Sunday, November 16, 2008

US President releases first weekly youtube address

One of the promises Barack Obama made in the US was to release his weekly address to the nation via Youtube.

This signaled how serious he was about transparent and open government, and flagged the incoming US government recognition of the power of Youtube's large and growing audience - which publishes almost 10,000 hours of content per day (per Michael Welsch's Anthropological Introduction to Youtube).

Obama's first weekly address is now available online and demonstrates how polished his staff have become in the use of Youtube.

I hope we'll see a similar use in Australia of the KevinPM website, even going further to have the Prime Minister respond in a public questiontime to video questions posed by citizens - just as John Howard used his weekly radio talkback - but accessible to a broader audience.

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Friday, November 14, 2008

Governments leading and fostering change

President-elect Barack Obama built his campaign on change, and is demonstrating an ongoing commitment to this approach via the site Change.gov.

It's a great living case study on how a government can engage its citizens online in a constructive way.

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Thursday, November 13, 2008

The rise of the video republic

Paul Johnston, posting at TheConnectedRepublic, has brought to my attention the following video and report on the rise of the video republic.

This looks at how people - particularly young people - are using online video to express their views, share opinions and shape the world views of their generation.

It's a fascinating watch and read and raises the question, how should government be involved in this discussion?

Regardless of what public sector and political leaders decide, this communications channel is growing in strength and will have significant implications on how countries are governed and managed into the future.

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Internet a more important information medium than TV, radio or print

The World Internet project recently released its Australian report (PDF), providing a mid-2007 view on how Australians access and use the internet.

The report indicates that, at August 2007, 72 percent of Australians used the internet (increasing to 86% when considering those in full employment), and highlights known divides in usage based on income and residential location, it also provides an interesting view on which media are most important to Australians.

The study found that 68.5 percent of users regarded the internet as an 'important' or 'very important' source of information.

In comparison only 32.6 percent gave the same indication for television, 46.6 percent for newspapers and 45.9 percent for radio.

From the report,

The difference is even more marked when we look just at the ‘very important’ rating. The proportion of users rating the internet as ‘very important’ (36.6%) is more than double that for radio (14.5%), newspapers (13.8%) and more than four times the figure for television (8.5%).


41.3 percent of users thought that most information provided by newspapers was accurate, compared to 38.6 percent for online information and only 29.5 percent for television.

The report also provides some interesting patterns as to how people use the internet to source information - with it being a key channel when stories where breaking, raising the need for organisations to ensure that their websites are updated quickly and regularly during news events.

Finally the report indicated that over 30 percent of internet users believe that the internet can give citizens more say about what government does - however largely citizens were skeptical that public officials cared about what people said online, which showed some disillusionment at how effectively government has used the internet to consult citizens thus far.

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Wednesday, November 12, 2008

Prime Minister joins Twitter

Following in the footsteps of other world leaders, today Prime Minister Kevin Rudd launched an official presence on Twitter (at @KevinRuddPM).

For the unfamiliar, Twitter is a free 'micro-blogging' service which allows users to exchange short updates (up to 140 characters long), termed 'Tweets' in a way similar to SMS.

Unlike SMS, these updates are generally public (although private messages are possible). They are delivered via the internet to either the Twitter website or a separate client to a user's PC or mobile device. Any Twitter user simply clicks a 'follow' button to receive another user's public messages in their Twitter feed (becoming a 'follower').

Twitter has become an interesting social phenomenon, While many messages are simply status updates as to what person is doing at the time or a means of sharing interesting websites or online videos, others are used for exchanging information or as important alerts. One method growing in popularity is to use Twitter as a backchannel at events, to discuss the presentation and presenters. Other uses include distributing breaking news or emergency notices, providing customer support on products or even advertising jobs.

Considering how effectively SMS has been used in countries like The Phillipines to support the organisation of political rallies, it's no surprise that Twitter, with greater flexibility, has begun having an even greater influence.

Brack Obama used his Twitter channel to communicate his messages, attracting over 110,000 followers (John McCain only attracted 4,500 followers) according to Ariwriter.

Here's a video explaining more of the basics of Twitter.




If the PM is Twittering, should government agencies?

I'd advise extreme caution when considering Twittering officially in government. It is a narrow but deep channel which requires a serious commitment to be valuable.

As the tweets of users are not heard except by registered followers, if a particular user is silent for long periods, or blasts their followers with advertising, their followers will lose interest. Equally if treated as a monologue rather than as a social medium it's unlikely to be highly successful - although some news services (such as BBC World Service, CNN and News Corporation) as well as US Governors (who tweet their movements) have demonstrated that it can be effective for one-way information delivery.

Tweets remain 'on the record' - archived and findable online indefinitely, meaning that bloopers can be located by anyone looking up the person's Twitter account.

Public people and organisations should also be prepared to be watched and commented on, very often and very quickly, such as via blogs. The PM's Twitter presence has already been commented on in multiple places such as blogs, Welcome to Twitter, Prime Minister as well as traditional news media such as News Corporation and ZDNet.

Even name selection can be tricky - for example @10downingstreet is a spoof channel rather than the official Twitter account for 10 Downing Street.

Ultimately authenticity and listening and responding to other users is critical for most successful use of Twitter, which can be difficult for organisations with slow and complex approval processes for any public comments.


Some political Twitterers

Prime Minister Kevin Rudd - @KevinRuddPM
Opposition Leader Malcolm Turnbull - @TurnbullMalcolm

President-elect Barack Obama - @BarackObama
US Senator John Culberson - @JohnCulberson

UK Prime Minister's Office - @Downingstreet

Canadian party leaders:
Stephen Harper - @pmharper
Stéphane Dion - @LiberalTour
Jack Layton - @JackLayton

And I tweet as well - @CraigThomler

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Teaching public servants to blog

The British government is funding a campaign, CivicSurf to teach British local politicians how to blog.

It would also be useful to public servants in understanding and communicating the benefits of blogging (as well as how to become bloggers themselves).

Thanks to Stap isi for referring me to the site.

The campaign includes the website, a booklet (PDF) and a video viewable in two parts as below.

Part 1


Part 2

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The 2008 Australian Web Analytics survey is now open

If you're interested in web metrics, pop over and complete the 3rd annual Australian Web Analytics survey at Bienalto's website.

Respondents will receive a copy of the survey results, which should provide insights into how your organisation compares to others in their use and prioritisation of web analytics area.


The 2006 and 2007 survey results are also available from their site.

Some of Bienalto's key findings from the 2007 survey included...
89% of businesses actively measure website performance
77% of respondents were satisfied with web analytics data 75% of the time or more
Google Analytics was the most popular web analytics tool.
Learn more about and complete the Web Analytics survey

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Tuesday, November 11, 2008

Which comes first, egovernment Web 2.0 services or government cultural change?

A debate has been going on in Europe recently regarding which comes first - successful Web 2.0 egovernment, or citizen-centric and transparent government.

One argument goes that government must first undergo cultural change in order to deliver effective Web 2.0 services.

The other is that government will undergo cultural change through releasing Web 2.0 services.

I think there's a little truth in both approaches - a government firmly committed to opacity will not be interested in rolling out interactive, citizen-focused services. They are too threatening to the powers that be.

Whereas a government that is already down the road of transparency will be helped along it by hearing, listening to and responding to the wants and needs of its citizens, as delivered online via Web 2.0 services.

Below is a presentation that summed up the area neatly for me.

E Leaders Osimo
View SlideShare presentation or Upload your own. (tags: ps20)

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Is the future portals or mash-ups?

While many governments around the world pursue the 'one portal' approach, a few commentators are arguing for a different type of model - many correct doors rather than one big door.

This means reaching out to embed government content in the websites citizens choose to visit rather than simply attempting to encourage all web users to go to a single central portal for all government-related content.

This approach is described well in the Read Write Web article, E-Government Meets Web 2.0: Goodbye Portals, Hello Web Services, which states, in reference to the online channel that,

Gartner's conclusion is that governments "should make sure that their information, services and applications are accessible through a variety of different channels, some of which are not controlled or directly owned by government."


This is similar to how government agencies already distribute physical publications beyond their own shopfronts - into libraries, doctors' surgeries, lawyers' offices and into the shopfronts of other government agencies. It also reflects how government has a presence at various community and commercial shows, festivals and other events.

In both these cases government reaches out into other organisations' venues in order to better reach citizens in the places they frequent.

I'm a proponent of this 'any door' approach being extended online. As an egovernment practitioner I do not necessarily care how people get to the information and services my agency provides online, provided that they get to them.

This means I am a supporter of central portals as an avenue outside my agency's own website to reach our customers. It also means I am a fan of greater cross-agency collaboration on information provision, where agencies with similar audiences work together to provide government information to citizens.

Most importantly it means I am a supporter of rss, mash-ups and embedded web services - any technology that allows my agency to reach beyond the confines of its own website to reach our customers in whatever websites they choose to visit - commercial, public or citizen-run.

After all, with research indicating that government sites only make up about two percent of online visits by Australians, if I want to magnify the effectiveness of my agency's tools and information online, I need to increase their reach.

For example (hypothetically), if my agency produced a video relevant to the customers of any organisation involved in the family law system, it would be worth our while to look at how we could reach beyond our own website traffic to the traffic of other involved websites.

Using Youtube, we could generate a video that can be embedded into any site across the family law system, thereby potentially magnifying the reach of its content.

Assuming that my agency has 10 percent of the traffic to the family law system, this could, with the agreement and support of other organisations, result in up to a 10x boost in traffic to the video - all targeted at the appropriate audience.

If we also had the video included in the australia.gov.au portal this would lift usage further, but in a less targeted way, as the portal does not specifically target the same audience as we are attempting to reach.

The approach in this scenario applies for any type of government information distribution online. It also means that government needs to think more about how it provides information online, and how easy and attractive it is for other organisations to embed the information, not just link to it.

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Blogging catching on in the Australian public sector

I'm glad to see that blogging is beginning to become a more used tool within the Australian public sector, with the ABS launching Statistically Speaking, a blog for libraries in September, the Training.gov.au Project Blog having been running since June this year (with a Twitter feed since October at @TrainingGovAu) and Stap isi, a blog for local government, around since late August.

There are also a number of councillors blogging in the local government arena (list at Stapisi) - and as the site states, it's not a blog if comments are disabled (thanks Julie for the compliment of copying my design layout).

I have been told that there is also a state government blogger in WA, though have not yet tracked down their blog (can anyone help?) and the SA government won a Commendation for an internal blog in the recent Intranet Innovation Awards 2008.

If anyone is aware of other Australian government public sector blogs please let me know.

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Monday, November 10, 2008

Balancing customer, agency and political needs in an online world

Long-serving public servants are familiar with the challenge of balancing customer, agency and political wishes, with a clear understanding that the role of the public service is to implement the policies of the government of the day and not to be customer advocates or lobbyists.

In the commercial sector similar challenges are often faced between customer, management/board and shareholder interests, however often the choice of master to serve is less clear. Without customers a business fails, thereby failing to meet the goals of management or shareholders.

This influence doesn't exist in most of the public sector - citizens are not able to pick and choose their service provider, the government makes that decision for them, providing many services in a monopoly environment.

This monopolistic model has worked well for government over the last century, ensuring that the bulk of citizens have a consistent experience - whether by phone, print or face-to-face.

However the effectiveness of the monopolistic model doesn't fully hold in the online world. Suddenly governments are not the only organisations with universal reach, and suddenly citizens can create services that fill gaps left by government.

This has given rise to a multitude of sites where, for little or no cost, citizens are providing better and more cost-effective services than can the slow moving and cumbersome wheels of government.

These citizen-provided services are also totally citizen facing, without any need to answer to political masters, making them often better attuned to community needs.

How should government address the challenge of these 'competitors',
by crushing them out of existence (an easy task for legislators)?
by ignoring them (as often seems to currently be the case)?
or by embracing, supporting and encouraging them?

Personally I feel governments should embrace and support these 'competitors', helping them access government data in order to improve their offerings and aiding them in reaching broader audiences - even at the expense of the government's own sites.

Of course, this willingness to be transparent and collaborative doesn't occur over night - as discussed government agencies are not acclimatised to competition, and the skills of most agencies do not reflect the skills useful in a competitive environment.

However I hope that this changes over time and government begins to support and foster these competitors, learning from them how to better meet the needs of customers.

Here's a video about some of the work of these citizens in filling service gaps that government had not yet either seen a need for, or been funded to address.


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Saturday, November 08, 2008

Digital swarming - distributed collaboration and decision making

JD Stanley of Cisco has published a very interesting initial paper on 'digital swarming', an approach towards the use of collective intelligence to generate higher quality and faster decisions - with particular relevance to the public sector.

To quote,

Digital Swarming is about a digitally connected human and machine world. A world where dynamically forming, scaling, reconfiguring and disbanding collaborative communities swarm for a cause, learning from each other, lowering cost and cycle times, and producing outcomes and effects that are greater than an individual or small group could produce on its own.

I think this approach has huge relevance for the public sector, given the complex interrelated problems it faces where they relate to the economy, sustainability, education or public safety. The opportunity to accelerate public/private/people partnerships to achieve results is the effect we all are seeking. The Digital Swarming framework is meant to contribute to this goal.

He's looking for comments over in The Connected Republic

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Friday, November 07, 2008

Federal government to trial public consultation via Web 2.0 in 2009

Following up from AGIMO's 'consultation blog consultation', The Australia has reported that the Finance Minister has indicated that the Federal government will be trialling public consultation via Web 2.0 tools in 2009.

The article, Tanner eyes web 2.0 tools, begins the process of setting a direction for the Federal government, with Minister Tanner stating,

"The rise of internet-enabled peer production as a social force necessitates a rethink about how policy and politics is done in Australia," he said.

"In the longer term, governments will have to adapt to information's new online centre of gravity.

"This is not an undesirable thing; there are significant opportunities for government to use peer production to consult, develop policy and make closer connections with the citizens it serves."

I agree that it is not undesirable - in fact in my humble opinion it's a highly desirable approach, allowing more people to get involved with the decisions that affect their lives and helping educate people to the machinery of government.

Done well it may even help offset the people crisis the public service is facing, by encouraging people into the public sector.

I also believe that the government will be best served by drawing on the expertise of Australia's social media experts to achieve fast success.

Relying on traditional government communications and IT teams presents, in my view, a greater risk as they may not have all the relevant and necessary experience to effectively use social networking approaches in the online channel.

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Obama becomes the first internet President

With the conclusion of the US Presidential race, commentators are turning their attention to an analysis of how a relative newcomer could first defeat a more experienced contender for the Democratic nomination (Hillary Clinton), and then achieve a victory over an even more experienced Republican candidate (John McCain), albeit on the back of extremely low approval ratings for George Bush and some missteps by the Republican camp.

One of the key factors being identified, as was identified earlier in the campaign, was the polished use of the internet by Obama's team to build voter engagement and raise funds. Drawing on the experience of people such as one of the founders of Facebook, Obama was able to utilise online social networks to create the largest electoral machine in history.

For instance, as reported in Wired Magazine, Propelled by Internet, Barack Obama Wins Presidency,

Both Obama and Republican rival John McCain relied on the net to bolster their campaigns. But Obama's online success dwarfed his opponent's, and proved key to his winning the presidency. Volunteers used Obama's website to organize a thousand phone-banking events in the last week of the race -- and 150,000 other campaign-related events over the course of the campaign. Supporters created more than 35,000 groups clumped by affinities like geographical proximity and shared pop-cultural interests. By the end of the campaign, myBarackObama.com chalked up some 1.5 million accounts. And Obama raised a record-breaking $600 million in contributions from more than three million people, many of whom donated through the web.

The Australian also commented on this in Obama surfs the web to the White House, where it states,
"No one's going to say Obama won the election because of the internet but he wouldn't have been able to win without it," said Julie Germany, director of George Washington University's Institute for Politics Democracy & the Internet.

"From the very beginning the Obama campaign used the internet as a tool to organise all of its efforts online and offline," Ms Germany said. "It was like the central nervous system of the campaign."

This type of campaign is not limited to political ones - it could as easily be used to build a sustained movement on topical issues such as global warming.

I wonder when we will see these tools used in Australia to influence a political outcome - or when government will begin to use them to its benefit (maybe next year).

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US Navy CIO encourages and endorses use of Web 2.0 technologies

FCW.com has reported in, Navy encourages use of Web 2.0 tools, that the US Navy's CIO Robert Carey, the first government CIO to publish a public blog, has endorse the use of Web 2.0 tools to improve communication and collaboration.

Tools that include wikis, blogs and Web feeds will give warfighters seamless access to important information, Carey said.

“Web 2.0 tools are useful in a global enterprise, such as the Department of the Navy, as they enable widely dispersed commands and personnel to more effectively collaborate and share information,” he said.

In my humble opinion this approach applies equally well to any public sector organisation with multiple locations.

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Excellence in e-Government Awards: 2008 Finalist Case Studies released

AGIMO has released their annual publication detailing case studies of the Excellence in e-Government Awards winners and finalists for 2008.

The publication is available via the link above on the Department of Finance's website, with hard copies available from AGIMO (contact details in the site).

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Thursday, November 06, 2008

It's a small world - more active social networkers than most country populations

Social networking is still often considered a pastime of the young or frivolous, however, like other new technologies before it, the extent and rate of adoption of social media tools is phenomenal.

The 'Other' James Brown, an active UK eGovernment blogger, has published the following list of the top 13 countries by population, including active social networks alongside nations.

Two social networks fit into the list, with active user 'populations' far exceeding the populations of most nations.

Position Country/Site Size
1 People’s Republic of China 1,326,640,000
2 India 1,139,240,000
3 United States 305,405,000
4 MSN Messenger 240,000,000
5 Indonesia 228,412,000
6 Brazil 187,878,000
7 Pakistan 164,582,000
8 Bangladesh 158,665,000
9 Nigeria 148,093,000
10 Russia 141,900,000
11 Facebook 132,100,000
12 Japan 127,690,000
13 Mexico 106,682,000
     

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41 percent of UK internet users visited blogs in August

WebProNews has reported that based on comScore statistics, more than 14.5 million internet users visited blogs in August 2008, 41 percent of active internet users.

That's around 25 percent of the entire UK population.

"Blogs have become part of the essential fabric of the Internet today," said Herve Le Jouan, Managing Director, comScore Europe.

"They live and breathe in real-time, helping quench media consumers' thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that they're increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie."


comScore also reports that political blogs in the US have done well in the last year, with voters increasingly using this avenue to gain expert insights into the race for the White House.


Type rest of the post here

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Using egovernment to improve customer service

A useful article in MyCustomer.com outlines how egovernment has become a central plank in the UK government's drive to provide, Service, service, service: The new public sector mantra

The article looks at how the focus has shifted in the UK from the 2005 aim to get all services online to use the online medium positively to raise customer service outcomes.

"We have to accept that having all Government services online by [2005] is not as good as having better services online. The only reason we should be doing any of this is if we can deliver better services online."


That's an interesting thought when weighing up whether Australian government should be investing in placing more services online, or in improving the delivery of the services already available.

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Wednesday, November 05, 2008

US satisfaction with egovernment services rising

The US government has recorded the second consecutive increase in satisfaction, to an average 73.5 percent in the latest E-Government Satisfaction Index, part of the broader American Customer Satisfaction Index (private sector website satisfaction is at 80 percent).

As reported in CRM Buyer, 25 percent of sites achieved a rating over 80 percent.

The feature constituents were least satisfied with was navigation (37 percent were satisfied), whilst 96 percent were satisfied with search functionality.

Commentators are expecting the upward trend to continue as a result of the ongoing US financial crisis.

This upward trend will likely continue, Freed [Larry Freed, president and CEO of ForeSee Results] said, if for no other reason than current budgetary constraints. With the U.S. government now committed to a US$700 billion financial rescue plan, money will be tight in all other categories. "E-government can deliver a huge payback because it is so much more efficient," he observed.





Type rest of the post here

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Building a catalogue of Government 2.0 best practice

A public wiki has been created to capture examples of best practice Government 2.0 initiatives from around the world.

It's just starting out but already has some great examples of how different governments are using tools like blogs, wikis, video and social networks to achieve their objectives and better service customers.

If you have an example to share, or want to learn from the experiences of other egovernment practitioners, visit the site at Government 2.0 - Best Practices

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Should the government provide online services where competitive commercial sector services exist?

In the past it has been the practice for many governments around the world to avoid playing in the centre of commercial spaces, where competitively priced services are already provided by private businesses.

Government interventions in these markets are managed through legislation and direct intervention as a last resort (in cases of market failure) - as we are seeing in the current financial crisis in some countries.

The philosophy behind this approach is often that in markets where the private sector is willing to provide goods or services, competing on price, options and customer service, it is less likely that a government can add the same level of value.

Instead government concentrates on the 'margins' - situations where people are unable to afford or access the mainstream private sector services.

This, in essence, is how the public housing and unemployment benefits systems function. In both cases there are private sector options (private rentals/home purchase and jobs), while governments provide safety nets for citizens unable to access these alternatives.

Should government follow a similar approach online?

Looking at the online world, the costs and barriers to providing information and services have declined, broadening the range of services that may be offered by private enterprise.

Reflecting this, should governments follow the same philosophy of avoiding playing in commercial spaces, again only focusing on marginalised citizens?

Or should government provide public alternatives to existing commercial services?

This is a big - and highly political - question, which can be seen by the Commonwealth government's stance on internet filtering. While there are many commercial products available (from retailers, ISPs and online) including both charged and free services, the government is pursuing an approach of providing its own products, licensed from commercial providers, to ensure availability.

Similarly, should government provide 'web infrastructure' tools such as geospatial services, when large commercial organisations are already providing these services?

Geospatial services are a case in point.
We've seen the WA and QLD governments roll out their own public geospatial services specifically for their own state use, with the Commonwealth soon to follow suite at a national level via the AGOSP program.

These services provide similar functionality to both Microsoft and Google maps, and in fact Perth's public transit authority has its timetables available in a Google maps beta (but not in the state's own geospatial service).

Equally, for search, the Commonwealth government licenses the FunnelBack search technology, designed in Australia by the CSIRO, for use in Australia.gov.au and other sites (including the CSA website) rather than implementing Google's free service, as the US government has done.

In both these cases governments have followed a competitive tendering process to select the technology that best met their documented needs. The solutions are also under the control of Australian governments, rather than being owned and operated by foreign owned companies.

However, as demonstrated by Sensis this month, as reported in the SMH's article Sensis concedes defeat to Google, sometimes where the market is going is also important.

Sensis is discontinuing its Yellow Pages search and maps technologies. It will instead rely on Google to provide both services. As Google search was reportedly used by more than 7 million Australians per month, rather than the 184,000 who used Sensis's search engine there's clear commercial reasons why Sensis would want to stop sinking funds into trying to keep up with Google and instead leverage Google's audience.

Is this a valid choice for government?
Rather than custom developing or tendering for services that copy publicly available (and generally free) online services, should government agencies 'piggyback' instead?

This is a hard question to answer. Various Australian government agencies already piggyback on publicly available services - such as MySpace, SecondLife, Youtube and Google Maps.

On average Australian government websites get 25 percent of their traffic from Google search (based on Hitwise's statistics) - far outweighing the level of traffic from the central state or Commonwealth gateways.

On this basis, Australian government is already piggybacking on publicly available commercial services - and highly effectively.

However when introducing its own internet filters, customised geospatial services or search tools, Australian government is choosing to not piggyback - taking on the burden of building usage and investing in the ongoing development of new features to remain current with the commercial market.

I'm not about to venture an opinion on whether or not governments should follow this route, these decisions may be made for reasons of national security, flexibility or specific public needs.

However the options should be carefully considered by the initiators of these projects.

The decision to 'go it alone' needs to take into account the competitive landscape.

What alternative services are available for citizens - which do online audiences already prefer and why?
Why should citizens choose the government alternative and will the government's service deliver the outcomes citizens desire?
Is the government prepared to invest in continuous development? Or will the service fall behind commercial alternatives?

Without a full consideration of these factors, like Sensis's failed mapping and search service, these government offerings may not, in the longer-term, deliver the benefits desired.

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Victoria releases egovernment landscape scan

Last week Victoria released the full text of the Victorian State Government E-Government Landscape Scan, conducted in August this year.

The paper provides a review of the last six years of egovernment experience for the state, some of the challenges being faced in balancing the needs of citizens versus the needs of government and the different maturity levels of different agencies, with some key insights into how the state can improve performance into the future.

It's a great read for anyone involved in the egovernment area from state or federal levels.

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Friday, October 31, 2008

Australia training Bangladesh government on eGovernment IT management

It's good to see Australia being an international leader in the egovernment space.

As reported in the Daily Star's Technews, the ANU's National Centre for Information Systems Research (NCISR) completed training 99 Bangladeshi key decision makers and officers in the strategy and management skills necessary to improve the effective use of ICT in public sector organisations.

This ten-day training was part of the eGovernment capacity building project, initiated by the Australian National University (ANU) under the AusAID's Public Sector Linkages Program (PSLP).

It focuses on supporting countries (particularly in the Asia-Pacific region) in building their strategic and operational capacity in the eGovernment area.

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Thursday, October 30, 2008

Why do concerns about Flash persist?

For the last ten years I've been making use of Adobe Flash (formerly Macromedia Flash) within websites to provide rich content features and applications unattainable with HTML.

Unfortunately I still get asked the same questions about Flash, regarding accessibility, file size and how many users have the technology.

I'd like to put these to bed.

Flash is an accessible format (meets the W3C's requirements in the WCAG), usage is extremely high (over 95%) and file size for downloading is no longer an issue (Flash files are often smaller than equivalents, due to compression and effective streaming).

I've provided more detail in my full post below.

During the late 1990s and early 2000s there were valid concerns over how many people could access Flash files and whether their size would cause issues for dial-up users.

There were also accessibility concerns, which more often reflected the level of production values for Flash in Australia, rather than actual issues with the platform.

I've noticed that there are still many Flash 'doubters' about raising the same concerns as were raised ten years ago.

  • How many people have Flash on their computers?
  • Are the files too large for dial-up users?
  • Is it accessible?
Fortunately there are some easy ways to put these concerns to rest.

Penetration rate - how many people have Flash?
Adobe representatives I have heard speaking at events regularly state that Flash penetration is greater than 97% in the western world - including countries such as Australia.

Ironically PDF penetration (also an Adobe created format) is slightly lower than this - so on that basis it would be better to provide content in Flash format rather than PDF.

Taking Adobe's self-promotion with a grain of salt, it is easy for organisations to check Flash penetration for their own website audience using their web reporting tools. Where their reporting doesn't provide this statistic, free web reporting tools such as Google Analytics do and can be easily and rapidly added to a site (via a small code block).

For example, for my agency's website, for the last month, Google Analytics tells me that 98.27% of website visitors had Flash installed (and 95% of visitors had Flash 9.0+ or later). This is even higher than that claimed by Adobe, and makes me very comfortable in advocating Flash use within it.

File size versus connection speed
It's also possible via web reporting to track the connection speed of website visitors. This will verify what percentage use broadband versus dial-up, and indicates what percentage are more capable of receiving larger files (250kb+).

This can be useful when validating the use of Flash, which appears to be larger than HTML pages (though often is smaller). However be careful when simply relying on a high broadband penetration rate to validate the use of Flash.

Often Flash is faster than HTML for delivering similar dynamic content. This is because of two reasons, 
  • to achieve the same outcome with DHTML (Dynamic HTML) requires much larger files and,
  • because Flash is a compressed format designed to stream information over time - therefore the user doesn't have to wait for the entire file to download before they can view it (as they must with MS Word files).

Due to straming even large Flash files do not take long to start running on the user's system, meaning that the raw file size is less important.

A recent experience we've had in our agency was in considering file sizes for internal elearning modules. In comparing the same module as a Flash file and as a DHTML (Dynamic HTML) file our experience was that the DHTML file was up to 10x as large in size - making Flash a far better option for sites with lower bandwidths.

There are also techniques to reduce the impact on users with slow internet connections, such as detecting the connection speed and running video at lower resolution or asking dial-up users to choose whether they want to wait for a Flash version or see a basic text page.

Flash accessibility
The simple answer for accessibility is that Flash is fully compliant with the W3C and US Government's Section 508 accessibility requirements. The Flash format is accessible.

However when developing in Flash, as when developing in HTML or PDF, the accessibility of the final product depends on the skill and experience of the developers.

Provided that it is clear in the business specification that the product must comply with appropriate accessibility requirements, and that the business can provide necessary alt text, transcripts, metadata, navigation alternatives, subtitles and details for a HTML equivalent - as would be required to make a DVD accessible - the Flash application will meet accessibility standards.

However if the business stakeholders and developers do not quality check the work - whether Flash, HTML, or PDF - it can fail accessibility requirements.

So in short, don't point a finger at Flash technology for accessibility issues, look to the business owner and developers.

In summary
There are still many negative myths around about Adobe's Flash technology - I'm not sure why.

However they are largely mistaken. 

Flash is an extremely useful and versatile technology, with extremely high penetration and a very small footprint.

It is also fully accessible - provided your developers know how to use it effectively.

So if your agency is considering developing a multimedia application, a video (for online use) or another interactive tool, Flash is a format you should not discount quickly.

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Wednesday, October 29, 2008

Google improves Analytics

Google has released into beta a set of major improvements to Google Analytics that will make it an even more robust web metrics tool.

Including advanced data segmentation, data visualisation using 'motion charts', improved adsense integration, a more advanced administration console and an API for enterprise integration, this is the largest upgrade of Google Analytics for some time - however it could be some time before the features become available to all accounts.



I use Google Analytics to track traffic for this blog and as a secondary reporting system for our agency's websites.

In general I've found Analytics reports on around 65-75% of the traffic captured in our agency's web logs, but provides easier and more accurate geographical segmentation of traffic as well as better conversion tracking than can be achieved without extensive customisation of our weblog reports.

I also use Analytics to provide 'backstop' reporting to identify issues with our primary reporting (such as logs being corrupted or not transferred to the reporting system). This is very handy for providing evidence that it is a technical issue, rather than a decline in traffic, responsible for sudden changes in visits reported by a web log system.

If you've never investigated Google Analytics I'd recommend considering it in a secondary role to your main agency web reporting system.

For content external to agency hosted sites, such as MySpace, Facebook, WordPress, Yahoo Groups or Blogger hosted sites, Google Analytics could be considered as an option for a primary reporting system.

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Tuesday, October 28, 2008

Simple guide to understanding phishing

Like many organisations, my agency warns our customers about the threat of phishing - where criminals use emails and/or websites to attempt to dupe people into providing personal information or account information to a fake website.

Commoncraft has released a 'Plain English' video, which provides a visual way of communicating phishing to people and helping them understand the risks.

It's an approach that, by reducing the word count and adding visual and audio dimensions to the communication, can be much easier to absorb and understand.

Given that video is easy and cost-effective to deliver online - and that it is easy to include text equivalents for those unable or unwilling to view video - it is well worth considering this approach, when appropriate, to better inform customers.

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Monday, October 27, 2008

Twitter catching on in the public sector

While in Australia Malcolm Turnbull is the latest Australian parliamentarian to join Twitter (at http://twitter.com/TurnbullMalcolm), in the US the public sector is now applying the tool for everything from crime updates and traffic alerts to the daily schedules of US governors.

The US public sector is beginning to discover that Twitter and other microblogging services are useful tools in supporting crisis management and in distributing small chunks of information rapidly to diverse stakeholders in a targetted way.

As reported in the Govtech article, Twitter is a Continuity of Operations Tool, State Agency Discovers, the Washington State Department of Transport (WSDOT) is now using Twitter to aid the organisation to manage the impacts of major weather events.

"In an emergency, people will come to our Web site, [www.wsdot.wa.gov] en masse to the point that it overwhelms our servers -- we've had that happen during snowstorms and other major weather events," Brown said [WSDOT spokesman Lloyd Brown]. Because the Web site is a popular source of traffic updates, sometimes it can't handle a sudden spike in page hits, he said.

"One of the things that we're considering if we get into an emergency situation like that, we can update Twitter and our blog with our handheld BlackBerry or iPhone or whatever we have. It's a continuity of operations opportunity for us," Brown said.


The potential for this use of Twitter arose from a recent series of major traffic incidents which left the department's website reeling under the traffic. The webmaster began tweeting updates on the situation and the number of people listening in grew rapidly.

Given that WSDOT, like a number of other public agencies in the US, is already an active user of diverse online channels (with its site containing Youtube video, a blog, rss feeds and an internet radio station), adding Twitter to the lineup isn't a big step outside their comfort zone.

To view how WSDOT is using Twitter, visit their channel at http://twitter.com/wsdot.

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Case study - micro-blogging in the organisation

In February 2008, Janssen-Cilag Australia & New Zealand launched an internal microblogging platform called Jitter.

The platform won the organisation an Intranet Innovation Award.

Nathan, from the Jannssen-Cilag team, has published a case study, Jitter: Experimenting with microblogging in the enterprise, on how the tool has been used.

This provides some insights into the challenges of using this type of technology inside an organisation - namely, introducing people to micro-blogging, and stimulating it's use as a communications channel.

Thanks to Ross Dawson for making me aware of it.

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Friday, October 24, 2008

French government joins the online conversation

The French government has introduced a Web 2.0 portal featuring a forum, wikis and video to support debate on their digital strategy and encourage ideas outside traditional 'government-think' limits.

As discussed in The Connected Republic, the French site is at http://assisesdunumerique.fr/forum/.

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UK establishes digital mentors to reduce the divide

The UK government is working towards the pilot of a 'Digital mentoring' system to support people on the wrong side of the digital divide to cross over.

As discussed in Connected Republic, Digital Mentors, the white paper for the initiative states,

Government will pilot a ‘Digital Mentor’ scheme in deprived areas. These mentors will support groups to develop websites and podcasts, to use digital photography and online publishing tools, to develop short films and to improve general media literacy. The Digital Mentors will also create links with community and local broadcasters as part of their capacity building, to enable those who want to develop careers in the media to do so. Depending on the success of these pilots, this scheme could be rolled out to deprived areas across England.


More information is available at http://digitalmentor.org

It could be an interesting program to consider for Australian communities.

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Thursday, October 23, 2008

How does government convince IT contractors to work for less?

One of the recommendations of the Gershon report was that the number of IT contractors be cut by 50% - replaced by full-time staff.

Given the cost of contractors, it makes enormous sense to take this step. 

However, with virtually full employment in the IT industry, falling IT graduates and a lack of talented IT people in cities such as Canberra, how does the government go about enticing contractors to shift into staff roles?

Certainly there are perks for being employed rather than contracted - sick leave, security and more of a traditional career path.

However these perks are less relevant for GenX and GenY workers, who have a different view on what are and aren't perks than do older, more established and more security conscious baby boomers.

In the current environment the majority of the benefits for being employed rather than contracted are on the employers' side - a stable workforce, less on ramp (and off ramp) costs and reduced payroll costs.

So I will be very interested in seeing how government will go about meeting this recommendation without high unemployment, a depressed private sector or a surplus of IT workers.

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Wednesday, October 22, 2008

Do collaborative online groups need to be successful?

I have been reading a paper by James Robertsen of Step Two entitled Successful collaboration requires support. It discusses the need for central support and nurturing of online collaboration within an organisation rather than simply a 'build it and they will collaborate' approach.

While I agree with James' points, I do not feel that it is necessary for all collaborative groups to succeed. Sometime failure can be more educational, or can provide an organisation with insights into the actual priorities of staff and management - or can simply be due to changing communities and situations.

Considering an organisation as an ecosystem, with different operational units being different niches, each with their own specific characteristics and environments, over time some groups will thrive, some will survive but with less success and some will fail (particularly as the environment changes).

I see collaboration as an intersection of communication and knowledge, therefore any collaborative community is keenly affected by changes in its composition, the people, the organisational environment and priorities.

For example if a community leader leaves, or is simply not present, a community may fail, or one or more people may step into these shoes and take a community to new heights.

Sometimes the community leaders are not the obvious candidates, those who make the most 'noise' (the most posts or the most controversial). Instead they are often people in the background who provides the 'engine' of the community - as a critical source of knowledge, as a mediator between strong personalities or by asking the questions that make others reconsider what they believe.

Equally when an organisation changes structure, direction or priorities, some communities grow in significance and interest and others will fade. This is a wholly natural progression in the 'life' of an organisation and does not represent failure by the leaders or administrators of collaborative communities. Nor does it imply that the concept of collaboration is flawed.

My personal experience of collaborative communities over more than ten years of operating and participating in them is that they all ebb and flow over time. Often only a few individuals are required at their core, however without a mosaic of participants, who often are transient or contribute little to the discussions, the communities do not provide the knowledge transfer of value to an organisation.

Therefore, in my view, the best way to foster collaborative communities and support an environment where they can be successful (based on their own characteristics and niche) is to expose them to as large a group of participants as possible, thereby enabling others to learn from and share their own experience - even if it is not directly relevant to their current job.

To make communities fail, the best approach is to restrict participation to a small group, avoid cross-fertilisation and suppress active discussion and left-field ideas.

In other words, collaborative communities, in my view, thrive in open systems and die in closed ones, just as trapping two spiders in a glass jar over several months is not conducive to having them thrive.

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Tuesday, October 21, 2008

Intranet Innovation Awards come to Canberra

Step Two will be running a free information session discussing the winners of the 2008 Intranet Innovation Awards in Canberra on Tuesday 11 November from 2-4pm.

According to James Robertson of Step Two, the event will include a look at,

  • Transfield Service's uniquely effective approach to rolling out
    SharePoint team spaces.
  • Highly successful collaboration amongst cabin crew at British Airways.
  • The rich suite of functionality delivered by this year's Platinum winner, Fuller Landau (Canada).
  • The Competitor Wiki at Scottrade in the US.
  • An intranet that speaks the news when postbus drivers ring an 0800 number in Swiss Post.

Registration for the event is available online at: www.steptwo.com.au/seminars/iia-canberra

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Monday, October 20, 2008

Putting Australian government web traffic in perspective

In August I analysed traffic to our agency's website in July 2008 using Hitwise's data measurement service, comparing our share of web traffic against the total to Federal government websites, other government websites and the top websites visited by Australians.

The results provided me with a view of how important government websites are in peoples' online lives - not very. Less than 2.5% of website visits were to government sites.

It also helped me form some ideas as to how Australian government departments can make their online channels more effective means of engaging citizens.

Reviewing Hitwise's reports from July 2008, tracking around 2.95 million Australians' visits to over 647,000 websites (using ISP logs), the total government sector (6,634 sites) accounted for only 2.26 percent of all tracked website visits by Australians.

Of these,

  • Federal government's 2,094 sites accounted for 57.61% of all Government traffic and 1.3% of visits to all tracked websites,
  • State government's 2,183 sites accounted for 30.82% of all Government traffic and 0.70% of visits to all websites,
  • Local government's 1,596 sites accounted for 6.51% of all Government traffic and 0.15% of visits to all tracked websites,
  • The other 761 sites (often foreign government agencies) accounted for 11.4% of all Government traffic.
In comparison, Google.com.au and Google.com  together  accounted for 9.64% of Australian visits to all tracked websites, four times as much as the total government sector (Google.com.au, the number one site visited by Australians, accounted for 7.85% and Google.com for 1.79% of visits).

Facebook, the fourth most visited website, received 2.36% of total tracked visits - slightly more than the entire Australian government.

MySpace, the seventh ranked site, received 1.78% of total visits - almost 50% more than Federal government sites.

Only one government website regularly reaches Hitwise's Top Twenty list of Australian sites, the Bureau of Meteorology (coming in at 16th position with 0.51% of traffic in September 2008). In fact, this site alone accounts for almost a quarter of the visits to the total government sector.

To put these figures into perspective, I roughly estimated from my Agency's actual web traffic that each Australian web user in July 2008 made 270 visits to Hitwise tracked websites (note that at an average visit duration of 10 minutes, this is significantly less that the figure reported by Netratings in March 2008 (PDF) - of 13.7 hours/week online).

Of these estimated 270 visits,
  • 26.6 visits were to Google,
  • 6.3 visits were to Facebook
  • 4.8 visits were to Myspace
  • 3.5 visits were to Federal government sites,
  • 2.4 visits were to State government sites,
  • 0.4 visits were to Local government sites.
Even if you discount my estimate and take another measure of the average number of website visits per Australian each month, the proportion based on Hitwise's tracked websites remains the same.

What does this mean for government?
Even a few visits per month by Australia's estimated 11 million plus regular internet users users adds up to a significant online audience for government in Australia.

However my conclusion is that Australian government departments should not rely on reaching our citizen audiences simply via our official websites.

We need to reach out and engage our customers via the websites they choose to use.

These non-Government websites account for over 97.5% of regular internet usage by Australian (per Hitwise's July 2008 figures).

If Australian government wants to effectively communicate with citizens online, our departments need to invest in understanding where our audiences spend their time, reaching beyond our official sites to engage them in the online communities they choose to frequent.

How do we engage citizens on their own turf?
There are many different ways that private organisations reach out to user communities, and government can learn and use many of these approaches, such as
  • using search advertising to promote Australian government services prominently across top search engines and community sites,
  • providing web feeds (RSS, Atomic, etc) that other sites can merge into their own information channels,
  • providing data feeds that can be mashed up into widely used sites and new functions (as the Bureau of Meteorology does so well),
  • creating, and promoting, useful portlets and widgets on popular platforms (Google Gears, Facebook, Blogger, Ning) that can be added to  individual and group social sites,
  • white-labelling services that can be embedded in other sites (Slideshare, Youtube),
  • reaching out and participating sensitively in forums, blogs and wikis relevant to our communities,
  • engaging online advocates and supporting them as we do media representatives (as US consumer goods firms engage 'Mummy Bloggers' and US political parties engage political bloggers),
  • creating and supporting themed community spaces for citizens (as Huggies has done in Australia for mothers).
Note
Hitwise checked the numbers drawn from their web reporting service (thank you Alex and Rebecca). The idea for this post, the conclusions drawn and any calculation errors are mine alone.

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Friday, October 17, 2008

Are IT departments and web professionals their own worse enemies?

Forbes magazine has asked whether IT departments are their own worst enemies, in an article, The un-marketing of IT, citing examples such as,

  • Promoting e-mail use but limiting inbox storage and file attachment sizes.
  • Touting the Internet as a data goldmine, then blocking people from visiting so-called non-business sites.
  • Providing people with a PC as a tool to make their job easier, then locking it down to stop them adding programs or even choosing their own wallpaper.
  • Warning people of the dire consequences of not using an application properly, threatening them with legal action every time they use the application or start their PC.
I've seen IT teams engage in this type of behaviour time and time again over my career and the usual outcome is to reduce the business's trust and respect for IT practitioners - not because these actions are necessarily wrong, but simply because they are not explained well to business users.

As the article suggests, if IT teams committed to explaining clearly to users why these types of actions were necessary and provided alternate ways to meet business needs it would be easier to build bridges in other areas.

Extending this to web design and development, I've experienced many websites where unusual navigation or rigid processes are used to move users through a web service to their desired outcome.

These situations meet business requirements and allow the user to achieve their outcome, but are often painful and offputting journeys, which do not lead to repeat usage or goodwill.

Often the user feels like they have survived an obstacle course rather than had a pleasant walk in the sun.

When developing websites (or applications) it is as important to consider the journey - the user experience - as it is to consider the destination.

Simply adding contextual support, removing unnecessary steps and modelling navigation on well-understood models can do wonders to smooth the user's journey and vastly improve the user experience.

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Gershon report released

The Gershon Review of the Australian Government's Use of Information and Communication Technology report has been released by the Department of Finance, and it makes for an interesting read.

Peter Gershon's key findings were that,

1. There is weak governance of pan-government issues related to ICT.
2. Agency governance mechanisms are weak in respect of their focus on ICT efficiency and an understanding of organisational capability to commission, manage and realise benefits from ICT-enabled projects.
3. The business as usual (BAU) ICT funding in agencies is not subject to sufficient challenge and scrutiny.
4. There is a disconnect between the stated importance of ICT and actions in relation to ICT skills.
5. There is no whole-of-government strategic plan for data centres. In the absence of such a plan, the Government will be forced into a series of ad hoc investments which will, in total, cost in the order of $1 billion more than a coordinated approach over a 15-year period.
6. The government ICT marketplace is neither efficient nor effective.
7. There is a significant disconnect between the Government’s overall sustainability agenda and its ability to understand and manage energy costs and the carbon footprint of its ICT estate.
Some of the key activities outlined will have major impacts on the way in which ICT is managed in the public sector, such as,
  • reducing the use of contractors (by 50%),
  • having CEOs responsible for capabilities setting for ICT,
  • standardising business processes and architectures,and
  • focus increased scrutiny on effective funding of ICT BAU activities - in areas from desktop computers through to financial system costs per transaction - in order to reduce costs on legacy systems.
There were some very interesting points regarding the vulnerabilities of the Federal government in the IT area, partially due to the concentration of power in Canberra. For instance,
  • Federal agencies largely have a Canberra-centric IT model, with 79% of IT staff based in the city.
  • This exacerbates the IT skills shortage, leading to the greater use of contractors (23% pof the workforce) - who cost significantly more (average $186,000 per annum) than ICT staff ($92,000 per annum) based on fully loaded costs (includes equipment, training and other costs)),
  • It also places enormous reliance of Canberra's single power grid, for which 85% of the power comes from a single feed.
There was considerable discussion of how to create professional IT career paths, to better manage the ICT workforce, improving staff retention and corporate knowledge.

Also discussed was cross-agency planning and purchasing, where already slow, out-dated and complex procurement processes lead to sub-optimal outcomes and do not take best advantage of government's buying power. That's not to mention the need to revisit data centre management to also take advantage of central buying power.

I also particularly welcome the recommendation to strengthen AGIMO's role to be a proactive lead in Government ICT to help realise efficiencies and reduce duplication.

The next step is for the government to have a think about the report's recommendations and take some actions in a reasonably short timeframe.

I await with anticipation.

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Thursday, October 16, 2008

Do public social networks have a place in government offices?

Some departments block them totally, others just monitor usage, is there a case for allowing or even supporting public social network use in government offices?

The other day the Sydney Morning Herald published an article on The pain and potential of Facebook in the office where Nick Abrahams, a Deacons law firm partner provided his personal view on the use of public social networks within a corporate environment together with some statistics from the Deacon Social Networking Survey 2008 on usage in nearly 700 Australian organisations.

Without giving clear conclusions, Nick raised some interesting points around the commercial risks of allowing these networks, including potential over-use, harassment, discrimination and the release of private or corporate in-confidence information.

He also flagged the risks of blocking these networks - such as reduced collaboration, unattractiveness to younger potential employees and being seen as out-of-step with accepted social conventions.

A couple of the findings Nick highlighted were that 20% of organisations blocked access to public social networking sites, only 14% of employees (currently) use social network sites during office hours (including lunch!) and that 76% of employees believed that organisations should allow staff to access these sites in the office.

Demographically only 4% of employees over 35 used social networks at the office, whilst 25% of those 25-34 and 33% of those under 25 years did. Also 46% of respondents who used social networks stated that, given the choice between two job offers that were otherwise roughly equivalent, they'd pick the organisation that did not block Facebook.

There is clear evidence that social networks provide benefits. The experience of many organisations now using internal social networks bears out that they do support collaboration - where they are supported by an appropriate organisational culture.

The efforts by the US intelligence services (an internal facebook equivalent) and the work by software providers such as Microsoft to develop social networks for organisations indicates that in the future more online social networking in organisations is likely to be the norm, rather than less.

However internal social networking is different - easier to manage and control than public social networking. Once it goes public an organisation relies on each and every individual involved to conduct themselves responsibly at all times where their comments are visible.

Is the situation with public social networking any different to where we are with telephones, letters, emails and even online forums (which are not commonly blocked)?

With these mediums we put appropriate policies in place, sometimes train people on acceptable conduct and rely on trusting individuals to do the right thing, to act in their own self-interest (continued employment) and back these up with potential legal options (scaling up from disciplinary action) to ensure usage is appropriately managed.

Should government agencies treat public social networks differently to other mediums, as people are behaving in a less formal manner but may still be indirectly representing the organisation?

Or should they use the same principles of policy, training and actions as for other mediums?

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Wednesday, October 15, 2008

The success of Future Melbourne - an online wiki-led consultation program

I've been looking at the success of the Future Melbourne program, a wiki and blog based approach to shaping the future urban landscape of Australia's second largest city.

The program allowed citizens to directly collaborate, edit and comment on the plans for the future development of the city. It attracted more than 30,000 visits by nearly 7,000 individuals and over 200 edits to the plans, ranging from spelling and grammatical corrections through to lengthy well-considered contributions (and not one instance of spam, off-topic or offensive content).

Reading through an offline presentation on Future Melbourne, the program involved several stages,

  • Specification and construction of the environment in collaboration with Collabforge using a free wiki tool (Twiki),
  • training of the Future Melbourne team, who moderated the wiki throughout the consultation process,
  • a preliminary closed wiki round (13 – 25 March 2008) to test the technology with stakeholders,
  • an open wiki round (17 May – 14 June 2008) allowing anyone to read or modify the Future Melbourne plan.
As part of the process appropriate Conditions of Registration, Privacy Policy & Discussion Rules were developed to cover the legal requirements of the program.

Participation Policies & Guidelines and a Netiquette guide were developed to help participants understand the framework for engagement.

The wiki was monitored on a day-by-day basis to ensure appropriate conduct was upheld and changes were tracked via the wiki system.

Some of the learnings of the program included:
  • Make it as easy as possible - even pressing 'Edit' can be a daunting proposition
  • Requires leadership and support - organisations cannot simply provide a structure, they must actively provide internal support and 'figureheads' to guide the community.
  • Change management is important - the shift to an always-on direct online consultation approach requires changes in mindset to support the speed and tone of organisational involvement in the medium.
  • Acknowledge and manage the potential risk - be aware of the potential risks (offensive material, spam, negative comments, etc), put in place appropriate policies and guidelines to enforce standards and monitor the system.
  • Keep expert advice on hand - don't rely on past experience from other consultation mediums.
  • Stay in touch with the outside world - maintain a watch on other online engagement and comments on the consultation in other online sites, try to keep the community informed and engaged throughout the process.
This is a wonderful example of a successful online consultation process in Australia.

I hope other public sector organisations are considering similar routes to engage their customers and community.

Anyone who is going down this route, I'd appreciate if you dropped me a line.

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How can we effectively share our egovernment successes and failures?

I find egovernment an exciting area to work in.

It offers benefits to citizens and businesses in reducing the time and cost of engaging with government

It offers benefits to taxpayers due to the cost savings achievable within the public sector and the ability to improve transparency in government.

It offers benefits to individuals and communities by providing new and effective ways to collaborate with community and advocacy groups, businesses, agencies from other jurisdictions, the community and individual citizens to deliver improved policy and service outcomes.

I find that many Australian public sector organisations are engaged in exciting experiments with digital web and mobile technologies to improve their engagement and service delivery. There are also many innovative individuals working in different areas to advocate the use of modern tools to improve the solutions to age-old issues.

However finding out about these initiatives and the lessons learnt in each case isn't easy.

There are limited forums for communication between public sector organisations and the means by which we share information is often limited by funding, time and bureaucratic overheads.

In the private sector competitors often keep secrets from each other as a may to build competitive advantage. In the public sector secrets are often necessary for customer privacy or state interest, however they can also reduce our ability to provide community benefit where they cross into restrictions on learning from mistakes or successes.

Lack of information sharing also results in duplication of work, very slow learning from mistakes and redundancy - which costs government and therefore taxpayers and service recipients time and money.

I'm working through approaches to improve communication across egovernment practitioners in Australia, drawing from New Zealand's excellent wikis, the online forums used in the UK and US and the European Union's fantastic community site.

Do others have any ideas they can suggest to me to help us share our information across all levels of Australian government in an appropriate way?

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Tuesday, October 14, 2008

588 nominations received in the UK e-Government National Awards 2008

Considering the 30-40 nominations received in Australia's annual egovernment awards, it's staggering to consider than in the UK there were over 588 initiatives to be nominated in 2008.

Judging is underway and finalists in 11 categories will be published on 7 November.

If you're seeking a source of inspiration regarding egovernment initiatives, the e-Government National Awards 2008 finalists will be certainly worth reviewing.

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Twitter as an opinion tool - as used to follow the US election

Just as organisations are beginning to listen to the conversations about them on forums, in blogs and in online newspaper comments, Twitter has become a powerful and important mechanism for tracking US public opinion during the US Presidential election.

In a custom-built application, Twitter has used its search and trending tools to build an updating commentary on the election, visible at http://election.twitter.com.

Thinking back to the days of tickertape news releases and stock updates, this is a high-tech equivalent reflecting the views of US Twitter users.

With the integration of a mention weighting system and positive/negative indications,it would be possible for any politician or organisation to get a 24/7 view of their public sentiment.

Any sudden changes in the normal flow of comments could then be mined to detect and pre-emptively prepare for issues before they reach the broader media.

For the sceptics, who do not see Twitter as a valid channel for government communication with the public or media, here's a list of US government 'A-list' Twitterers, including the White House, Senator Obama and a selection of State Governors and large US agencies.

And for those who like poetry and the big picture, 3D Twittervision provides an interesting global insight - particularly during major crises.

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Australia.gov.au getting kudos from US

AGIMO's Australia.gov.au portal has received kudos recently from the US's Government Technology publication in an article, Australia National Web Portal Links Citizens to Government Services.

It's good to see Australia's achievements recognised overseas and I hope to see more of this as the AGOSP initiative rolls out some impressive new functionality into the site.

I hope to see further development of their other services, such as GovDex and online consultation in coming years as well, to help the public sector to continue to reach customers in a cost-effective manner and engage them in the business of governing Australia.

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Monday, October 13, 2008

Youtube hosting New Zealand election debate

The New Zealand government has become the latest to use Youtube to support an election debate, with Prime Minister Helen Clark and John Key to face questions posed by New Zealand-based YouTube users during a debate broadcast live on TV ONE on 14 October.

New Zealand YouTube users have been asked to submit video questions up to 30 seconds long, and a number will be selected to feature during the debate.

I'm still waiting to see YouTube used in a similar way as Howard's weekly radio spot by Ministers to respond to top-of-mind community issues, perhaps as an extension to Community Cabinets to allow a larger number of participants.

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Victoria's eGovernment Resource Centre a finalist in the global award for 'Who Are Changing the World of Internet and Politics in 2008'

Recognising over 10 years of reporting on egovernment topics from around the world, Victoria's eGovernment Resource Centre has been selected as one of the ten finalists for the 9th annual PoliticsOnline award for the top individuals, organisations and companies having the greatestimpact on the way the Internet is changing politics.

By being in the top ten, the eGovernment Resource Centre is being acknowledged alongside the Democratic Nominee for the US Presidency (mybarackobama.com) and is being recognised as more significant than the UK's Prime Minister's website (number10.gov.au)

I'd like to congratulate the team at DIIRD in Victoria who work on this site as probably the most effective and consistent voice in Australia on egovernment topics, helping to bridge the gap between policy and practice.

A representative from DIIRD has been invited as an honoured guest to the World Democracy Forum in Paris for the award ceremony, although I understand this will probably not involve the people who work every day to make the site a success.

The full announcement is at the eGovernment Resource Centre.

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Saturday, October 11, 2008

The benefits of staff forums - two way communications with management

A challenge in any organisation is to foster two-way communications.

Many organisations have used suggestion boxes, 'chat with the CEO' email accounts, or other primitive tools to offer pseudo-two way communication, but without the immediacy or ability to readily expose discussions to the broader organisation.

These are often mistrusted by staff as they are essentially black boxes - suggestions go in from individuals and responses may come back, but there is no mechanism for others across the organisation to witness or participate in the conversation.

That's where staff forums can fill a major gap, providing a mechanism for organisations to unblock their communications channels, not only from staff to management, but between staff in different offices.

The following video illustrates how effective an online forum can be for engaging staff and improving customer service outcomes.

It is about British Airways, a 2008 Intranet Innovations Awards gold medal winner, who has engaged its 17,000 cabin crew in discussion around customer service and internal process issues via an online forum.


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Friday, October 10, 2008

US women fleeing tech jobs due to glass ceiling

With a ICT staffing crisis already underway in Australia, it's interesting to read in USA Today that in the US Women (are) fleeing tech jobs because of (the) glass ceiling.

I've never understood why people discriminate at the office on the basis of gender, and I hope that with Australia having a female Federal Government CIO, that the ICT 'boys club' is not alive and thriving in Australia.

What do others in the industry think?

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Encouraging innovation in a collaboratively Google world

For an insight into the tools Google uses to create an environment suited to innovation and collaboration within the firewall, visit this presentation on Innovation @ Google.

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Thursday, October 09, 2008

Is CAPTCHA still effective as a security test?

CAPTCHA is a security provision designed to confirm that an online user is actually human by asking them to complete a simple test which is difficult for computers to interpret.

Often appearing as wavy or handwritten words and numbers, CAPTCHA (standing for Completely Automated Public Turing test to tell Computers and Humans Apart) has been widely implemented as an online security confirmation system within email systems, blogs, ebusiness and egovernment sites. In fact you'll see it in use when commenting on this blog.

Example of a modern CAPTCHA image (source: Wikipedia)


However CAPTCHA is increasingly under threat due to the multiple ways of circumventing this security and organisations need to consider whether it is still worth implementing CAPTCHA or more advanced security systems.

How effective is CAPTCHA?
As was recently reported in AllSpammedUp, Spammers are once again attacking Microsoft's CAPTCHA, used in their Hotmail email system to distinguish between legitimate human customers and automated spam systems.

While 10-15% doesn't sound that significant, given that spammers are able to use automated systems to create hundreds of email addresses a minute - then use the successful ones to distribute spam email - that level of success is quite high.

Hackers are also able to use cheap eyeballs from third world countries to break CAPTCHA - with Indian crackers paid $2 for every 1,000 CAPTCHAs solved.

Other techniques also exist to break CAPTCHA, such as advertising a porn site, embedding CAPTCHA codes from legitimate sites and asking people to solve these codes in order to access the adult content for free.

Given all these different ways to defeat CAPTCHA tests, and the barriers for those with vision impairments (who often unable to complete visual tests where an audio equivalent is not provided), let alone the difficulties real humans have in interpreting CAPTCHA tests correctly, this approach to security is seriously under threat.

However effective alternatives to validating that humans are really humans are not yet available for use.

Where next for CAPTCHA?
Microsoft and other large providers of online systems remain dedicated to strengthening CAPTCHA technology, even where the line of what is actually readable by the average human begins to blur.

They have limited alternatives as to effective tests of whether a user is human or computer to help minimise the success of automated hacking attempts.

Some mechanisms already coming into use are to ask questions via CAPTCHA text which is based on trivia more difficult for a machine to guess, or to have multiple CAPTCHA images which must be reinterpreted based on additional text - also stored as a CAPTCHA image.

All of these remain vulnerable to cheaply paid third-world CAPTCHA breaking groups, albeit increase the difficulty for machines.

Where should organisations use CAPTCHA?
Given the lack of alternatives, organisations need to continue using CAPTCHA, but selectively apply other methods of detecting machine-based attacks (such as rapid or logically sequenced attempts at creating accounts or logging in).

Where possible CAPTCHA should be used only to validate the 'humanness' of a user, rather than as an outright security measure, thereby limiting system vulnerability.

Finally organisations need to use the most current versions of CAPTCHA and update regularly to reduce the risk of intrusion to only the most sophisticated hackers.

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