished legitimacy.

In some cases the loss of legitimacy causes their fall and the fall of their government structure. In other cases the organisation continues liming along, but begins to slowly fade, waiting for the next encounter and the next, until it finally fails as a state or manages to adapt itself to cope with the changed conditions.

The question that remains open, in our hierarchy dominated world, is what will this adaptation look like. Governments remain an important tool for coordinating national and international relationships, resources and activities. They reinforce each other, no populated area of the globe can survive in today's hierarchical world with no government, although many different flavours are 'allowed' to exist.

How will government hierarchies adapt to collective activity - cations by leaderless, hierarchy free, adaptive groups with superb intelligence sharing and resource-coordination capabilities? Will they force movements to nominate n'leaders or 'representatives' who speak for their movements and can make binding deals? Or will governments find methods to adapt themselves to engage and, where necessary, fight and win, against 'faceless' foes and frenemies?

The jury is still out on this verdict and the evidence is still being presented. However thus far governments in most parts of the world have failed to develop effective, nonviolent approaches to contend with amorphous, leaderless collective movements.

While the internet exists in its current form, an international system for frictionless information sharing, coordination and amplification, governments will have to continue to work hard to adapt themselves, or change the rules, to contend with continuing leaderless protests and movements.

It will be a fascinating - and bloody - war between traditional hierarchies and amorphous, adaptive 'organisations'. However the policies and approaches used to engage, and the method of resolution of this war, will shape the next stages for human societies for many years to come.

Read full post...

View summary...

Building a learning culture

Continuous learning is a way of life for me, I can't recall spending a day where I didn't attempt to broaden my knowledge or understanding on a topic I'm interested in - and I have broad interests.

Coming from a background of working in, and operating, small and medium businesses, the ability to continually learn is a tremendous advantage - even a necessity. You simply don't know what you might have to turn your hand to next. So the more you know about every area of the business and the more general knowledge and experience you have you more ready you are to deal with challenges effectively and rapidly when they occur.

I've noticed that many people I come into contact in the public sector with seem to take a different view of learning, the "on demand' model, where they'll only seek out information at the point of making a decision.

I think this is partially a product of a large organisational culture, where individuals can afford to specialise in a particular narrow discipline. It is also influenced by strong hierarchical structures and siloing, and by the way the public service rewards effective work.

Ultimately though, I believe it is more a product of how individuals have been shaped by their own personal educational journey and experiences. Cultures attract those attuned to those cultures - they can influence how people operate over time, but it takes a long time for a culture to change a person's learning style and behaviour.

So why bring up learning styles at all?

Because something that worries me, and has worried me for quite some time, is how hard it can be to get many people to learn about the new approaches available to help them achieve their goals - do their jobs - more effectively.

I've run a number of training courses with public servants and those who attend are willing and able to learn - they're smart people - however the people who show up because they have a paper on the topic to finish in a couple of days, or don't attend these courses and rely on an 'expert' to tell them what they should do, seem to be missing major opportunities to develop their own capabilities and be ready to address new challenges with a pre-prepared set of tools.

I worry about the number of people who don't anticipate what they might need to know before they take on a particular task (particularly when related to social media) or those who are 'learning on the job' when they don't have to be (I have nothing against learning on the job generally, it's a time-honoured tradition of the upwardly work mobile).

Maybe the best way I can put it is - you don't go and get a relevant degree AFTER coming in for the job interview, so why set yourself up to do the research and obtain the knowledge of a topic after it has become part of your job if you don't have to?

If you can predict that an area is going to be important in your profession in three months, six months, a year or even five years, start learning now.

If you start when you are expected to start delivering runs on the board, you may have left it too late.

In relation to the internet, social media and Gov 2.0 I reckon there's a lot of tricks being missed by public servants who haven't begun their learning journey, but face significant changes in how their jobs will need to be delivered. I'd like to see broader upskilling now to prepare for current and future needs.

And those who claim there's not enough training available (and I am one of them) are partially right - there isn't.

However if you have a personal learning culture you don't wait for the powers-that-be to prepare the courses for you, you go out and seek an education from peers, books and the world's biggest university - the internet.

Are my impressions fair?

Read full post...

View summary...

Are you allowing others to steal your agency's oxygen online?

A favored term amongst political operatives and advisors is 'oxygen,, the share of the public discussion a politician, government or issue manages to obtain.

Sometimes the goal is to have the largest possible share, starving other commentators and viewpoints. Other times the goal is to to minimise the share of oxygen a viewpoint or issue gets, shutting down or sidelining it.

There's two things you need to capture oxygen, or deny it to others - good 'lungs', access to the channels needed to 'breathe' it in or out, and a willingness to use your air wisely - to speak out where necessary, contributing to public discourse actively.

These characteristics function as effectively online as they do in offline media - admittedly in a messier and less constrained way. While the internet does provide infinite amounts of airtime for those who wish to present a viewpoint, whether, how soon and effectively an organisation presents its own viewpoint can have a great deal of influence in shaping the subsequent tone of the conversation.

This is well understood by lobby groups, companies and not-for-profits - who actively establish and build their online 'lungs' and are prepared to speak and help their constituents speak up on issues of importance to their agendas.

Politicians too have been reasonably active at establishing their own lungs and voice online - now essential tools for any political career.

However many government agencies still appear unwilling to take the first step, to claim their own lungs online, establishing channels and accounts that they can use to monitor and, where necessary and relevant, engage the communities that they seek to influence - or that influence them.

Agencies who are unwilling to claim their oxygen online will increasingly find themselves suffocated by other organisations and individuals who do. Where agencies can't influence debates, present the case on behalf of governments or end up at the receiving end of perceptions distributed and amplified online, they stop being effective agents of government and managers of change.

If your agency is still resisting building its online lungs and voice, remind your senior managers that their role is to support the government implement its policies on the behalf of the public, not to stand on the sidelines and be acted upon - suffocated - through lack of access to oxygen.

Read full post...

View summary...

Why open data and public collaboration is important for 21st Century democracy

Beth Noveck, formerly the White House Deputy CTO, has published a fantastic paper on why it is so important to evolve democratic systems for the 21st century, and providing details of how a range of governments around the world are doing so.

The paper is titled "Evolving democracy for the 21st Century" and is available from her blog.

Through a combination of improved transparency and accountability, the public release of data in reusable formats and the willingness to openly collaborate with individuals, not-for-profits and companies in using that data and thinking from outside public services to develop new policy insights, governments today have the most significant opportunity in over a hundred years to reframe their relationships with their constituents and draw on the wisdom of the crowd to improve policy outcomes and services.

 I hope the opportunity is not squandered.

Read full post...

View summary...

Only professional scientists can do science, only professional journalists can do journalism, only professional policy makers can create good policy - not anymore

I attended the Australian Science Communicator's new media forum last night, participating on the panel as a Gov 2.0 Advocate, along with a distinguished group of science communicators and academics.

One view expressed on the panel was that while scientists should communicate basic science to the public, the uninformed masses should not be involved in reviewing or doing science.

This reflects views heard in other professions over the last ten years - that bloggers should not do journalism or critique journalists and that the public should be kept at arms length in government policy development as they don't know enough to provide a valid contribution (explaining why some resist the use of consultations and policy co-design is rarely used across Australian governments).

This viewpoint by intelligent and highly skilled professionals is not, in my view, surprising. Anyone who has dedicated years of their life, slogging through universities degrees, post-graduate studies and climbing the job ladder knows they have earnt the right to do what they do. Anyone who hasn't put in those hard yards is often viewed with suspicion, even disdain.

This is partly a recognition that there's 'secret knowledge' and expertise required to undertake some of this work, however it can also be partially ego-driven - experts often define themselves by their expertise as it feeds their sense of value.

The changes in the last ten years have permitted many who don't have formal learning or specific career experience to learn about and contribute in fields such as science, journalism and policy creation. This can threaten some experts (who are often quite public about the divide between professional and citizen activities)

However for many others it presents opportunities to broaden their reach, tap into wider collective expertise and to build knowledge and understanding. This in turn can lead to greater influence and better outcomes - even greater funding or profits or positive social change. Greater understanding can also reduce the fear of 'otherness' and concerns and suspicions around elitism - which have dogged certain groups, such as scientists, in recent years.

Even more than this, people who are not acknowledged as experts often can provide a different view of challenges and different approaches to solving problems that sometimes experts, who can become locked into a particular professional worldview, or lack relevant broader experience, cannot see. This can lead to breakthroughs or new realizations.

Regardless of whether individuals support or oppose this trend of 'encroachment' of 'amateurs' into formerly elite fields, the trend is real - isn't it better to harness it rather than resist it?

After all history has demonstrated the fate of organisations and individuals who resisted social trends. They generally are not with us anymore, or exist in much diminished and niche forms.

Read full post...

View summary...

Stop talking about engagement and get on with it

Guest post by Steve Davies

Yesterday I spend a little time getting involved in the ACT Government Twitter Cabinet. The focus was on Canberra beyond 2013. Lots of ideas and views exchanged. Through sheer serendipity one of my views on life struck a note with our Chief Minister, Katy Gallagher. So the next Twitter Cabinet will involve school kids.

The idea has also been picked up and supported by a few other MLA's.

 Make sense strategically = building capability by the way. Which, in my view, is precisely what organisations should being doing internally.

 So why am I sharing this with you?

 What this practical and timely real world example illustrates that we really can just 'get on with engagement' - as opposed to talking about it. Effectively that is what the technology does. Let people get on with engaging. 

And there is no reason why that same approach can't apply just as much within organisations. Regardless of size.

Read full post...

View summary...

ACT government Virtual Community Cabinet on again today at 12.30pm - follow the liveblog

The ACT Government has scheduled its next Virtual Community Cabinet (VCC) meeting for 12.30 today.

This is the third VCC held by the ACT government and has the theme "The Canberra you want to live in past 2013".

I'm collecting the public discussion via the liveblog below (and by RSS) - which means you can also watch the discussion here. or watch and participate on Twitter, using the hashtag #actvcc.

Note you will require a Twitter account to participate and your comments are published publicly.

Read full post...

View summary...

This week's social media score - Public: 3 Organisations: 0

This has been an insightful week for organisations using, or considering using, social media with three successive events demonstrating how far power has shifted to the public and illustrating how Australians companies are struggling to engage effectively online.

First up was Qantas with its poorly timed "Qantas luxury" promotion. Qantas launched the Twitter competition by inviting the public to tweet their idea of travel luxury using the hashtag #qantasluxury.

However Qantas appears to not have recognized that the tens of thousands of negative comments levied against the organisation since their shutdown represented a deep seated frustration and disillusionment with the company. Even though Qantas had hired four additional staff focused on monitoring social media the week before.

Within minutes of Qantas's tweet announcing the competition the public hijacked the hashtag and turned it against the company, using it to vent their concerns and frustrations at the airline.

This was picked up by traditional media and covered widely, turning a small ($1,500 in prizes) competition into what was called a national PR disaster for Qantas.

Next was Nissan, whose online competition, managed through their Facebook page, went pear-shaped when the winner of the competition turned out to be good friends with one of Nissan's staff running their social media presence.

While the competition was totally above board, with the winner selected objectively by finding the most car graphics on websites, unfortunately the winner's friendship with the Nissan staff member made it appear otherwise.

Nissan themselves were very upfront about it - indicating that while they congratulated the winner they'd have preferred if he hadn't won, but he'd done so fair and square without breaching any competition terms.

In this situation Nissan's approach did a lot to mute the concern, however it demonstrated the issue of friendship networks. If you're a staff member operating social media channels for an organisation it is highly likely you have many friends online. So what do you tell when a new company competition launches? You let your friends know online so they can spread the word and increase the competition's reach. Entirely above board, however risking a backfire if your friends can gain advantage by being first into a competition.

Third, and most significant, has been the social media backlash against the Kyle and Jackie O show following the comments of Kyle Sandilands regarding the deputy editor of news.com.au after her article about the reaction to Kyle and Jackie's TV special (which rated extremely poorly).

The backlash, much of it under the hashtag #vilekyle, has led to around a dozen companies deciding to withdraw their advertising from 2DayFM and sponsorship from the Kyle and Jackie O show - even the Federal government has now withdrawn all advertising from any show hosted by Kyle Sandilands.

Over 15,000 people have signed an online petition calling for advertisers to drop support for Sandilands and a number of people (myself included) have called for Southern Cross Austereo to let Sandilands go. Whether they will or not remains to be seen, however the loss of significant sponsors and advertisers will place significant pressure on the company to reconsider Sandiland's contract and on air presence.

All three examples above this week demonstrate different risks in social media.

Qantas failed to monitor and accurately assess the public view, selecting the wrong social media approach to attempt to rebuild its brand. Nissan made an easy misstep, selecting a competition mechanism that raised the risk of someone close to a staff member winning a prize, however by handling the situation in a proactive and robust way minimized the damage and emerged largely unscathed despite initial public concerns.

The Sandilands incident (which remains ongoing) demonstrates how public outrage can translate into the need for rapid organisational action, both through advertiser withdrawal and the attempts by Sandilands and Austereo to apologies for his behaviour (albeit fairly weak apologies that have not satisfied many online). In this case even though Sandiland's comments were made on radio, not on social media, the backlash occurred online and neither Kyle nor Jackie O, nor their employer Southern Cross Austereo, were prepared to engage with the public online response, whereas many of the sponsors and advertisers did, helping to minimize damage to their own brands.

None of these events impacted the government or public service - and in fact there's never been a significant social media disaster due to online engagement by public servants or agencies in Australia (I don't include media attacks on public servants such as by News Ltd on Greg Jericho) - however they all have lessons for government agencies to learn.

It is important to recognize that being absent or unresponsive online and in social media is no protection against public outrage (as the Sandilands incident shows), and failing to monitor online sentiment is a recipe for PR disaster (as Qantas demonstrated). However if organisations act with good faith, communicate and engage actively (as Nissan and several advertisers from the Sandilands issue did), they can minimize the impact of social media gaffes and build strong online relationships with their customers.

Read full post...

View summary...

In traditional organisations, innovation often appears to happens at the wrong end of a gun

When I think back over the most well known innovation successes over the last few years, and I am not specifically referring to the public sector, an aspect that springs out at me is how often these innovations occurred during a major crisis or due to a funding crunch.

In other words, these innovations frequently happened when organisations were placed at the wrong end of a gun.

It appears to me that often these innovations only occurred, or were allowed to see the light of day, because the pressure put on organisations by environmental or internal changes altered the perceived risk of innovating to be less than the perceived risk of not innovating - "the ship is sinking anyway, so we might as well try something different.

This raises several major concerns for me. Firstly that some organisations are incredibly resistant to innovation and can place themselves, or their management, into unviable situations by not beginning to innovate soon enough.

Secondly if the leadership of an organisation can see this conservative at work but wish to see innovation occur they may draw the conclusion that they need to place the organisation in significant distress - cutting budgets or hoping for (stimulating?) an external crisis that threatens its future viability.

This places enormous stress on individuals, with all kinds of negative consequences.

Isn't it better for organisations to proactively institutionalize innovation and change processes? Become capable and willing to change before a crisis occurs? To make innovation a key strategy for organisational adaptation rather than a last resort when system failures are already well underway?

This would involve changing the view of innovation to be an activity that is rewarded as a behaviour and activity, rather than being one that is punished, except at the organisation's "death's door".

A few organisations have successfully integrated innovation into their DNA as a core driver of their success. I hope more do so in the future and, at a larger scale, more societies as well.

Read full post...

View summary...

Pfft - who needs to understand social media to be a social media advisor

Over the last year I've observed a couple of good and bad trends in governments around Australia.

The first - the good trend - is towards the recognition that social media is a valid and significant channel for government communication and engagement. This has led to the creation of a new type of role, the 'social media advisor', separate to online communications functions (which primarily concern themselves with traditional website production and content management).

The creation of these social media roles recognises there is a difference in the skillsets needed to manage one or more static and internally owned websites, compared with curating and co-ordinating a range of fast-changing external and internal engagement channels.

However alongside this needed job specialisation is another disturbing trend which causes me significant concern.

A number of those being employed in these new social media advisor roles don't have the mix of skills required to hit the ground running. I've heard of people with little or no experience with professional use of social media being employed as social media advisors simply on the basis of their personal use of these channel and therefore presumed competence.

I don't blame the people who take on these jobs and then work hard to learn the skills they need, it is a great opportunity working in a leading edge field. However the approach raises issues for me as to whether those hiring social media advisors are as yet clear on the skills needed to perform the role - or are clear on what their organisations need to fulfil these roles most effectively.

While agencies are generally sincerely committed to the integration of social media into their engagement mix, there are few employment consultants who can help them quantify their needs, identify suitable candidates and assist them in hiring the most effective people for these jobs.

My concern is that agencies, despite the best of intentions, may end up taking more significant risks, may lose internal momentum or even face social media stumbles - as has been the case in the private sector when social media roles first began to appear.

So how do we as public servants help address potential skills gaps and the resulting risks?

I would recommend that agencies talk to each other, share their goals and discuss the skillsets they need for these roles, they should bring in appropriate interviewers to help screen applicants and begin developing a career path for social media practitioners - with roles for rookies and experienced people.

They should also directly and indirectly lobby employment agencies to upskill to understand their social media needs and build their ability to identify appropriately skilled people for social media roles.

Most of all, they should get their new social media staff across all the great work done in other agencies and in the private sector, across all the governance and advice now available and encourage them to network with their peers across government (including attending the various community events such as Gov 2.0 lunches and BarCamps).

Hopefully what I am seeing is simply part of the growth pains for social media as agencies integrate it into their DNA.

Read full post...

View summary...

Don't forget to register for the Gov 2.0 lunch in Canberra on Friday

If you've not yet registered, there are still a few tickets left for the Gov 2.0 lunch in Canberra on Friday 25 November.

The event will feature a presentation from Dominic Campbell, a leading UK digital government specialist and social innovator with a background in government policy, communications and technology-led change. 

Learn more and register here.

Read full post...

View summary...

Should Australia's political parties have open government and Gov 2.0 policies? (NZ Labour does)

The New Zealand Labour Party have released an Open Government policy, proudly claiming it as first in New Zealand.

The policy focuses on transparency of political offices as the core principle, but also commits the party to producing a comprehensive "Open Government Charter‟, based on a set of principles developed by NZ Labour MPs in consultation with members of the public.

NZ Labour's policy includes provisions for Cabinet papers and other documents to be publicly available once decisions are made without people having to request them through the Official Information Act. Their policy also states that a Labour government would initiate a review of the Standing Orders and look at how to ensure better public input into the legislative process, including through the use of new technologies.

In particular NZ Labour's policy states that,

• Online engagement by public servants should be enabled and encouraged. Robust professional engagement with the public benefits government agencies, public servants’ own professional development, and the New Zealand public. 
• Public servants should be able to use social media in their professional role, and the government should provide protection and guidance/advice around how to do so effectively.

And that a Labour government would,

• Explore ways to expand the use that government makes of the Internet in engaging the public to feed into policy discussion and government direction.
• Develop a trial of online voting in local government and general elections.
• Publish the Hansard in a standard, open, parsable, format, so that it can easily be re-used and republished by anybody for any purpose

The full text of the NZ Labour Open Government policy is here.

Interestingly, while there's been Government commitments to open government and Gov 2.0 across Australia, I was unable to locate an explicit Open Government/Gov 2.0 policy on Australian Labor, Liberal, Greens or Nationals websites, although to be fair there are scattered mentions of supporting public engagement in governance and of strengthening FOI laws.

I wonder, should Australian political parties have explicit policies for Open Government and Government 2.0 with commitments to the use of online media and support for online engagement by public servants?

Read full post...

View summary...

Brisbane City Council launches open data datastore

Brisbane City Council has released an open data public sector information datastore, allowing the community to access and reuse a range of council data under Creative Commons licensing.

While not the first council in Australia to do this (with Mosman City Council leading the pack), Brisbane is the first large metropolitan council in Australia to do so to my knowledge, joining a range of cities across North America and Europe.

Brisbane has launched the datastore with the Hack:Brisbane competition and is hosting an upcoming Hackfest next Saturday to stimulate usage of their information.

Hopefully other major cities across Australia will look at what Brisbane is doing and consider its value in their own jurisdictions.

Read full post...

View summary...

Cannot defame with a hyperlink - Canadian Supreme Court ruling

In the spirit of actually being in Canada, I learnt last Thursday that in a groundbreaking case the Canadian Supreme Court has supported two lower courts in ruling unanimously that hyperlinking to defamatory information is not the same as defaming someone, unless the information is replicated in the link or on the hyperlinker's site or page.

Learn more about the ruling (in a case originally brought in a British Columbia court by a Vancouver business person and political volunteer against a local website) in this BBC article, Canada Supreme Court: hyperlinks cannot libel. Yes there is a certain irony about reporting in Vancouver on a Vancouver case by referring to a British website - however I read the original story in a local (paper) newspaper.

This ruling may have flow-on influence to Australian courts, who do take some note of rulings in other Westminster jurisdictions, particularly in Common Law areas where precedents are important in clarifying grey areas in law.

The Canadian ruling, where the Court considered hyperlinks as "content neutral" (as hyperlinkers have no control over the content they link to), may even extend further to cases where links point to prohibited, but not necessarily illegal content, such as some Refused Classification (RC) content under Australia's classification for content deemed offensive but not necessarily illegal under Australian law.

Currently it is an offense to link to RC-rated content, or even to know what is rated RC - which poses a challenge for all individuals and organisations who may not realize that content they are linking to is prohibited in Australia. There has been at least one case where an Australian government agency has inadvertently linked to RC content (in a published user submission to a consultation) - which was certainly not the agency's fault.

Also as the destination content of links can change rapidly, or even appear different to users from different IP addresses, there is an ongoing risk under current Australian regulation that individuals or organisations might in good faith link to valuable relevant content which is later changed. I have seen this happen myself in a book on kids' websites with links where after publication several kids' sites were sold to adult content organisations who changed the content significantly. This could affect both defamation and RC related situations.

While I am drawing a bit of a long bow from a Canadian Supreme Court ruling to other manifestations of hyperlink-related law in Australia, it is an area that requires ongoing careful consideration and adaptation to reflect what is sound and practicable, not simply what may be popular or reflect an ideal state without recourse to technical facts.

Read full post...

View summary...

Traditional media insiders are the least qualified to comment on the future of traditional media

With the release of News Ltd's Future of journalism 'discussion' I've submitted a 'Your view' to the site which may, or may not, be published at some point in the future.

On the basis that traditional media is no longer the gatekeeper for participation in public debate I have posted my submission below.

I see a lot of the debate over traditional media relevancy and business models being very 'fiddling on the edges' stuff, attempting to use technical or legal barriers (such as copyright) to preserve an industrial era view of media which media consumers, now also media producers, are rejecting in droves.

Today any individual or organisation can create and maintain its own media platform capable of reaching 95% of Australians, and over 2 billion people worldwide.

The Internet, by merely existing, allows entrepreneurs and agile organisations to question all previous assumptions about the collection, collation, filtering, distribution and monetization of content. As a global playing field, the importance of geographic boundaries has been further diminished.

Being agile, efficient and effective is no longer sufficient. Organisations must be prepared to destroy and reconstruct themselves under entirely different models to remain competitive and relevant.

The jury is still very much out as to whether traditional newspapers, radio and television media organisations will be able to do this before they see a substantial amount of their profitability dry up.

My submission:

It is no surprise that people who work in traditional media, who have a financial and emotional stake in its future, are supportive of their organisation’s future (provided they are agile, efficient and effective).

I can see expert blacksmiths believing the same with the arrival of mass-produced cars and metalwork.

However what those beholden to traditional media cannot see is the viewpoint from the outside world.

Yes access to information is a requirement for liberal democracies. Yes quality news is a tool used to stabilize societies and promote understanding.

However there is no law of nature that states that profitability must be at the root of quality news coverage and reporting. Nor is there a causal link between professional journalism and professional news reporting – journalists, as humans, are as prone to reflecting their own biases as others and, even when trained to be objective, are at the mercy of sub-editors (where they still exist), editors and the overall political ambitions of for-profit media concerns.

Now I am not saying that government-run media (with no profit objective) is the answer. These systems bring their own control and bias issues, they still need cash and still have oversight from humans who may be influenced by political views.

Nor am I saying that for-profit, or even not-for-profit independent media outlets do not have a future. They do.

However the vast expansion in expressive capability that has been realized through the Internet has offered a second model to news gathering and reporting that will seriously challenge the biases of distribution systems with tacked on news collection and reporting facilities.

There is no reason to assume that industrial news services will continue to be the leading players in the media market – certainly the impact of the web on other industrial era centralised industries has been profound. When the means of production and distribution are diversified, some necessary changes and adaptation is required.

However those who have financial and emotional connection to the old models, while the most prolific commenters on new models, are not the gatekeepers to these new media forms, nor are they objective and impartial observers, able to assess the changes without bias.

I would challenge News Ltd and all other industrial-era news industry players to look outside themselves and their orbits (bloggers who are, in effect, news people) to the broader changes occurring in society.

We need to consider new models – perhaps the disaggregation of news collection and distribution, creating an open market for people to write news, have it submitted to, paid for and distributed by strong distribution channels, or for citizens (who are now all journalists, so we can drop the ‘citizen journalist’ tag) to be paid based on views, likes and reputation when submitting their work to an open news distribution platform.

News is no longer the news, access to distribution is the news and there is a pressing need to experiment with new approaches to opening up news distribution rather than locking it down into professional guild-like channels.

Read full post...

View summary...

Social media is now normal - so why do government agencies persist in treating it as an edge case?

As this article in Fast Company illustrates, social media is now normal, an integrated set of tools for ongoing human interaction.

We've known for several years that Australians are enormous users of social media, with Nielsen research indicating that the average Australian Internet user (and 95% of us are users based on Sensis figures) spends upwards of 7 hours per month actively using one of a range of online social networks - and this doesn't include the full range of online participation possible via forums, blogs and comments.

We've also known for several years that the community's number one preferred channel for engaging with government is via the Internet. AGIMO's research in this area has seen a steady (and predictable) upwards trend in the desire for greater online contact over the last 4-5 years.

So why do government agencies, by and large, still treat social media engagement as a fringe case, with access to these channels often restricted to a few people in the communications area and senior executives often still wary or debating how to monitor or support online contact (while enthusiastically supporting their phone-based contact centres)?

It has been interesting to watch agencies attempt to shoehorn social media and online engagement into the traditional models they are used to - one-to-one communication, with the timing and extent carefully controlled by the agency itself (and look how positively the community has regarded this form of engagement with government over the last ten years). Clearly control is an issue, as is budget and the exact context and content of messages.

However the world has moved on and agencies have to recognize and adapt, not merely tweak the corners or treat social media engagement as an edge case, for use by small groups under tightly controlled 'laboratory' conditions.

It is evident overseas how other western governments are beginning to accept these channels as core - with, perhaps surprisingly, the US armed forces serving as a good object example of how every soldier, sailor, pilot and support crew member is now regarded as a public engagement officer.

By taking the step to recognize this, then putting appropriate policies in place, the US armed forces have done an excellent job of managing the landscape changes, steps that Australian governments have, for the most part, been very slow to accept.

Today every government agency, at every level of government, needs to start by accepting that their staff, for the most part, are active online participants in their personal lives. They need to acknowledge that online channels are increasingly the source of public views and policy ideas from the community and must be accessible for staff to mine for intelligence, use to identify interesting and influential people and viewpoints and to engage actively in "robust policy conversations" (to quote APSC guidance on the topic).

Agencies need to recognize that social media and online channels are integral to their public reputation and the reputation of the Ministers and governments they serve. A view, complaint or compliment placed in a social network is equally valid to one made directly to an agency via their 'controlled' communications channels - and may be significantly more influential (or damaging) due to its public reach.

Certainly there are risks in online engagement - as there are in all communications to and with the outside world. However failure to engage online also bears risks, often much greater, of being seen to be irrelevant and ineffective, reducing the credibility of agencies and the Ministers they are required to serve. Failure to engage actively online can damage recruitment, procurement, policy development and program or service delivery outcomes in measurable and unmeasurable ways.

So agencies are really reaching a crunch point for their reputation and relevancy. Do they choose to continue to treat social media as an 'edge' activity, carefully quarantined from their everyday business, and risk becoming edge organisations?

Or do they choose to state a commitment to the use of social media and other online channels as a core aspect of their interactions with the outside world, and with their staff, then move to implement these commitments (taking the precautions necessary to make the change a pragmatic and well managed process rather than a headlong rush to catchup and survive).

This decision (integrate or quarantine) should be on the agenda at the highest levels of all government agencies in Australia today as it will soon begin to shape career prospects and even the long-term effectiveness of public organisations.

Read full post...

View summary...

The changing face of media, communications, politics and agency engagement

I've just read the latest speech by Annabel Crabbe on the changing face of the media and politics and thought it worth highlighting as, to my knowledge, it is the first serious piece by an Australian professional journalist in recognizing the changing face of journalism, politics and communication (including by government agencies).

Her views embody much of what I have believed over the last fifteen years and spoken personally about at conferences and in my blog over the last five years - the traditional view of journalism and politics is being washed away, being replaced with a far more equitable, if less controllable, environment.

Give Annabel's article a read at The Drum, An audience, an audience, my kingdom for an audience.

Read full post...

View summary...

What if computer problems happened in real life?

I'll let the video speak for itself...

Read full post...

View summary...

Treating bloggers right

Many organisations still haven't cottoned on to the influence of a number of blogs or how to appropriately approach and engage with them - including PR and advertising agencies who should know better.

I was reading an excellent example of this the other week, from The Bloggess, where a PR agency not only approached with an inappropriately targeted form letter, which indicated the agency hadn't even read her blog, but responded to her (relatively) polite reply with an annoyed response.

The situation really escalated, however, when a VP in the PR agency, in an internal email, called her a "F**king bitch" (without the asterisks). This email was accidentally (by the VP) also CCed to The Bloggess.

The Bloggess took a deep breath, and responded politely, however then received a torrent of abuse from the PR agency.

At this point she published the entire exchange on her blog - in a post that has already received 1,240 comments, has been shared on Facebook 8,397 times and via Twitter 5,328 times.

Her comments have also been shared widely and her post read by many of her 164,000 Twitter followers.

The Bloggess's post is a good read - particularly for government agencies and their PR representatives - on how to behave appropriately when engaging bloggers, and the potential fallout when they don't.

I'm also keeping a link handy to 'Here's a picture of Wil Wheaton collating papers' for those PR and advertising agencies who send me form emails asking me to post about their product or brand promotions on my blog (and yes there's been a few in the last six months - all Australian agencies).

Read full post...

View summary...

Allowing your customers to codesign your services

Crowdsourcing often seems to be a high stress area for organisations, who fear what might happen if they allowed their users to design their products and services.

However what is often forgotten is that it's not about handing over the design process, it is about sharing it as a codesign process - combining the brain power of a few internal or contracted specialist designers who don't necessarily use your products or services with the brain power of thousands of non-specialists who use or interact with your products and services, often on a regular basis.

A good example of this process was recently discussed in Inc., where Fiat crowd sourced the design of its 2009 concept car, the Fiat Mio.

The main part of this process was conducted in Spanish (as Fiat is Brazilian based), and while I watched it occur at the time, there was only a limited subset of the conversation in English.

However Fiat ended up involving people from 160 countries - taking on board over 10,000 suggestions.  The website about the making of the car provides more information on how Fiat went about integrating these suggestions.

The concept car won widespread critical acclaim. 


This isn't the only approach possible, and the article in Inc, Letting Your Customers Design Your Products, describes five different types of crowd sourcing:

• Crowdfunding: Sites such as Kickstarter that allow an individual or enterprise to receive funding.
• Distributed knowledge: The aggregation of data and information from a variety of sources.
• Cloud labor: Leveraging a virtual labor pool.
• Collective creativity: Tapping "creative" communities for user-generated art, media or content.
• Open innovation: The use of outside resources to generate new ideas and company processes.

 How many of these could your agency benefit from?

Read full post...

View summary...

RightClick presentation

I've been a little busy this week, what with my wedding on Saturday, however here, belatedly, is my presentation from last Friday at RightClick.

Gov 2.0 in a gov 1.0 world

View more presentations from Craig Thomler.

Read full post...

View summary...

We're all internet organisations now

For the last fifteen years there's been an interesting 'us vs them' going on in the world of organisations - both commercial and public sector.

The distinction, real world versus online (businesses or organisations - take your pick), was made using fairly clear lines. Whether the organisation had physical shopfronts or offices you could walk into. Whether they made and products that sat on a shelf, or were comprised of zeros and ones. Whether their workers sat in the same buildings, or were spread across the world, kept connected via the internet.

People in 'real world' organisations considered themselves as serious workers, producing real things for real people and could look down on 'virtual organisations' as producing little of substance or longevity, being fad chasers who would not survive.

Equally those working in online organisations considered themselves as more agile, adaptable, collaborative and smarter than those in 'traditional organisations' and saw themselves as the inheriting the world from the dinosaurs.

As someone who has worked on both sides of the fence I've seen many subconscious prejudices play out, leading to poor investment decisions, marketing strategies ignoring major channels and structural decisions that did not take into account the full range of cost-effective options.

However over the last few years I have noticed a major shift in attitudes amongst both groups. A new respect of why there are differences in how organisations operate based on the products they happen to make.

At the same time digital technologies have become essential for all organisations, the internet a vital backbone for connecting their brains with their hands and legs, for informing decisions and communicating with customers.

In essence, in a variety of ways, all organisations are now internet organisations - supported and empowered by the world's data networks.

Where organisations still produce physical products and services, these are designed, produced, marketed, distributed and sold with heavy reliance on digital solutions.

Where the currency of organisations is information, this is also collected, analysed and distributed electronically.

What this means for government is that Departments are also now internet organisations. We have internalised the use of email, online research and consultation and the use of digital technologies to organise and instruct our staff and produce and distribute our products and services.

This has happened to such an extent that few government agencies could continue to perform efficiently if you removed their internet connections and email links from the world. A weakness? Perhaps, but also a strength.

So if you ever have anyone telling you that online organisations don't produce anything of value, aren't 'real', won't scale and will die out, tell them to think about how their organisation would cope if it lost its virtual presence and digital links.

It's about time we began embracing and leveraging this for organisational advantage.

We need to kill any of the remaining 'us vs them' thinking and ensure that all our top management embrace, understand and can most effectively use digital technologies to maximise our productivity and efficiency.

We're all internet organisations now.

Read full post...

View summary...

RightClick 2011

Read full post...

View summary...

Happy belated 20th birthday Mr Web Browser

The first web browser, appropriately named WorldWideWeb, was released publicly in August 1991 by 'Father of the Web' Tim Berners-Lee.

While I realise this post is a month late, I thought it would still be worth wishing the web browser 'Happy Birthday' and commenting on the impact that web browser software has had over the last twenty years.

If you go back twenty years (and two months), the internet was primarily a text based knowledge storage and communication medium.

While it was already global - just - the number of users could be counted in the thousands and were primarily researchers and academics at universities, with a few large companies and individuals thrown in.

With the introduction of WorldWideWeb (which became open source code in 1993), the internet was capable of becoming a visual medium, displaying text in stylesheets, images, sounds and even movies (it even built in a spellchecker and a WYSIWYG web page editing tool).

Today, the web is the largest media distribution channel on the planet, used by 2 billion people directly, and indirectly by almost the entire population of the planet. It supports the largest video library in the world (YouTube), the largest and fastest updating encyclopedia (Wikipedia) and the dominant social networks used by well over a billion people to remain connected to each other, despite distance and time.

Much of this is due to the innovations embodied in that first web browser - the browser that literally founded the world wide web.

Source: The brewing browser brouhaha
Sydney Morning Herald 29/09/2011 

The Sydney Morning Herald recently reported on the current state of the web browser market, looking at the five main platforms available - all of which are free to download and use (see image right).

Internet Explorer, from Microsoft retains the single largest market share, a reported 43% share - well down from the 90% plus they claimed back in 2005 (when IE6 dominated).

IE's share is split across four versions of the browser, each with very different capabilities - for July 2011 from net applications this was divided into IE6 (9.22%), IE7 (6.25%), IE8 (29.23%) and IE9 (6.8%).

Similarly, Firefox's share across versions has increased as their development pace has accelerated - for September 2011 from StatCounter this was divided into mainly Firefox 3.6 or lower (9.44%), Firefox 4 (2.10%), Firefox 5 (10.09%) and Firefox 6 (5.73%).

Today's diversity of web browsers is both an opportunity and a challenge for organisations. It provides an ecosystem rich in innovation and increasingly compliant with industry standards, however requires organisations to constantly reassess whether they are still designing for the right standard, or equipping their staff appropriately to access the range of web content they need in their jobs.

On the whole I think it is good to see this competition, although I appreciate the incremental cost of web design it brings - compatibility adds at least 10% of costs to web projects and can add more than 20% if designing for 10 year old web browsers, such as IE6.

The web browser has changed the world, largely for the better. It has opens up global publishing and distribution to billions and generated enormous efficiencies in sharing information (many of which remain to be realised as laws and processes catch up with the changed environment).

And yet, if the web browser was a person, it would not yet (quite) be legally allowed to drink in the USA.

I wonder what the next twenty years will bring.

Read full post...

View summary...

The role of social media during the Arab Spring

John Sheridan posted a link on Twitter to a very interesting analysis of the impact of social media on the revolutions across the Arab world over the last year.

The paper provides strong evidence that social media was one of the key causes of these revolutions due to its ability to place a human face on political oppression and had a critical role in mobilising dissidents to organise protests, criticise their governments, and spread ideas about democracy.

The report claims that social media had a central role in shaping political debates, for example,

Our evidence shows that social media was used heavily to conduct political conversations by a key demographic group in the revolution – young, urban, relatively well educated individuals, many of whom were women.

Both before and during the revolutions, these individuals used Facebook, Twitter, and YouTube to put pressure on their governments. In some cases, they used new technologies in creative ways such as in Tunisia where democracy advocates embarrassed President Zine El Abidine Ben Ali by streaming video of his wife using a government jet to make expensive shopping trips to Europe.

The report also provides evidence that online conversations about liberty, democracy and revolution on Twitter often immediately preceded large protests. This supports the use of social media as a civic organising tool.

Governments that attempted to shut down the internet, or specific social media services, were clearly also of the view that these were key channels for public dissidence outside their direct control, unlike  government-run or influenced newspapers, radio stations and television channels.

Finally, the paper demonstrates how social media was used to open up internal discussions to the world, helping spread democratic ideas across borders, providing global support networks for local dissidents and informing the media, which then fuelled awareness, interest, engagement and support for the Arab Spring through media reports.

The paper is an excellent read and quantifies a number of the effects of social media during the Arab Spring, which could be used by political 'dissidents' in other countries to help influence local debate.

Note that like all research, it is a little of a two-edged sword, as the paper could also be used by governments seeking to minimise debate to pre-empt online dissidence by establishing frameworks that can be extended to allow strict control of online discussion.

These frameworks  include national firewalls, broad-based and readily expandable online censorship regimes, internet kill switches and approaches that place the control of national internet infrastructure into government-controlled monopolies.

Often justified as beneficial initiatives designed to protect people from international cyberattacks, online fraud or inappropriate online content (which they may also do), these frameworks, if implemented without appropriate legal and privacy checks and balances, can be repurposed to restrict citizen access and quash undesired public debate, exclude certain individuals or organisations from participating online or even identify specific troublemakers for incarceration or worse.

I have embedded the document below for easy reading, or it can be downloaded in PDF format here, Opening closed regimes.

Opening closed regimes - What was the role of social media during the Arab Spring?

Read full post...

View summary...

Who controls what online?

In the run-up to the Web 2.0 Summit in San Francisco, the organisers have developed an animated infographic showing the points of control within the digital economy.


It provides an interesting perspective on which major companies provide which services and collect various types of data.

Take a look over at the Web 2.0 Summit map (the movements view is very cool - click on the service icons above the menu). 

Thanks @dasharp for bringing it to my attention.

Read full post...

View summary...

Identifying the existence and impact of transformational leadership in the Australian public sector

Steve Davies over at OzLoop has just published a thesis by Dr Derek Ambrose that looks at the topic of leadership in the Australian public sector.

It is a fascinating read (particularly from pages 68-80 and 113-185 including the conclusion from pp160), and provides insights into challenges the public sector has experienced in encouraging new approaches to public sector management, innovation, appropriate risk-taking, in modernising systems and processes and in embedding Government 2.0 as business-as-usual.

I commend Derek's paper, Identifying the existence and impact of transformational leadership in the Australian public sector as an excellent and thought-provoking read.

Read full post...

View summary...

Are Australia's emergency services ready to engage with social media? BushfireConnect unsuccessful in government grant bid

It's come to my attention that the BushfireConnect team were unsuccessful in securing a small grant under the National Disaster Resilience Grant Scheme to support their work in providing emergency support during Australia's bushfire season.

I've been told that the reason the grant was rejected was that, "as the VIC Emergency Services do not yet have a Social Media Policy, they did not 'feel comfortable with' being seen to 'endorse' Emergency Management Social Media projects by providing them with grants."

All three social media projects vying for a grant were rejected.

Reportedly, they are still working to get their heads around the use of social media in emergency management.

I wonder how many other social media initiatives across Australia have been knocked back due to government officials (at any level) not yet having their heads around the area as yet.

BushfireConnect was established in May 2010 and has been run by volunteers with no formal support from government.

They are currently seeking volunteers to help manage the service once the official bushfire season starts on 1 October.

As they said about the grant result,

We could probably spend hours chewing the fat on the why and the how, but this is the landscape we're all working in. In the mean time, the fire season is starting as early as September this year, so we have stuff to do :) Hopefully we can get sufficient traction this season so that we cannot be ignored in the future.

To learn more, watch the video below of Maurits van der Vlugt, one of the founders, speaking about Bushfire Connect and emergency management assisted by social media at Ignite Sydney 6.

Below this are Maurits's slides from an earlier conference (which seem to be very similar to those used for Ignite).

Bushfire Connect - Trust, Transparency & Timeliness

View more presentations from Maurits van der Vlugt

Read full post...

View summary...

TedXCanberra 2011 liveblog

I'm at TEDxCanberra 2011 today liveblogging the event.

It is also being livestreamed via the website, tedxcanberra.org and can be followed on Twitter at the hashtag #TEDxCanberra.

 What's TEDx? A global phenomenon that you can learn more about here.

 

Read full post...

View summary...

46 countries commit to the international Open Government Partnership

The Open Government Partnership is "a global effort to make governments better", led by Brazil and the USA.

The concept was announced a few months ago and countries have been rapidly signing up to the commitments required to demonstrate their willingness to take action to improve transparency and accountability in government.

As their website states,

Participating countries in the Open Government Partnership pledge to deliver country action plans that elaborate concrete commitments on open government. In each country, these commitments are developed through a multi-stakeholder process, with the active engagement of citizens and civil society.

The launch of the Partnership occurred a few days ago, on 20 September in New York. 46 countries signed up (about 24 percent of all countries), including about half of the G20, a number of Asia-Pacific nations and a number of European states.

Here's a list of the launch members:

Steering committee

• Brazil (G20)
• Indonesia (G20)
• Mexico (G20)
• Norway
• Philippines
• South Africa (G20)
• United Kingdom (G20)
• United States (G20)

Participants

• Albania
• Azerbaijan
• Bulgaria
• Canada (G20)
• Chile
• Colombia
• Croatia
• Czech Republic
• Dominican Republic
• El Salvador
• Estonia
• Georgia
• Ghana
• Guatemala
• Honduras
• Israel
• Italy (G20)
• Jordan
• Kenya
• Korea (G20)
• Latvia
• Liberia
• Lithuania
• Macedonia
• Malta
• Moldova
• Mongolia
• Montenegro
• Netherlands
• Peru
• Romania
• Slovak Republic
• Spain
• Sweden
• Tanzania
• Ukraine
• Uruguay

Read full post...

View summary...