Tuesday, April 12, 2011

The journey to social public service

We often talk about the professional values of the public service - honesty, integrity, respect, courtesy, care and responsibility.

These professional values comprise a major part of the Australian Public Service's (APS) Code of Conduct, and similarly are prominent in many public service codes and charters in Australia and around the world.

They aim to define and shape the professional behaviour of public servants in the interest of better governance.

However in many of these codes and charters, again including the APS Code, there's one extremely critical behaviour that isn't named. Communication.

Perhaps this is because communication is assumed to be at the core of other professional values, perhaps it is believed that communication is implicit in any act of public service.

Whatever the case however, communication - social interaction between individuals and groups - is necessary in virtually all public service activities. Improve communication and other improvements follow - understanding, information exchange, engagement, efficiency, physical outcomes.

If we consider improving communication as one of the key ways to improve the effectiveness of any public service, then it is worth considering the impact of poor communication.

What does this look like? Individuals that choose to not share their experience and learnings. Siloed teams that hoard information to preserve their jobs. Hierarchical structures with communication bottlenecks. Agencies that take the view that they own data collected with public fund and that cannot be shared with other government agencies, let alone the public.

In all of these cases the solution isn't always to hold an enquiry, change processes, break structures apart (or put them together) or even change leaders.
However the solution must also involve increasing communication - sharing data, information, experience and best practice so that individuals and teams alike can grow, adapt and improve their effectiveness.

In the corporate sector this is often termed a 'social business', one that recognises that its survival and success is based on making every staff member as effective as they can be, tearing down any barriers that reduce their individual or collective prowess.

In the public sector I call this a 'social public service', one where there are open lines of communication across professions, programs and policy areas. Where both individual and team learnings are shared - not just within a team, but across the entire public service. Where individuals are valued not by the knowledge they horde, but the knowledge they share and their personal contribution to the net wisdom of their team, branch, agency, entire service and across multiple services at various levels of government and in different jurisdictions.

I've glimpsed aspects of the social public service across the Government 2.0 community, where many people are willing to share their experiences with others in other agencies and at different levels of government. I have also glimpsed it in certain professional groups in government, where Fraud officers and Freedom of Information units share experiences across agencies in order to build their own capabilities, at conferences and at events.

However once people return to their own agencies the budding social public service seems to fade almost into non-existence. Occasionally it is useful to know who to call in another agency for information or support, however the widespread and collaborative creation of knowledge and best practice still remains in its infancy.

Over the next ten years, as the Government's Gov 2.0, APS reform and innovation agendas unfold, and as we see a new generation of public servants, digital natives used to social media interactions, take on increasing responsibility, I believe we'll also see an increasing trend towards a social public service.

In fact I believe there's few ways that any of the 'old guard', who built their careers on silos and hoarded knowledge, can slow or stop this trend. As society and policy grows in complexity, individuals will increasingly specialise in smaller areas and, rather than forming new and smaller silos, will need to interact with each other to form a holistic policy and societal view.

This mirrors the progression of the sciences, which started as an undifferentiated topic - 'scientists' who studied the entire world around them - and fragmented into specialised disciplines. These disciplines, similar to the public servants of today, formed silos defined by their area of speciality and then, over the last twenty years, have begun re-converging, with many major discoveries coming from the combination of specialists from different fields.

Equally we're seeing more and more public policy issues that cross 'traditional' portfolios. There's more and more collaboration between government levels and increasing requirements for people to cross-skill.

This progression will drive the impetus towards a social public service, supported and facilitated by an array of communications tools, amongst them - and possibly the most important - social media, used to collaborate, communicate and empower.

So what will this future social public service look like?

Possibly flatter and more fluid, with cross-functional groups formed as needed to develop a given policy, manage a project or program or deliver an outcome, less loyal to departments, divisions and branches and more loyal to the public service as a whole, more adaptable to change, less separated by portfolio or layer, more focused on customer service and definitely more communicative and social.

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Friday, April 08, 2011

Should the government be leading on computing energy-efficiency?

As government increasingly digitalises, one of the hidden costs is the increase in electricity use by government computers and servers.

More computers equals more power use, more cost and, ultimately, more strain on electrical generation across Australia.

So a practical way for the government to prompt energy-efficiency, not only for the government itself but across the country, may be to mandate the electrical use of the computing devices and data centres it is willing to buy.

We've been seeing some companies with a large data footprint looking to reduce their power use per device for a number of years now.

Google has led a massive program to reduce power use across the hundreds of thousands of servers it needs to deliver the most popular website in the world. While search is the company's main business, their main cost is power, so it makes good economic sense, as well as good environmental sense, to minimise the power they need. Google unveiled their work several years ago and releases data quarterly on their data centre performance through its Google Data Centers website.

Facebook, which has begun competing with Google for the top global site position, has now come out and made its data centre design open source, freely available for other organisations to use. As discussed in this article from ZDNet, Facebook open sources its server, data center designs: Hardware fallout to follow, the strategy is designed to reduce costs for Facebook, as well as prompt large hardware manufacturers to focus on improving the energy efficiency of their servers.

More information is available at Facebook's new Building Efficient Data Centers with the Open Compute Project page and at OpenCompute. We're not talking small savings here - Facebook reports a 38% reduction in energy use coupled with a 24% reduction in costs in one data centre.

Imagine if government took a leading position on energy-efficiency for computers and data centres. With over 162,000 staff in the Commonwealth public service and around 5,000 websites, there's massive scope to encourage positive structural change in the computing field.

Like Google and Facebook, government's job is not to design the most cost and energy efficient data centres.

However there's potentially massive cost savings and economy-wide efficiencies if we introduce policies which encourage data centres to continually reduce their energy costs.

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Thursday, April 07, 2011

How much would you pay for government transparency?

After a fanfare opening around two years ago, the US government's proposed budget cuts may force data.gov and seven other Gov 2.0 and data sharing websites to close down or dramatically curtail their activities.

When first launched data.gov was the first national website for providing centralised access to government data in reusable formats.

The website was lauded globally for its role in supporting the US government to become more transparent, and allow citizens to analyse and repurpose public data.

However in March the first rumblings appeared. Apparently the site's visitor levels had plateaued, and Congressional budget cuts threatened the ongoing survival of the website as well as a range of others including USASpending.gov, Apps.gov/now, IT Dashboard and paymentaccuracy.gov (as well as a number of internal government sites including Performance.gov and FedSpace) dedicated to making government policies, processes and information more accessible to citizens.

When I first read about the closures in ReadWriteWeb's article, Data.gov & 7 Other Sites to Shut Down After Budgets Cut on 31 March, my first thought was that this was a clever April Fools prank designed to wind up open government advocates.

This was followed by the GovFresh post on 1 April, Congress weighs deep cuts to funding for federal open government data platforms and assorted coverage across a range of government IT and news websites.

However over the last week it has become clear that this is a legitimate issue, due to budget cuts the US Congress is proposing.

In response the Sunlight Foundation has launched a campaign to Save the data and a range of influential open government advocates have weighed in, such as Tom Steinberg, the founder of the MySociety charity in the UK who is now working in the UK Cabinet Office to support the UK Government's open data initiatives.

Apparently the collective cost of all the websites is around US$32 million (just over a dollar a year per US citizen) - representing 0.09% of the US budget and only 7.7% of the US government's Freedom of Information Act costs. Some commentators have pointed out that other methods of releasing government data are far more expensive and less inclusive or effective.

With parts of the Government 2.0 program (particularly the IT Dashboard and TechStat process) credited with saving the US Government billions in IT costs, the cuts of US transparency initiatives may cost the US enormously.

The proposed cuts raise several very important questions.

How much are nations - and citizens - prepared to pay for government transparency?
And how much transparency are we prepared to trade off for short-term tax saving?

How should the value of transparency be measured?
By the number of people accessing government data, or by the flow-through impact on harder to measure government cost savings and economic benefits?

How can transparency become embedded in government for the long-term?
Particularly when it may be elements of the political or administrative system who wish to constrain transparency for various legitimate, or otherwise, reasons.


It will be a fascinating, and perhaps deeply troubling, process to see how the US answers these questions - and how Australia answers them as well.

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Tuesday, April 05, 2011

Ignorance (of social media) is risk

I still encounter a large number of public servants - from a variety of agencies and at a range of government levels (local to federal) - whose experience of social media is limited to Facebook and Twitter - or less.

Most appear to be unaware of the steps the Government has taken to integrate social media into business practices - mentioning the Gov 2.0 Taskforce and Declaration of Open Government provoke blank looks. Few have heard of the many civic tools and government initiatives that have taken place online - and even fewer appear to actually participate.

Some of these people are senior decision makers. Others provide advice and operational leadership in support of senior decision makers.

I find this a very disturbing situation for the public service and government in Australia. To me the largest and most damaging risk facing any activity is ignorance. When you don't know what you don't know there is rich ground for poor decisions, human error and missteps.

The situation provides opportunity for 'snake oil' salespeople - sometimes masquerading as well-paid consultants - to provide dangerous advice and poorly considered ideas about the use of social media which cannot be accurately assessed and considered where staff experience is lacking. These ideas have the potential to seriously damage reputations in the public service, agencies and governments.

Social media has been immensely popular in the community for at least five years and some government departments have supported internal collaboration through forums for at least twenty years.

Surely there has been enough time to expect more active learning by people who seek operational and strategic leadership roles.

There are a plethora of seminars on social media, volumes of information online and excellent case studies of Australian and international best practice.

Understanding where social media fits into the media mix for communication, engagement, collaboration and productivity improvements needs to stop being the preserve of a relatively few specialists and become a core capability, skill and toolset for many public servants.

Perhaps that is what is needed - to make an understanding of the strategic use of social media communications and engagement channels a core part of public service capabilities.

It certainly touches on a range of capabilities we already expect public servants in the Australian Public Service to master in the Integrated Leadership System. For example, at the EL2 level, looking at only the 'Shapes strategic thinking' capability, there are a multitude of ways in which social media enables and extends the ability of a public servant to perform their duties:
  • Encourages others to provide input and comment on the strategic direction of the business unit.
    (social media channels may be an effective means for supporting provision of this input)
  • Communicates with others regarding the purpose of their work and the relationship between work unit objectives and organisational goals.
    (social media channels may be an effective method of supporting this communication)
  • Considers a wide range of issues and their implications for the business unit.
    (to consider any issues presented by social media you must have a good understand of social media channels)
  • Identifies critical information gaps and asks a range of questions to uncover valuable information.
    (as a major channel for engagement and communication, public servants without a working understanding of social media have critical information gaps)
  • Sources information on best practice approaches adopted in both the public and private sectors.
    (there are many examples available of best practice social media use to address a wide range of business needs in both public and private industry)
  • Scans the internal and external environment for new trends and recent developments that are likely to affect own business area.
    (how can you effectively scan the environment today without monitoring social media channels and online peer groups)
  • Gathers and investigates information and alternate viewpoints from a variety of sources through formal and informal means; explores new ideas with an open mind.
    (social media leverages the capability to gather and investigate information and viewpoints - both formally and informally. The use of social media in any initiative must be considered with an open mind, based on best practice examples, rather than media spin)
  • Draws accurate conclusions and presents logical arguments that address key issues.
    (drawing accurate conclusions and presenting logical arguments involves understanding the underlying material. Public servants need a working understanding of social media in order to do this for initiatives which could be supported by its use)
  • Explores various possibilities and generates innovative alternatives.
    (social media is a key tool for exploration and the discovery and support of innovative alternatives)
Whatever system is used in your public service, there will be key ways in which social media knowledge and capability will empower and support staff to perform their roles effectively.



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Friday, April 01, 2011

'Keeping the bastards honest' - government's new role in combatting mainstream media mistakes

Traditionally one of the roles of the 'free press' is to keep governments honest, to shine a light on inappropriate conduct, poor decisions and uncover corruption, falsehoods and backroom deals.

With the advent of social media I've been watching this role slowly twist into new forms and relationships.

One of the more interesting developments has been the take-up of social media by government to correct media mistakes.

Last century, when the 'big three' traditional media were the primary conduit of information to the public, often it was hard for government to challenge incorrect statements in the press. Politicians and agencies had to rely on 'friendly' media to carry the facts, and sometimes their voices were drowned out by commentators repeating a mistaken line.

With the growth of social media channels into highly effective news collection and distribution platforms, there is now a more even playing field.

Traditional media outlets can trumpet their view of the news and facts, just as they have for the last century or so. However government is also able to build and mobilise its own media distribution networks - at low cost and with massive reach.

This has led to a sea-change in the relationship between media and government which is still being worked through by all of the players involved.

Possibly the first strategic use of social media channels to correct media reports was by the US White House's Press Office several years ago. The Press Office naturally began to follow journalists via Twitter, 'listening' to their public messages as they discussed breaking stories, formulating their angles and swapping information.

However the Press Office did more than listen, President Obama's Press Secretary also engaged directly with journalists, correcting mistakes they tweeted and offering new information where warranted and appropriate.

Suddenly the US government was able to respond to news reports before they were reported, influencing and shaping stories through injecting facts and correcting misinterpretations.

Why did they do this? Correcting a journalist's facts before they publish is much more efficient then attempting to correct the facts in the public's eye after a journalist has published. You only need to influence a few people, rather than influence an entire nation.

Note that this approach wasn't effective for closing down legitimate stories (or even illegitimate ones), and the White House's Press Office did not use it in this way. The approach did, however, reduce the number of errors in stories, allowed better media preparation ahead of time (therefore allowing the government to research and provide more complete answers) and it saved public time and money - more efficient for citizens.


However this process only really targeted journalists. After a little longer, government organisations, again led by the US Press Office, began to also use social media to directly address misinformation and myths put about by media outlets.

In Australia this was seen most prominently recently in the Queensland floods, where the Queensland Police Service released a series of 'mythbuster' tweets and Facebook posts to counter misinformation being published in traditional media.

For example:











The same approach is now being undertaken by Sandi Logan, who tweets for the Department of Immigration and Citizenship.

The same approach is being used widely overseas during crisis or when particular topics are being discussed - or ignored - by the media.


I see this as a lasting change in the balance of power between media and government.

Media still has an important and significant role to report, analyse and dissect the events and issues of the day. It is still critical for investigating matters which organisations or individuals are sometimes reluctant to bring into the public eye.

However government now has a new and even more important role, keeping the media honest - ensuring that citizens are able to access factually accurate information that, sometimes, the media overlooks, gets wrong or even suppresses in order to create a sensational, controversial and, most importantly, commercial story.

Agencies resisting the use of social media channels may be doing themselves, the public and their Ministers, a disservice. By waiting passively for media to contact them, or reacting to media reports rather than proactively listening to journalists and communicating the facts, they may be allowing the level of misinformation in the community to spread unnecessarily.

This makes it harder and more expensive to correct mistaken impressions - particularly in emergencies - and increases the reputational risk for agencies and their Ministers.


Openness and transparency in government fostering accuracy in the media. Who would have thought?

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Thursday, March 31, 2011

Gov 2.0 Canberra lunch with Alison Michalk on Community management - 13 April 2011

At the next Gov 2.0 Canberra lunch we're taking a look at a topic rapidly growing in importance for government agencies - managing and moderating online communities.

Quiip Director and Community Manager, Alison Michalk, will provide her insights into online community management, user-generated-content moderation and risk mitigation within the Web 2.0 space.

The presentation will draw on Alison’s experience with a range of private & public sector clients; demonstrating the various roles within community management along with strategies to enhance peer-to-peer dialogue and foster campaign support.

Alison Michalk is a respected practitioner in the online community management field. Based in Sydney, Alison has been working with online communities for over eight years. Her specific areas of interest include community governance and engagement, user behaviour and user-generated content moderation. Her experience building and managing online communities extends from start-ups through to large corporations, where she has managed a team of 30 moderators on Australia’s largest parenting website, Essential Baby (Fairfax Digital).

Alison has been featured in the ReadWriteWeb Guide to Community Management and Communities of Purpose white paper, and is a respected blogger on community management issues. Alison Michalk and Vanessa Paech (Lonely Planet/BBC Community Strategist) co-convene the Australian Community Management Roundtables, founded in 2008.

In mid-2010 Alison launched Quiip, an Australian-based community management and moderation business where she works with private and public sector clients including the Department of FaHCSIA’s youth initiative ‘The Line’.

When is the Gov 2.0 Canberra lunch?
13 April from 11.45 to 2pm.

Where is it being held?
The Gov 2.0 Canberra lunch in April is back at the Members' and Guests Dining room at (new) Parliament House hosted by Minister Gary Gray, Australia's Special Minister of State. Please note the special instructions in the event page.

How to register: Go to the Eventbrite page and request a ticket.

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Monday, March 28, 2011

A cartoon history of social media (via PeopleBrowsr)

Many people I encounter consider social media as Twitter & Facebook - which is pretty much all that gets reported on via traditional media.

However the scope and history of social media is much richer and deeper than this.

PeopleBrowsr recently commissioned a cartoon history of social media, which starts with the first robot messageboard - in 1930.

Even this cartoon merely skims the surface and doesn't go further back to pre-digital social media channels that existed before the 'big three' traditional medias grew up during the 20th century (newspapers, radio and television).

However it does go deeper than the Twitter/Facebook view of the social media universe.

For a commentary on the cartoons, visit the PeopleBrowsr blog

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Friday, March 25, 2011

Is it practical for government agencies to block web-based mail?

The Australian National Audit Office has just released a report 'The Protection and Security of Electronic Information Held by Australian Government Agencies' based on a review of the approaches to information security by four agencies, the Office of Financial Management, ComSuper, Medicare Australia, and the Department of the Prime Minister and Cabinet.

Amongst other recommendations was one which has been much discussed on Twitter this morning, "emails using public Web-based email services should be blocked on agency ICT systems, as these can provide an easily accessible point of entry for an external attack and subject the agency to the potential for intended or unintended information disclosure."

This reflects the recommendation in the Defense Signal Directorate's Information Security Manual, the 'bible' for Australian Government agencies when it comes to ICT security, which states on page 100 that:
Agencies should not allow personnel to send and receive emails using public web-based email services.

The concerns are very clear and relevant - web-based email systems can easily be used, inadvertently or deliberately, to distribute large quantities of citizen's personal information, or an agency's In Confidence or other classified information rapidly and to large numbers of people, making it impossible to contain the spread of the information.

Web-based email is also a potential source of attacks against an agency, through viruses, worms and trojans in email attachments (which may not be able to be scanned at the same level as Departmental email can be) and through web-links in emails to compromised websites.

I don't dispute these real concerns. They are concerns for corporations as well.

However, I do ask - what is 'web-based email'?

Most people are aware of the classic web-based email services, Windows Live Hotmail, Yahoo mail and Gmail amongst many, many, many similar services (here's a list of 18 web-based email services - and that's just a start!)

These services follow a standard email model - an inbox, outbox, capability to send and receive email, with attachments and some ability to organise and file emails into folders. Most have automated spam-checkers too, some exceptionally good.

However while they LOOK like email software, they aren't really email software. They are simply web pages providing access to text, links, file upload/download and some buttons.

Any webpage can be designed the same way. In fact it would be hard to find any webpage without at least two of the same features.

In other words, while they look like email and act like email, they're really no different from going to any website which allows people to click on a link or download a file.

Regarding the risk of downloading or clicking on a link with a malicious payload (virus, trojan, etc), web-based email web pages provide no additional risk to standard web pages except, perhaps, that they have content targeted to an individual with a government email address.

There may actually be less risk in using popular and widespread web-based email services as they do employ sophisticated scanning techniques to limit spam and malicious payloads. It is in their interest to not allow their users to become infected with viruses as their business would suffer as a result.

In fact, in some cases the large web-based email providers may offer more security in preventing spam and viruses than a corporation or government agency can offer to its staff using official email accounts. The large web-based email providers have hundreds of millions of users and their business is providing web-based email, meaning they hire the best talent, employ leading edge solutions and invest far more into their email security than most corporations or government agencies can afford.


I've only talked about the identifiable web-based email systems so far, there's also several broader considerations.

More and more online services are implementing systems like web-based email for sending and receiving messages within a web browser.

This includes services like Facebook, LinkedIn, YouTube, Slideshare, Ning, Amazon, all forum systems and micro-blogging services like Twitter (allowing direct messages). Most ISPs offer web-based access to home email accounts. Even your bank probably does it.

In all cases these services provide you with the ability to send and receive messages, including links and sometimes also attachments.

They effectively act like web-based email services, without having the same name.

To block web-based email systems can be tricky without blocking access to the provider's other services, such as Google's analytics and webmaster systems. However it is (mostly) possible.

To block these other pseudo-web-based email services without blocking their service is most probably impossible in most cases. That would mean blocking staff from being able to monitor or interact (officially) over social media services, or even from accessing their bank accounts from work.


Another consideration is the vast array of services that could not remotely be described as having web-based email qualities but still allow people to share information online.

These services, like YouSendIt, DropBox, Scribd and a host of others (including web-based FTP services provided by ISPs and others) allow people to upload a file, or often many files, and share them widely. There are also services for making comments - every newspaper has one - and many services for anonymising where the data is coming from to prevent detection.


Now all of this may still be manageable if it were only defined organisations who provided all these services. However the barrier to setting up a new service that looks and performs like web-based mail, or allow files to be transferred is almost invisible.

Open source software exists to allow any person to create their own service in a matter of hours. Web-based systems allow you to create a web-based email facsimile in a matter of minutes. These services are widespread, easily discoverable and cheap.

People can set one up from home, or any public access computer and then access it at work. That's if they are not amongst the nearly 40% of Australians with personal smartphones, or the millions of others with laptops, netbooks and tablets and 3G connections to the internet. Personal internet connections at the office, every day.

I don't envy the job of ICT Security Advisors.


If an agency wished to prevent staff from sending files and information online to unauthorised recipients, or prevent the possibility of staff clicking on links or downloading files from the web that may carry viruses, there are only three solutions.
  • Whitelist a bare minimum number of sites that staff can access,
  • turn off internet access completely, or
  • establish effective policy guidance and education for staff, have managers monitor use and ICT Security advisers provide support and training.
While it may be easier for organisations to pick one of the first two options, they will experience staff backlashes, have difficulty recruiting younger people (now including people in their 40s) and be unable to effectively engage and respond to changing global and national events.

These approaches won't necessarily limit the use of personal internet-connected devices at work, many more staff might bring them in to get around the security settings (so they can do their banking and respond to critical personal events). These approaches may even increase the incident of information leakage as disgruntled staff use the fax or photocopy and walk out the door.


The third option, which requires extensive senior leadership and support, is more effective in the long-run, however a harder sell due to the time and ongoing education commitment. However it is, in my view, the only approach to managing the use of web-based email and all similar services - in effect the entire internet - which serves the long-term interests of governments, agencies and staff.

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Tuesday, March 22, 2011

Attorney-General's Department supports research into social media use during disasters

As reported in Mumbrella, the Attorney-General's Department is supporting research by the University of Western Sydney into how the public seeks and shares information via social media during natural disasters.

To complete the survey go here.

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Monday, March 21, 2011

Why don't advertising budgets match audience behaviour?

For a very, very long time (more than ten years) I've been asking marketers and communicators in commercial and public sectors why they invest so heavily in producing and showing advertisements for channels which fewer and fewer people are watching and invest so little in the newer channels emerging.

In most advertising budgets there's still a massive amount for free-to-air television, moderate for radio and newspapers, a comparative small amount for online, cable or mobile advertising and virtually nothing for social media engagement.

Of course there's price differences - the cost of producing and screening a single television advertisement is far greater than that to produce and screen a web video for a month.

There's also a difference in how advertisements are developed. Television and radio are one-way mediums, with the focus on gaining attention and communicating a simple message in 1 minute or less - whereas cable advertising can be more interactive and online even more so (except for display advertising online, which doesn't have a good record of success in Australia).

The last few years of research on Australians have demonstrated that the internet is our number one medium, particularly for under 35s, however advertisers are still focusing their efforts on television - perhaps because that's what the older decision-makers watch.

This discrepancy has been brought home to me again by the Mumbrella piece, Natalie Tran: Bigger than free TV, on Natalie Tran, a 24 year old student on YouTube who, in the second week of March, received 876,106 views.

As Mumbrella pointed out,

If she’d been on free TV, she’d have been the 42nd biggest show of that week, based on OzTam’s data.

She had more viewers than Nine’s Customs (876,000), Sunday’s edition of ABC News (872,000), RPA (868,000), The Mentalist (863,000), RBT (856,000). And indeed Top Gear (818,000).

A couple more interesting figures comparing Top Gear's channel on YouTube with Natalie's Community Channel:
Top Gear’s YouTube channel uploads have delivered 193m views. Natalie Tran’s Community Channel channel 357m.

To Gear’s direct channel views – 15m; Community Channel, 47m.

Top Gear’s channel’s most viewed clip – 5.9m; Community Channel’s 34m. And no, I haven’t got the decimal point in the wrong place.
Surely it is time to begin shifting the budget a little further, and trialing out more interactive initiatives than Simply. More. Display. Advertising.

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Saturday, March 19, 2011

BarCamp lineup (at 10am)

Here's the current line-up for BarCamp Canberra presentations today.

LT1 - Big Theatre
9.30 How to deliver a kick ass presentation
9.50 Make Hack Void Community Update
10.10 Interact, robotics, wearable computing
10.30 Minecraft
10.50 Communication Science and Skepticism
11.10 E-Dialogue
11.30 Possible Skeptitechnical Improv
11.50 Enabling Digital Society - the gov part
12.10 Web apps enabling social inclusion
13.30 Web typograph or Jeckyl
13.50 Agile business management
14.10 Tweeting for your country
14.30 ABS, Open Standards, Metadata and how to win an iPad
14.50 Open Transit in the ACT
15.10 Zombie preparation for Disastro

TR06 - Tute room
9.30 Architecture for collaboration
9.50 Designing big complex things
10.10 Finding better ways to develop standards
10.30 Startups
10.50 Convergence TransMedia and the whole shebang
11.10 what do you do with a hole in the ground?
11.30 Video accessibility and HTML with JavaScript
11.50
12.10 Drupal - what would you like to know
13.30 Legal liability of open wireless for users and providers
13.50 SigInt
14.10 Open data - discussion of data.gov.au
14.30
14.50 Mapping a datavis
15.10 Gov 2.0 - where are we heading?

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Friday, March 18, 2011

The coming open data battle - government versus commercial interests

I'm a big fan of opening up as much public sector information as possible in easily discoverable and reusable ways (taking into account privacy, security and commercial-in-confidence considerations).

The data allows citizens and organisations to build a more informed view of their government's activities, a good accountability measure.

It also allows the development of useful applications and services at low cost and even lower (frequently free) prices. Sure they may not be as polished as multi-million dollar services developed by governments or big business, however they allow citizens to choose the tools that work best for them. Government or big business can always use these learnings to build on.

Open data also allows government agencies to see what data other agencies have, and lets them use it to improve their models, understanding and policy. While often overlooked in the rush to provide data to citizens, often agencies have as much trouble discovering and accessing data from other agencies as citizens do.

However as more public sector data gets released, losers are also emerging, some with deep pockets and effective lobbyists.

Who loses when government data is released for free? Several groups spring to mind.

First are companies that make their living from licensing public information and selling it on (often with value-adds) at a mark-up. These companies allow agencies to extract a market price for their data without having to contend with the complexities of the open market. They often have a monopoly position, controlling access to a source of public data, and can be very resistant to losing their monopoly or seeing the data 'devalued' through free release.

Second are companies that rely on getting data first to build their edge. This includes stock market traders, where having information a few hours earlier than the market may be worth millions. It can also include the media, who thrive on 'exclusives'. Where data is released to specific journalists under Freedom of Information or through other channels ahead of others they have an informational edge over their rivals.

Next are organisations who prefer to obscure the true cost of goods and services in favour of complexity. Where customers can't compare prices effectively they can't make the best price decision, therefore they may choose expensive services based on brand and never realise they are paying more than they should. Sound like any industry you know?

Finally there's groups within government who prefer to keep citizens at arms length. Those who do not want too much scrutiny of their decisions or who believe the public won't understand the broad context under which they were made. This group believes in only telling the public what they think the public needs to know.

We're starting to see some of these groups flex their muscles in jurisdictions that are releasing a great deal of public sector information, or who are legislating for organisations to become more transparent.

One group currently resisting openness in the US are airlines. In the New York Times article, This Data Isn’t Dull. It Improves Lives, the journalist reports that,

...the Department of Transportation is considering a new rule requiring airlines to make all of their prices public and immediately available online. The postings would include both ticket prices and the fees for “extras” like baggage, movies, food and beverages. The data would then be accessible to travel Web sites, and thus to all shoppers.

The airlines would retain the right to decide how and where to sell their products and services. ...
The approach would make markets more transparent and efficient - allowing consumers to make a decision on flights based on complete knowledge.

So do airlines support this approach? Well, not completely. They wish the right to choose when and how they display their fees - choosing to control the flow of information and force consumers to continue to make sub-optimal decisions on partial information.

This reflects the situation in Australia with the Rudd Government's attempt to launch Fuelwatch and GroceryWatch websites. Petrol and grocery companies weren't particularly supportive of having the true cost of their products visible to consumers before they were at the service station or in the store. Once consumers were there it was far less likely they'd leave and shop elsewhere because of price. Of course the reason given was the complexity of exposing the prices publicly, although they don't seem to have this issue at the checkout.


Another example I have been watching is in Canada, where there's been an active discussion of the decision of BC Ferries to release FOI requests online at the same time they are released to the requester (where the request doesn't involve personal information).

Journalists have complained that the approach means they won't get an exclusive, removing their financial incentive for requesting government information in the first place. One journalist in particular, Chad Skelton, has written a series of pieces detailing why it is so important that governments allow media to profit off FOI requests, as otherwise they are unlikely to ask for this information and it won't be exposed for the public good. One of his articles worth reading is Why David Eaves is wrong about BC Ferries' Freedom of Info policies.

It is an interesting point, however I tend to sympathise with David's view - government information laws should not be designed to support the financial goals of media outlets, or any other organisations, over the goals of public openness and transparency. These laws should be designed to ensure that public information gains public scrutiny, not so that journalists can 'make' their careers with exclusives.


As we see more public sector information released by governments I expect we'll see more battles over its release. Some forms of opposition will be passive, providing information in the least usable formats possible or hidden away in websites; other forms will be active, direct refusals to release information (because it is incomplete, the context wouldn't be understood, or it isn't useful), court cases from commercial interests asking for information to be suppressed, or even active information sabotage where data is destroyed rather than published.

Reputations and fortunes can be made and lost over access to information. It is unlikely that entrenched interests will support changes to the playing field without putting up an ongoing fight.

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Wednesday, March 16, 2011

Is the world obsessed with Facebook?

Facebook's active membership now exceeds 500 million users - that's 1 in 13 humans. If it were a country it would be the third largest on earth.

Its usage in Australia accounts for roughly 29% of the time spent online. Based on the average Australian internet user spending around 18.8 hours online each month (as discussed at Social Rabbit), that means, on average, we're spending just under 5.5 hours per month using Facebook, slightly over an hour per week.

With around 10 million Facebook users in Australia that equates to 54,520,000 hours per month, or 2,271,667 days or 6,223.7 people years.

Below are a couple of interesting videos providing more on the Facebook phenomenon.



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Tuesday, March 15, 2011

Do governments have effective frameworks for allowing online protests?

I remember the great demonstration of November 1997. A plea went out asking citizens to gather outside their leader's home to protest about major problems with the system. They were requested to be peaceful and law-abiding, to simply chant slogans, drink beer and remove their clothes.

This demonstration was to be in Ultima Online, a massive multiplayer online game which, when launched, had a number of bugs and issues which frustrated gamers. One gamer decided that a protest in the game would be an effective way to bring the issues to the game developer's attention.

The protest was cancelled (the developers got the message), however it was my first exposure to an online protest movement - a gathering of people in a virtual space to protest a real concern (albeit in this case a game-specific issue).

Since that time, almost fourteen years ago, there's been many other online demonstrations on a range of topics. Some of the most notable include the candlelit vigils held in Everquest and Anarchy Online following the 9/11 attacks, and the 'Dead in Iraq' protest in 2006, recognising US deaths in the war (see video below).



As the world has digitalised and more people spend more time online it is logical that the internet becomes a significant channel for demonstrations and protests, as the internet has become for entertainment, social interaction, shopping and self-actualisation. As far back as 2007 the Washington Post was reporting Where Have All the Protests Gone? Online

Today Facebook and Twitter are central channels for organising and carrying out protests. Users are regularly asked by their friends to change their profile pictures, add a 'Twibbon', join a cause or take other steps to build awareness of or indicate their support for a given cause or issue.

Online petitions are also widespread and, in some cases supported and facilitated by governments, such as the UK ePetition website.

Many of these online protest approaches are peaceful and unobtrusive, although some are a little more direct - such as the GreenPeace organised protest against Nestle via Nestle's Facebook page.

Australia, and many nations around the world, have long supported the right of citizens to stage peaceful marches and demonstrations to call attention to issues or highlight disagreements with public policy.

In some cases these protests have stepped from peaceful into legally grey areas - acts that constrain the ability of authorities or organisations to take certain actions. For example, people forming picket lines to keep out 'scabs', laying in front of bulldozers, chaining themselves to trees, placing a ship between a whaler and a whale, blockading the entrance of abortion clinics, striking, throwing shoes and custard pies or even 'fax-spamming' organisations to stop them receiving or sending business faxes.

For the most part these activities don't result in the participants receiving major legal penalties, either significant fines or gaol time.

However Australia, like most nations, doesn't always have the same tolerance for the online equivalent of these types of protest activities.

Online protests involving blockades of websites are termed 'denial of service attacks'. The goal is to restrict access to an organisation's website - slowing it down or causing it to crash and become unavailable for a period of time.

While it is in many respects similar to a picket line or 'fax-spamming', denial of service attacks on websites are illegal in Australia and many other countries.

This is for good reasons, as these attacks can be carried out by criminal organisations as part of blackmail operations, as acts of wars by foreign powers or even to break down a server's defenses in order to steal confidential information and personal details.
In fact the Australian Attorney-General's office has said that attacks such as this should not be seen as "legitimate forms of protest activity but rather are public nuisance akin to vandalism" (in the SMH article Action stations as cyber attacks on Australia soar).

(It is also worth noting that the same activity is not always illegal - Sometimes 'denial of service' is not an attack - such as when thousands flooded to government sites to find information on Victoria's fires in 2009 or the load on the Bureau of Meteorology's site during the Queensland floods.)

This leave citizens in an interesting position. Acts that are accepted as legitimate expression of freedom of speech in physical environments, and may occur incidentally online, are not always considered legitimate ways of expressing oneself on the internet.

I'm not advocating that denial of service attacks should be legal, however governments and citizens in Australia do need to continue to consider the legitimate and acceptable boundaries for protest activities online.

When does digital activism become unacceptable and illegal?

And do citizens recognise or share the same line in the sand as authorities?

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Friday, March 11, 2011

Australian Government launches data.gov.au

Joining the US, Canada, the UK, New Zealand and a host of other jurisdictions already leading the way around the world, the Australian Government has now launched its official government data sharing website, www.data.gov.au

Announced by Special Minister of State, Gary Gray, in the post Release of data.gov.au on AGIMO's blog, Minister Gray said that,
...The release of public sector information in the form of datasets allows the commercial, research and community sectors to add value to government data in new, innovative and exciting ways.

Data.gov.au plays a crucial role in realising the Australian Government’s commitment to informing, engaging and participating with the public, as expressed in its Declaration of Open Government and Freedom of Information (FoI) reforms.

The new site currently lists around 200 datasets and links to other Government data catalogues such as the Australian Bureau of Statistics, Australian Spatial Data Directory and the Queensland Government Information Service plus many other government data sites.

It includes tools to allow the public to suggest datasets they'd like released, to rate and comment on all datasets within the site, provide feedback and improvement suggestions and submit mashups or other data-based initiatives.

There's also a showcase of mashups and prominent Australian Government data-based initiatives.

Government agencies may submit datasets online and AGIMO has provided support for hosting datasets in a cloud-based storage solution if they're unable to host them effectively in their own sites.

It is quite an impressive site. AGIMO has clearly been listening to the community and building on the experiences of other government data sites around the world.

It will be interesting to see how rapidly the number of datasets grows and the innovative uses people put them to, developing services and new insights to support citizens, create value and drive public policy initiatives.

Below is a list of other government data sites around the world sourced from Govloop (built using Socrata) as a comparison.


Powered by Socrata

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Wednesday, March 09, 2011

What's your government agency's social media exit strategy?

While diamonds may be forever, Department and agency names, communications campaigns and government programs are not.

This poses an interesting challenge when planning social media strategies - how do you effectively exit from a channel when a campaign ends (as the money stops and people go), or reframe a social media presence when your agency is restructured, renamed and repurposed.

I have seen very few examples of effective channel closure or transition. In many cases the Twitter feed or Facebook page just continues to 'hang around' after it is abandoned - or an agency continues to engage through its name from two years ago.

The classic website solution is the forward, whereby agencies forward visitors to an old website (or campaign microsite) to their main or new website. However this approach doesn't work in most social media channels where forwards do not exist.

I have seen some use of generic terms, to allow Departments to change staff, structure and name but retain their social media identities. I've also seen examples where agencies have a manual forward in place - such as "This Facebook page is no longer active, please visit our new page at ... " or where people are invited to friend or follow a replacement account. However none of these approaches work in all cases.

So what is the solution for morphing your social media identity to match your changing agency identity?

Do we need the owners of social media services to allow name changes or automated redirects?

Is there a more effective strategy for Departments to retain their social media presence, as they retain their phone numbers, when names change and campaigns end?

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Tuesday, March 08, 2011

Doing good while improving security with ReCAPTCHA

There's still many government online forms and consultation systems that don't make use of 'human recognition' tools such as CAPTCHA to help verify that the people filling in the forms are humans and reduce the attractiveness of online government forms to large-scale automated attacks by bot-armies.

However, even where government has added CAPTCHA security, I've yet to see an instance where this has been used for good, as well as security.

CAPTCHA, for those unfamiliar, is a technology whereby, when completing an online form, the user is asked to type in one or more words or calculate the product of a sum before submitting their response. The words or sum are presented in an image with 'background static' designed to make it hard for a computer to read.

In most cases, humans are able to decipher and type in the correct response whereas automated form completion systems, often used for spamming, are not.

Many CAPTCHA systems are also enhanced with audio CAPTCHA (where words are read out, amidst static and background noises), supporting vision-impaired people.

These systems are not perfect, however they do increase the barriers to hackers, reducing the prospect for spam submissions or attacks.

They also add a little time to each submission attempt - possibly ten seconds. This is negligible to an individual (in most circumstances), however as millions of people complete CAPTCHA forms each day, this adds up to a lot of time overall.

Initially CAPTCHA tools just presented random words, however a system supported by Google is supporting organisations to 'do good' as well as improve their security.

Named ReCAPTCHA, the system has integrated the work being done to digitalise books and documents. Rather than using random words, users are presented with words that computers could not understand during the document digitalisation process.

Each time a user completes a ReCAPTCHA, they are helping to decipher and digitalise the world's literature and records - preserving it into the digital age.

Assuming an average of two words per ReCAPTCHA, and each being repeated many times in order to validate the entry, there's a miniscule contribution by any particular individual.

However if, for example, 50 million people each verify themselves using ReCAPTCHA each day, with each set of two words presented ten times on average, a total of 10 million words in old documents and books that have been deciphered and correctly digitalised. Each day. That's 3.6 billion words per year.

So if your organisation isn't using CAPTCHA security on forms, or even if you are using a custom CAPTCHA technology, you might wish to consider exploring the use of ReCAPTCHA - which is free to reuse from Google.

Alternatively, of course, Australian institutions could develop their own type of CAPTCHA approach (for old newspapers, for example - or archival records). It would be a meaningful extension to the work the National Library of Australia is already doing.

Below is a video on the work being done with ReCAPTCHA.

Learn more about ReCAPTCHA.

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Monday, March 07, 2011

Organisations should really, really stop using Internet Explorer 6 (says Microsoft)

Microsoft has launched a website specifically designed to get organisations to stop using Internet Explorer 6 (IE6) and upgrade to newer browsers.

The Internet Explorer 6 Countdown website has the stated goal of watching global use of IE6 drop below one percent, stating that,

10 years ago a browser was born.
Its name was Internet Explorer 6. Now that we’re in 2011, in an era of modern web standards, it’s time to say goodbye.

The site indicates that only 3.2 percent of Australia's internet users still use IE6 while global usage remains about twelve percent.

Finland and Norway are highlighted as leading nations, with only 0.7 and 0.8 percent usage respectively.

Some nations are still heavy users of IE6, including China where a massive 34.5 percent of internet users are still on the web browser, and in South Korea where usage is at 24.8 percent.

Internet Explorer 6 usage around the world from the Internet Explorer 6 Countdown website

I've spoken to many web developers who estimate that developing for IE6 adds around 20 percent to the development time and cost of websites - so there are sound productivity and cost reasons for upgrading, besides the security and access benefits. In fact organisations still using IE6 are already unable to fully use many popular and important websites.

If your agency remains on Internet Explorer 6, this website might be worth bringing to the attention of your senior management.

After all, as Microsoft states in this site, "Friends don't let friends use IE6".

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Thursday, March 03, 2011

What is muting Australian public servants online?

Over the last two years we've seen a concerted effort by governments across Australia to increase the level of online engagement, debate and discussion involving public agencies.

In 2009 the Government 2.0 Taskforce, commissioned by then Finance Minister Lindsay Tanner and chaired by Dr Nicholas Gruen, conducted a six month process of engaging public servants via online channels, pioneering the use of blogs, Twitter and Facebook to demonstrate how it was possible for the public service to effectively communicate, engage, consult and be consulted online.

Late in the same year the Australian Public Service Commission replaced its Interim Protocols for Online Media Engagement (originally released in late 2008, with the updated Circular 2009/6: Protocols for online media participation.

Early in 2010 the Australian Government released its response to the Government 2.0 Taskforce's final report, agreeing with all except one of its recommendations (and simply deferring the remaining recommendation to after another related review was completed).

Since then we've seen the MAC innovation report, Empowering change: Fostering innovation in the Australian Public and the Ahead of the Game report from the Department of Prime Minister and Cabinet, outlining steps to reform the public service.

There's been the Declaration of Open Government, the initiation of the Government 2.0 Steering Committee, the launch of GovSpace (a blogging platform operated by the Government and open to all agencies to use).

We've seen more than 260 government agencies and councils join Twitter, wide ranging activity on Facebook and a proliferation of social media policies at local, state and Commonwealth level.

Agencies in Australia are using social media in ways that would have been unacceptable and unachievable even two years ago, some demonstrating world class engagement online. Some states have comprehensive action plans in place and official usage of social media by agencies in some places is approaching one hundred percent.

I don't have the same level of information about Commonwealth agencies (there is no central register of activity or survey results, as there are for some states), however most have established some form of social media beachhead in support of campaign or corporate needs.


With all this official usage you might expect to see vibrant and active online communities of public servants discussing shared issues and best practice, or to see public servants listening to and contributing actively to online policy discussions.

Many groups set up for public servants seem to have reasonable memberships - several hundred people at least - however most of these members are silent, with at most 10% carrying on a halting conversation.

Blogs and forums established to discuss public issues are dominated by the same regular contributors, providing valid and thoughtful views for the most part, however still representing a fraction of the more than 100,000-strong Australian public service.


So what is going on? If over 75% of the Australian online public are actively using social media (as Neilsen has reported), what makes public servants different, what is muting Australian public servants from participating online?


There are a large number of public servants who keep their personal lives very separate from their work lives. They happily connect to their families and friends via social media channels, but don't perceive them as professional development or business tools.

I also still encounter public servants unaware of the Australian Government's Government 2.0 program. They either have never learnt about it through their usual newsgathering channels, dismiss it as an IT initiative, or are simply uninterested as they don't perceive Government 2.0 as having any direct relevance to their work or career.

There's also a number of institutional barrier in place. Despite the growing official adoption of social media in government, the 2009-2010 State of the Service report indicated that only 31 percent of APS staff and 28 percent of service delivery employees have access to social media and networking tools in the workplace.

Where there was access to social media and networking tools, the report indicated that the tools are being under-utilised for various reasons, including lack of staff awareness or interest (similar to my point above), or there was a lack of resources and agency policy restrictions.

In addition, only 10% of agencies reported that they had technical guidance available to employees on how to use social media and networking tools. Staff may not always feel they have the permission or the education required to use social media in a professional manner at work.

This is compounded by the use of adaptive filtering tools which do a fantastic job of blocking inappropriate websites, however may also block appropriate and important websites and social media channels used actively in agency business. As these tools work on the basis of blocking categories rather than individual sites, a simple misclassification by a vendor can limit a department's access to key sites for days or weeks. Social media channels - with a wide range of fast changing material - are often prone to being blocked.

There's also pressure on staff due to workload. There's limited time to innovate, experiment or improve work practices via social media and Government 2.0 approaches when staff are flat-out getting their jobs done the 'old' way.


So where does this leave Government 2.0 and social media adoption?

We have a strong and growing core of activity, with a small number of engaged participants and a wider group adopting these tools as their agencies recognise that the changes in Australian society preclude them continuing to use old approaches.

In many cases public servants engaged in communications and consultation activities simply have to include social media in their mix to generate effective outcomes.

Cost pressures are also taking their toll. As budgets tighten, public servants look for more cost-effective means to engage. I've often seem the most enthusiastic adoption of social media channels when budgets have been cut or in crisis situations where traditional media channels aren't responsive. Albeit this is sometimes constrained by a lack of expertise or shortages in manpower.

However many public servants still haven't made the link between social media and their jobs. They haven't had the time to reflect or consider - nor been presented with compelling cases of why they should adopt new tools - particularly where old ones continue to work reasonably well.

We haven't yet reached a tipping point, where the argument for and knowledge of the new approaches now available has overcome the resistance and systems geared towards more traditional approaches.

So in my view it is simply a matter of education, example, clear political and senior will and time - but how much time? No-one can really say.

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Wednesday, March 02, 2011

It's time to register for BarCamp Canberra - coming on 19 March

On Saturday 19 March Canberra is hosting the 4th BarCamp Canberra, a free one-day user-generated not-for-profit 'unconference' covering topics ranging from social innovation, Gov 2.0, web, technical development, science communication, critical thinking, sustainability and the environment.


If you've attended previous BarCamps you'll know how exciting and fun they can be, packed full of interesting and unique presentations and sessions and a great opportunity to network. It's well worth giving up a day of your weekend to attend.

New to BarCamps?
If you've not been to a BarCamp before and are a little concerned about the lack of an agenda, free attendance, or the expectations that attendees all participate - don't be.

There have been over 800 BarCamps run in more than 350 cities around the world over the last five years. The format is well-tested and delivers consistent outcomes - good speakers on interesting topics and a very engaged group of attendees who benefit from each others' knowledge.

BarCamp Canberra is now in its 4th year and regularly attracts 100-150 attendees.

This year will be even more exciting as the event is being held in the ANU's brand new College of Business and Economics, which allows for more attendees and more simultaneous presentations.

How are speakers 'selected'?
As an unconference, BarCamp Canberra doesn't have set speakers or an agenda. On the morning of the event attendees nominate to speak and, usually, write their presentation and name on notes and stick them to a schedule on butcher's paper.

Others attendees can choose which presentations they attend.

This bottom-up approach is what makes BarCamps unique, as anyone can speak on any topic, allowing for wide-ranging discussions and unique presentations.

You don't have to speak and you don't have to come all day - and both attendance and lunch is free.

To learn more about BarCamp Canberra, visit http://barcampcanberra.org/ and http://barcampcanberra.org/profile/

To register, go to http://bcc2011.eventbrite.com/

To learn more about the global BarCamp movement visit www.barcamp.org

Note: I am one of the 'unorganisers' for BarCamp Canberra.

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Tuesday, March 01, 2011

Should an employer ever require your social media passwords as an employment condition?

At least one state agency in the US, Maryland Division of Correction, recently started requiring employees to provide their personal Facebook password and allow their employer to scrutinise their account as a condition of continued employment.

Apparently this request wasn't illegal - although it breaches Facebook's usage policy (which could mean the employee loses their account).

The rationale given by the employer was that they needed to review the contents of the account as part of the employment contract.

A video of one staff member asked to provide his personal Facebook password is below.




Now this isn't the first time an employer has required their employees to provide personal passwords as a condition of employment. The city of Bozeman, Montana might live in history as the first government to ask all of its staff to provide all their social media passwords - although they quickly dropped the policy when media scrutiny became too high, on the basis that the community "wasn't ready yet".

A number of law enforcement agencies have also apparently begun requesting this information as part of their recruitment process, as reported by USANow in the article, Police recruits screened for digital dirt on Facebook, etc.

There are also stories of financial services companies and other organisations similarly requesting access to personal social media accounts before hiring new staff.

Should employers be allowed to request your passwords?
So are there situations where an employer should be able to access their employee's private social media accounts?

Is this a breach of privacy, or an appropriate step forward for background checks, given how much background people today store in their social media accounts?

Often, for security clearances or in highly sensitive roles, staff in both public and private sector organisations are asked for all kinds of personal information as a requirement of employment. Are requiring your social media accounts details - and passwords - much of a stretch?


Here's some articles discussing the topic:

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Presentation from Friday's Seamless conference

Last Friday I presented on a personal basis at the Seamless CMS Government Conference in Melbourne to a collection of Councils from around Australia and New Zealand about the state of Government 2.0 in Australia.

I've included my presentation below.

It was an interesting conference. Councils are struggling with the same issues regarding Government 2.0 as their larger cousins at state and federal level, limited resources, management buy-in and mitigating the risks of engaging online.

As the 'front-line' of government, service-focused but smaller and often very agile, local councils have some unique advantages in the practical implementation of Government 2.0. In many cases their smaller constituencies can allow for deeper engagement simply as there are less relationships to maintain at any one time.

However they may suffer as well, having insufficient constituent mass on some issues to maintain an effective conversation and their individual lack of resourcing can make it difficult to add new capability.

One topic I spoke about was how councils can work together to leverage their resources. As they generally don't compete (except over attracting population or tourists) and perform almost identical functions - garbage, roads, community services - they have many opportunities to co-design solutions across council boundaries.

I also suggested that as the first government mash-up competition was run by a local council, the District of Columbia, they have a similar capacity to run events which attract best practice ideas and solutions from around the world - not simply their own constituents.

Over time I'm expecting significant Government 2.0 innovation to come out of councils - as we've already seen from places such as Mosman Council.

Also speaking at the conference was Ben Peacock, a founder of Republic of Everyone. He laid down five guidelines for social media that I felt were worth repeating:
  1. Involve people,
  2. Show respect,
  3. Share the wisdom,
  4. Don't be boring,
  5. Be prepared to lose control



    Read full post...

    Wednesday, February 23, 2011

    How much work time spent on social media use in a government department is 'excessive'?

    According to The Australia, at least one Australian Government agency is full of 'Bureaucrats twitting at our expense' (sic - the correct term is 'tweeting').

    Based on a question which identified that, in a single week of measurement last year, staff at the Department of Innovation, Industry, Science and Research (DIISR), spent 400 hours using social media, The Australian reported that "Liberal senator Cory Bernardi said millions of dollars were being wasted as public servants whiled away the hours on social media sites."

    I thought it worth unpacking this article and this number. Government agencies are struggling to decide whether to allow, and how to manage, social media use by staff - whether on official, professional or a personal basis.

    How much social media use is appropriate? Should staff have access to the Department's official social media channels? How does a Department respond to claims that use may be excessive?


    Firstly the article didn't identify what was meant by 'social media'. Does it include newspaper websites (such as The Australian) which support comments? Does it exclude government mandated platforms such as GovDex and GovSpace?

    Is YouTube 'social media', or a video distribution service? How about Wikipedia, encyclopedia or social media?

    This makes it harder to characterise how these 400 hours were spent. I'm happy to accept a broad inclusive view and consider social media as including any website which supports multi-way interaction (public publishing of user comments), even if the user doesn't actually interact in this manner. That includes YouTube and Wikipedia, as well as newspaper websites and many government sites.


    Secondly, there are many legitimate reasons that public servants may need to use social media channels. There are many forums, social networks and other social media channels discussing topics related to the Department's portfolio areas (Innovation, Industry, Science and Research).

    In fact I'd consider it negligent if any Department was not at least monitoring and preferably participating in discussions appropriate to their portfolio interests - this level of ongoing consultation is vital for good policy formation and service delivery.

    Certainly some social media use may be incidental personal use and not interfering with agency business (similar to banking online, taking a personal call or going to the toilet), however a substantial proportion of social media use is likely to be legitimate and important business activity.


    Finally, it is important to consider the time spent using social media proportionate to the number of employees. While the article indicated that the 400 hours of social media use per week by DIISR was equivalent to ten full-time tweeters, this claim is highly misleading.

    DIISR has about 2,112 employees based on DIISR's 2009-2010 annual report.

    Spreading 400 hours of weekly social media use across 2,112 staff, led me to an average of 11 minutes and 20 seconds spent using social media per employee per week.

    That's less time than it takes to get a single coffee from a nearby coffee shop and shorter than the average smoke break.

    On that basis, in my view, 400 hours per week social media use for a 2,000 person agency, should not be considered excessive.


    So how much social media use is appropriate for a government Department?

    The right answer, I believe, is 'it depends'.

    It depends on the activities of the Department. Some agencies have a pressing need to monitor community sentiment, address enquiries and/or respond to incorrect statements to ensure that the correct information is available to the community, including in popular forums, blogs and other frequently used online channels.

    It depends on the situation. During a crisis there might be greater need to engage the public online, such as the recent example in Queensland where the Queensland Police made world class use of Twitter and Facebook.

    It depends on staff's individual job responsibilities. Following in the footsteps of the corporate sector, we're seeing more social media advisor and community management roles in the public service. These people are required to monitor, advise and respond via social media. It's their job.

    Lastly, it depends on how effectively a Department is using social media.

    In my view we're still in very early stages of adoption with few staff trained or experienced in effective official use of social media channels (but learning fast).

    The Department of Justice in Victoria requires staff to demonstrate capability using social media (via their internal Yammer service) before being allowed to use social media officially for the Department - like conducting media training before placing a senior executive in front of a journalist. However many other Departments still discourage social media use except amongst specific staff tasked with relevant duties.

    I wouldn't be surprised if a mature Department, using social media appropriately as a core communications and engagement tool, could rack up ten times the use of social media that DIISR does today - 4,000 hours per week.

    This may sound like a lot, but would still represent less than 2 hours per week per staff member, only five per cent of their time. What else do you spend two hours a week on?


    The real question to fall out of the consideration above is what activities does and will the time spent using social media replace?

    Will it replace some town hall meetings (planning, travelling and running) with online consultations; some stakeholder phone conversation and emails with stakeholder social network groups; internal staff meetings with intranet forums; or writing media releases with blog posts and tweets?

    Given the relative productivity of social media over 'old ways' of doing things - maybe politicians and senior managers need to push for MORE social media use in government Departments rather than less.

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    Tuesday, February 22, 2011

    Mobile internet trends - an online game changer

    Mary Meeker, managing director for Morgan Stanley's global technology research unit recently gave an excellent presentation on mobile internet trends.

    It highlights the incredible growth of tablets and apps, the rise of Android, the new uses that smartphones are being put to (only 32% of time is spent on phone calls) and the relative effectiveness of mobile and internet advertising compared to traditional media (internet matches television and mobile exceeds it).

    I've embedded it below - it is a must see.

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    Opening up public sector information in Australia - have your say by 1 March

    We've seen enormous movement towards the opening up of public access and permission to reuse government information in Australia over the last year, both at state and Commonwealth levels.

    However these attempts to improve transparency and increase the capability for information reuse shouldn't be led by government alone. The public, media, commercial and not-for-profit sectors have a significant interest in how, when and which information the government makes available.

    That's why I am encouraging people to read and contribute their comments to the Office of the Information Commissioner's consultation on Australia's Government Information Policy.

    If you're a support of more open government, or agree with the draft policy, go to the OIC blog and tell the Office via comments that you agree with their approach.

    If you don't agree with a point, or don't agree with the entire process, this is your opportunity to tell the Office how they should improve their approach.

    Even if you don't understand what they are doing or why it is being done, tell them. It will help the Office consider its future approach to communication and education.

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    Monday, February 21, 2011

    Don't let failure be the enemy of success

    Votaire said, "Don't let the perfect be the enemy of the good".

    This is often quoted in politics where the acts of creating, selling, passing, implementing and maintaining complex policies can result in challenging decisions between perfect, yet practically impossible and practical but only good outcomes.

    I'd like to suggest a similar saying for bureaucrats, "Don't let failure be the enemy of success"

    There are many situations in life when people have to choose between trying something difficult, risky or new and staying with the 'tried and true' approach.

    This is often portrayed as choosing between risking failure or accepting a lessor level of success. Indeed many people often see their choice as between failure and success - one outcome seen as negative and the other positive.

    However failure and success are not opposites, are not opposed to each other and both can be useful steps on a path to better outcomes.

    Every success is born from a range of failures, every failure occurs on the back of successes. The two are locked in a continuous dance of possibilities, risks and choices.

    When we remember successful inventors, we often overlook the failures on their path to success. When we remember failures, we often downplay the successes that were achieved and often had longer-term implications. We also forget how that failure helped us shape our thinking, abandoned an approach or otherwise consider more variables in order to improve future success.

    It is rare to find an individual, organisation or nation that has not had a share of, learnt from and built on both their failures and successes.

    So what does this mean in practical terms for public servants and government agencies?

    It means take a risk from time to time. Try something new or different - you may produce a new or different outcome.

    Even if the new approach fails it may trigger further ideas worth exploring, potential successes your organisation may not have otherwise considered. It can help your staff deal with future (inevitable) failures, test your organisation's systems and otherwise help you tune activities for the better.

    At worst you have new information and can justify not trying that approach again, given a particular set of circumstances. This can help you avoid larger, longer, more costly or more devastating failures in the future (fail small and fast as start-up wisdom goes)

    Failure is almost always a type of success, even if it is merely used to disprove an approach and help you focus on more productive channels.

    So remember, don't let failure be the enemy of success.

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