Monday, May 11, 2009

Can we use crowdsourcing to reshape democracy?

Beth Noveck, director of President Obama’s open government initiative, said in a recent essay,

Our institutions of governance are characterized by a longstanding culture of professionalism in which bureaucrats – not citizens – are the experts. Until recently, we have viewed this arrangement as legitimate because we have not practically been able to argue otherwise. Now we have a chance to do government differently. We have the know-how to create "civic software" that will help us form groups and communities who, working together, can be more effective at informing decision-making than individuals working alone.
(Quote from P&P, Beth Noveck: Wiki-Government | Democracy)

The internet is reshaping the relationship between government and citizens.

For example, the practice of 'crowdsourcing' involves using online technologies to ask a distinct group, or an entire population, to answer questions, provide insights on issues or develop solutions.

The approach is being used in increasing numbers of ways by governments to better hear their citizens, formulate more effective, consensus-based solutions, manage expectations and drive innovation.

One crowdsourcing exercise that I've previously mentioned is the New Zealand Police Act wiki, where an NZ Act of Parliament was developed by placing a seed version on the web using a wiki and allowing the public to edit and comment the Act directly for a period of time. The Act was passed by New Zealand Parliament and from all accounts it appears to have been as effective as any legislation developed by a small group of policy experts.

Similarly the US President has made use of crowd sourcing as a suggestion and prioritisation approach. Prior to his administration taking power it created an idea-sourcing site that allowed the public to suggest priorities for the new government and vote on previous suggestions in an online Citizen Briefing Book. This resulted in tens of thousands of suggestions prioritised by 70,000 participants.

President Obama's Virtual Town Hall has continued this approach, this time attracting over 90,000 participants asking and casting 1.7 million votes on 103,000 questions.

The impact of crowdsourcing isn't simply as a feedback mechanism. It offers the ability to reshape the entire governance process.

A range of local governments in Australia, New Zealand, in UK, across Europe and South America are beginning to actively engage their populations in crowdsourced discussions regarding civic priorities and improvements. For example the state capital city of Belo Horizonte in Brazil (2.3 million inhabitants) has used participatory voting since 1993 for determining civic priorities and in 2006 shifted to a digital participation model to broaden the level of involvement, with 10% of voters participating compared to 1.5% in the previous offline model.

Another example is the Future Melbourne consultation, which attracted over 30,000 comments by 7,000 visitors (and not one instance of spam, off-topic or offensive content).

One possibility for crowdsourcing would be for every piece of legislation currently on Australian books (Federal, state or local) to be placed onto wikis or similar tools to allow Australians to publicly review, comment, suggest edits and plain english translations.

This step could also be taken with all proposed legislation. President Obama has already committed to making all US Federal legislation available for the public to comment on for a few days prior to it going to the house for approval. The next step is employ a co-creation process online.

Naturally this would need to be done in a staged approach - there's simply too much legislation and different groups would be interested in different pieces (and some pieces would have little or no interest).

It relies on changing the copyright approach taken by government. From all rights reserved to some rights reserved (handled admirably by Creative Commons licensing which is already in use by the QLD government and the ABS).

It also relies on the public being able to understand some of the complex legalities of legislation. However if the public cannot understand a piece of legislation, isn't it probably too obtuse anyway?

Of course some might say that the public simply isn't interested in reviewing and commenting on legislation, or that it would be distorted by interest groups or individuals with axes to grind.

However those doing so have not yet tried the experiment and have no evidence on which to base these claims.

I'd love to see any government in Australia - at local, state or federal level, commit to starting this process with a pilot program. Make a few pieces of high profile legislation available online in a wiki-based format. Support comments and edits from any individual, restricting it to those who register with a valid email address.

Moderate the wiki to ensure that no-one misuses their privilege of participation in the democratic process under a clear set of guidelines, and then take on board the suggestions and edits of the public in the final drafting of the legislation.

This approach would lead to the democratisation of policy development and increasing participation by the public in the democratic process.

It may also lead to better policy, and therefore better outcomes for Australians.

Here are some examples of crowdsourcing in action, and here is a slightly contrarian view arguing that Government Needs Smart-sourcing, Not Crowdsourcing.

Read full post...

Thursday, May 07, 2009

Redesigning the APH website

The APH website team are currently holding a survey seeking views on how they should redesign their site to better meet the needs of users.

As reported in Senator Kate Lundy's blog, Redesign of the APH website - your thoughts,

The website for Parliament of Australia – www.aph.gov.au is about to be redesigned. The first step of this exciting project is to consult with internal and external users of this website to gather their expectations and requirements.

From 21 April we will have an online survey available on the front page of the aph website and we would appreciate your participation in this short survey. I am sure that you have thoughts that you would like to share with us. The survey will close on 29 May 2009.


Incidentally the Child Support Agency (whose website I manage) is also currently holding a website User Satisfaction survey (available as a pop-up) from www.csa.gov.au.

All users of the site are welcome to provide their feedback.

Read full post...

Liveblog of PublicSphere #1 - high broadband for Australia

Below is my liveblog of the PublicSphere event.

Read full post...

High speed broadband for Australia - the unexplored country

This morning I am presenting at Public Sphere #1 - High bandwidth for Australia in a personal capacity.

The event will discuss what high speed bandwidth can do for Australian society, business and government.

I have previously posted some ideas on this topic and will be talking today about how the killer applications and services for a 100Mbit plus service are likely to not have been invented yet.

For those not attending the event, I have attached my presentation below and will add a transcript in the near future.

I will hopefully be liveblogging the event after my presentation throughout the morning.

Read full post...

Tourism Australia wins a Webby Award

Mumbrella has reported that Tourism Australia's www.australia.com website has won a People’s Voice Winner in the Tourism category of the 2009 Webby Awards.

More information is in Mumbrella's article, Webby Awards for Tourism Australia and Lonely Planet.

I'd like to congratulate the Tourism Australia team for doing a great job creating a world-class website.

Read full post...

Wednesday, May 06, 2009

A blueprint for making government data reusable online

US federal Chief Information Officer Vivek Kundra, has outlined a blueprint for government data at the 2009 Government Web Managers conference.

As reported in GCN, Kundra advised that,

Government data prepared for public reuse should be offered in multiple-formats, be machine-readable and adhere as closely as possible to lightweight standards
This is likely to be a guiding principle for the upcoming www.data.gov site, which has the express purpose of making US government data available for citizen reuse as a governmentwide repository of data feeds.

This vision goes far beyond merely making a limited set of US government information publicly available in proprietary formats. In Kundra's words, “We need to make sure that all that data that’s not private can be made public”.

Per an earlier GCN article,
By opening vast realms of data that federal agencies are now keeping in-house, Kundra hopes to spark new ways of using that information to better serve citizens and even create new industries.

In principle that would be a fantastic outcome for any government to achieve for its country - but is it realistic?

Kundra has addressed this topic as well,
Kundra cited examples of how the publishing federal government information has already “fundamentally transformed the economy” in certain areas. When the National Institutes of Health published its results from mapping the human genome, the agency “created a revolution in personalized medicine," in which hundreds of new drugs were created. When the Defense Department opened Global Positioning System readings for public use, an entire new industry of geolocational devices was born.


In Australia we're beginning to see governments unlock their vaults of data, with services such as CData from the ABS being one of the most impressive steps.

However in this, as in most other areas of egovernance, there's many challenges to overcome before either the US or Australia can fully realise the potential benefits of allowing the community to innovate with public data from a range of agencies.

Read full post...

Tuesday, May 05, 2009

"we need to reform our government so that it is more efficient, more transparent, and more creative," - President Obama

The title of this post was used recently in the White House blog to announce the expansion of their online presence to reach into a range of social media including Facebook, MySpace and Twitter, adding to their presence on Flickr, Youtube, Vimeo and iTunes.

Named White House 2.0, the post also quoted President Obama calling on government to "recognize that we cannot meet the challenges of today with old habits and stale thinking."

It's clear that the US is taking a strong stance on online participation, with the current President spearheading the use of social media to "reach beyond the halls of government" to engage the public.

It will be interesting to see how the US position continues to unfold, and what other national governments learn from the US experience.

Read full post...

Friday, May 01, 2009

Victoria police launches local crime stats online in MyPlace

I applaud Victoria Police for their latest foray into online engagement, MyPlace.

As highlighted in Victoria's eGovernment Resource Centre, the Victorian Police have launched MyPlace as,

An interactive mapping service provide by Victoria Police which is updated every three months so you can see what is happening in your suburbs and hear directly from your local police Inspector about the work being done by police in your neighbourhood.

It is great to see government making this type of public information more easily available to the public in more intuitive and usable ways.

The chat function is an extra bonus. Scheduled chats with the Chief Commissioner of Victoria Police are a great tool for raising community engagement. The general public do not often get to communicate with senior police in a convenient and open environment. I hope in future this will be broadened to include chats with other senior Police officers, and potentially an ongoing blog highlighting the good work done by Victoria Police.

However, and this is a small however, I am disappointed that all the wonderful data provided by MyPlace is not available as a standard geoRSS or XML feed or API so that people can reuse the data (under appropriate Creative Commons copyright).

Google launched a wonderful feature last Tuesday which makes it much easier for the public to access, interact with and understand data from US government - doing a fantastic job of integrating data from various different local, state and federal agencies into a seamless experience.

If Victoria Police had taken an open approach to their public data Google, Microsoft and other online services could have shared the 'heavy lifting' of modelling the data by postcode at no cost to the government. This would have then allowed developers across Victoria and across the world, to build innovative new applications using the data.

These applications could include heat maps of crime statistics, integrating crime figures into rental, home and business purchase listings or school selections or even allow high school students doing school projects to compare crime stats with employment and income levels and other ABS census data (if the ABS made its data available in this manner as well) to explore the factors that lead to crime. Many other useful applications are possible, however will, for now, remain unexplored.

At the end of the day MyPlace is a great first step for Victoria Police - and should be considered by every other police force in Australia - and it would be fantastic to see it taken further into openness and transparency, by Victoria or others.

Read full post...

The daily hurdles government faces in attempting to engage online

Tim Davies from the UK has written an excellent post highlighting all the 'small hurdles' that government agencies face when attempting to engage online.

Entitled OpenGov: One big challenge? Or a thousand small hurdles, despite coming from the UK, the list reflects many of the hurdles faced in Australian government that need to be overcome for Departments to seriously use online engagement alongside other forms of communication and customer interaction.

A number of the hurdles are related to policies and behaviours which would not be tolerated by senior management were they applied to telephones, written correspondence or public appearances.

I am very curiously watching to see how long it takes government to move to remove these hurdles for the online channel as well.

Read full post...

Thursday, April 30, 2009

Senator Kate Lundy launches a public discussion on high speed broadband

Illustrating one of the ways in which parliamentarians are now actively engaging the public online, Senator Kate Lundy has posted in her blog about a series of online 'Public Spheres' she will be hosting to,

facilitate regular topics of interest to both the general public and to the government.
Discussed in her post, Public Sphere #1 - High Bandwidth for Australia, this type of online initiative provides a significant opportunity for broad participation from the Australian public on high interest topics.

This approach to public engagement is critical for the future of democratic governance in Australia. My thoughts on the topic are well stated in the following quote from a post by Matt Crozier of Bang The Table, Opportunity and Need,
The ways in which government have traditionally engaged, by hosing [sic] events that require attendance, by asking for submissions or by market research cannot engage most of these people [CT: The broader community] because there are barriers to participation. It is difficult to participate in a meeting if you are not confident and articulate or if someone who is more so is hogging the floor. Many people don't feel comfortable writing submissions, either that or they can't be bothered. Market researchers get hung up on by busy people so their sample (no matter how demographically representative) is always self selecting and biased towards more activist groups in the community.

The great thing about online engagement (as a compliment [sic] to these other techniques) is that it breaks down these barriers. People can get involved easily and at a time and place of their own choosing. My faith in the rest of the community has grown as we have watched them engage on all sorts of issues. We have councils talking about their management plans getting 400 people visiting, looking at the plan and occasionally commenting when previously there were meetings to which nobody turned up. We have raging debates about heritage issues, transport and anything involving pets. The minorities are there too, sometimes noisy, still trying to dominate the debate and very welcome but more and more people are joining in, visiting and having a say. Why? Because it's easy and they are interested. Its all very gratifying and will lead inexorably to greater community ownership of decisions and better more enduring results.

Read full post...

New Zealand government releases guidelines for online participation and blog case studies

Following the examples of the US, UK, Australia and other countries, New Zealand has released principles for interaction with social media.

New Zealand has also gone a step further and released a guide to social media monitoring, to support government agencies in listening to the many conversations citizens are holding online and engaging in online conversations with citizens.

Also available are a set of case studies on how the New Zealand government has used blogs to constructively educate and engage citizens, although you must be a registered participant in the E-Initiatives wiki to view these case studies.

Read full post...

Reaching fragmenting audiences and maximising online engagement

At about the time this post will appear on my blog I'll be speaking at the Hitwise/Australian Marketing Institute breakfast in Canberra on a topic related to Maximising engagement online whilst reducing costs.

My presentation will explore ways of identifying where audiences are going online to help organisations form appropriate strategies to target them with messages or for engagement.

This is an increasing issue for all communicators. Effectively media has fragmented, with tens of different media channels from traditional TV, newspapers and radio to a plethora of new channels such as Pay TV, console games, PC games, mobile devices and millions of websites.

Communicators have chosen several different paths to addressing this fragmentation challenge.

The first approach is the 'ostrich' - ignore all the new channels and focus on the 'traditional' mass media. This strategy continues to work - particularly for older demographics - although advertisers are paying more and more for smaller and smaller audiences.

The second is the 'spend more' approach - throw more dollars into communication in order to increase reach and frequency across different media channels. Unfortunately this also suffers from the cost curve - more money buys less media each year.

The third is the 'shout louder' approach - start spending on new media channels, but do so only to send out messages rather than encouraging conversations. Unfortunately this approach is often counter-productive. Just like shouting at someone who does not speak English, it neither improves message cut-through nor demonstrates respect for the medium or audience.

The final approach I'll discuss I call 'go with the flow'. It involves finding out where your key audiences choose to gather and then respectfully engaging them in appropriate ways. This approach requires more upfront planning and strategising than the other approaches (which may be why fewer organisations employ it), however it reaps much larger long-term benefits. Rather than simply serving as an advertising tactic it serves to create a communications and engagement platform through which organisations can interact with their key audiences on an ongoing basis.

There's no secret as to which approach I prefer as a communicator.

Read full post...

Wednesday, April 29, 2009

Free courseware for social media courses - beginning with 'Managing social media PR crisis communications'

Noted Australian social media expert, Laurel Papworth, is releasing a range of courseware to support people running social media courses under a Creative Commons License, allowing reuse for non-commercial or commercial purposes.

Representing a selection of the material Laurel has created over the last five years, this courseware provides individuals and organisations with materials useful in training staff to support social media initiatives.

The first courseware, Social Media PR Crisis Communications is now available for download. Physical colour versions can be published on demand for a small fee via Lulu.

Terms of use and information on further releases is available on Laurel's blog.

Laurel has also launched a Social Media Forum to support conversations around Social Media.

Read full post...

Tuesday, April 28, 2009

Excellence in e-Government Award finalists announced

The Department of Finance has announced the ten finalists for the 2009 Excellence on e-Government Award (e-Award).

Having followed this award for three years, I believe that this is the best set of finalists I've seen to-date and represents the gradual maturing of Australian Government online initiatives.

I've linked to more information on each of the finalists below to make it easier to locate and review the various initiatives.


Read full post...

Friday, April 24, 2009

If this type of collaboration is possible, think what is possible for government online

As reported in Beth's Blog: How Nonprofits Can Use Social Media, the Youtube Symphony Orchestra recently performed at Carnegie Hall.

Per the post, How Do You Get To Carnegie Hall? Upload Upload Upload, the orchestra included over 90 musicians located in over 30 countries and while auditioned by professional musicians, the final players were selected by crowdsourcing.

If it is possible to bring together a symphony orchestra, and have it play a mash-up symphony online (and then together in Carnegie Hall), think of the music government agencies could make by collaborating online with each other, with other organisations and with the public.

Learn more about the symphony here.

And read about how new media is changing the entire media mix, from the perspective of the music industry in this ebook, Orchestras and New Media (PDF).

Read full post...

Thursday, April 23, 2009

Do you walk the talk?

I have been having a few conversations over the last two days with a variety of web managers regarding the level of commitment by their organisations to their online channel.

The response has been mixed. Some have a great deal of support and resourcing, others have interest but no resourcing and others have neither interest nor support.

One of the differentiators appears to be the level and range of online activity by the web managers themselves. Those that model the behaviour that they want their organisation to exhibit appear to be more effective at achieving their goals, obtaining the resources and support they need.

In other words, they are walking the talk.

This is not a new or radical approach. When teaching children it is important to model the behaviours you wish them to emulate. Equally in workplaces executives are expected to model the conduct and attitudes that staff are expected to follow.

When executives model poor behaviours it is more likely that staff will similarly behave inappropriately as, by example, the executives have given them a license to do so.

My questions to you are:
Do you use the tools and mediums you wish your organisation to adopt?
And have you worked to encourage senior executives and your Minister's office to model use of the online channel that you wish staff to emulate?

Read full post...

Wednesday, April 22, 2009

Do Australian governments agencies need to appoint Social Media / New Media Directors?

A rising trend in overseas governments is to appoint people specifically into a role such as New Media Director with a responsibility for developing guiding an agency or department's online participation initiatives.

In the US Federal Government this type of role is becoming so important that it is becoming a political appointment (as are the various Secretaries, CTO and CIO positions) rather than simply a bureaucratic hire.

To my knowledge there are few if any Online Media, New Media or Social Media Director or SES role across the Australian Public Service and a search of APSjobs resulted in zero results for all three terms.

I am interested in your views;

Do Australian government agencies need to begin formalising their commitment to new media channels by hiring appropriately qualified individuals as their New Media or Social Media Directors?

Is the talent pool in Australia deep enough to support this?

Should we keep the role buried in another area, such as the Online Services or Online Communications Team or within a Media or other Customer Communications group?

Should the Australian government engage with new media channels at all?

Read full post...

Tuesday, April 21, 2009

The US air force embraces new media

The US Air Force is one of the most proactive users of new media amongst government organisations globally, seeing the internet as another channel for engaging potential recruits, the public and for conducting military operations.

The approach being taken by the US Air Force, and increasingly by other US government agencies, is that all of their staff are public relations spokespeople and if properly equipped will support their agencies in engaging the public online.

The US Air Force regard this spokesperson role as so important to their future operations that they've produced a video and book emphasising to their staff how critical is it for airmen to participate online in blogs and forums, and setting out the guidelines for how they may do so in an appropriate manner.

This approach to engagement is discussed in a post in the Local Government Engagement Online Research Blog entitled Great Video & eBook of the U.S. Air Force using New/Social Media, which considers the Air Force's initiatives as,

truly an inspiring example of how we could use new/social media when we start using these tools with our head and heart rather than using policies or rules and regulations as our starting point. For me, new/social media can only be successful when it has or creates and invigorates meaning in our lives and to the lives of people who use them. And most important of all, the value of social media lies in the people, not the technology. Then the connections made and communities created will then generate greater services and value than we could ever think of.

The video below was originally developed for Air Force personnel to encourage them to use new media to 'win the information war' by providing positive messages about the Air Force to counter negative messages distributed online by enemies of the United States.



And the ebook developed by the US Air Force is available online as New Media and the Air Force (PDF).

Given the political sensitivity and national security implications of defense forces, if the US Air Force's acting director of public affairs, Colonel Michael G. Caldwell (also a blogger at From an Air Force Colonel), is prepared to state publicly that "We want 330,000 people to be in Public Affairs," (reported in the WebInkNow post The U.S. Air Force and social media: A discussion with Colonel Michael Caldwell), what is stopping any government agency with less political or secrecy sensitivities from engaging at least as actively as the US Air Force?

Read full post...

Monday, April 20, 2009

See you at the Managing Your Online Content conference in Sydney this week

I'll be speaking at the Managing Your Online Content conference from Ark group in Sydney this Wednesday on the topic of Aligning your web content strategy with organisational objectives.

I'll be making an effort to log the conference online, either via Twitter (#MYOCG09) or via a liveblog on this blog, if I have access to wi-fi at the venue.

If you're attending, come and say hello to me at some point.

Read full post...

How much time should it take government agencies to participate in online social media?

While the timeframes for developing and distributing publications, media releases, and even website news items is extremely well understood by government departments, often there is a much lower understanding of the level of effort (in time) required to engage communities online via different channels.

Fortunately there are now several guides available to provide insight into the timeframes required and therefore the resourcing a government department may have to allocate to do justice to online participation.

The chart below is from the Museum 2.0 blog post, How Much Time Does Web 2.0 Take?

It demonstrates how much effort out a a week different types of engagement legitimately take - from a Twitter stream (under an hour per week) up to a running a community (over 10 hours per week). Of course if you are doing multiple activities along the line there are some efficiencies - by automatically posting new blog notices to Twitter and a community and by reflecting themes and materials across channels.

Another chart is from Beth's Blog: How Nonprofits can use Social Media, in the post How Much Time Does It Take To Do Social Media?. This discusses online participation by level - from listening (5 hrs/week) through participating (8 hrs/week) up to community building and social networking (20 hrs/week).


My own experience is that I spend around 4-5 hours per week maintaining a (mostly) daily blog - of course as it's my personal blog I do not have to go through multiple approval levels and the level of comments is reasonably low which reduces the amount of screening time (though I'd appreciate more comments).

If your agency is participating online, what has been your experience of managing these channels?

And do you feel that your time is well spent?

Read full post...

Thursday, April 16, 2009

Digital etiquette - are government agencies adequately prepared to engage appropriately online?

Etiquette is important in every form of social engagement. When Australians meet others for the first time we exchange names, shake hands and make light conversation before getting down to the main topic of conversation.

Other cultures have different social etiquette. Many hug or kiss cheeks on first meeting, exchange business cards (sometimes with two hands), meet over a meal or at drinks and talk about families and personal interests, even exchanging small gifts, before discussing business.

Likewise for any individual or organisation engaging online it is important to understand the appropriate digital etiquette or netiquette for the online world - and for the specific medium in use.

I've learnt netiquette over the last 15 years by participating and running forums, blogs, twitter streams, newsgroups, email newsletters, IRC and social networks. However many other public servants, while they may have browsed the internet for years, may not have the same experience with human interactions online.

As government moves to use the internet for more conversations it worries me that one of the risks that may not be well understood or managed is the experience and capability of the public servants assigned to moderate or participate online to employ appropriate etiquette for the situation. They simply, through no fault of their own, may not have the level of understanding of netiquette they need to avoid an online misstep.

This was summed up for me in an article published by a group of teenagers as part of the Digiteens 2008 project on Digital Etiquette, expressing how they saw adults engaging with others online,

Let's face it. Most adults do not know how to use the internet correctly. Most of the adults that I observed do not know how to navigate through the internet without running into some sort of problem. In my opinion, adults that do not know how to use the internet are just as bad as children that do not know how to use the internet. Most of the time, when children and teenagers do not know how to use the internet, they tend to participate in very bad behavior on the internet. They post bad pictures, start gossip about other people, or get involved with relationships. I have noticed that some adults think that just because they are older, they are immune to that same bad behavior on the internet. The truth is they act just as bad. Whether adults realize it or not, they are just as bad as kids on the computer. The phrase, "You are acting like a two-year old" comes into play here. To all adults, lead by example. Help your kids know how to act on the internet by knowing how to act on the internet yourself.


So how can agencies minimise the risk of a netiquette gaff damaging their online reputation or creating an unwanted incident?

Firstly agencies can look for courses teaching netiquette for their key staff. However these are currently few and far between. In fact the topic may be a lucrative training market in coming years, similar to the importance placed on media training or teaching people how to write briefs and media releases.

Next there are books and websites on the topic of netiquette. However they may provide contradictory information or only cover one medium or country. Likewise it can be hard to establish which are authoritative or simply opinion.

Employing intermediaries to engage on government's behalf is also a possibility, though not always a good one. While an external organisation can provide effective moderation of a forum, it can harder for them to speak with your voice authentically. One of the key rules for blogging is to 'be real', so outsourcing your blog to an agency is itself poor digital etiquette and runs the risk of leading to a backlash.

Learning by doing is always an option. There are plenty of online conversations going on that can be watched and participated in to learn the ropes. After all this is how many of us learn - through trial and error - to get on with our classmates at school and workmates in the office.

Agencies can also attempt to hire experts as staff - although there are few in this space, particularly in Australia.

Finally agencies can draw from their internal expertise. Most agencies will have at least a couple of staff who are experienced bloggers, forum participants or moderators. These individuals can be advisors or play an active role in supporting the agency's engagement online.

So is your agency 'netiquette-ready' to engage actively online?

If not, what strategies are you employing to become netiquette-ready?

Read full post...

Wednesday, April 15, 2009

Why Government should engage their community online

Crispin has published a post, Why (Government) Organisations Should be Engaging their Community Online, over at his Online Community Engagement blog providing eleven reasons why government should be engaging its community online.

This is a nice piece and I thought I might add a few more that spring to my mind.

Global reach
There are many Australians overseas at any point in time who cannot easily take part in a locally held event. Online provides a cost-effective way to allow these people to have their say.

Private yet controllable
The internet both allows people to protect their privacy and allows governments, via moderation principles, to manage the tone of a discussion and maintain order. For governments who require a certain level of decorum but equally are required to protect the privacy of citizens, internet engagement tools provide a nice balance, when properly implemented.

Supports diversity
When properly designed and managed, the internet can supports engagement with hundreds of thousands of Australians with physical or mental disabilities who may not be able to hear, see or attend other types of engagements. While we can rely on able-bodied representatives, sometimes government is better served by engaging directly with the people impacted by policies.

Speed to market
Online engagement can be set up extremely quickly, drawing on pre-existing online tools. This makes it a very rapid way to get feedback and start conversations during fast-changing situations.

Early warning and resolution
Online communities can provide early warning of building media events. Often the original issue can be identified and addressed before it becomes a more significant - and often over-exaggerated or misreported - story in the mass media.

Keeping it real
Many government departments operate as faceless bureaucracies, where people often feel alienated, disenfranchised or disengaged due to the lack of a human face. Online engagement allows a government department to provide its customers and clients with a face and demonstrate that staff are human beings who care about their customers and work. This genuineness is critical for building human relationships and provides a basis for productive working arrangements.

Read full post...

Tuesday, April 14, 2009

Crowdsourcing government policy and service delivery improvements

Are many heads better than one (or a few)?

In the past the answer was often no, because the mechanisms used to collect, collate, rate and assess the suggestions and recommendations of hundred, thousands or millions of people were cumbersome and time-consuming.

In fact whilst our society was originally built on the democratic principle of crowdsourcing (where we ask what everyone thinks then pick the most popular candidate or solution), except in very small communities it has become impossible to place more than a few major issues or decisions in front of the population for comment.

However the internet has begun empowering organisations to consult their customers and government their citizens in more rapid and effective methods.

These tools, often termed 'ideas markets' allow large groups of people to comment on proposals or suggest ideas very rapidly (matching similar ideas to reduce duplication). They also allow these groups to prioritise these suggestions by voting them up or down and adding further comments.

Dell launched such a site in 2007 named IdeaStorm to source product improvement ideas from its millions of customers. IdeaStorm now provides more than 60% of new product ideas and improvements for Dell, helping to turn around the company's declining market share and adding several major new products to the company's line-up.

In fact Dell was so impressed that it used the same concept a second time, opening a similar site named IdeaStorm for Healthcare and Life Sciences, an online community for collecting ideas on how to improve health care with IT solutions.

Other companies have used similar sites to listen and better understand their customers and prioritise suggestions. This includes organisations as diverse as Starbucks, Sun, Nokia, Sony and Random House.

It also includes the US's President Obama, whose Change.gov site ran an ideas market termed the Citizen's briefing book before his inauguration to collect and prioritise suggestions for the top issues he should focus on once he took office. Over 70,000 people participated, providing tens of thousands of ideas, prioritised by over half a million votes.

President Obama repeated this experiment with his recent virtual Town Hall Meeting, allowing citizens to suggest questions for him to answer. It drew over 92,000 participants who asked over 103,000 questions and cast 1.7 million votes, using freely available software from Google.

It is now inexpensive and fast to establish an ideas market. Little IT involvement is necessary as many do not require internal IT resources (servers and network) and most support moderation and other controls to prevent inappropriate suggestions or comments. Commercial out-of-the-box solutions include Google Moderator (used by the US President) to UserVoice, Get Satisfaction, IdeaScale and Salesforce Ideas (used by Dell)

Just like other suggestions processes ideas markets can be non-binding. Dell doesn't implement all the ideas it received - and uses the opportunity to explain why it cannot implement some suggestions.

President Obama only directly answered the questions he and his advisors chose to answer, but used the other 103,000 to improve their understanding of public concerns. I also expect they will answer a number of further questions through their actions over the next twelve months.

So could we use this process right now for Australian government?

Frankly I don't see why not.

Our citizens are some of the most highly educated in the world. We already ask them to engage in many ways, from providing their stories on road safety, to submitting questions to Ministers, to participating in community cabinets or expressing their views via consultation submissions or, recently, via online blogs (such as by the DBCDE).

Into the future I expect to see Australian governments provide even more opportunities for citizens to engage and contribute with even lower barriers to entry. This also means increasing workloads for public servants, who need to collate and prioritise the responses received.

So why not build in the mechanisms for citizens to collate and prioritise suggestions themselves, improving consultation outcomes while reducing government costs?

It is a win-win scenario here, as it is overseas.

Read full post...

Thursday, April 09, 2009

Challenges for gov 2.0 in the US - how many are mirrored in Australian government?

The Register has published an article, Google force feeds Web 2.0 to US gov, providing some key insights into challenges the US government is facing in implementing government 2.0 (or egovernment) initiatives - largely due to embedded policies and processes within legislation and the bureaucracy.

Some of these issues, and potentially other issues that do not apply in the US, have not been resolved in Australia either - generally they require significant whole-of-government co-ordination, consideration and support from political levels to address and resolve.

I think that this is one of the remaining barriers to greater use of the online channel in Australian government. The risks of not engaging online, in many cases, outweigh the political and bureaucratic risks of engaging. No-one wants to get their hand caught in the fridge.

So my challenge to readers of my blog is - what are you doing to help resolve the issues around online participation in government?

If you're a public servant are you engaging with your peers and educating your colleagues?

If you're outside of government, are you providing the evidence and support your government customers need to help them overcome these issues?

Are you willing to take a leadership role in driving Australian government's online success - or are you waiting for others to take the lead, and any potential blame - on your behalf?

It's not simply about earning a pay packet, it's about supporting Australia's evolving democratic processes into the future.

Read full post...

Wednesday, April 08, 2009

How will a national broadband network help Australian government agencies?

Yesterday's announcement of the Australian Government's plans to build a national broadband network has created a huge amount of buzz online.

If you've not seen the news, yesterday morning the government announced that they have terminated the tender process due to cost concerns and shortcomings in all tender proposals. Instead the government will invest up to $43 billion over 8 years to build a national broadband network using fibre optic cables to 90% of homes and offices, offering 100Mbps broadband.

This technology is also future-proof. Using emerging technologies, fibre-optic cable can be upgraded further to Gigabyte speeds without significant additional investment and over time this is likely to get even faster.

So what will this mean for government departments?

There are many applications for a super-fast network - many of which are beginning to emerge in Japan (with 160Mbps broadband available) and South Korea (with 120Mbps broadband available and moving to Gb speeds).

These include telepresence, a step beyond video-conferencing which allows groups to work interactively together over extended periods despite being physically remote. Conferences could be held without people leaving their offices, both within Australia and internationally - saving vast amounts of money in travel and accommodation and generating environmental benefits as well as saving work hours.

This concept could be further extended to provide access to telepresence staff in government offices. Basically while every office would retain a base level of staffing for activities requiring live interactions, when one office is quiet and another busy the staff from one could be serving customers in the other, via teleprescence. This would dramatically improve staffing management, allowing every office to have the appropriate number of staff at all times. Potentially a core staff group could be available out of the current business hours government operates within, providing access to critical information and services anywhere in the country face-to-(virtual)face.

Equally government office staff could work more readily from their homes, holding conferences via telepresence where necessary and otherwise only commuting to their office for specific reasons, supporting greater diversity and workforce participation.

Medicine is another area that could be revolutionised. With high-speed broadband the ability to use telepresence to oversee and, coupled with robotic aids, to actually conduct operations becomes a possibility. This provides enormous flexibility for a national health system, allowing doctors to be located anywhere in the country (or even overseas) and still provide vital medical services at remote clinics across Australia. Termed telemedicine, this approach is increasingly being discussed and implemented overseas.

Also in the medical sphere, anyone who requires ongoing medical monitoring could be monitored remotely using their broadband connection. This would significantly reduce demand on hospital beds and allow many people to recover at home without sacrificing quality of care. Of course there would need to be a balance between the speed of access to medical personnel in emergencies, however ongoing monitoring would provide early warnings of medical issues and provide greater flexibility to respond appropriately.

Education is another service that benefits from fast broadband services such as telepresence and the ability to stream video and audio in real-time. Experienced teachers could teach classes anywhere across Australia, and students, also spread across the country, could interact in real-time - supporting home schooling, subjects with fewer students and better use of good teachers.

Infrastructure management also benefits from faster and more reliable internet speeds. Every piece of infrastructure in the country, roads, bridges, tunnels, dams, power plants and more can be monitored remotely. This would help identify issues before they become life-threatening and allow governments to pre-emptively address failing infrastructure. This type of technology is already in use in some international engineering projects, monitoring bridges and dams for stability and reporting back to central offices using the internet.

In the service provision sphere, all the services currently provided by government online or by phone could be provided in a far more interactive and engaging way. Full-motion video could provide walkthroughs on how to use services, and video-based help would be available. This would encourage increasing take-up, particularly as phone services gets integrated into online, meaning that people could easily start a telephone call then, using a video and internet-capable phone, directly receive the forms they need and be supported through an online transaction while continuing to speak with the government customer service operator.

These are only a sample of some of the opportunities for government to provide more cost-effective and convenient services using real high-speed broadband. Many others already exist and are being rolled out elsewhere in the world and more wait to be discovered.

Of course government will need to be more open, flexible and innovative in its thinking around the online channel. There will be the need to rethink the entire approach to many services.

However I believe that if the Australian government is capable of rolling out a real national broadband network it is also capable of developing innovative and effective services for citizens and business to run across it.

Read full post...

Tuesday, April 07, 2009

Getting started with Twitter in Australian government

Twitter has emerged as a significant channel for breaking news, announcement and discussions on political, social, environmental and commercial topics.

Over the last three years the service has grown to over 25 million users globally, including many senior business, political and entertainment figures. In fact it's been the fastest growing online channel, with over 750% growth through 2008.

Australians are major users of the service, with Neilsen estimating that there were 149,000 Australian Twitter users in January 2009.

So with 150,000 Australian Twitter users, how many Australian government agencies are using the service?

Well there are three councils, Wyong, Mosman and the City of Sydney, and the Training.gov.au project from DEEWR has an account.

Both the Prime Minister and Leader of the Opposition are using Twitter, as are The Greens and a few other politicians at Federal and State level.

This compares to over 90 UK councils using Twitter, plus many national government agencies and 10 Downing Street. In the US, well lets just say they're now a major user of the service, at both agency and political levels.

Below I hope to explain a little more about why and how government agencies can use Twitter.

What is Twitter
Twitter allows people to send 140 character messages ('tweets')to others around the world from their computers or mobile devices on a near-instant basis. If you think of the success of SMS on mobile phones, Twitter has extended this onto the internet.

After registering for Twitter you can choose to follow others to see their tweets and others can choose to follow you. You can send direct tweets to people following you, which are only visible to the recipient, but most tweets are visible to the public.

It is also possible to 'protect' your tweets which means that your tweets are hidden to anyone other than those you authorise to see them.

Tweets can contain links to websites, photos, videos or audio which can provide more information on any topic.

Using someone's Twitter name, starting with an '@' symbol (such as @CraigThomler) in a tweet makes it show up as a reply.

It is also possible to 'retweet' messages from others, and courtesy is that the name of the original message sender is included with 'RT' before their @name.

Using a hash symbol '#' before a word is used to designate a particular subject as a 'hashtag', for instance #BCC2 was used as the hashtag for the recent Canberra BarCamp. This is useful for grouping tweets on a given subject to make them easier to find later.

What can Twitter be used for?

  • Listening
    Firstly, with 150,000 Australians using Twitter there are a lot of conversations occurring. It's possible to track mentions of topics of interest to you in almost real-time using Twitter search tools, such as TweetGrid. This makes it possible for a government agency to keep on top of what people are saying about them and potentially identify emerging trends before the media picks them up.

    It also allows government a means to gather a feel for public sentiment on various policy-related topics and, finally, is a great way to experience and even ask questions at conferences that you are unable to attend.
  • Talking
    Twitter is a fast and low overhead way to distribute information, making it ideal for getting emergency and other types of announcements out very quickly.

    By linking to web pages with more information it becomes an effective way to send out disaster messages. Of course Twitter won't reach everyone, but people pass on the message, retweeting and speaking to others. Media outlets also monitor Twitter for breaking news.

    Twitter has already had an important role in a number of disasters, such as the Victorian bushfires, Hurricane Katrina, Mumbai attack and Sichuan earthquake and has the attention of disaster experts (here is a video featuring the Mayor of San Francisco and a found of Twitter discussing Twitter's uses in emergencies).

    Twitter also can (and is) used for traffic announcements, media notifications, new developments and basically any other form of outbound communication, to help spread information more rapidly in a targeted way.
  • Conversing
    Twitter is also useful as a conversational medium. While messages are very short, conversations occur all the time across a number of topics. People ask for support, information and share experiences all the time.

    Telstra, along with a number of international companies, uses Twitter as part of their customer support framework, listening for mentions of their name and then potentially sending tweets addressing questions or issues.

    It can also be used for asking what people think of a particular service, although this use is still limited to services that are appropriate to an online audience.
Starting out on Twitter
There's some simple steps to getting started
  • Personally set up an account and try out Twitter
    This will give you a personal feel for the service and how you might use it officially.

  • Build the business case
    Decide how you intend to use Twitter and why, explaining how the service will help you achieve your goals. While Twitter is free to use it does require a time commitment, so match your goals with appropriate resourcing.

  • Get the required approvals.
    Twitter could simply be a tool like your website, email or RSS for distributing your media releases - if so you might not require high-level sign-off to begin using the service for this purpose. if you're intending to respond to tweets, that becomes more of a public engagement issue and higher-level approval might be required.

  • Set up your account
    Setting up the account is simple, but you might want to spend some time thinking about the name you wish to use. Many names are already in use so you might need a few options in case your first choice is taken. You can set up your account as protected at first in case you do not want it visible yet.

  • Decorate your account
    Add a simply bio and customise the look to reflect the official status of the account. While Twitter supports limited customisation you can adjust colours and add a logo.

  • Get the word out
    This is best done initially online, via a website link 'Follow us on Twitter', via blogs, emails and tweets from staff members. This helps build an initial awareness of the service and potentially should happen before media releases in order to build a follower list.

  • Start tweeting
    Try and send out regular messages - potentially up to a few per day. This keeps the account active and, as people can view your history, allows them to see that you are active and the account isn't dead.

  • Monitor replies and conversations
    Keep an eye on the replies you get and any discussions that occur online out of your announcements. Even if you are not prepared to respond yet, knowing what people are saying will provide you with further announcement opportunities and builds a future case to engage in two-way conversation.
More information
Here's a great video explaining how Twitter works.

Read full post...

Monday, April 06, 2009

What's the government's role in improving access to information about government online?

I love the work that Matthew Landauer and a small group of non-partisan, patriotic Australians have done to set up OpenAustralia.

If you're not aware of the site, it's designed to make the discussions on parliamentary floors visible to the public in an easily accessible way.

The site also provides information on Members' interests (on the record) and with further development could also support parliamentarian voting records, track bills and their amendments (and who is proposing them) and more.

OpenAustralia is modeled on (and uses the open-source software developed for) a similar (not-for-profit) UK site, TheyWorkForYou. Further sites of the same type are appearing around the world and attracting significant audiences - demonstrating there is a public interest in political processes and activities by elected representatives.

My question is, should this type of site be developed by individuals in their spare time, or it is an area that the Australian government needs to invest in itself to support the democratic process?

Below is a presentation with more information on OpenAustralia.



And here is a video by the founder/developer of TheyWorkForYou.

Read full post...

Friday, April 03, 2009

Is Australian egovernment innovation on life support?

I've been reading a post by James Dellow at his Chieftech blog, Using Twitter as a benchmark for Australian local government use of social media.

He compared the 90 out of 468 (approx. 20%) UK councils using Twitter to the 3 out of 677 (less than 1%) Australian councils using the tool to engage online, asked the question,

If you work in local government in Australia I would love to know more about what’s stopping you from experimenting with social media and social computing.


Of course the UK isn't the only nation making extensive use of Twitter and other online tools to engage citizens. The US is on a similar path, with over 300+ US government agencies and politicans officially using the service.

Governments across Europe and Asia are also adopting this and other online tools in a strategic and integrated way.

If anyone has an answer to James' question, I'd like to read it as well.

Read full post...

Organising a Government 2.0 event in Canberra

Following on from the Canberra Barcamp last week, a subset of the organisers and a group of other volunteers are busy organising a government 2.0 event in Canberra.

The event, which is in initial planning stages, aims to bring together a group of government online professionals to share their experience and knowledge, building a reference group who can support each other in achieving their Department's egovernment goals.

While I am not expecting the event to be as large as the recent Government 2.0 Camp in Washington D.C., which had over 300 attendees and attracted a range of international visitors, I expect many of the most innovative egovernment professionals in Australia to attend and present.

You can find out more about the event, and be involved in the planning process at Gov2.0Canberra.

Read full post...

Wednesday, April 01, 2009

Google maps talk in Sydney by creator

Google maps were originally developed in Australia and one of the founders of the original company, Dr Lars Rasmussen, now a Google employee, is giving a talk at the Powerhouse museum, "From Australia to the World – The Rise & Rise of Google Maps" on 2 July.

It should be an interesting presentation both on how an Australian company 'made it' on the world stage (having to sell itself to a US company in the process) and on the importance of maps for visualising data.

Google maps have played a key role in informing and supporting people through a number of disasters (including Victorian bushfires) over the last several years - picking up the load where government provided services were not able to cope with peak traffic.

Note this isn't a criticism of government emergency services - it's a reflection on how public agencies rely on the private sector to support them, just as the government relies on traditional media to get disaster information out to the community rather than creating its own specific disaster TV channels, radio stations or newspapers.

Governments can use existing online services to support them in the same way - just as the Vic Premier's office relied on a free gadget creation tool, Facebook, Youtube and other free online services to communicate messages about the bushfires.

I think there is an ongoing need for increasing government collaboration with private services such as Google maps and other mapping services provided by companies such as Microsoft, OpenLayers and open street map.

Why should government provide a service where the private sector does it as well, if not better, than the public sector can?

Read full post...

Tuesday, March 31, 2009

BarCamp Canberra 2 outcomes

Last Saturday the second BarCamp Canberra was held, featuring 25 presentations on an assortment of online focused topics, both ICT and business related.

With roughly 75 attendees, including the first Member of Parliament to attend an Australian BarCamp, Senator Kate Lundy (who is also on Twitter as @katelundy), the themes for the day focused on developing the online channel in government and emergency management.

On the emergency front, Pamela Fox (mash-up queen) provided an excellent insider's view of how Google developed and managed the maps of Victorian bushfires, and also provided access to her whitepaper on how government could further assist the public by making mapping data available alongside emergency RSS feeds. Side benefits she highlighted included less load on government web servers, improving reliability in high usage periods, greater capacity for the public to make use of emergency information and lower-cost more efficient information distribution and discovery.

Tom Worthington's presentation on how to get bushfire emergency authorities to work together was also very insightful, providing an understanding of how far Australia is from a nationally consistent system (very useful for emergencies that cross state borders).

James Dellow provided an excellent view on the progress of egovernment (gov 2.0) in the UK, and his slides are available online.

The Twitter feed for the day was immensely popular, trending as the 3rd top discussion at times through the day. It can be viewed at #bcc2.

Some other posts about the day are visible at:
Tom Worthington's blog
Ruth Ellison's blog

A selection of photos from the day are visible here and here.

Read full post...

Social Media in Government conference outcomes

The US "Social Media for Government" conference was held in Washington, DC last week.

It appears to have discussed a large number of topics that would be of equal interest to public servants and officials here in Australia, so I've attached a few below....



Another presentation was on Measuring the impact of Social Media in Government, given by Ari Herzog and Andrew Krzmarzick, as embedded below.

Read full post...

Monday, March 30, 2009

Guest post: Supporting a major government project with social media tools

I am pleased to present this guest post from a colleague who has done a fantastic job of incorporating online tools into the government project management mix.

I feel that the work Nathanael Boehm and his team have been doing on the Training.gov.au project is an example of how social media can improve the ability of government to support consultation with stakeholders and customers and to deliver successful outcomes.

Guest post:
Nathanael Boehm is a web user interaction designer currently working for the Department of Education, Employment and Workplace Relations (DEEWR) on the Training.gov.au project. In addition to web design he is involved in the project and contract management, training and social media aspects of the project. In this guest blog post on eGovAU Nathanael talks about why the Training.gov.au team decided to use social media and how they did it.

The Vocational Education and Training sector in Australia is complex, with many stakeholders playing a role in delivering training information and industry regulation. Collectively they are known as the National Training System and the information infrastructure supporting this System is legislatively referred to as the National Training Information Service. This Service is currently provided by NTIS.gov.au, a website developed by the now decommissioned Australian National Training Authority.

In order to accommodate current policy, stakeholder expectations and user needs, Training.gov.au is being developed by the Department to replace NTIS. The new service is planned to be launched later this year.

The Training.gov.au project team was firmly committed to following a User-Centred Design (UCD) approach. Due to the complex nature of the National Training System, this meant coordinating input and expert opinions from thousands of organisations and key personnel.

The method for managing consultation had to take into account all of the dependencies and linkages between Registered Training Organisations (RTOs), Registering/Course Accreditation Bodies (RCABs), State Training Authorities (STAs), the Commonwealth, legislation, National Quality Council (NQC), Australian Quality Training Framework (AQTF), Industry Skills Councils (ISCs) and other players.

To solve this the centerpiece of the project team's thinking was the launch of the Training.gov.au Project Blog which to my knowledge was the first ongoing Australian Federal Government blog.

There wasn't much effort or cost involved, we had existing web hosting infrastructure in place and web skills in the team. Therefore, over a few weeks, the team combined a WordPress theme with static information about the project and launched the Training.gov.au Project Blog.

In the spirit of engagement we aim for a very personal style. Each blog post is attributed to a member of the team, not the team as a whole, with the main blog contributors being Jo, Marty, Jonathon and myself. We try to steer clear of government speak, jargon and acronyms as much as possible.

We're aiming for openness and transparency - people appreciate that they know what we're doing and where we're up to every step of the way. They also appreciate the insights into how the project is being conducted and it gives the Project team an opportunity to show both that we're working really, really hard and that we are talking to our stakeholders.

The blog has been well-received by our stakeholders and users. It allows us to broadcast useful information that would otherwise not be available through traditional channels, simply because we're not prepared to spam everyone involved with an email telling them how our training sessions last week went. But there's still value in that content and the blog allows us to leverage it.

The blog also provides a method for our stakeholders to respond. In addition to formal response mechanisms, like the interest registration form, they can easily post comments attached to blog posts. With Jo out in the field promoting the blog as part of her engagement activities the number of comments and visitors is rapidly increasing.

In addition to deployment of the blog we stepped up our external in-person on-site engagement activities - preceded by bringing on a dedicated stakeholder engagement officer. We have a Twitter account @TrainingGovAu, although that is a secondary channel. We're not really pushing it at this stage but we do use it to engage in the Twittersphere when needed and to provide an additional entry point to blog content.

In the last few weeks we've also started using DOPPLR to demonstrate how much on-site engagement we do around the country and to assist with coordination of travel with stakeholders. Although the incorporation of DOPPLR into our social media strategy is under evaluation, our goal is to let people more readily see when we will be in their region or city if they want to attend a system demonstration or training.

Yes it's hard work doing all this engagement - the easy option would be to lock ourselves up in a room for 12 months and just build the website. However that doesn't give the project team any satisfaction in our work or any assurance that we're going to deliver a solution our stakeholders will like or that people will want to use, in support of the policy and business objectives.

In summary, the project team cannot read our stakeholders' or users' minds. It is essential to the success of the Training.gov.au project that we engage and consult broadly. Online social media has been a fundamental component of achieving this by closing the gap between the project team and the people we're delivering for.

Read full post...

Friday, March 27, 2009

Information held by the Government is a national resource

Information held by the Government is a national resource and should be managed in the public interest. Access to government information increases public participation, and leads to increased scrutiny, discussion, comment and review of government activity.

It would be great to hear an Australian government make a statement like the above, acknowledging that much of the information collected by the government should be readily accessible.

Well in fact they have.

The quote above is from Senator the Hon Robert Faulkner in the FOI Reform - Companion Guide (available in PDF format only from this page).

The next step is to make information available in an appropriate format for easy reuse online, allowing it to recombined and used in innovative ways that add value and lead to new insights.

That's what the US government is planning to do.

Read full post...

What are the best blog platforms for Australian government departments?

If your Department or agency is considering getting started in blogging it's worth considering the platforms that others in government are using to meet their needs.

Looking across the Australian government, there are now at least several different platforms used to deliver successful blogs.

For example the ABS's Statistically speaking blog uses Blogger (as I do for my blog), a free service from Google, whereas DEEWR's Training.gov.au project blog, the Austrade blog, the Australian War Memorial's blog, the Victorian Public Service Continual Improvement Network and the Sydney Observatory blog use Wordpress, also available for free, or in a paid version.

A couple of others I can't determine the system used - if anyone can tell me which system their blogs are using I'd appreciate it (including Defence, DBCDE and Mosman Library).

Considering the platforms I can identify, there's some clear benefits for agencies and for their audiences,

  • The platforms are familiar - they are in common use across the internet (therefore offer familiar controls and functions)
  • They are simple for government business areas to set-up and operate with little or no ICT involvement required
  • They are hosted through third parties, rather than requiring government investments in infrastructure and bandwidth
  • They provide the capacity to plug in RSS, photos, videos, analytics and various other tools quickly and easily - again with little or no ICT overhead

  • They offer configurable moderation of comments
  • They support single or multiple-author capabilities


In my view these are all useful in getting government blogs up and running quickly with a minimum of cost or stress. They also allow the primary focus of blogging activity to be on managing content and responses rather than on managing technology and development.

If you are looking further afield at the options for blogs, Elance has published a good article covering some of the most common blogging platforms, appropriately titled The Best Technology Platforms for Bloggers.

Read full post...

US government opens social media flood gates - legal deal signed to use sites

The US government might have become one of the most active public administrations using blogging, Twitter, Facebook and other online 'social' mediums, but until now there have been legal issues over how and whether Federal agencies could legally use these tools.

However, after nine months of negotiations and discussion, the GSA has now signed an agreement with four video-sharing and social networking sites permitting their use by Federal authorities. Agreements with another two sites are in progress, and I am sure more will come.

Seventeen Federal Agencies have already signed, or are in the process of signing up via GSA's template, opening the floodgates to a significant leap in US government use of online channels.

Reported in Nextgov, GSA signs deals for agencies to use social networking sites, these agreements are a watershed for US public sector internet use.

The four sites with agreements, structured as Memorandums of Understanding, are Flickr, Vimeo, blip.tv and YouTube. GSA is negotiating with Facebook and MySpace.

Federal agencies are also beginning to create new roles to meet the President's new transparency directive and integrate use of online communications and engagement channels within their mix,

Most agencies will appoint directors of new media to determine how they can use social networking tools to meet mission goals and comply with President Obama's open government directive, said Sheila Campbell, team leader of Web best practices for the government portal USA.gov and co-chair of the Federal Web Managers Council.

The directive will instruct agencies to make their operations more transparent and to create a process that asks the public to submit opinions on policy issues and enable collaboration with organizations in the public and private sectors.

"Agencies that already have a business case to use these tools will have the legal footing to do so," Campbell said. Tools should be used strategically, she added, "not just for the sake of using them, but to accomplish agency missions."

Read full post...

Thursday, March 26, 2009

The Catch 22 of government online participation

Government often has a narrow path to walk when engaging online, some of the measures in place to protect the privacy and security of citizens and government officials can conflict with efforts to improve the transparency and openness of government processes.

Hence this article from the New York Times, Government 2.0 Meets Catch 22.

The article highlights some of the issues that US government officials must navigate and contend with when participating with online communities or even using the internet to research potential employees.

While the article doesn't present any real solutions for government, it does highlight that there can be the need for some government policies and legislation to be reconsidered to provide the appropriate balance between government's ability to engage online and to protect those it employs and serves.

Read full post...

Wednesday, March 25, 2009

Are you ready for Internet Explorer 8 and Safari 4? - Overview of the web browser market

Does your organisation keep an eye on current browser standards and adoption rates?

If not it's worth surveying the market a few times each year to ensure that your web standards continue to align with market trends.

Below is a quick whip around the market, looking at the main browsers in use today.

Internet Explorer
Microsoft recently released the final version of Internet Explorer 8, with the expected range of features as demonstrated during the public beta.

It is still early days for the browser, however based on past experience it will experience rapid early adoption up to around 10-15% of the market, primarily offsetting Internet Explorer 7 rather than other browsers, then more slowly grow towards a larger market share over several years.

Most of the initial adoption will be by households - government customers - meaning that it is important to track usage and determine when your agency will begin supporting the browser. Fortunately this is the most standards compliant Microsoft browser in recent years, simplifying the task of supporting it alongside other modern web browsers.

I expect to see limited effect on Internet Explorer 6, which now has negligible and continually declining market share anyway. By my website reporting under 5% of Australian web users now use IE6. Wikipedia articles indicate (drawing from various reports) a similar trend, with IE6 in February 2009 accounting for only 18.85% of the 68% of computers using IE - making its overall share around 12% internationally.

IE6 is also very much a 9-5 web browser, used primarily in government agencies and libraries, which are more resistant to rapid software upgrades due to their security frameworks. Once government agencies move away from IE6 due to Microsoft withdrawing support for the browser I expect it will largely disappear, removing the need for many code hacks and saving significant development costs for organisations.

Most larger private companies are happily using Internet Explorer 7 and while they are likely to adopt Internet Explorer 8 at some point, they are more likely to follow a wait and see approach to ensure the product is stable and secure before upgrading.

In overall terms, IE is at its lowest market share since 2004, with only around 68-74% of internet users now using the browser. I do not see IE8 reversing this decline to any measurable extent and I am willing to predict that we could see IE's share declining into the sub 66% range by the end of 2009.

This would still leave IE the dominant web browser overall, however Firefox may have close to equivalent share with IE7, making it just as important.


Safari
Apple is getting closer to launching Safari 4, with a public beta now available for both Mac and PC.

The new version appears from my testing to be less of a jump for coders (therefore has less of an impact on business management of websites), with Safari 4 appearing to largely extend the features of the already very standards compliant Safari 3.

As Safari is still primarily regarding as a browser for the Mac, I expect Safari 4 will experience a fairly rapid growth replacing Safari 3, but will have very limited impacts on browser shares across non-Apple platforms.

As Apple continues to grow, particularly in the mobile space, there will be some growth from the current 4-8% market share (depending whose reports you believe), however it would take inroads on the PC front to see this browser grow significantly into the double digits range.


Firefox
Firefox is continuing to pick up market share from Internet Explorer, now holding 18-22% of the market according to reports featured in Wikipedia.

The browser continues to be highly standards friendly and has a huge groundswell of support despite a few intermittent speed bugs in several recent releases.

I predict that Firefox will reach 25% market share by the end of 2009, which could take it almost to parity with IE7 use by that time.

Ignore Firefox at your peril.


Chrome
Despite being lightening fast in running web-based applications, Google's new Chrome browser does not appear to be gaining significant uptake.

It currently sits at slightly over 1% of the market by most measures and in my view it has failed to capture the popular imagination.

I've spoken to a number of people who've said that Chrome just doesn't look familiar enough as a web browser, indicating to me that aesthetics may be more important than its super fast javascript engine.

Given that Google introduced this browser to encourage others to improve the speed of their engines (in order to run Google web applications faster and cut down speed differences with desktop applications), I don't think Google is worried about the take-up rate at this time.

The browser is on a rapid development curve, with around 30 incremental updates since release, but still doesn't support some key web features and doesn't render all sites correctly (I have troubles with managing my blog with it - ironic given I use a Google blog tool).

I expect that when (if) Google really wants to push adoption it will engage its marketing muscle to do so, then we might see rapid take-up, however this will most likely occur at the expense of Firefox and Opera before it impacts on IE.


Opera
I am beginning to feel that Opera is the 'nice guy' of the browser industry. In other words, it will finish last.

While the browser has had significant success on non-Apple mobile platforms, its overall browser market share remains around 0.7% and has been stable for most of the last year.

For whatever reason Opera hasn't managed to convince users that it has a unique selling proposition and given the competition across the browser market at present I don't see it coming up with anything new quickly enough to prevent others copying the feature and capitalising on the benefits.


What do I use?
Personally I use all of the browsers above, with Firefox my preferred browser for web surfing and Chrome for web-applications (such as Gmail and Google Docs). IE has a place as a secondary browser, but I rarely open Safari or Opera except when testing sites.

Read full post...

A method to measure the level of government 2.0 in a government site - egovernment index

Andrew Krzmarzick has posted an interesting article on his Generation Shift blog regarding a method to measure the level of government 2.0 services included in a government site.

Developed by the Brookings Institute, the approach involves scoring agencies against a set of criteria and tracking them over time. The Institute has analysed over 1,500 US state and federal government sites against the criteria, providing a large sample for comparison purposes.

The Brookings Institute has produced a report on the topic, State and Federal Electronic Government in the United States, 2008 (PDF).

It is a very interesting read and might provide a useful benchmarking tool for Australian government agencies to measure their own sites.

Read full post...

Tuesday, March 24, 2009

BarCamp Canberra next weekend - 28 March

In case you've not seen the buzz around mailing lists, the second Canberra BarCamp is on next weekend, 28 March, at the Australian National University.

What's a BarCamp?

Think of it as an impromptu conference featuring talented designers, developers and other online professionals. They gather to share their knowledge and expertise in a series of 20 minute presentations.

Anyone can present at the event on a topic of their choice.

It is a great opportunity to share experiences and network within the Canberra online community.

More details on the BarCamp concept is available from the official site.

Register at the official BarCamp Canberra site or at the Facebook group.

Podcasts of previous presentations are also available online at http://barcampcanberra.org/blog/podcasts/

Read full post...

Bookmark and Share